Hua Xizi apologized: Did you say or not?

The public opinion dilemma that Hua Xizi faces today actually has a lot of reference significance for many upstart brands and even many Internet companies.

After the live broadcast brought goods into the deep water area, the public perception and public opinion environment have changed. In the Li Jiaqi incident, Hua Xizi was ridiculed as a new generation of monetary unit, essentially because live broadcast with goods became the core channel of brand sales, rather than the "lowest price" as the starting point to impress users’ interests. Li Jiaqi’s initial rise was based on the "lowest price" price advantage.

Today, the live broadcast brings goods into the deep water area, and the rise of new brands relies on big brands bound with traffic online celebrity to make sales, especially the price of domestic brands has risen in the past two years, which is different from consumers’ perception of the pricing of "domestic products".

With the gradual breaking of information barriers, the information transparency of raw materials and cost prices is getting higher and higher, and consumers, especially users, will know the profit of products more clearly.

For enterprises, it is a long and arduous task to build their brand.On the one hand, cutting-edge brands need to rely on online celebrity’s traffic to gain popularity and do a good job in sales conversion. From the internal KPI assessment, it is simpler and more effective to cooperate with online celebrity. On the other hand, young brands don’t have too many patient users, and the core competitiveness of products and brand influence have not been established, which makes the cutting-edge brands like Hua Xizi unable to handle the communication and dialogue with the public well when the crisis occurs.

For Hua Xizi, if we take the interests of users and long-term development as the value orientation, public opinion can really get out of the dead end, and the brand can become a "good brand" and go to the world from abroad.

Xiamen’s intergenerational relay facing the sea

  On January 22 nd, Wuyuanwan Wetland Park in Xiamen, Fujian, tourists photographed black swans on the plank road. Wuyuan Bay was once covered with salt drying fields, farms and garbage dumps, and the natural ecosystem was seriously damaged, so it was considered as an uninhabitable place. In 2005, Xiamen started the comprehensive improvement project of Wuyuan Bay, implemented measures such as ecological restoration, comprehensive development and overall development, reserved plots worth tens of billions of yuan in the central city to carry out ecological protection and restoration, and built a wetland park of about 99 hectares, attracting more than 90 kinds of wild birds to feed and inhabit, and rare species such as chestnut-throated bee tiger and white dolphin and black swan have settled here one after another. Zhongqing Daily Zhongqing Net reporter Zhang Yujia/photo

  In 1986, an essay-writing activity called "2000-Xiamen in My Mind" aroused widespread concern in Xiamen. Later, more than a dozen good strategies in the essay were adopted and incorporated into the Economic and Social Development Strategy of Xiamen from 1985 to 2000, which was a strategic plan for economic and social development that spanned 15 years earlier by local governments in China, and "beautiful environment" was included in one of the six strategic goals.

  In 2002, a mobilization order of "promoting the development of the island and across the island" was in full swing, encouraging Xiamen to accelerate its transformation from an island-based city to a bay-based ecological city.

  In 2017, BRICS leaders met in Xiamen, and Xiamen was praised as a "high-value ecological garden city".

  In 2024, the national level issued a road map for building a beautiful China in an all-round way. Xiamen’s ecological practice for more than 30 years is like a microcosm, and it has become a pioneer in comprehensively promoting the construction of a beautiful China. Recently, the reporter visited Xiamen, looking for generations of successive strugglers and exploring the practical code of beautiful Xiamen.

  Find the way of ecological management from a lake

  Xiamen is endowed with unique advantages as well as the unique sea. This city has won the reputation of "International Garden City" and "UN Habitat Award" successively, not only because of its talent, but also because of its arduous efforts.

  Yaodang Lake was originally deep into the inner bay fishing port of Xiamen Island. At night, the fishing fire was like a star, the scenery was like a dream, and the grand scene of "Yaodang fishing fire" spread. But in the 1970s, the lake turned black and smelly, and the fish, shrimp and egrets disappeared.

  当地可查记录显示,那一时期,筼筜湖污染源较多,125家企业向该湖排放工业废水,占全市工业废水排放量的45%以上,全市近一半的生活污水直接排入筼筜湖,还有6家医院的污水也直入此湖。

  “筼筜湖何时不再黑臭?”当地群众发出强烈呼声。

  1988年3月,一场整治环境污染的硬仗在厦门打响。很多人都记得,时任厦门市委常委、常务副市长的习近平同志主持召开专题会议,提出“依法治湖、截污处理、清淤筑岸、搞活水体、美化环境”20字方针,拉开了筼筜湖综合治理序幕。

  针对前期资金不足问题,筼筜湖治理方案明确每年投入1000万元财政资金,占当时厦门全市基本建设支出近10%;同时,多渠道筹措排污费、土地批租收入、借款和技改资金,以空前力度加大治理投入。

  在厦门市市政园林局党组成员、总工程师王艳艳看来,这样的治理力度在当时实属罕见。

  水域面积1.6平方公里的筼筜湖先后进行了五期大规模整治,总投资约19.9亿元。事实上,36年来,厦门在海洋生态保护修复上累计投入1056亿元。

  “以筼筜湖综合整治为起点,城市生态价值观念逐步觉醒。”厦门市副市长张志红说。

  The earliest 20-character governance policy has been affecting the ecological construction of Xiamen. As the first principle, "governing the lake according to law" has not only run through the comprehensive management of Yundang Lake for 36 years, but also is the background color of Xiamen’s ecological construction.

  Many cadres in Xiamen said that if there is no guarantee of the rule of law, ecological restoration will be difficult for a long time. In 1994, after Xiamen obtained the legislative power of special economic zones, the first substantive local regulation was the Regulations of Xiamen on Environmental Protection. Since then, Xiamen has given full play to the advantages of the legislative power of special economic zones in the construction of marine rule of law, and has successively formulated more than ten laws and regulations related to the sea.

  The controversy about the use of Aoguan natural coastline in Haicang Bay of Xiamen has lasted for many years. Yu Xingguang, former director of the Third Institute of Oceanography of the Ministry of Natural Resources, said that although this natural coastline is only a few hundred meters, it contains different landforms such as beaches, reefs, mangroves and wetlands, and developers are also optimistic about this coastline. Yu Xingguang, a former deputy to Xiamen Municipal People’s Congress, has called on many occasions to protect the "pocket" coastline of Aoguan.

  The protection of the coastline was finally written into "Several Provisions on Marine Environmental Protection in Xiamen City" in the form of laws and regulations, and Article 16 of Chapter III clearly stipulates that "any activity to change the natural coastline of Aoguan coastal area is prohibited".

  In addition to investment governance and legal protection, Xiamen also has a series of institutional innovations, such as establishing the marine management office of the municipal government, taking the lead in setting up a professional marine cleaning team in the country, prohibiting the introduction of heavy pollution projects, rationally arranging industrial concentration areas, and promoting the relocation and upgrading of enterprises in the main city.

  From a lake, a coastline, a bay, an island, a mountain, from a part to the whole, from the mountain top to the ocean, Xiamen has built a system governance system and a "multi-regulation" business collaboration platform.

  Ke Yuzong, Party Secretary and Director of Xiamen Natural Resources and Planning Bureau, introduced that all kinds of spatial planning originally scattered in natural resources, development and reform, ecological environment, water conservancy and other departments were integrated as a whole, and all kinds of ecological environment control requirements were managed by drawing, forming a "blueprint" of global space based on ecological environment, supported by resource carrying capacity and based on special planning of various departments, so as to save resources and protect the environment to the maximum extent.

  Positive interaction between scientific and technological support and scientific decision-making

  For more than 30 years, Xiamen’s "high face value" cannot be separated from strong scientific and technological support. In the Economic and Social Development Strategy of Xiamen from 1985 to 2000, "environmental protection technology" is clearly regarded as the key social science and technology field.

  With the deepening of marine ecological restoration, the problems involve a wide range, involving many stakeholders, and the problems of science and technology, administration, law, economy and environment are intertwined. How to allocate basin resources and plan space? Each department has its own work objectives.

  In 1995, the Xiamen Municipal Government’s Coordination Leading Group for Integrated Marine Management was established, with the mayor or deputy mayor as the team leader and department leaders as members, and the Marine Management Office, a functional department of the government’s integrated marine affairs management, was also established.

  In 1996, Xiamen took the lead in setting up a marine expert group in China relying on the Marine Management Office, and the municipal government issued a letter of appointment. Hong Huasheng, the first returned female doctor of oceanography in China, was the first group leader.

  The personnel structure of the expert group also changes with the development stage of Xiamen. At first, there were only some experts in the fields of ocean and planning. When the goal of marine ecological restoration is gradually expanded, legal experts and economists are added. When Xiamen is open to the whole world outside the island, Xiamen’s high-quality marine economic development needs major technical preparation, and some influential academicians join in.

  Yu Xingguang, a former leader of the expert group, recalled that in principle, every two months, the expert group listened to a briefing on important matters related to the sea in Xiamen, and the city leaders in charge of the ocean discussed with the members of the expert group. "Suggestions can be made on the spot, or not necessarily on the spot. It can be written or oral. " Through consultation, investigation, feedback and continuous communication, the expert group reached a basic consensus, and most of the opinions were adopted by the government to a high degree, forming a benign interaction. "This mechanism is a scientific decision-making model that relies on science and technology, takes fewer detours and seeks truth from facts."

  "My contact with scientists is like a student going to worship a teacher." Pan Shijian, who was the deputy mayor of Xiamen at that time, kept a "seamless" close contact with the expert group. "Sometimes my mind is prone to fever, so I should listen to other people’s opinions."

  Pan Shijian said that many ideas and details can’t be communicated just by holding a meeting, but by calling or visiting at any time, and opening up information to experts. "There is nothing to hide."

  Gaoji seawall, which blocks the east and west waters of Xiamen, is 2212 meters long and has played an important role in Xiamen’s history. The opening of Gaoji seawall is regarded as the top priority of "Xiamen’s marine ecological function restoration project". Hong Huasheng introduced that after the opening, the "meridians" of the sea area were opened, and the originally semi-closed bay became an open and permeable bay, which was conducive to enhancing the water exchange capacity and largely solved the problem of the maximum environmental capacity of the entire western sea area of Xiamen and Tongan Bay, which played the most critical role in the entire ecological restoration.

  How to determine the opening width, tidal capacity, dredging depth, hydrodynamic improvement and siltation degree, water quality control index, etc. The Third Institute of Oceanography of the Ministry of Natural Resources and Xiamen University conducted back-to-back mathematical model research and calculation comparison at the same time, and nanjing hydraulic research institute also conducted physical model experiments to ensure accuracy and science.

  In the past 2023, there were 60 or 70 species of birds observed in Xiatanwei Mangrove Park in Xiamen, which is the latest data from the team of Yang Shengchang, an associate professor at the School of Environment and Ecology of Xiamen University. Before the ecological restoration in this area, there were only twenty or thirty species of birds.

  "After the implementation of the ecological restoration project, the biggest thing is the ecological benefits, especially the significant improvement of biodiversity." Yang Shengchang said that the number of benthic organisms such as shellfish, shrimps and crabs has also increased by about three times. In the early years, Xiatan tail was frequently farmed out of order and seriously polluted. It was regarded as a remote place by Xiamen people and unwilling to come. "After coming, it will be smoked away by the smell of seawater." The local native mangroves have also been seriously damaged.

  Mangroves are regarded as "the protector of islands". Since 2005, Xiamen Municipal Government has entrusted Academician Lin Peng of Xiamen University to lead the research group of mangrove project of Xiamen University to plant mangrove experimental forest in Xiatanwei. Mangrove restoration has been included as a private practical project by Xiamen Municipal Government.

  Lu Changyi, a student in Lin Peng and dean of the School of Environmental Science and Engineering of Tan Kah Kee College of Xiamen University, recalled that some villagers had resistance to the construction of the mangrove wetland at Xiatanwei, and some villagers even climbed onto the hook machine to stop the project.

  In May 2012, at the beginning of the project, Lu Changyi came to the village with a portable projector on his back. As night fell, he borrowed a white sheet as a curtain, hung it on the stone wall at the head of the village, and told the villagers about his ecological "open class". With the efforts of all parties, the villagers finally expressed their understanding and support for the Xiatanwei project. More than 60% of the mangrove planting workers are composed of local villagers.

  Today, Xiatanwei Mangrove Park has become a green buffer zone to resist typhoon, storm surge and other marine disasters, integrating nature education, leisure science and other functions. Yang Shengchang said: "There are almost no children in Xiamen who don’t know about mangroves."

  In November 2023, Peter Thomson, Special Envoy of the UN Secretary-General for Ocean Affairs, came to Xiatanwei Mangrove Park during Xiamen International Ocean Week, and highly affirmed the balance between ecology and economy in Xiamen, expecting it to provide "Xiamen samples" for international marine ecological environment governance.

  High-level protection and high-quality development

  Why is Xiamen so different?

  When we carefully explore the logic of urban texture formation, we will find that there are many wonderful "concessions" in Xiamen: in order to protect more than 500 trees, the lucky chance Bridge in Wuyuan Bay has made a detour; In order not to disturb the Chinese white dolphins, the scheme of Xiang’ an cross-sea bridge was changed to a submarine tunnel with double construction cost and greater construction risk; In order to avoid reservoirs and plants, Xiamen built a mountain road with only three lanes; There is a 3-hectare nature reserve in the middle of the high-rise buildings in the urban area, which is reserved for the "most beautiful bird in China" to settle down and breed. Xiamen is their breeding and habitat in the northernmost latitude of the world.

  "Concession" everywhere is not a compromise, but a kind look back on the natural life of the triumphant city, and the wisdom of cooperating with high-quality development and high-level protection.

  Pan Shijian remembers that at the beginning of the 21st century, Xiamen was in the period of rapid construction of the Special Economic Zone and needed money everywhere. "On the one hand, we are faced with building this city quickly to meet the needs of the people. At the same time, we are also faced with an island city with a beautiful environment that needs ecological restoration. There are many specific and difficult choices." Pan Shijian said, "We don’t simply dial the abacus, and the calculated value is still not worth it."

  Taking Wuyuan Bay in the northeast of Xiamen Island as an example, due to seawall blocking and regional development and construction, the water exchange capacity in this area is poor, and planting, breeding and salt field management also lead to increased pollution. In 2003, the local per capita GDP was only 39.4% of the average level of Xiamen. Two years later, Xiamen started the comprehensive improvement project of Wuyuan Bay with reference to the management experience of Yaodang Lake.

  At first, the land in Wuyuanwan Bay was planned to be stored as construction land. The Xiamen Municipal Government fully solicited and adopted expert opinions, adjusted the development and utilization planning of Wuyuanwan area in time, abandoned the hot real estate development at that time, and reserved 89 hectares of original wetlands in the bay.

  The habitat of chestnut-throated bee tiger is also in this wetland. In 2011, the Xiamen Municipal Government designated the Chestnut-throated Bee Tiger Nature Reserve, in which 37 hectares in Wuyuanwan Wetland Area are feeding grounds and 3 hectares in the urban area are breeding grounds. According to the original plan, if these 40 hectares were used for development, the land value would be as high as 3 billion yuan.

  "Is this article about urban construction simple or complicated? Xiamen’s development philosophy is: what you do today should provide a better platform and environment for tomorrow’s development. " Pan Shijian said.

  Later data showed that by the end of 2022, the land value of Wuyuanwan area alone had increased by more than eight times compared with that of 2005, and the value created far exceeded the income from real estate development abandoned at that time, and the chestnut-throated bee tiger retained valuable habitats.

  Today, Wuyuan Bay has become a new "city meeting room" in Xiamen, attracting more than 300 well-known enterprises to settle down; Xiamen International Yacht Club and Sailing Port have been built, and more and more young people come to experience sailing, yachting and surfing. Music festivals, trunk fairs and art exhibitions will also be held on weekends.

  "Looking up is fresh blue, and looking around is pleasant green." Strolling through Xiamen, people will find that the distance between people and the sea is so close, cyclists ride in the bay driveway, children chase the sea, the elderly do morning exercises in the seaside park, and in the afterglow of sunset, the long shadows of citizens and tourists cover Baicheng beach.

  Huang Zhiquan, a member of Xiamen Bird Watching Association, loves two scenic spots in Xiamen. One is the white scenery where flocks of egrets catch fish at the gate of the west dike of Miandang Lake, and the other is the black scenery where flocks of wintering cormorants arrive as scheduled every winter and feed and inhabit in Xinglin Bay, forming a unique ecological wonder of "Qi Fei with ten thousand birds".

  Earlier Xinglin Bay was still a rotten mire. Xinglin Bay used to be a beautiful bay in history, but it has been affected by dams, production, construction and aquaculture pollution for a long time. Some experts came here to inspect, and the ship could not move forward before it got close, and it was full of silt.

  The construction of Garden Expo Garden in Xinglin Bay, jimei district, Xiamen is the most difficult project that Pan Shijian has handled. He not only wants to carry out ecological restoration in this area, but also wants to build Jimei New City, and Yuanboyuan is an opportunity.

  It only took more than two years from the application for construction to the final completion of the Garden Expo Garden. For this purpose, Xiamen has set up a special headquarters to conduct in-depth investigations on various birds, fish and other animals and plants to ensure that the original ecological balance will not be destroyed during development and construction. Seriously protect the original ecological green space, water system and nursery, and obtain good ecological benefits with minimal transformation or no transformation.

  It is difficult to estimate how much economic growth this water garden has driven in jimei district. Jimei district used to be an old industrial zone in Xiamen. Now, an industrial chain with garden art, culture and education, sports, hot spring vacation, water sports and navigation education has been gradually established, forming a sustainable industrial system.

  Xie Ming, deputy director of the Bureau of Industry and Information Technology of jimei district, Xiamen, said that in the past 10 years, the net population growth of jimei district was the largest in Fujian Province, reaching more than 500,000 people, and it is also the most populous district in Xiamen at present, reaching more than 1.1 million people, and the youth aged 14-35 accounted for 46% of the total population in the region. Young employees of some enterprises said that when they choose their place of residence, the beautiful environment and industrial agglomeration are very attractive.

  Tens of thousands of fishermen have landed in successive bay renovations to make room for the blue sea and silver beach.

  In order to avoid the loss of fishermen’s interests and ensure their livelihood, the government has set up special social security for fishermen who have lost their lives, organized re-employment training after landing, arranged for fishermen to work in enterprises and give subsidies, set up funds to encourage entrepreneurship.

  Some fishermen change jobs, and some fishermen go to other places to seek development with their farming skills. Lin Yulin, deputy secretary of the Party Committee of Pantu Community in Tong ‘an District, Xiamen, said that the annual aquaculture output of Pantu people exceeds 400,000 tons, and about 10% of the output is transported back to Pantu. The output value of Pantu oyster accounts for about 70% of the Xiamen market.

  Electronics, machinery, light industry and chemical industry were once the pillar industries in Xiamen. Xiamen has given up extensive industries, laid out strategic emerging industries led by scientific and technological innovation, and achieved remarkable results in marine economy and cultural tourism economy. The data shows that in 2023, the proportion of the tertiary industry in Xiamen exceeded 60%, which was nearly 6 percentage points higher than the national level; The added value of high-tech manufacturing industry accounts for more than 40% of the industrial proportion, which is 27 percentage points higher than that of the whole country; The energy consumption and water consumption of GDP per 10,000 yuan are at the leading level in China.

  Today, Xiamen has developed into a high-quality city of innovation and entrepreneurship, with rapid development of new economy and new industries, keeping pace with trade and investment, and reaching five continents by sea, land and air. Xiamen embraces the world with a more open attitude.

  According to the relevant person in charge of the Department of Resource Conservation and Environmental Protection of the National Development and Reform Commission, Xiamen’s cooperation with high-level protection and high-quality development has broken the problem. "The development of Xiamen does not depend on the consumption of resources and energy. Its practice has proved that high-level ecological protection can also create and develop new formats and support new economic advantages."

  This is a relay race from generation to generation. Yu Xingguang has worked and lived in Xiamen for 43 years, witnessing Xiamen’s firm goal of ecological protection and restoration. "It will not change because of the change of leadership, will not retreat because of temporary economic difficulties, and will not change because of changes in the economic and ecological situation."

  Xiamen "leaves the most beautiful beaches to the people" and protects the rocks and landforms along the beach and coast to the maximum extent; In all kinds of protection measures, the opinions of the masses are widely listened to, and Ludao children carefully care for every piece of green around them.

  Enterprises and citizens actively subscribe for tree planting and daily management on Maluan Bay Ecological Island; "Citizen Lake Chief" competes to protect the Yaodang Lake; People call the Chinese white dolphin "Mazu fish", giving it the meaning of good luck.

  "Xiamen people love nature." Pan Shijian grew up in Xiamen. When he was a child, he loved to climb trees and talk to birds in the trees. Birds chirped and he chirped. He likes swimming in the sea and watching crabs get into the beach. He said: "The owners of this city are not only people, but also animals and plants."

  When he becomes a city builder, he wants to plant trees with large crowns that can make birds nest; It is also necessary to plant insect-infested trees so that birds can have food to eat; Plant trees in crevices of stones, on reefs at sea and on uninhabited islands. He also grows vegetables on his balcony and feeds them to the birds. "To truly love this city." Pan Shijian holds the idea that "the city is our mother." He built a sculpture on the beach beside the winding roundabout, where a mother was playing with her children at the seaside.

  Zhongqingbao Zhongqingwang reporter Zhang Yi Source: China Youth Daily

The tourism market is booming and the consumption vitality continues to be released.

In the Datang city that never sleeps in Xi ‘an, Shaanxi Province, the "secret box of the prosperous Tang Dynasty" is popular, attracting many tourists to experience interaction; With the "three-piece cookie oven with dipping sauce and soul barbecue", Zibo, Shandong Province has become a top tourist city; The "village supermarket" in Rongjiang, Guizhou Province spread all over the network, driving the local tourism market to "blowout"; Spending the least money and playing the most cards, "special forces tourism" has become popular among young people … One hot word after another, one online celebrity project after another, and one scene of fiery consumption, which reflects the vigorous driving force for the recovery and development of China’s tourism industry and the great vitality of tourism consumption.

Since the beginning of this year, all localities have regarded tourism as an important industry to expand domestic demand and boost consumption, introduced support policies, introduced measures to benefit the people, and carried out promotional activities to promote the tourism market to show a trend of "high opening, steady walking and accelerated recovery". According to the data recently released by the Ministry of Culture and Tourism, in the first half of 2023, the total number of domestic tourists and domestic tourism revenue (total tourism expenditure) were 2.384 billion yuan and 2.30 trillion yuan respectively, with year-on-year growth rates of 63.9% and 95.9% respectively.

Travel demand is released.

The tourism market has accelerated its recovery.

"Climbing Siguniang Mountain in Sichuan is really a good place to spend the summer." Not long ago, Zhu Mo, a girl from Nanjing, called friends and friends to complete the "punching in" for the third time this year. Previously, she and her friends explored the most beautiful highway in China, Sichuan-Tibet National Highway 318, and completed the "Special Forces Tour" of climbing Mount Tai at night to watch the sunrise. "We love outdoor travel so much that we can’t wait to plan our next trip after a journey."

There are not a few people who are enthusiastic about traveling like Zhu Mo. In the first half of this year, the demand for mass travel was released, and the domestic tourism market accelerated its recovery and continued to explode.

The tourism market in Xinjiang is extremely hot. Tianshan Tianchi, Sailimu Lake, Bayinbuluke and other scenic spots have ushered in the peak of reception. After the single-library highway was restored to traffic, the tourism orders in Xinjiang increased significantly. Data show that in the first half of this year, Xinjiang received a total of 102 million tourists, up 31.49% year-on-year, and achieved a tourism income of 92.276 billion yuan, up 73.64% year-on-year.

With "there is a life called Yunnan" more deeply rooted in people’s hearts, the popularity of Yunnan tourism market continues to rise. Zhao Guoliang, Party Secretary and Director of Yunnan Provincial Department of Culture and Tourism, said that in the first half of this year, the province received 539 million tourists, achieving a total tourism revenue of 639.432 billion yuan, up 40.0% and 48.8% respectively, which were 134.9% and 122.2% respectively in the same period of 2019.

According to the comprehensive calculation of the monitoring data of Jiangsu Smart Travel Platform, in the first half of this year, Jiangsu received 478 million domestic and foreign tourists, a year-on-year increase of 98.3%; The total tourism revenue reached 610 billion yuan, up 83.5% year-on-year, up 10.7% and 2.3% respectively compared with the same period in 2019.

Qian Ning, deputy director of the Jiangsu Provincial Department of Culture and Tourism, said that since the beginning of this year, Jiangsu has accelerated the upgrading and expansion of cultural tourism consumption, effectively guided and expanded cultural tourism consumption, and accelerated the release of cultural tourism consumption potential with richer consumption scenarios and more diversified consumption choices. "We have created a number of immersive experience projects with unique creativity, such as" natural history on the cloud "and" dazzling intangible heritage ".The coverage of digital RMB acceptance in the province’s tourist attractions has reached more than 1/5, and the cumulative sales of’ Shuiyun Jiangsu’ digital tourist card has reached 34.52 million yuan, driving tourism consumption by 125 million yuan."

The recovery of Hunan’s tourism market is equally rapid. In the first half of this year, 416 tourist areas monitored by the province received 182 million tourists, up 116.86% year-on-year. Operating income reached 21.455 billion yuan, a year-on-year increase of 135.01%. According to the relevant person in charge of the Hunan Provincial Department of Culture and Tourism, in June this year, Hunan has issued an initiative to all cities, prefectures and 389,000 cultural travel volunteers in the province to encourage and guide the vast number of cultural travel volunteers to "go where the masses need it most" during the summer vacation and carry out cultural travel volunteer service activities such as "civilized tourism" and "tourists are satisfied in Hunan".

"The tourism consumption data in the first half of the year is a normal rebound after three years of epidemic, and it is expected that this year will exceed the level of 2019." Jin Wei, deputy director of the Cultural Finance Research Center of the National Finance and Development Laboratory and secretary-general of the 50-member Forum on Cultural Finance in China, believes that the evolution of scenic spot tourism to global tourism, sightseeing and holiday tourism to personalized tourism and short-term tourism to long-term residence will have a great impact on the tourism market in the post-epidemic era.

Ma Yiliang, chief statistician of china tourism academy (Data Center of Ministry of Culture and Tourism), analyzed that in the first half of this year, the overall performance of China’s tourism market met expectations, showing the characteristics of accelerated recovery and scattered hot spots. Since the May Day holiday, the tourism market has remained at a high level. In the middle and late June, the summer tourism markets in various places started one after another, and the number of tourists in most destinations continued to climb. "The recovery of the tourism market in the first quarter was relatively slow. In the second quarter, the market heat has spread to remote destinations on a large scale, and the uneven recovery of the regional tourism market has been alleviated."

Enterprise confidence is effectively boosted.

Business performance has grown steadily.

With the rapid recovery of the domestic tourism market, tourism enterprises actively innovate and develop product projects, effectively improve the service level, and achieve a "big turnaround" in business performance.

Up to now, more than 20 A-share listed tourism enterprises have disclosed their performance forecasts for the first half of the year, among which more than 10 enterprises expect to record positive net profits for the first half of the year, and many enterprises such as Lijiang, Qujiang Wenlv, Jiuhua Tourism and Guilin Tourism have recorded net profits for the first half of the year.

"In the first half of the year, the overall operating data of BTG Home Inns was unexpected, and the average occupancy rate recovered to about 80% in the same period of 2019; The average house price is 120% in 2019. At present, the overall situation in 2023 is optimistic, especially in the leisure tourism sector. " Sun Jian, general manager of BTG Home Inn Group, told reporters that the three-year epidemic impact has made the hotel industry face many challenges and given the hotel people time to think calmly. "Since the beginning of this year, what we have done is actually very simple, which can be summarized by the words’ specialization and novelty’. For example, in terms of’ specialization’, BTG Home Inns has rebuilt three major capabilities: one is professional product research and development capabilities, the other is professional customer marketing capabilities, and the third is professional hotel operation capabilities. "

"In the first half of 2023, Huangshan Scenic Area received 2,091,600 tourists entering the mountain, up 527.00% year-on-year. The main business achieved good growth, and the overall performance is expected to turn losses into profits." Yang Yi, director of Huangshan Tourism Promotion Center, said that behind such achievements, Huangshan Scenic Area actively grasped opportunities, scientifically formulated market policies, increased marketing efforts, and innovated and iterated diversified tourism products.

"In the first half of 2023, various businesses of Guilin International Travel Service grew in an all-round way, achieving an operating income of nearly 60 million yuan, seven times that of the same period last year, achieving explosive growth." Chen Xi, Chairman of Guilin International Travel Service, said, "The Zhou Bianyou products of Guilin International Travel Service sold out immediately after the opening of the group, and the business of official visits and overseas visits surged, and the consultation on outbound tourism business was hot; The ticket business in scenic spots has grown rapidly. Taking Impression of Sister Liu as an example, more than 150,000 tourists have been organized, with a year-on-year increase of over 200%. In addition, the conference and exhibition business has accelerated its recovery; The research business continues to be hot, and has received a total of 12,000 students. "

In 2020, the hit variety show "Where is Dad?" once made Yunnan Puzhe black fire. With the recovery and development of tourism, there is once again a tourist boom here. Especially since the summer, thousands of tourists have flocked to the 10,000-mu lotus pond in the scenic spot to enjoy the charm of natural scenery. According to statistics, in the first half of 2023, Puzhehei Scenic Area achieved a tourism income of 24.6623 million yuan, an increase of 82% over the same period in 2022.

According to the big business data released by the Ministry of Commerce on July 20th, in the first half of this year, online travel products, scenic spot tickets and online entertainment sales increased by 272.4% and 69.8% respectively, which was 156.6 and 50.6 percentage points faster than that in the first quarter.

Wang Degang, vice president of china tourism association, president of Shandong Tourism Industry Association and president of Shandong University Tourism Industry Research Institute, said that in the first half of this year, the national tourism industry has fully resumed normal development. At present, it is the peak season of summer tourism. Cultural and tourism departments all over the country have adopted policies and measures to actively expand the consumption of cultural tourism and stimulate economic growth, vigorously promote market players to develop new products, new formats and new services suitable for summer tourism, and stimulate the consumption potential of cultural tourism. Scenic spots, amusement parks and other tourist sites are crowded, the occupancy rate of hotels and homestays is close to saturation, and the consumption of catering, shopping and entertainment has increased at a high level, which fully shows the strong recovery of the tourism market and the recovery and prosperity of the tourism industry.

The overall industrial development is improving.

Recovery and revitalization of the future can be expected.

According to the data released by the National Bureau of Statistics, the contact service industry grew rapidly in the first half of this year, and the added value of accommodation and catering industry increased by 15.5% year-on-year. The demand for services such as exhibitions and tourism has increased, and related service industries have also maintained rapid growth.

The tourism market is hot and the business operation is improving, which also drives the industry confidence and the overall improvement of the industrial chain. The Report on Investment & Procurement Index of Cultural Tourism Industry in the First Half of 2023 jointly released by china tourism academy and China Amusement Park Association on July 11th shows that in the first half of 2023, the overall investment in cultural tourism industry picked up, and the confidence index of entrepreneurs in cultural tourism industry and investment field increased significantly.

79.2% of cultural tourism investment/operation enterprises carried out investment activities, and 46.0% of tourism manufacturing/service enterprises carried out investment activities. In 2023, the investment in the cultural tourism industry gradually stepped out of the cold winter and entered the recovery channel, and the return on investment of cultural tourism enterprises showed a trend of stabilization and recovery.

Local tourism authorities have also made constant efforts to guide the industry to develop well. Yan Naimin, Deputy Secretary of the Party Group and Deputy Director of the Department of Culture and Tourism of Xinjiang Uygur Autonomous Region, said that in order to ensure the healthy development of tourism, Xinjiang continued to intensify the rectification of the tourism market, and strictly investigated "unreasonable low-cost tours", operating travel agency business without permission, changing routes without authorization, and compulsory shopping. At the same time, we will strengthen the supervision of the hotel market in conjunction with relevant departments, promote the implementation of guided price and maximum price measures in various places, resolutely crack down on problems such as price gouging and non-performance of travel contracts, promote the "Smile Xinjiang" action, and further polish the brand of "Xinjiang is a good place".

"In the first half of this year, Guangxi made two-way efforts from both ends of supply and demand to promote a strong recovery of the tourism economy, and the tourism market reappeared the steaming’ fireworks’. The tourism economic indicators of the whole region generally recovered to the same level in 2019." Qiu Yuhong, director of the Policy and Regulation Division of the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, said.

According to the data of Meituan B&B, in the first half of this year, the number of B&B employees on the platform increased by 47% year-on-year, and the number of employees after 00 increased by 140%. According to reports, in order to help young entrepreneurs quickly fill the shortcomings of management and marketing, Meituan B&B also launched more than 260 free courses online, guiding more than 30,000 B&B practitioners to grow continuously, and finally getting the "awesome landlord" traffic incentive.

"The recovery of the tourism market is stable and good, tourism professionals has accelerated its return, and the situation that the balance sheet of tourism enterprises continues to be repaired is increasingly significant." Ma Yiliang believes that in the first half of this year, various localities actively organized festivals such as music festivals, concerts and village supermarkets, and launched "pet tourists" measures such as tourist bus, opening government parking lots and inclusive traffic law enforcement, which played a key role in accelerating the recovery of the tourism market and guiding and stimulating tourism consumption, and accumulated valuable experience for the camera regulation of tourism economy.

(Interviewer: Wang Yang Grace Wai Wong Zhao Tengze Hui Gao Kuang Weinan Wang Sichao Yan Zijun Li Yuanfeng Written by Wang Yang)

Source: China Tourism News

Integrate the two sides of the strait to create a better future.

On the evening of November 16th, the final "Players’ Night" of the 4th Cross-Strait Student Baseball League was held in Guangdong Campus of Shenzhen University. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

Shenzhen, Taiwan Province, China, November 17th (Reporter Yin Sainan, Zhuona and Li Zhuyi) Integrate the two sides to create a better future. On the evening of November 16th, the performance center of Guangdong Campus of Shenzhen University was full of brilliance, and the "Players’ Night" in the finals of the 4th Cross-Strait Student Baseball League was held here. In the name of baseball, 32 teams from both sides of the Taiwan Strait and nearly 1,000 young representatives from all walks of life in Shenzhen gathered together to form friendship with songs and dispel the chill with enthusiasm.

The party scene. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

Since 2017, the finals of the student baseball league across the Taiwan Strait have been successfully held for four times, which is the largest and most abundant single sports event across the Taiwan Strait. As a traditional link in the competition, "Players’ Night" has built a bridge for the players on both sides of the strait to enhance understanding, blend and communicate.

The party scene. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

This year, the "Players’ Night" party was organized around three chapters: Yanhuang, Reunion and Going Together. Players and actors performed on the same stage, sports and art merged across borders, and tradition and modernity merged and innovated.

The party scene. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

The "Flash" in armor, the majestic Book of Songs of Elegance, Wing Chun, which is deeply rooted in Lingnan culture, and Taiwan Province Mountain Dance "We are All Family" full of treasure island customs … The audience was deeply moved by the enthusiasm and smile of the actors. Compatriots love, brotherhood, regardless of you and me, we are all family.

Taiwan Province players interact closely with local fans. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

"Walking into the’ Players’ Night’ scene, many small details’ hit’ me, which made me feel more and more lucky to come to Shenzhen to participate in the baseball game." Tang Chengzong, a member of the Taitung Sports Baseball Team, said that he is a senior three and is about to enter higher education. "After returning to school, I will talk more about Shenzhen with my younger brothers and sisters and encourage everyone to come and see it."

The atmosphere at the party was warm. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

This night, full of lights, players on both sides of the strait swayed together in laughter. (End)

Xintian: Carrying out 6S management training to help the high-quality development of primary health care.

Hunan Daily New Hunan Client December 5 (correspondent Zheng Youwei Song Hui) On December 4, Xinlong Town Health Center of Xintian County organized all medical staff to carry out 6S management training.

Before the training, I learned the actual situation of the hospital in detail, and conducted detailed training on the content, importance, specific methods and requirements of 6S. 6S management includes sorting, rectification, cleaning, cleanliness, literacy and safety. Through the implementation of lean 6S management, every employee can develop the habit of being serious, observing regulations, consciously maintaining a clean and tidy environment and being polite. Cultivate employees’ proactive spirit and sense of ownership, shape employees’ team consciousness, cooperate with each other, help each other and love each other, and form a good habit of being serious and responsible; Create a good atmosphere of cooperation and temper the will of employees; The ultimate goal is to make the work of primary medical institutions procedural, standardized and concise, so as to improve work efficiency, improve the overall quality of employees, establish a good image of primary medical institutions, provide better medical services for patients, and help the high-quality development of primary medical and health undertakings.

Since late November, Xintian County Health and Health Bureau has asked all medical and health institutions in the county to effectively improve their ideological understanding, strengthen organizational leadership, supervision and assessment, do a good job in implementing the work according to the 6S management activity standard and the assessment and evaluation of 6S management activities in primary medical institutions, adhere to the principle of comprehensive promotion, form closed-loop management and long-term adherence, ensure that the work is effective, and constantly sum up experience and popularize it in time.

Up to now, 6S management training has been carried out in five primary medical institutions.

Mystery man narrowly wins the spark! Li Meng came off the bench for 19 minutes and 25 seconds, scored 10 points and 2 assists and shot 50%.

On August 5th, Beijing time, the Washington Mystery Team played by Li Meng ushered in a new game. The Washington Mystery Team at home played against the Los Angeles Sparks. In this game, Li Meng played as a substitute, and Li Meng’s performance also attracted much attention. The Washington Mysteries, who played at home in the first quarter, took a 4-point lead of 21-17. In the first quarter, at the moment of 4 minutes and 54 seconds, Li Meng was replaced. After playing, Li Meng helped the Mysteries score with the middle distance and free throws. In the first quarter, Li Meng had a high sense of existence.

Time came to the second quarter. At 8: 15 in the second quarter, Li Meng grabbed the defensive rebound, assisted his teammates to complete the three-point projection on the outside, and his teammates hit three-pointers. The Mystery Man scored a 9-point lead in the team, and then the Mystery Man pushed the score to more than double digits. In the second quarter, Li Meng’s feeling was still the same. She received many assists from her teammates and completed the long-distance jump shot. In the second quarter, the Mystery Man scored 27 points in a single quarter, while the LA Spark side also scored 23 points. After half-time, the Mystery Man took an 8-point lead.

Li Meng played well in the half-court, making four shots, hitting three times and getting seven points, one rebound and one assist. The positive and negative values were the highest among the substitutes. Time came to the third quarter, and the Sparks once chased the score in the third quarter, but the mysterious man quickly controlled the rhythm and scored a score of 6 to 4, and the mysterious man once again achieved a double-digit lead. However, the two sides did not continue the feel of the first half. In the middle of the third quarter, the scores of the two teams did not even reach double figures, which really made some inefficiency. The Sparks shouted a timeout when they were 19 points behind.

Li Meng still didn’t play after the suspension, but the Sparks narrowed the difference to 7 points. When the third quarter came to the last 2 minutes and 56 seconds, Li Meng finally got playing time in this quarter, and Li Meng’s performance on the court was also immediate. She assisted her teammates to score, and the score difference came to 9 points again, and the Mysteries regained control of the situation on the field. After that, Li Meng got a valuable shot. Unfortunately, Li Meng missed his jumper. In the third quarter, the Sparks scored 13 to 10 in a single quarter and entered the fourth quarter with a gap of 5 points.

At the beginning of the fourth quarter, Li Meng found a three-pointer on the outside to help the Washington Mystery Man stabilize the situation. Since then, the two sides have had a three-pointer war. The Mystery Man pulled the difference to 10 points in this melee and once again controlled the situation on the court. After that, although Li Meng missed two shots, the score difference remained at around 8 points, and the Mysteries still had the advantage on the field. After that, Li Meng was replaced after a timeout, with 4 minutes and 30 seconds left in the game, and Li Meng’s score was in double digits. Her performance in this game was perfect. However, the Sparks team was tenacious, and in the last minute and a half, they chased the score to a gap of four points. Fortunately, the Mystery Team did not lose its own position, and finally beat the Los Angeles Sparks 77-74 at home!

1-0,1-1! The Premier League is crazy for one night, fighting for four to celebrate the finale, two records are born, and the Red Army hopes for a miracle.

In the 37th round of the Premier League, Manchester United and Liverpool played at the same time. The outcome of this round of competition is directly related to the qualification of next season’s Champions League. In the end, Manchester United scored all three points in 1-0 away from Bournemouth, while Liverpool drew 1-1 at home with Aston Villa, and the Premier League competed for four, which basically declared the finale!

Newcastle United, like Manchester United in theory, has not yet locked in the Champions League! However, at present, Newcastle United are three points ahead of Liverpool in the latest curling iron, and there are still two rounds left. In the last two rounds, only one point is needed to lock in the Champions League qualification quota for the new season. Considering Newcastle’s huge lead in goal difference in the league, even if they suffer two consecutive defeats, even if Liverpool score three more points, it will be harmless! Newcastle’s last two opponents were leicester city and Chelsea!

After beating Bournemouth 1-0 away, Manchester United scored 69 points, which is the same as Newcastle United, which also played 36 rounds. Liverpool, with the last glimmer of hope, drew 1-1 at home with Aston Villa. After 37 rounds, their score was 66 points! But unlike Newcastle United, Newcastle United’s goal difference so far is +35, Liverpool’s goal difference is +28 and Manchester United’s goal difference is only +11!

In the case of Liverpool winning the final game, Manchester United must score another point! Manchester United’s opponents in the last two rounds were Chelsea and Fulham, and getting a point can be said to be like taking something out of the bag. Liverpool is looking forward to a miracle. If Manchester United suffer two consecutive defeats and win in the final round, Liverpool will 100% crowd out Manchester United and rank among the top four.

So far this season in the Premier League, Degea has won 16 clean sheets! As Degea’s only rival in the league, alysson, was beaten by Aston Villa for 14 times, Manchester United goalkeeper Degea won the Golden Glove Award in the Premier League this season with 16 times! This is the second time that Degea has won the Golden Glove Award in the Premier League. The first time was in the 2017-18 season!

Liverpool 1-1 Aston Villa. Firmino ushered in a farewell game at home, and in the 89th minute, he helped Liverpool to draw an absolute draw! Bid farewell to Anfield with a goal, and Premier League officials awarded firmino the best match of the game, which was the last home game of the Brazilian striker’s Liverpool career! Firmino has scored 16 goals in his Liverpool career when he came off the bench, which is second only to David Fairclough’s 18 goals in team history.

In the last six years, Liverpool have beaten the quartet in the Champions League and won one Champions League champion and two Champions League runners-up! However, now, Liverpool is facing the embarrassment of not playing in the Champions League in the new season!

The timetable of Vanke Le Run series activities was released, and the 2024 Vanke Dapeng New Year Marathon will return.

recent days

Vanke New Year Marathon released

Schedule of Vanke Le Run Series Activities in 2023

Among them, there are clear

2024 Vanke New Year Marathon

From December to January next year, start the 2024 New Year Marathon.

This may mean the return of Dapeng New Year Marathon, which has been suspended for several years.

Photo: Vanke New Year Marathon

Shenzhen Dapeng New Year Mara was founded on New Year’s Day in 2014. On the first day of the new year, Shenzhen Dapeng New District Management Committee and Vanke jointly hold the Vanke New Year Marathon.

From 2021 to 2023, due to epidemic factors, Shenzhen Vanke New Year Marathon was changed to online race. With the release of Vanke Le Run Plan and Dapeng Marathon Plan, on New Year’s Day in 2024, runners have a great chance to run in Dapeng Peninsula in Shenzhen.

Photo: Vanke New Year Marathon

Committed to improving the runner’s race experience, we always uphold the original intention of building the top high-level boutique events in China.

This event has become one of the "Five-Star Runner Experience" events, focusing on runners, emphasizing the concept of experience, service and happy running, and being praised by the majority of runners as the most anticipated hot event in China.

The Top Three Men in Dapeng Horse in 2020

Photo: Vanke New Year Marathon

1 Li Dongxing 2:25:13 (breaking the record)

2 Li Guoquan 2:32:54

3 Deng Guomin 2:34:53

The top three women in Dapeng Horse in 2020

Photo: Vanke New Year Marathon

1 Fu Jing 3:09:46

2 Li Sulan 3:18:49.

3 yihong 3:24:35

Basic information of the event:

(1) Date and time: 7:30-13:30 am on January 1, 2024.

(2) Events: Full marathon for men and women (42.195km)

(3) The size of the counselor: it is estimated that there will be 5,000 counselors.

(4) Venue: Dapeng New District, Shenzhen

(V) Registration channel: log in to the official website (www.newyearmarathon.cn).

(6) Registration fee: 300 yuan, the number of places will be on a first-come-first-served basis, and the quota will be closed.

According to previous information:

Qualification requirements for elite runners: from 2014 to 2020 (in any year), runners who finish the Vanke New Year Marathon within 3:30 in men’s group and within 4:00 in women’s group can obtain the qualification for elite runners in this event;

Super fan qualification requirements: from 2014 to 2020, runners who have participated in the Vanke New Year Marathon for three or more times and finished the race can obtain the super fan registration qualification for this event.

The specific information shall be subject to the final announcement by the organizer of the event!

In 2024, Shenzhen Dapeng Vanke New Year Marathon will return!

Are you looking forward to it?

Welcome to leave a message to share your expectations and your memories of Dapeng Horse.

The article takes you to know what virtual human customer service is.

With the continuous development of science and technology, artificial intelligence technology is constantly changing our lives. In the business field, virtual human customer service has become an increasingly common concept. Virtual human customer service is a customer service model based on artificial intelligence and natural language processing technology, which provides customers with faster, more accurate and more efficient services by simulating human dialogue. Next, we will introduce virtual human customer service from several aspects.

Advantages of virtual human customer service

The biggest advantage of virtual human customer service is in customer service efficiency. Virtual human customer service can provide services 24 hours a day without fatigue like human customer service. At the same time, virtual human customer service can deal with the problems of multiple users at the same time, and it will not wait for one user’s problem to receive the next user like human customer service. This enables virtual human customer service to better respond to customer needs during peak hours.

In addition, virtual human customer service can also learn and optimize its own services through machine learning technology and data mining technology to improve its accuracy and service quality. This enables the service level of virtual human customer service to be continuously improved to provide customers with better service.

Application Scenarios of Virtual Human Customer Service

Virtual human customer service has been widely used in various industries, such as e-commerce, banking, medical care, insurance and so on. In the e-commerce industry, virtual human customer service can help consumers query product information, place orders, return goods and other issues; In the banking industry, virtual human customer service can help customers query account information, handle transfer, finance and other services; In the medical industry, virtual human customer service can provide online consultation, appointment registration, prescription and other services; In the insurance industry, virtual human customer service can assist customers to inquire about insurance products, claims and other issues.

No matter what industry, virtual human customer service can help enterprises improve customer service quality, reduce customer service costs and improve customer satisfaction.

Technical principle of virtual human customer service

Virtual human customer service provides users with efficient, intelligent and convenient services through NLP natural language processing, artificial intelligence, multi-round dialogue system, voice recognition technology and data analysis. One of the core technologies of virtual human customer service is NLP natural language processing technology. NLP natural language processing technology is an interdisciplinary subject in the field of computer science, which focuses on the interaction between computer and human language. NLP natural language processing technology can transform human language into a form that computers can process, thus realizing the interaction between computers and humans. When a user asks a question to the virtual human customer service, the virtual human customer service will turn the question into a form that the computer can understand, then find the best answer through machine learning and data mining technology, and finally turn the answer into natural language and reply to the user.

The Development Trend of Virtual Human Customer Service

The development trend of virtual human customer service is more and more intelligent and humanized. With the continuous development of artificial intelligence technology, virtual human customer service will become more and more intelligent, better understand the needs of users and provide more personalized services. At the same time, virtual human customer service will become more and more humanized. Humanized virtual human customer service can better simulate human dialogue and make users feel more real interactive experience, thus improving users’ satisfaction.

Virtual human customer service has become a customer service model that cannot be ignored. Virtual human customer service can improve customer service efficiency, reduce enterprise costs and improve customer satisfaction. With the development of artificial intelligence technology, virtual human customer service will become more and more intelligent and humanized, providing customers with a better service experience.