标签： 阿拉 后花园 龙凤

　　Zhongxin. com, Chengdu, June 29th (Reporter Anyuan) The reporter learned today from the China Giant Panda Conservation Research Center that the two giant pandas "Hua Yan" and "Meng Zhang" of the center have successfully completed two stages of wild training at Walnut Ping Wild Training Base in Wolong, and are expected to be officially released to Liziping Nature Reserve in Sichuan in early July 2016. It is reported that this will be the first time in the world that two giant pandas will be released at the same time in summer.

　　The giant panda "Hua Yan", female, was born on August 14th, 2013 at Walnut Ping Wild Training Base in Wolong. My mother, Ye Ye, was born in Wolong, Sichuan in 1999. Father "Wugang" was rescued in Baoxing, Sichuan in 1999. Meng Zhang, a female giant panda, was born in Ya ‘an on July 7th, 2014. Mother "Card" was rescued in Sichuan Baoxing in 2000. The two giant pandas have been living with their mothers in the wilderness training circle since childhood, and their health has always been very healthy.

　　During the training period of "Huayan" and "Meng Zhang" in the wild, the researchers of the Conservation Research Center used the way that the females brought their cubs to live in the wild training circle to make the cubs learn the skills of wild survival to adapt to the wild environment, so as to maximize the possibility of successful release. In about two years, "Hua Yan" and "Meng Zhang" have successively gone through the first and second stages of wild training. The training contents include: being able to eat wild food without relying on artificial food; Be able to find water independently; Can find a shelter in the wild, without relying on artificial facilities; High alertness, can identify natural enemies, companion animals and similar individuals, and can effectively avoid natural enemies or other dangerous animals.

　　On May 26th, 2016, the demonstration meeting of wild training giant pandas "Huayan" and "Meng Zhang" released to nature was held in Dujiangyan City, Sichuan Province, hosted by the Department of Wildlife Protection and Nature Reserve Management of the State Forestry Administration and hosted by China Giant Panda Protection Research Center. At the demonstration meeting, experts believed that the giant pandas "Meng Zhang" and "Huayan" had been trained in the wild, their growth and development were normal, and they had the ability to survive in the wild in the aspects of habitat selection, foraging, intra-species identification and avoiding natural enemies, which reached the expected training goal. It was suggested that the giant pandas "Meng Zhang" and "Huayan" should be released into the wild as soon as possible to rejuvenate the small panda population in the wild. In view of the fact that Liziping Nature Reserve has the previous experience in monitoring the release of giant pandas, which is convenient for the continuity of monitoring work, Liziping Nature Reserve in Sichuan is suitable for the release.

　　The release of two giant pandas at the same time and choosing to release them in summer is another new attempt of the wild training project of the Conservation Research Center, and this release will further expand the small panda population in the wild. (End)

As a medium and large car, there are many highlights. Here is a good introduction to it.

The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Coming to the side of the car, the body size of the car is 5088MM*1970MM*1505MM, the car adopts round lines, the body feels very fashionable and dynamic, with large-sized thick-walled tires, the shape is eye-catching. In terms of the rear, the rear line of the car is young and personalized, the taillights look very avant-garde, and the overall shape is still very durable.

In terms of the interior, the Lantu light-chasing interior looks very fashionable and sporty, and the overall design is very avant-garde. The steering wheel of the car is very in line with the interior style, using leather materials to show the atmosphere. Take a look at the central control, with a 12.3-inch touch LCD central control screen, the interior design is quite layered and in line with the mainstream aesthetic. Finally, take a look at the dashboard and seats. The car is equipped with a dignified dashboard, which creates a more sporty atmosphere. The car adopts leather/fur material mixed and matched seats, and is equipped with functions such as electric adjustment of the auxiliary seat and electric adjustment of the seat with memory, which is comfortable.

The rear space of the Landmap Chasing Light is quite decent, and the legroom is quite rich, which is completely suitable for daily household use. In addition, the car is equipped with fatigue reminder, brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, side air curtain, front side airbag and other safety configurations.

This car performs well in terms of space and configuration. As for the exterior design, everyone has their own aesthetic. If you are planning to buy a car, consider it.

　　On March 12th, LI announced that the 2024 ideal L7 and L8 will launch the CDC sports suspension version.

　　Since the launch of the 2024 Ideal L Series, LI has received clear feedback from some users, hoping that the Ideal L7 and L8 will keep the models equipped with CDC sports suspension (spiral spring +CDC continuous variable damping shock absorber). In order to respond to users’ demands, LI decided to add 2024 ideal L7 and L8 models equipped with CDC sports suspension, and named them after Air models. Two new models are planned to be launched and delivered in May this year. Before the new Air model is delivered, the 2023 ideal L7 Air and L8 Air equipped with CDC sports suspension will continue to be sold.

　　At the same time, the current 2024 ideal L7 and L8 car series will be adjusted, and the names will be changed from Air, Pro and Max to Pro, Max and Ultra. The naming of the 2024 ideal L9 Max will also be adjusted to the ideal L9 Ultra.

　　With the delivery of the 2024 Ideal L Series, in the past week (March 4-March 10), the number of insured vehicles of the Ideal L Series reached 9,061, maintaining the brand sales champion of SUVs with a price of over 300,000 yuan. Good market performance shows that 2024 ideal L series new products are fully recognized by family users. The 2024 Ideal L7 and L8 add models equipped with CDC sports suspension, which helps the Ideal L series to serve more home users.

　　Information of 2024 Ideal L Series Products

　　The three products of the 2024 Ideal L Series all originated from a clear goal: to build the first choice SUV with a price of more than 300,000 yuan for home users. 2024 ideal L7, family five flagship SUV；; 2024 ideal L8, family six-seat luxury SUV；; 2024 Ideal L9, six-seat flagship SUV.

　　By February 29th, 2024, the cumulative delivery of the Ideal L Series exceeded 470,000 vehicles, and behind the sales volume was the user’s recognition of LI’s product strength. The 2024 Ideal L Series continues to focus on the needs of home users, and continues to improve in the fields of extended-range electric, chassis suspension, home space, AI intelligence, etc., exceeding the needs of users and making the home happier.

　　The 2024 ideal L9 series, 2024 ideal L7 and 2024 ideal L8 Ultra models provide users with an extended-range electric system with a large battery of 52.3kWh, and the pure battery life of CLTC is increased to more than 280 kilometers, and the comprehensive battery life of CLTC is increased to more than 1,400 kilometers. In terms of chassis suspension, all the 2024 Ideal L9 models are equipped with magic carpet air suspension Max with double-cavity air spring and CDC damper, while the 2024 Ideal L7 and 2024 Ideal L8 Pro, Max and Ultra models are equipped with magic carpet air suspension Pro with single-cavity air spring and CDC damper. In order to meet the needs of more users, the 2024 ideal L7 and 2024 ideal L8 Air models still retain CDC sports suspension with spiral spring and CDC shock absorber. In addition, all the 2024 ideal L series are comfortably upgraded: all the 2024 ideal L9 series are upgraded with exclusive two rows of right queen seats, main driving magic carpet seats and one or two rows of four-seat 16-point SPA seat massage; The 2024 Ideal L7 and 2024 Ideal L8 have all been upgraded to the SPA-level ten-point seat massage, and Max and Ultra models provide comfortable configurations such as intelligent cold and warm dual-purpose refrigerators. In terms of safety and health, all the 2024 Ideal L Series have been upgraded with dual-cavity remote airbags, negative ion generators and carbon dioxide sensors. In terms of smart space,The 2024 Ideal L Series has all upgraded Qualcomm Snapdragon 8295P, RGB+IR vision module and dual microphone array. In terms of audio and video, all the 2024 ideal L series support Dolby panoramic sound and Dolby vision double certification, and all the 2024 ideal L9 series, 2024 ideal L7 and 2024 ideal L8 Max and Ultra models are equipped with platinum sound systems. The 2024 ideal L9 is equipped with the fourth-generation OLED screen, which has better clarity and brightness. In terms of intelligent driving, 2024 ideal L9 Ultra, 2024 ideal L7 and 2024 ideal L8 Max and Ultra models are all equipped with AD Max as standard, so that more users can enjoy the safety and convenience of full-scene assisted driving.

　　Extended range electric continues to increase the mileage of happiness.

　　Urban electricity, long-distance power generation, camping power supply, LI’s extended-range electric system provides users with a mileage-free travel experience. In 2023, the ideal L-series users’ annual pure electric mileage will account for 65%. The 2024 Ideal L Series provides users with a 52.3kWh large battery extended-range electric system, which makes urban electricity consumption easier and long-distance battery life more worry-free.

　　The 2024 ideal L9 comes standard with a battery of 52.3kWh, and CLTC has a pure battery life of 280 kilometers, an increase of 57 kilometers. Pure battery life can cover daily urban commuting and reduce the number of times users charge each week. Thanks to the large battery and the efficiency optimization of the extended-range power generation system, the comprehensive endurance of the 2024 ideal L9 CLTC can reach 1,412 kilometers, an increase of 89 kilometers.

　　The 2024 ideal L7 Ultra and the 2024 ideal L8 Ultra also come standard with a 52.3kWh extended range electric system. The 2024 ideal L7 Ultra CLTC has a pure battery life of 286 kilometers, an increase of 68 kilometers, and the CLTC has a comprehensive battery life of 1,421 kilometers, an increase of 98 kilometers. The 2024 ideal L8 Ultra CLTC has a pure battery life of 280 kilometers, up by 62 kilometers, and the CLTC has a comprehensive battery life of 1,415 kilometers, up by 92 kilometers.

　　In addition to longer battery life, the 2024 ideal L series has become an energy fortress for the whole family to use outdoors. 3.5kW external discharge outside the car provides users with a worry-free experience of camping power supply; 2.2kW 220V power supply in the car can charge commonly used small appliances; The 2024 ideal L series also comes standard with dual 50W air-cooled wireless charging, which makes the mobile phone charge faster.

　　Chassis suspension allows families to enjoy the top driving experience.

　　LI has been equipped with magic carpet air suspension since L series, which is the first intelligent air suspension independently developed and mass-produced locally in the industry. LI has brought the experience of a million-dollar luxury car chassis suspension to the level of 300,000-500,000 yuan. In 2023, LI sold a total of 320,000 vehicles equipped with air suspension, making it the world’s largest brand selling air suspension vehicles.

　　Pro, Max and Ultra models of 2024 ideal L7 and 2024 ideal L8 are equipped with magic carpet air suspension Pro equipped with single-cavity air spring and CDC shock absorber, so that more users can enjoy the comfortable experience of magic carpet air suspension Pro. In order to meet the needs of more users, the 2024 ideal L7 and 2024 ideal L8 Air models retain the CDC sports suspension equipped with spiral springs and CDC dampers.

　　In order to bring users a more flagship comfortable driving experience, the 2024 Ideal L9 comes standard with the magic carpet air suspension Max with dual-cavity air spring and CDC shock absorber. The dual-cavity air spring can be intelligently controlled according to the driving conditions and the posture of the car body. When cornering, the car body is supported more adequately, and the pitching suppression of accelerating and braking the car body is more stable. When driving on potholes or undulating roads, the driving experience is more comfortable. In addition, the CDC continuous variable damping shock absorber and suspension bushing of Magic Carpet Air Suspension Max have also been re-adjusted, so that the chassis can better absorb the impact and vibration of the road when the vehicle is driving on the bumpy road, and the impact feeling is smaller and rounder.

　　In addition, LI has independently developed a brand-new function of intelligent U-turn assistance for the L series. Through intelligent control of braking system and electric drive system, intelligent U-turn assistance can reduce the turning diameter of low-speed U-turn by 0.5-1 meter, reaching the turning diameter of medium-sized SUV. In the third quarter of this year, the intelligent U-turn assist function will be provided to all users of the ideal L series through OTA.

　　Family space, a more comfortable home

　　In terms of family space, LI always insists on making home safer, more comfortable and more convenient. First of all, safety is LI’s bottom line, and LI has spared no effort in building car body safety without any compromise. Ideal L7, Ideal L8 and Ideal L9 have all achieved excellent results in the crash test of China Insurance Research Institute. LI is also the only automobile brand with all models evaluated by GGGM of China Insurance Research Institute.

　　The 2024 Ideal L-series comes standard with 9 airbags. The newly-added far-end airbag has a dual-cavity structure, and the airbag deploys faster, providing sufficient protection for a row of passengers in rollover and side collision scenarios, and avoiding head-to-head injuries.

　　In addition, the health and safety of users and their families in LI is equally important. Ideal L7, Ideal L8 and Ideal L9 have all been evaluated as five-star healthy cars in the C-AHI China automobile health index test. The 2024 ideal L series comes standard with a carbon dioxide sensor, which automatically detects the carbon dioxide concentration in the car and automatically switches the fresh air; It is also equipped with a negative ion generator as standard, which has higher air purification efficiency and gives family a healthy and fresh cockpit environment. Family safety and health are only standard, not optional.

　　In terms of cockpit comfort, the 2024 ideal L series continues to grow, providing users with the ultimate comfort experience.

　　2024 Ideal L7 and 2024 Ideal L8 all have four seats in the first and second rows, which are upgraded to a SPA-level ten-point massage. With the standard seat ventilation, seat heating and steering wheel heating, the 2024 Ideal L7 and the 2024 Ideal L8 provide the top ride comfort in SUVs.

　　The seat comfort of the 2024 ideal L9 has also been further upgraded. The VIP seats on the right side of the second row are upgraded to Queen’s seat. The backrest, leg rest, foot rest, seat angle and front and rear of the seat can be electrically and steplessly adjusted to meet the needs of users with different bodies, and can provide a maximum of 140 lying posture; With seat ventilation, seat heating, leg rest heating and full-body SPA-level 16: 00 massage, it brings unparalleled enjoyment to the family. In terms of intelligent adjustment of seats, the second row of the right queen’s seat of the 2024 ideal L9 can also realize voice awakening through ideal classmates. When driving, turn on the Queen’s Seat mode to get a more comfortable sitting position and ensure driving safety; When parking, turn on the nap mode and enjoy the ultimate lunch break experience.

　　The 2024 Ideal L9 is also equipped with a magic carpet seat for the main driver, which supports intelligent adjustment of soft and hard cushions, 16-point massage at SPA level, ventilation and heating, providing meticulous comfort for drivers. SPA-level 16 o’clock massage function is also standard on the four seats in the first and second rows, providing the whole family with a flagship comfort experience.

　　In terms of convenience, the 2024 ideal L7 is optimized in space, and all departments provide sunken central storage compartments. The 2024 Ideal L8 series provides two rows of small tables on the right side, making it more convenient for family to use the car.

　　AI intelligence better serves more families.

　　In 2023, LI’s smart space and ideal intelligent driving gained exponential growth through AI large model capability. The ideal classmate with Mind GPT model becomes the best assistant in the family, and the ideal AD Max with BEV model makes intelligent driving more and more close to human driving style. In 2024, users of 2023 and 2024 ideal L series will continue to enjoy the value brought by the growth of AI.

　　In terms of smart space, on the 2024 ideal L series, all the computing chips in smart space were upgraded to Qualcomm Snapdragon 8295P. Smart spaces SS Max and SS Ultra with rear cabin entertainment screens have been upgraded from dual 8155 to Qualcomm Snapdragon 8295P high-performance version, which has 60 TOPS AI accelerated computing power; The smart space SS Pro with front dual screens has been upgraded from single 8155 to Qualcomm Snapdragon 8295P, and it has 30 TOPS AI acceleration computing power. In the second quarter of this year, LI will open the paid upgrade of Qualcomm Snapdragon 8295P for 2023 L-series owners.

　　In terms of spatial perception, the 2024 ideal L series adopts RGB+IR vision module, and with the newly upgraded dual-microphone array, multi-modal information input is more abundant, which brings more room for ideal students to expand.

　　In terms of audio and video, the 2024 ideal L9 series, the 2024 ideal L7 and 2024 ideal L8 Max and Ultra models are also equipped with platinum sound systems. The 2024 Ideal L9 is equipped with the fourth-generation OLED screen, which has flagship clarity and brightness. The 2024 Ideal L Series fully supports Dolby Vision and Dolby Panoramic Sound double Dolby certification, so that family members can experience by going up one flight of stairs for entertainment.

　　In terms of intelligent driving, all Max and Ultra models of the 2024 ideal L series are equipped with AD Max. AD Max serves more families, and AD Max and AD Pro will continue to grow in 2024.

　　Configuration and price of 2024 ideal L series

　　2024 Ideal L7 Family Five-seater Flagship SUV

　　The upgrade of 2024 ideal L7 Air models includes SPA ten-point seat massage, sunken central storage compartment, dual-cavity remote airbag, Qualcomm Snapdragon 8295P, RGB+IR vision module and dual-microphone array. On the basis of the Air model, the Pro model upgraded the magic carpet air suspension Pro. On the basis of Pro model, Max model comes standard with intelligent dual-purpose refrigerator, platinum audio system and AD Max. On the basis of the Max model, the Ultra model comes standard with a 52.3kWh large battery range extension system, a Qualcomm Snapdragon 8295P high-performance version, a rear cabin entertainment screen and 21-inch wheels.

　　In terms of price, the national retail price of 2024 ideal L7 Air is 301,800 yuan (listed and delivered in May 2024), the national retail price of 2024 ideal L7 Pro is 319,800 yuan, the national retail price of 2024 ideal L7 Max is 349,800 yuan, and the national retail price of 2024 ideal L7 Ultra is 379,800 yuan.

　　2024 Ideal L8 Family Six-seater Luxury SUV

　　The upgrade of 2024 ideal L8 Air models includes SPA-class ten-point seat massage, two rows of small tables on the right, dual-cavity remote airbags, Qualcomm Snapdragon 8295P, RGB+IR vision module and dual-microphone array. On the basis of the Air model, the Pro model upgraded the magic carpet air suspension Pro. On the basis of Pro model, Max model comes standard with intelligent dual-purpose refrigerator, platinum audio system and AD Max. On the basis of the Max model, the Ultra model is equipped with a 52.3kWh large battery range extension system, a Qualcomm Snapdragon 8295P high-performance version, a rear cabin entertainment screen and 21-inch wheels.

　　In terms of price, the national unified retail price of 2024 ideal L8 Air is 321,800 yuan (listed and delivered in May 2024), the national unified retail price of 2024 ideal L8 Pro is 339,800 yuan, the national unified retail price of 2024 ideal L8 Max is 369,800 yuan, and the national unified retail price of 2024 ideal L8 Ultra is 399,800 yuan.

　　2024 Ideal L9 Family Six-seat Flagship SUV

　　2024 Ideal L9, six-seat flagship SUV. The whole system comes standard with 52.3kWh battery, magic carpet air suspension Max, two rows of queen seats on the right side, magic carpet seats for the main driver, one row and two rows of 16-point full-body massage at SPA level, platinum audio system, Qualcomm Snapdragon 8295P high-performance version and the fourth-generation OLED screen. Ideal L9 Ultra comes standard with AD Max and electric pedal on the basis of L9 Pro model.

　　In terms of price, the national unified retail price of 2024 ideal L9 Pro is 429,800 yuan, and that of 2024 ideal L9 Ultra is 459,800 yuan.

　　Color and configuration

　　In terms of appearance color, 2024 Ideal L7 provides users with four basic colors of silver, gray, black and white, and 2024 Ideal L8 and 2024 Ideal L9 provide users with four basic colors of gold, silver, gray and black. In terms of special colors, all the 2024 ideal L7 and 2024 ideal L8 can choose green special edition pearl paint and Baby Blue special edition pearl paint, and all the 2024 ideal L9 can choose green special edition pearl paint and purple special edition pearl paint.

　　In terms of interiors, the 2024 Ideal L Series offers black and white two-color interiors, black and orange two-color interiors and black sports interiors, and users can choose their favorite interior colors.

　　In terms of wheels, 21-inch wheels are standard in all 2024 ideal L7 Ultra, 2024 ideal L8 Ultra and 2024 ideal L9. Air, Pro and Max models of 2024 ideal L7 and 2024 ideal L8 come standard with newly developed 20-inch low wind resistance wheels, which users can choose freely according to their own preferences.

　　In terms of electric pedals, the 2024 ideal L9 Ultra comes standard with electric pedals, and other models are optional.

　　The 2024 ideal L series products are upgraded in all directions, safer, more comfortable, more convenient and more exquisite, and we continue to work hard to build the first choice SUV for home users with a price of more than 300,000 yuan. Create a mobile home and create a happy home. (Source: LI)

Fenghuang. com automobile news In 1927, a black car with VOLVO logo was driven out of Lundby Factory in Sweden. Since then, this brand, which means "rolling forward" and has the strength of steel, has started its luxurious legendary journey. Today, Volvo Cars, as a business card of Swedish values, has come a long way.

In 2014, the Concept XC Coupé concept car was unveiled with Volvo’s new design language, which inherited the popular design essence of Volvo since its founding. On the one hand, it was more dynamic and modern, on the other hand, it was more confident and accurately used Scandinavian design aesthetics to convey Swedish values. Since then, Volvo Cars has launched a series of low-key luxury and powerful products along this design concept. A few days ago, as a masterpiece of this design concept, the brand-new XC60 officially came to the world.

On December 20, 2017, in Chengdu, Volvo Cars announced the official launch of its new XC60, a luxury SUV—— for humanities and technology. The new XC60 offers two design styles, luxury version and sports version. Eight models with T4, T5 and T8 power configurations are launched, and the price range is 369,900-609,900 yuan. As a global strategic model of Volvo, the arrival of Volvo’s brand-new XC60 will not only inject new vitality into the medium-sized luxury SUV market in China, but also shoulder the mission of helping Volvo Cars to accelerate the second phase of global rejuvenation. Compared with other competitors at the same level, where is the competitiveness of Volvo’s new XC60? Let’s analyze it in detail below.

Volvo’s new XC60 target customers?

Volvo’s brand-new XC60 is dedicated to a real luxury car with humanistic technology. With the elegant and dynamic Nordic "sharp design", the "pleasant driving" full of fun and free control, and the "light life" brought by forward-looking technology, it brings a brand-new driving enjoyment to the "explorer of extraordinary life" who is determined, in control of life and wise and calm. In addition, through multi-dimensional and youthful marketing, Volvo Cars has also passed on the brand spirit to consumers with the help of the new XC60, and spared no effort to promote the process of rejuvenation of Volvo brands, so as to meet the younger and younger car buyers in the market and help every car owner to reach any place he wants more easily, enjoy a relaxed, free and comfortable driving process, and create extraordinary things in a more perfect state.

Volvo’s new XC60 competitor?

From the product positioning point of view, Volvo’s new XC60 will join the competition of luxury brand medium-sized SUV market segment. Among them, the top three German products will be the main competitors of the new XC60. Compared with Mercedes-Benz GLC, BMW X3 and Audi Q5, although the new XC60 has not been lengthened, it still has advantages in body size, which also provides favorable conditions for the new car to have more comfortable driving space. In addition, in terms of power, in addition to the main 2.0T high-powered model’s power parameters reaching the mainstream level of competing products at the same level, the new XC60 also provides T8 hybrid model to enrich consumers’ choices, and the new car also provides a 2.0T low-powered model to lower the price of entry threshold, which also makes Volvo’s new XC60 more friendly than competing models.

Volvo’s brand-new XC60 competitive design

Volvo’s new XC60 continues the family design language of 90 series, with dynamic and elegant appearance and Scandinavian authentic luxury interior design. It provides two design styles: luxury version and newly designed R-Design sports version to meet the personalized and diversified needs of users with different personalities.

The new XC60 has a length/width/height of 4,688/1902/1,658 mm and a wheelbase of 2,865 mm. It adopts family-style design elements such as "Raytheon’s Hammer" headlights, "Viking Axe" taillights and flagpole exterior rearview mirrors, and the widest body in its class cooperates with the new design style to create a dynamic posture ready to go. Thanks to the smooth and accurate body line design, the drag coefficient of the new XC60 is only 0.32, which effectively reduces fuel consumption. The front and rear doors of the new XC60 are designed as "lower package", and the doors extend to the bottom of the car body, which not only has a better visual effect, but also ensures that passengers’ clothes will not be dirty when getting on and off. R-Design sports edition has sharper appearance lines, exclusive flame shadow blue body color, sports kit and 19-inch R-Design wheels, so as to release sports vitality and passion.

The new XC60 breaks the flat interior design used by competing models, and the original three-dimensional new interior style is as amazing as a work of art.. The new XC60 adopts the integrated design of the front cabin of Elk Horn, the piano-style multi-level instrument panel is elegant and eye-catching, covered with leather, piano panel and other materials, and the luxurious interior atmosphere lights can change according to the mood, showing the simple and luxurious beauty of Scandinavia. The new XC60 innovatively introduces "drifting wood" as the interior material, and the exquisite lines and textures create a flowing aesthetic feeling. The chrome-plated metal strip around the "drifting wood" decorative board is exquisite and beautiful, and the Swedish flag at the joint has both functional and visual needs, and the strong Nordic style is coming to the fore. Organ air conditioning air outlet and diamond cutting sound control knob make artistic beauty everywhere. The T8 model is also equipped with an energy gathering Orrefors crystal electronic shift lever from XC90, which shows the true luxury of the interior design.

Volvo brand-new XC60 competitive driving.

The new XC60 uses power technology, chassis technology, cockpit technology, audio technology and many other scientific and technological means to create a "full-sensory luxury and happy car", bringing customers the enjoyment of driving at will. In terms of power configuration, Volvo’s new XC60 is equipped with the award-winning Drive-E powertrain, and the forward-looking technology brings more efficient performance, enabling drivers not only to indulge, but also to achieve lower fuel consumption and emissions. The new XC60 is the only medium-sized luxury SUV in its class equipped with T8 high-performance plug-in hybrid power system. The T6 twin-turbocharged engine is perfectly matched with the motor, releasing a powerful power with a maximum power of 407 HP and a maximum torque of 640 Nm, with an acceleration of 5.3 seconds per 100 kilometers and a fuel consumption of only 2.3 liters per 100 kilometers.

SPA extensible module architecture brings brand-new chassis structure and driving adjustment to XC60, and with intelligent full-time four-wheel drive system, it meets the various driving needs of drivers indulging in cities and mountains and rivers. Double wishbone front suspension and multi-link independent rear suspension give consideration to comfort and movement, and avionics suspension and 4C chassis combine to filter road conditions at a frequency of 500 times per second to improve comfort and passability.

Volvo’s brand-new XC60 strives to build a CleanZone clean cockpit, with health technologies such as IAQS in-vehicle air quality control system, CZIS active cockpit cleaning system, real-time monitoring of AQI PM2.5, and anti-sensitivity control of interior materials, and has a super-large openable panoramic skylight, which can be smelled and seen by Nordic air. Nappa leather seat is ergonomically designed, providing up to 45 kinds of electric massage combinations, and has the only electric leg and lateral support in its class to relieve long-distance fatigue. Hall-level audio brand B&W has customized the in-car audio system for the new XC60, with 15 speakers, 12 channels, 1100 watts of effective power and three music modes, and applied Dirac Unison active acoustic processing technology, which is the most advanced sound optimization technology so far, allowing customers to "instantly cross" to the Gothenburg Concert Hall.

Volvo brand new XC60 competitive light life

The new XC60 helps car owners to drive safely and conveniently, cope with various situations easily, and bring warm-hearted and high-quality travel enjoyment with its forward-looking intelligent technology, internet technology, safety technology and lighting technology. The new XC60 is only equipped with the Pilot Assist function at the same level, which can realize autopilot assistance within 0~130 km/h. With the PAP automatic parking function and AquaBlade water blade spray wiper, it can easily meet daily commuting.

The new XC60 has the leading interconnection technology at the same level, and has the best man-machine interface SENSUS intelligent vehicle interconnection system, which can realize the three-screen linkage of 12.3-inch intelligent multi-mode digital dashboard, 9-inch vertical touch control panel and HUD head-up display, so that the owner can keep his eyes on the front and get the required information at any time. In addition, the new XC60 also provides Car Play service, which can seamlessly link with smart terminals and interact in real time.

The new XC60 comes standard with the upgraded City Safety urban safety system, as well as three world-first intelligent safety technologies, namely, new emergency avoidance assistance function, intelligent avoidance function for opposite vehicles and intelligent avoidance function for vehicles coming from blind areas, and the world-first road deviation and protection system, so as to protect driving safety in all directions. In addition, the new XC60 is also equipped with the second-generation FAHB fully intelligent slide rail matrix LED headlights, which have a longer irradiation distance and can reach 100% brightness in only 2 milliseconds, and can illuminate the extraordinary road ahead at any time.

Innovative Marketing of Volvo’s New XC60 Competitiveness

In the new season "Feng Wei" program, Volvo brand-new XC60 will jointly open a delicious feast with Nicholas Tse, and together with hundreds of millions of viewers, they will pursue the true meaning of "extraordinary road" in the art of food. This cooperation is an innovative attempt of experiential marketing of Volvo cars. The extraordinary pursuit of extreme delicacy in Fengwei coincides with the life concept of enjoying extraordinary and striving for perfection represented by the new XC60 car owners.

In addition to establishing emotional links and resonances with consumers through Fengwei, Volvo Cars has also joined hands with Tmall to build a "high-speed channel" that directly touches consumers, realizing all-round online and offline drainage and interaction, and further improving the sales system. As the first luxury car cooperative brand of Tmall’s "Super Test Drive", Volvo provides consumers with more convenient and efficient product experience and service. In addition, the new XC60 will further cooperate with Tmall’s "Ideal Life Club".

From Fengwei to Tmall, Volvo Cars has passed on the brand spirit of "people-oriented" and the brand-new XC60 product personality full of humanistic care to consumers with a brand-new marketing system and multi-dimensional and youthful marketing measures, so that every "extraordinary" you can have an "extraordinary" driving enjoyment with physical and mental pleasure.

Summary:With the arrival of the new XC60, Volvo will surely become the most competitive product in the medium-sized luxury SUV market in China, with the only standard Pilot Assist technology, three world-first active safety technologies, the only T 8 high-performance hybrid, elegant and dynamic brand-new family appearance and unique natural material interior, the leading Sensus intelligent car interconnection system in the same class, Nordic car air and other warm-hearted high-tech configurations.

As Volvo’s first medium-sized luxury SUV based on SPA’s extensible modular architecture, the elegant and dynamic Nordic "sharp design", the "pleasant driving" full of driving interest and free control, and the "light life" brought by forward-looking technology, Volvo’s brand-new XC60 will bring new driving enjoyment to the "explorer of extraordinary life" who is determined, in control of life and wise and calm, and become the leader of humanities and technology luxury.

On April 21, Hanzhong Food and Drug Administration, Inspection and Testing Center successfully passed the six-year CMA qualification re-evaluation and the on-site evaluation of expanded certification in 2024.

During the 2-day on-site review, the expert group conducted a systematic, comprehensive, objective and fair assessment and evaluation of the institutional setup, personnel skills, environmental facilities, instruments and equipment and management system of the Municipal Food and Drug Testing Center by means of on-site inspection, consulting materials, discussion and questioning, on-site experiments, spot-checking records and reports, and checking the status and files of instruments and equipment in use.

The expert group arranged a total of 238 field experiments, including 46 operation demonstrations, 119 witness experiments, 27 personnel comparisons, 21 standard-added recoveries, 2 method comparisons, 5 blind sample tests, 7 sample retests, 7 instrument comparisons and 4 report verifications, all of which achieved satisfactory results. All seven authorized signatories successfully passed the examination and were approved.

Finally, with the approval of all the experts, 237 product standards, 821 parameters and 582 inspection method standards in eight categories, including food, raw grain, oil, health food, traditional Chinese medicine, chemical medicine, cosmetics and clean environment inspection, were approved by the Municipal Food and Drug Testing Center. 827 parameters in the fields of traditional Chinese medicine, chemical medicine, cosmetics and clean environment detection.

The Municipal Food and Drug Testing Center will take this review as a new starting point, do a good job in the rectification and implementation of feedback problems, further improve the inspection and testing ability and management level, and provide strong technical support for the city’s market supervision.

Original title: "Hanzhong Food and Drug Testing Center successfully passed CMA qualification re-evaluation and on-site evaluation of expanded certification"

Read the original text

"Short video/live broadcast is becoming the favorite content form of middle-aged and elderly people. In the process of competing for the last incremental market of China Internet-400 million middle-aged and elderly users, Tik Tok and Aauto Quicker need to sink further to shake the dominance of WeChat.

For middle-aged and old-aged vertical apps such as jelly beans, beautiful articles, color TV, and small rice cakes, which have "entered the market" since the last round of Internet entrepreneurship boom, are faced with the challenge of struggling to seek "out of the circle" or sticking to the core users to make "small and beautiful" products? "

-age club research team

Competition for short video platforms has become fierce, and Tik Tok and Aauto Quicker have rushed to attack the last incremental market of the Internet.

Wechat’s penetration into middle-aged and elderly people has basically been completed, and the proportion of middle-aged and elderly users in Tik Tok and Kuaishou is still at a low level. Compared with the saturated young users, middle-aged and elderly people are the last users in Tik Tok and Aauto Quicker.

According to the data revealed by the 2020 WeChat Open Course PRO, as of September 2019, the number of monthly active accounts of WeChat reached 1.151 billion. If the population under 12 years old (parents are not allowed to use WeChat because they are too young) and over 70 years old (too old to learn WeChat) are deducted, WeChat is basically popularized in every China person, including middle-aged and elderly people aged 50-70.

In the short video platforms represented by Tik Tok and Aauto Quicker, the number of young users has not increased, while the proportion of middle-aged and elderly users is still low, and there is still much room for growth in the future.

According to the latest data of QuestMobile, among the newly installed users of vibrato short video in March 2020, 14.5% were over 46 years old, compared with 13.0% in the same period last year, indicating that middle-aged and elderly users are rapidly migrating to Tik Tok.

In fact, middle-aged and elderly users have become important fans of many head accounts in Tik Tok and Aauto Quicker. For example, in the national official media accounts such as People’s Daily, CCTV News and Xinhua News Agency, the proportion of fans over 41 years old has reached 10%-20%.

In some emotional head accounts, fans of middle-aged and elderly users account for a higher proportion. For example, Tik Tok’s "Tu Lei" has 24% fans over 41 years old, while the fast-moving "Sichuan Coke" has 34% fans over 41 years old.

In fact, the trend of middle-aged and elderly people on the two platforms of Tik Tok and Aauto Quicker goes far beyond this. In the second half of last year, AgeClub made an in-depth analysis of online celebrity, an elderly person in Tik Tok (see Depth: How to Build online celebrity for Middle-aged and Elderly People? Explosions the development model, current situation and opportunities of Tik Tok elderly online celebrity ");

At that time, online celebrity, an elderly person in Tik Tok, mainly attracted young people and people under the age of 35. Health, emotion, culture and other contents that are really suitable for middle-aged and elderly people and mature in WeChat ecology are very scarce in Tik Tok.

1. The vibrato has changed: there are not only old online celebrity, but also Quyi, calligraphy and painting, and mother’s clothes …

Compared with last year, Tik Tok has changed significantly.

First, some elderly online celebrity, who rose rapidly last year, are now facing the dilemma of losing their powder, exhausted their creativity and failing to realize their goals properly, especially some amateur online celebrity. However, some elderly online celebrity, who have strong creative ability, solid personnel and mature operational ideas, remain hot, and their fans have increased significantly compared with last year.

For example, Uncle Na, who specializes in showing the exquisite life of elderly men, had 9.86 million fans in early August last year, and now the number of fans is 14.32 million. Another "Cai Yunen" who specializes in filming the interesting life of a 98-year-old grandmother has 6.31 million fans, nearly 4 million more than a year ago.

Recently, an elderly online celebrity "Grandma Wang who only wears high heels" has gained 10 million yuan in three months. She is 79 years old this year and has more than 15 million fans. In May, she participated in the live broadcast organized by Tik Tok and brought goods, with a single sales of 5.3 million.

It is understood that the operator behind it is a team with Tik Tok’s funny head account "Play Seven Stages" (currently 14 million fans). After several years of exploration, the operating thinking of Tik Tok online celebrity is very mature.

Another change that deserves more attention is that vertical content categories that are deeply loved by middle-aged and elderly people have begun to appear in Tik Tok, and these categories have not yet appeared head accounts, so there are great opportunities in the future.

For example, the accounts of Shaanxi Opera, Huangmei Opera and Henan Opera in Quyi category have a low number of fans, ranging from 200,000 to 400,000, but middle-aged and elderly users over 41 years old are the main fans, accounting for 50%-80%, indicating that local and long-tailed content categories have great potential in middle-aged and elderly groups.

In the category of calligraphy, the proportion of middle-aged and elderly people is also very high. There are 1.242 million fans of "Junhai Calligraphy", accounting for 43% of users over 41 years old, 1.31 million fans of "Lv Yingru Calligraphy" and 36% of users over 41 years old.

Tik Tok has also begun to appear accounts specializing in selling middle-aged and elderly women’s clothing, and the number of fans is currently 100,000-400,000.

2. Aauto Quicker Run: 50 million middle-aged and elderly people support rich content ecology.

Aauto Quicker, a short video giant, shows a different situation from Tik Tok.

Online celebrity, a funny and attractive old man who is common in Tik Tok, is rare in Aauto Quicker. The most representative one is Uncle Ben Liang, an ordinary farmer in Shandong with nearly 18 million fans. With his unrestrained "wild singing" in the fields, he became popular in Aauto Quicker, and the average number of people in the live broadcast room exceeded 10,000.

Similarly, unlike Tik Tok, the long tail content which is popular among middle-aged and elderly users is more abundant in categories and accounts in Aauto Quicker.

For example, in the Quyi category, which is very popular among middle-aged and elderly people, there are many accounts of millions or even tens of millions of fans. In terms of duet, "Actor-Xuejing Yan" has more than 12 million fans, accounting for 26% over 41 years old; "Artist-Wei San" has 10.19 million fans, accounting for 23% over 41.

In addition, in Henan and other popular Henan operas, there are 1.515 million fans of "Li Yuan Chun Lei Zhu" and 1.139 million fans of "Happy Henan Opera Brother Positive Energy", accounting for about 50% of those over 41.

In terms of health and wellness, there are nearly 3 million fans of the million-level account "Shaolin Positive Energy", accounting for 38.74% over 41 years old.

In terms of calligraphy, there are 1.11 million fans of "Feeling Hard Pen Calligraphy", accounting for 24% over 41 years old.

In addition to these, accounts in folk musical instruments (suona, erhu), square dance, fishing and other categories have gathered a large number of middle-aged and elderly users. These accounts have a small number of fans ranging from tens of thousands to hundreds of thousands, but they have frequent interactions and close relationships with fans, and the possibility of commercial realization is more abundant than that of advertisements and live broadcasts in Tik Tok.

In-depth interviews with a large number of middle-aged and elderly users in various cities across the country by NewAgingPro, a consulting brand of AgeClub, it is found that they have a wide range of hobbies, such as gardening, tea art, photography, chess and Go, etc., and high-quality learning content and communication scenes are what they lack most now. Short video/live broadcast can just make up for this gap.

According to AgeClub, there are 40 million to 50 million daily users in Aauto Quicker, and such a large number of users is enough to support many finely classified head accounts and rich business models.

Where is the middle-aged and elderly vertical APP that survived the big waves?

In the past two years, middle-aged and elderly users entered Tik Tok and Aauto Quicker, which was more a spontaneous process of users, and important changes will take place next. As time goes by, these giants will inevitably have more layouts for middle-aged and elderly users in the future.

Behind Aauto Quicker and other giants stepping up the layout of middle-aged and elderly people, the online behavior of 400 million middle-aged and elderly people is rapidly evolving in breadth and depth. Like young people, they will move online in the future, such as shopping, buying classes, ordering takeout and investing in wealth management. Content and social networking are still the best user portals.

Compared with pictures and texts, short video/live broadcast has unique advantages: it is easier to receive information, the content is more lively and intuitive, and most elderly people have different eye problems. Watching videos is more eye-friendly than reading words.

Even WeChat, which started with graphic content, is stepping up its transformation to video, and launched live broadcast and video numbers in the past year. According to the follow-up observation of AgeClub, after several middle-aged and elderly entertainment platforms broadcast live on WeChat, the number of simultaneous viewers will soon reach thousands or even tens of thousands, indicating that middle-aged and elderly people have a very high acceptance of live video.

In the process of competing for quickly online middle-aged and elderly users, the giants relied on the platform ecology to get dividends in the early stage, but they have not paid full attention to the development of middle-aged and elderly users from the platform strategy level. As for the APP/ applet that entered the middle-aged and old-aged market in the last round of Internet entrepreneurship boom around 2014, they have gone through many detours and also precipitated a unique model in terms of users, products and realization.

Combing the APP/ applet with candied beans, beautiful articles, color TV, small rice cakes, etc., middle-aged and elderly users account for the main proportion, and they all "survived" through big waves. Their development experience and process are very worthy of attention.

Rise: We must seize the traffic/content bonus of middle-aged and elderly users.

These apps and applets with middle-aged and old people as the main users have consciously or unconsciously seized the dividends of middle-aged and old people migrating to smart phones and WeChat in the early rapid growth.

For example, the small rice cake focusing on audio albums and short videos is a typical example of grasping the social fission dividend of WeChat and rising. The small rice cake was first launched in 2014, and it has been tepid. In January, 2017, the WeChat applet appeared. At the end of May of that year, the Xiaomi Cake launched the applet, and it was bound with WeChat official account, which opened up the seamless diversion between WeChat official account and the applet, thus rapidly expanding the user group of Xiaomi Cake.

At that time, within a month, the number of users of small rice cakes rose from 10 million to 20 million.

The start of the beautiful article also benefited from the rapid popularization of smart phones among middle-aged and elderly people, which resulted in a strong demand for editing and sharing long pictures and texts.

Founder Tang Qi once revealed that he was still working at Huawei at that time. At first, he made a simple demo and promoted it within Huawei, and then the number of users continued to rise. After the APP was officially launched, it only found relatives and friends to help forward the online articles on the first day, and then it was not promoted. Its early 10 million households were brought by users themselves.

Another path of user traffic bonus is the application of market buying. Fan Zhaoyin, the founder of Love Square Dance, once reviewed the pioneering course in the field of square dance at the forum on innovation and entrepreneurship for the elderly held by AgeClub. In 2015-2017, an APP was launched in the application market, and the average customer acquisition cost per download was only 1.5-2.0 yuan. Later, companies with a valuation of tens of millions of dollars appeared in the square dance industry. These companies are typical of financing and buying traffic.

Another middle-aged and elderly video APP entrepreneur also told AgeClub that when it was launched in the Android market, the user retention of Huawei mobile phones was higher than that of oppo and vivo, which may be the reason why people who buy and use Huawei mobile phones are older.

In addition to the bonus of middle-aged and elderly users migrating to WeChat, the bonus of content theme also plays an important role. Many middle-aged and elderly entrepreneurs have mentioned in unison that in the years of 2015-2018, there are still few contents on WeChat that meet the reading interests of middle-aged and elderly people. As long as explosive content is produced by combining the characteristics of the post-50 s and post-60 s, it is easy to quickly break out among users and gain a large number of new users.

Midcourt: Find the core requirements, polish the function/realize —— Candy beans hold fast to the leader of the square dance, American articles strengthen long graphic editing, color TV focuses on video editing, and small rice cakes focus on information flow recommendation.

After grasping the user/traffic/content bonus, it is also very important to polish the product. Whether the middle-aged and elderly user experience can be continuously optimized and improved is the key to determining whether the middle-aged and elderly APP can really retain users.

APP/ applets such as candied beans, beautiful articles, color TV, and small rice cakes are unique in their products, which reflects the deep understanding of core users, and the subsequent commercial realization can be realized smoothly.

Candy beans are aimed at the square dance group from the beginning, and they are the leader of the square dance group, so they are all around this group in terms of APP function, teaching system and operation activities.

In terms of common video playback functions, Sugar Bean has designed functions that ordinary short video apps don’t have, such as slow playback, mirror, screen projection to TV, AB loop, etc. Video can be projected to a big-screen TV, and the picture can be flipped on the mirror to facilitate comparative learning, taking care of the needs of square dance groups to learn and practice dance at home.

Many square dance leaders need to shoot their own teaching demonstration videos, and Candy Bean has added the functions of adding titles, flipping and splitting screens in shooting and editing. In order to take care of women’s love of beauty, they can also whiten and slim the characters in the video; In addition, in order to enrich the playability of the video, it is also supported to dig out the portrait from the green screen and put it in a new background, or copy a character into three or five people.

In order to enable middle-aged and elderly users to master the skills of video production, Sugar Bean recorded a series of video courses, such as "Have you used the new function of green screen keying?", "Tutorial of changing colors for clothes", "Changing the sky for real video" and "Making special effects for opening video transitions".

In operational activities, theme shooting and evaluation activities were launched according to social hotspots and time nodes, such as "Online Free Clinic Against Pneumonia" during the epidemic and "Mother’s Day Gesture Dance Selection" before and after Mother’s Day.

The live broadcast section of candied beans also has distinctive square dance characteristics. The content of the live broadcast is mainly that professional teachers are promoting paid courses such as square dance, aerobics and modeling, and a small number of anchors are carrying square dance costumes or teaching mobile video production.

Color TV is an APP that started with video editing, and later developed functions such as community and live broadcast, but the functions of video editing are unique. For example, you can freely add titles, splice multiple video materials, adjust the video order, add soundtracks and subtitles.

In order to help middle-aged and elderly users learn video production, special teaching sections "Color TV College" and "Color TV School" are launched, which mainly focus on video editing and production, as well as poetry creation and folding fan production.

In the process of making editing videos, many middle-aged and elderly users need more and newer materials and more powerful editing functions, resulting in a clear willingness of members to pay.

And members have brought a lot of income to color TV. According to Age Club’s understanding from the industry, the current membership income of Color TV is in the order of tens of millions.

At the beginning, the beautiful article mainly used mobile phone to edit long pictures and texts, which just seized the opportunity window that WeChat can only edit and publish long pictures and texts on the PC side, and it is too expensive for many middle-aged and elderly people to learn and use.

Therefore, it can be seen that the function of American articles in graphic editing is the most powerful in all apps. You can adjust the text size, color and boldness, add serial numbers to paragraphs, and adjust the alignment of paragraphs; In addition, audio and video can be added to the article, and pictures can be added in the form of single sheets or puzzles.

In terms of realization, the main income of American articles-members and prints-is extended from long graphic editing. In the membership service of 19 yuan/month and 198 yuan/year, the main functions are related to graphic editing, such as high-definition original pictures, high-definition videos, high-definition titles, massive pictures, advanced typesetting, template customization, exclusive music and exclusive templates.

Small rice cake is a rare "technical flow" in the application of middle-aged and elderly people. The technical characteristics are not reflected in the powerful and perfect editing and production of the main function "Audio Album". In fact, this functional little rice cake adheres to the principle of minimalism, and can only add words, pictures and videos without further freedom.

Small rice cakes pay more attention to the sharing and communication of middle-aged and elderly users after editing, the use time brought by browsing short videos on small programs, and the advertising click income brought by it, so they emphasize the recommendation algorithm behind short video information flow.

There are several small programs of the same kind launched by Xiao Niangao, such as blessing circle, small bench group photo album, etc., all of which are based on minimalist graphic editing+extremely fast sharing and communication+information flow recommendation, showing the same technical characteristics and traffic thinking.

Ru Haibo, the founder of Xiao Niangao, is one of the few middle-aged and elderly entrepreneurs who rushed in with the emphasis on mobile Internet opportunities. He has previously started several projects and worked as an investor in Jingwei Venture Capital.

In contrast, Jiang Yimin of Color TV was born in the chip industry, and the founder of the American article was from Huawei. The founder of Candy Bean was a technical background in video before, and they were not particularly good at business models.

Giant sinking VS small and beautiful vertical APP: Who is the future of middle-aged and elderly Internet?

The candied beans, beautiful articles, color TV, and small rice cakes that survived this round of entrepreneurial tide in 2014 have all gone out of their own unique models in terms of users, products, and realization, and there are many companies with incomes of tens of millions to hundreds of millions of yuan.

The essence of its success is to capture the group of middle-aged and elderly users who are the first to set foot on the wave of mobile Internet, are the most socially active and have relatively strong purchasing power. For example, Candy Bean captures the captain of the square dance who has a strong demand for learning new dances, and Color TV and Beauty Articles capture the vitality of middle-aged and elderly people who like traveling parties and taking photos and videos.

Vertical APP has done a perfect job in a certain segment demand for middle-aged and elderly users, successfully attracted small and heavy users, and cultivated their payment habits to achieve a small and beautiful development state.

However, the other side of the matter is that if the vertical APP wants to "go out of the circle" and expand its target users from small groups to billion-level users with more dispersed needs and greater differences, it needs to expand heterogeneous categories in content, design a more sticky social structure in users’ social relationships, and make trade-offs in improving and simplifying functions. In the past, it was no longer applicable based on the needs understanding, product experience and liquidation methods of small users.

In fact, these apps have indeed done or are doing "out of the circle" attempts. However, some restrict the expansion of content categories because of the graphic form, some are too heavy to change users’ mental cognition because of their vertical attributes, and some are hesitant in the strategic direction because of the company’s genes …

There is no doubt that giant platforms such as Tik Tok and Aauto Quicker have a deeper understanding of the needs of billion-dollar users, and the rich and complete platform ecology and closed-loop business of giants will also bring more possibilities for the middle-aged and elderly Internet.

1. Tik Tok/Aauto Quicker: Fully tap the long tail content, and middle-aged and elderly people are willing to pay for interesting and dreamy "knowledge".

After several years of rapid development, Tik Tok and Aauto Quicker have become enough content/social platforms to threaten WeChat, and the rich entrepreneurial opportunities for middle-aged and elderly people that once appeared on WeChat are likely to be repeated in Tik Tok and Kuaishou, which will be richer and more different.

As previously analyzed, although middle-aged and elderly users in Tik Tok are growing rapidly, and some accounts attract a large number of middle-aged and elderly fans, compared with the content ecology of the whole platform and the rich hobbies of middle-aged and elderly people themselves, there are still many content needs that have not been met.

Moreover, compared with the explosive topics such as emotion, health and pension displayed in the form of pictures and texts on WeChat, the form of short video/live broadcast is naturally suitable for many long-tail contents, such as gardening, tea art, photography, chess and chess, wenwan collection, etc., which are popular among middle-aged and elderly people. The video mode is more impactful and can stimulate the interest in learning and paying.

There are already cases in which high income is obtained by selling classes for middle-aged and elderly fans.

"Chen Libao Suona", a fast-paced suona anchor, is also a young wind player of the Central National Orchestra. He once participated in "I am a singer" with singer TanJing, and is a well-known post-85 s performing artist. At present, there are 450,000 fans, accounting for 27% of those over 41.

The short videos on its homepage are mainly videos of its own performances and rehearsals, as well as songs co-operated with TanJing and Sitar tan. During the live broadcast, it explains suona knowledge and answers various questions of fans, with an average of 400-500 people online.

Chen Libao’s suona courses include "zero-based speed learning series" and advanced course series, which are quite popular after its launch. The hottest course has 7,600 buyers, and the number of buyers of other courses is mostly between 1,000 and 3,000.

In addition to selling classes, Chen Libao also sells suona and other musical instruments in the live broadcast room. The price is around 1000 yuan, and nearly 10 instruments can be sold every day.

In the media interview, Chen Libao once revealed that there are college students, music teachers, business owners, bus drivers and farmers among the students, and the oldest student is over 70 years old.

In fact, middle-aged and elderly users not only buy suona courses on Aauto Quicker, but also have singing education programs for middle-aged and elderly people with millions of paying users on WeChat ecology. The logic behind it is actually the same. Middle-aged and elderly people are willing to pay for their "dreams".

2. "Wechat business" on the fast hand: Why do you choose wig products with middle-aged and elderly people as the main users?

Tik Tok and Aauto Quicker started from the Internet, and the e-commerce business that undertakes the heavy responsibility of making profits is the common focus of the two companies. As mentioned above, there have been accounts for clothing and accessories for middle-aged and elderly people. Tik Tok and Aauto Quicker undoubtedly have greater opportunities when similar businesses on WeChat are saturated.

The two platforms also pay more and more attention to online and offline communication, and both launch the same city plate to encourage local businesses to settle in, which brings new opportunities to many local service businesses.

Especially in Aauto Quicker, which is decentralized and community-oriented, traffic distribution tends to tilt to the waist and tail accounts, which has more room for local services targeting middle-aged and elderly people.

Taking the tourism category as an example, there are more than a dozen matrix accounts of "Zhangjiajie Tourism Reception", many of which have 1 million or even 2 million fans, and middle-aged and elderly users account for an important proportion, generally between 10-30%.

Similar to the recruitment and joining agent model in WeChat Ecology, there are already teams operating on Aauto Quicker, and the selected products happen to be wigs with middle-aged and elderly customers as the main target.

There are many wig accounts in Aauto Quicker, most of which are opened in wig stores to drain their offline stores.

Aauto Quicker’s account matrix "Salongwei" adopts the mature Wechat business model, creating new concepts of "wearing hairstyle" and "scene clipping" to relieve ordinary consumers’ resistance to wigs, and recruiting wig partners throughout the network through short video/live broadcast, promising to provide a perfect course training system;

For example, there is a CEO interactive system in management, an online sales system, a terminal marketing course and a product manager in marketing, and China scene tailoring in wig technology.

Another Aauto Quicker account matrix named "Elephant Replacement" provides nationwide door-to-door replacement service for C-end users, and offline training and wig raw material supply for B-end users who start businesses and open stores.

The offline training costs 2,980 yuan for 3 days, and the main contents are replacement technology, self-media promotion and physical store sales skills.

Why are wigs favored by Wechat business team? First, because of the high gross profit, according to AgeClub, the purchase price of wigs from Wechat business to stores is only 300-500 yuan, which costs 2,000-3,000 yuan.

Second, wigs require high marketing ability, because wigs are not a category with high public acceptance at present, which requires a lot of publicity and education for users and a lot of marketing training for the team, which is precisely Wechat business’s specialty.

tag

All the above data and cases have fully explained the vitality and potential of middle-aged and elderly people in the Internet world. But we believe that this is only the beginning for 400 million middle-aged and elderly people to fully embrace the Internet life.

Looking back at the content/social development path of middle-aged and elderly people, we will find that it is halfway compared with young people, and there will be many possibilities in the future:

In the form of information, from text to voice, pictures to video;

In social relations, from acquaintances (family, colleagues, classmates, comrades-in-arms) to semi-acquaintances (community owners, square dancers, etc.) to strangers (network friends, senior college students, etc.);

On the theme, from family parent-child, health, emotion to various long tail subdivision hobbies;

In terms of demand experience, from simple operation to rich content to information property security (from online behaviors such as shopping, payment, investment and wealth management).

　　12moon19World Brand Lab (World Brand Lab)2023World brand of the year500The list of "Strong" was announced.48A China brand entered the list, and China enterprise Changhong ranked first in the world brand list.285Bit, relatively2022Annual increaseoneBit. At the same time, China Air China, Changhong, Haier Zhijia, etc.35A leading brand was selected "2023China Brand Award of the Year ".

　　According to relevant analysis, Changhong’s outstanding performance in brand first comes from continuous technological innovation and brand innovation, and constantlyInject fashion, trend, intelligence and other connotations into the brand, andPromote brand rejuvenation and upgrading,Thus, it has built its own industrial ecological moat.

　　Innovation: Strengthening the Cooperation Mode of Industry-University-Research

　　Sichuan Changhong said on the interactive platform a few days ago that it will continue to strengthen its core competence around business directions such as smart home, industrial Internet and system solutions in specific application fields. In color TV, "Changhong" brand formed "CHiQ","Changhong ","Oboni"Brand matrix, including8KHigh brushMini-LEDNew products, including TV, have a clear trend of large screen and high end. The company’s overseas TV business achieved an output of about 100% in the first half of the year.482Ten thousand units, the sales volume is about43710,000 units, an increase of about.15%、6%, North America, the Middle East and other major markets achieved double growth. The company actively expanded overseas markets in white goods business, and realized the rapid growth of washing machine export business. In addition, the company strengthened marketing transformation and established a user-centered full-link service operation system, which promoted the formation of an online and offline omni-channel system. Changhong Jiahua, a subsidiary of the company, maintains good cooperative relations with Huawei in the fields of data storage, data communication and digital energy.

　　In recent years, Changhong Holding Group has actively promoted10A "stuck neck" technology and19A major technological innovation project. last year12In June, Changhong Holding Group successfully independently developed.MCUIntelligent control chip adopts ultra-low power consumption process design, which makes household appliances more energy-saving and realizes "domestic core" instead of "imported core". this yearsixIn June, Changhong once again launched the application of the world’s first artificial intelligence model in the field of TV, which made TV enter the era of "strong artificial intelligence".

　　Changhong’s pace of innovation is getting faster and faster.10moon11On, Sichuan Changhong Electronics Holding Group Co., Ltd. signed a strategic cooperation agreement with the University of Electronic Science and Technology of China, as well as intelligent robots.Wait for five joint laboratory agreements. The two sides will jointly build a joint innovation center, promote the transformation of scientific and technological achievements, jointly promote comprehensive and deepening cooperation, and help Changhong build its competitive advantage in industrial technology.

　　Liu Jiang, Party Secretary and Chairman of Changhong Holding Group, introduced that Changhong will further strengthen the positioning of Industry-University-Research cooperation in the enterprise innovation system in order to build the long-term technological competitive advantage of the company’s industry; At the same time, seek industrial investment opportunities through school-enterprise cooperation, enrich Changhong’s industrial ecology, and help the construction of the twin-city economic circle in Chengdu-Chongqing area.

　　Expansion: "Enterprise Aircraft Carrier" surfaced.

　　In recent years, Changhong has created the overall solution of "smart home" and "smart manufacturing" and strengthened the transformation and development of mature industries such as smart home appliances; At the same time, accelerate the layout of emerging industries such as new energy and semiconductors, and create new space for high-quality development, which further expands the brand extension of Changhong.

　　It is noteworthy that Changhong’s industrial layout presents a systematic layout, and each business does not exist and develop in isolation, but is linked or coordinated with each other. For example, its compressor, supporting the refrigerator category of mature industries; The semiconductor industry empowers smart home appliances; The layout of new energy opens up the industrial chain … Such systematic construction of business and capability has realized the value transfer and sharing within the enterprise, and provided stronger kinetic energy for the subsequent development.

　　Changhong Multi-industry Corps is creating more possibilities. The listing of "Huafeng Technology" also marks the formation of Changhong in the capital market.7+3"The new situation, namelysevenListed companies (Sichuan Changhong, Changhong Meiling, Changhong Huayi, Changhong Jiahua, Changhong Energy, Zhongke Meiling, Huafeng Technology),threeThree New Third Board listed companies (Changhong Minsheng, Changhong Gerun and Ailian Technology) have initially built a "corporate aircraft carrier" with two-way empowerment of industry and capital. This "enterprise carrier" has been cultivated.20A "specialized and innovative" enterprise, serving the world.100A well-known brand,fiveMore than 100 million users.

　　Connection: resonate with consumers at the same frequency

　　rainbowCHiQexistThe first show of the ski world cupIt is just a microcosm of its marketing.In recent years, Changhong has continuously injected fashion, trend and intelligence into the brand, andPromote brand rejuvenation and upgrading, and build an internationally renowned brand with global competitiveness.Changhong helped the national badminton team to compete in major international competitions and become the champion partner of the champion; and361Cross-border cooperation with other brands will enter the vision of young people in a younger and more dimensional way, providing users with multi-scene experiences.

　　According to relevant analysis, Changhong’s series of brand activities are constantly strengthening the connection and interaction with consumers, and looking for the resonance between the two sides in terms of values. Therefore, the leap of Changhong brand value is not only the embodiment of the strength of technology, industry, intellectual creation and marketing, but also the result of the brand resonating with the tide of the times.