Central Bank: The bankruptcy of Silicon Valley Bank has controllable influence on China’s financial market.

  CCTV News:According to WeChat official account, the People’s Bank of China, the central bank said in the column of monetary policy implementation report in the first quarter of 2023 that China’s financial institutions have little exposure to Silicon Valley banks, and the impact of the bankruptcy of Silicon Valley banks on China’s financial market is controllable. At present, China’s financial system is operating steadily, and the banking industry, which accounts for more than 90% of the total assets of the financial industry, is generally stable. Most banking financial institutions are within the security boundary, and 24 large banks, which account for about 70% of the total assets of the banking industry, have maintained excellent ratings.

The central bank said that in the next step, the financial management department will continue to strengthen the construction of the financial stability guarantee system and firmly hold the bottom line that no systemic financial risks will occur. First, accelerate the construction of the legal system for financial stability, promote the promulgation of the Financial Stability Law, and improve the market-oriented and legalized financial risk disposal mechanism. The second is to strengthen financial risk monitoring and early warning, and give full play to the early correction of the deposit insurance system and the role of market-oriented risk disposal platform. Third, continuously enrich the financial risk disposal resources, improve the management mechanism of the financial stability guarantee fund, and operate and cooperate with the deposit insurance fund and related industry guarantee funds in a two-tier manner to jointly safeguard financial stability and security.

Exclusive observation: short video thinking marketing leads the "new publicity era"


1905 movie network news Even though it is the fourth working day after the long holiday, the workshop is still obsessed with the "strongest National Day file in history" that has just passed.



As of October 11th, the winner of the one-day box office was still firmly in the post-National Day file. The "Mr. Key" of the film — — Liu Chuanjian, the prototype of the hero captain, also officially certified Weibo on October 9, adding a hot search to The Captain’s brilliant continuation after the National Day file.


Captain hero pays attention.


In the film, when Sichuan Airlines 3U8633, which was in danger, flew over a snowy mountain in Tibetan areas, a group of heavily armed climbers clearly appeared in the mountains. Sharp-eyed netizens exclaimed in succession: The Captain actually implanted his "opponent" in the same period!


It is not surprising that such an "unexpected" angle spontaneously produced by the audience appears at the moment when the concept of publicity is changing with each passing day.


      01 Traditional means of publicity or finalization

In fact, the word "announcement" includes the two big businesses of publicity and distribution. How to get the audience into the cinema to buy tickets? How to make your own films occupy a larger market share? As the back end of a film industry line, Xuanfa needs to solve these two simple but life-and-death problems.


The smell of wine is also afraid of the deep alley. No matter how well the play is filmed, it is even more futile for no one to hear your shouting. Cinema, starting from its essential attributes, is a commodity, and the marketing procedures of general commodities such as advertising packaging, store layout, promotion and word-of-mouth maintenance are also indispensable.


Posters are probably the earliest form of film propaganda. The old editor still remembers that in front of local cinemas in the 1990s, hand-painted posters or curtains still kept this most traditional propaganda form.



Also in those days, distributors had to carry one film copy after another around the country, seeking sales opportunities among local cinemas in order to get more exposure opportunities for films.


With the advent of the internet age, this era of earning money by coolies has quickly turned over. Posters have been degraded from the only propaganda way to one of the materials, and online media such as Weibo and Douban have become virtual but practical propaganda main battlefields. With the development of digitalization, selling copies has directly evolved into competing for arranging films. At the same time, roadshows and other offline promotional activities provide reference for the consideration of arranging films in cinemas with popularity and word-of-mouth feedback.


Roadshow scene


Even though the era of ticket replacement, which used to be everywhere, has gone, online ticket purchase has remained as the most basic mode of watching movies.


Just like online ticket purchase, the basic means of publicity and development controlled by Internet companies such as Weibo, Cat’s Eye and Taobao Film have been finalized and are still playing a basic role today. According to statistics, the National Day box office champion won 54 Weibo hot searches in seven days, so the conventional "traditional" propaganda method is still an intuitive embodiment of the film’s popularity.


Self-service ticket pick-up machine with more than manual window in cinema


However, in the rapid transition of the era of publicity and development, the focus of absolute market share has tilted to new ways of thinking.

02 Short video thinking leads the "new publicity era"


What is "new" in the era of new publicity and development is short video socialization, which has become one of the lifestyles of contemporary people.


With one or more mobile phones and a convenient network under the call of 5G, a new type of Internet relationship for everyone to interact with each other provides infinite vitality. Contemporary people who don’t know each other every day and are separated from Wan Li, break through the fast-paced squeeze through short online videos, and seek beautiful resonance from the life fragments shared by each other.


In the meantime, the business opportunities that can be seen clearly have opened the door to a new world for film marketing, while the goods brought by online celebrity people are being carried forward.


Talking about this change in consciousness of film marketing, Shadan, a film critic who is a guest of Today’s Film Review tonight, pointed out that compared with the early obvious and passive publicity mode, the marketing means carried by short video communication are more subtle and pervasive, and with the help of big data on the Internet, the process of audience accepting marketing information becomes more active and accurate.



On the New Year’s Eve of 2017-2018, the episode "Decent" became the hottest BGM (background sound) in Tik Tok. Together with other topics such as "Eating Mango", "Breaking up should be decent/no one should say sorry" was sung on the whole network for hundreds of millions of times.


A year later, on the New Year’s Eve node, the romantic slogan of "one kiss for the New Year" was played, and the related content of Tik Tok was played more than 30 million times.


The Island and others also made Tik Tok’s popularity into super-high box office movies with short videos, making 2018 the first year of film marketing in Tik Tok.


Image source: Making a movie together


This year’s big explosion of the National Day file "Big Three" also has wonderful short video marketing performance.


Many stars sang My People,My Country in succession under the template of film title. In addition to the actors Zhu Yilong, Haoran Liu, Lei Jiayin, Song Jia, Peng Yuchang, etc., Sean Xiao, KUN, Wu Yifan, Yang Zi and other "flow" artists also participated in this activity, which easily led to the upsurge of national interaction.



The Captain, supported by the heroic prototype, has left "inexhaustible" materials through many screening activities, including the 10,000-meter high-altitude premiere and other creative ideas that are highly topical and closely related to the film.


Premiere at a height of 10,000 meters, the protagonist can play.


The Climbers, who climbs the peak bravely, sticks to the "local spirit" at the level of short video planning, and Jason Wu, who is needed by everyone in idolize, earns enough popularity for the film with a wave of love.


"Jing Bo Ran? Go away! "


Such intensive publicity efforts have also made many viewers have the marketing association of The Climbers implanted in The Captain mentioned at the beginning. Some netizens even posted a technical post with an accurate "archaeological" extension.



From the creative point of view, this extension is probably just a misunderstanding. However, it is precisely the integrated marketing consciousness of the whole media and even the whole industry in the new publicity era that makes the audience derive this kind of linkage thinking.


And this has far-reaching significance for the promotion of "super IP". From the popularity of the explosion in Guoman industry, to the prediction at the end of the film, and then to the emergence of the iceberg in Wu Ershan, it seems that the two major IP’s "Guoman" and "Romance of Gods" will both soar in the continuous mutual promotion of individuals.



03 The new era is a double-edged sword.


In the new era of publicity, film marketing is comparable to Huashan. The difference between success and failure is often only one idea.


In the past, the most troublesome thing for publishers was the art films with poor audience coverage. In recent years, our publishers, even film writers, have made amazing moves on the Huashan Road of art film announcement.


In this one of the most embarrassing scenes, from the famous producer Fang Li stunned. At 8 o’clock on the evening of May 12th, 2016, Fang Li, 63, suddenly bowed down to the camera during the live broadcast, in order that the cinema manager could give more weekend screenings to director Wu Tianming’s legacy.

This embarrassment eventually "changed" to 86.95 million box office. For a small-budget art film, this achievement is not easy. However, Fang Li’s "selling miserably" marketing of "kneeling for art" is still criticized by the public.


The theme of "The Last Night of the Earth" mentioned above, "One Kiss for New Year’s Eve", was met with word of mouth after winning a small box office victory. Chen Lizhi, CEO of Matt Culture, denounced the film as "selling artworks by selling health products". The audience who can’t get used to art movies turn the irrelevant topic of the film content and marketing gimmicks into the anger of crazy bad reviews.


Are you satisfied with this kiss?


If "The Earth"Ostia – La Notte FinaleIf the "selling dog meat by hanging sheep’s head" is still a victory from the marketing point of view, then the "suicide marketing" will completely smash the good hand.


Wang Xiaoshuai, the director of this acclaimed film, won the Best Actor and Actress Award at the Berlin International Film Festival at the same time, and chose to leave in person during the domestic publicity period. However, he was only interpreted by the majority of netizens as a "wretched" marketing copy, but after being widely circulated, he lost the original "road popularity" of the film.


Wang Xiaoshuai Friends Circle Marketing Copywriting


In fact, whether it is an art film or a commercial film, the core of publicity in creating a burst point should not be divorced from the content and temperament of the film itself. As an art film, Yu made a breakthrough at the box office. During the publicity period, he grasped the theme of faith and remembering, and successfully created a hot topic in society in combination with the quality of the film.


However, there is no wonderful victory in the coup? Jia Kechang, who is willful and jumping with Di, expressed dissatisfaction.



Jia Zhangke, who has been "loving" disco since the beginning, personally participated in the "advanced local flavor marketing" during the announcement period, which helped the film become his most popular director’s work in China.



Extending to his new work, which will play the leading role for the first time, will this wave of advance notice also yield miraculous results?


Zhang Miao, the general manager of Beijing Culture and Film Division, who created the miracle of box office champion in China film history, once discussed the role of Xuanfa in a film in an interview:


"Now in this era when content is king, I will never exaggerate the role of Xuanfa in a movie. Accurately speaking, Xuanfa plays the role of escort. The content determines the fate of the film. In this case, the announcement can make the film bloom more brilliantly, but it can’t decide whether it can bloom. "


The era of new publicity led by short video marketing can’t escape this truth.

Changan CS75PLUS to learn about the rich configuration.

If you want to buy a car, it is estimated that you are also struggling to buy what products are best for you. Today, Xiaobian picked a car in the compact suv and introduced it to everyone. It is. So whether this car is a mule or a horse, let’s take a look at its actual performance.

Let’s take a look at the appearance of Changan CS75PLUS. The front face of Changan CS75PLUS is very cool, and it is very sporty with a large butterfly-wing air intake grille. Coupled with the elegant headlights, the shape is very domineering and stylish. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the size of the car body is 4770 mm * 1910 mm * 1705 mm. The car adopts stable and atmospheric lines, and the car side presents a streamlined design style. With large-sized thick-walled tires, the overall visual effect is very simple. In the rear design, Changan CS75PLUS has exquisite rear lines, comfortable taillight style and fashionable and simple shape.

In terms of interior, the interior looks very cold and it is easy to impress the hearts of young consumers. The steering wheel of the car is very in line with the interior style, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, and its practicality and face value are not bad. From the central control point of view, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and the details are still in place. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable, and the information is easy to read and clear. The car uses imitation leather seats, which are wide and thick and very comfortable to ride.

Changan CS75PLUS matched automatic (AT) gearbox, with an acceleration time of 7.9s seconds per 100 kilometers, has good power performance and is completely OK for daily use.

Next, look at the configuration. Changan CS75PLUS is equipped with driving mode selection, remote control key, Bluetooth key, rear wiper, interior atmosphere light, engine start and stop and other configurations.

This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car. If you have plans to buy a car, Xiao Bian thinks it can be included in the alternative list.

Giant pandas "Hua Yan" and "Meng Zhang" are expected to be released into nature next month (photo).

Two giant pandas are expected to be released into nature next month at the China Giant Panda Protection and Research Center.

  Zhongxin. com, Chengdu, June 29th (Reporter Anyuan) The reporter learned today from the China Giant Panda Conservation Research Center that the two giant pandas "Hua Yan" and "Meng Zhang" of the center have successfully completed two stages of wild training at Walnut Ping Wild Training Base in Wolong, and are expected to be officially released to Liziping Nature Reserve in Sichuan in early July 2016. It is reported that this will be the first time in the world that two giant pandas will be released at the same time in summer.

  The giant panda "Hua Yan", female, was born on August 14th, 2013 at Walnut Ping Wild Training Base in Wolong. My mother, Ye Ye, was born in Wolong, Sichuan in 1999. Father "Wugang" was rescued in Baoxing, Sichuan in 1999. Meng Zhang, a female giant panda, was born in Ya ‘an on July 7th, 2014. Mother "Card" was rescued in Sichuan Baoxing in 2000. The two giant pandas have been living with their mothers in the wilderness training circle since childhood, and their health has always been very healthy.

  During the training period of "Huayan" and "Meng Zhang" in the wild, the researchers of the Conservation Research Center used the way that the females brought their cubs to live in the wild training circle to make the cubs learn the skills of wild survival to adapt to the wild environment, so as to maximize the possibility of successful release. In about two years, "Hua Yan" and "Meng Zhang" have successively gone through the first and second stages of wild training. The training contents include: being able to eat wild food without relying on artificial food; Be able to find water independently; Can find a shelter in the wild, without relying on artificial facilities; High alertness, can identify natural enemies, companion animals and similar individuals, and can effectively avoid natural enemies or other dangerous animals.

  On May 26th, 2016, the demonstration meeting of wild training giant pandas "Huayan" and "Meng Zhang" released to nature was held in Dujiangyan City, Sichuan Province, hosted by the Department of Wildlife Protection and Nature Reserve Management of the State Forestry Administration and hosted by China Giant Panda Protection Research Center. At the demonstration meeting, experts believed that the giant pandas "Meng Zhang" and "Huayan" had been trained in the wild, their growth and development were normal, and they had the ability to survive in the wild in the aspects of habitat selection, foraging, intra-species identification and avoiding natural enemies, which reached the expected training goal. It was suggested that the giant pandas "Meng Zhang" and "Huayan" should be released into the wild as soon as possible to rejuvenate the small panda population in the wild. In view of the fact that Liziping Nature Reserve has the previous experience in monitoring the release of giant pandas, which is convenient for the continuity of monitoring work, Liziping Nature Reserve in Sichuan is suitable for the release.

  The release of two giant pandas at the same time and choosing to release them in summer is another new attempt of the wild training project of the Conservation Research Center, and this release will further expand the small panda population in the wild. (End)

Dong Mingzhu dispels doubts about Gree’s car-making: What is needed is new energy technology.

  Everyone seems to have guessed wrong about Sister Dong’s wishful thinking. "I don’t want to build a car. I want new energy technologies. If it is just to build a car and to build Gree’s next 100 billion, then the cooperation between Gree and Yinlong is blind." Facing the media’s doubts about Gree’s car-making, Dong Mingzhu’s "irrelevant answer" made the audience stunned. On August 23rd, Gree Electric (000651.SZ) held a media meeting on the plan of acquiring Yinlong New Energy and supporting fund-raising after 32 announcements brought multiple benefits. Gree Electric CEO Dong Mingzhu "Dong Dajie", with senior executives from both sides, answered questions about Gree’s car-making for the first time.

  Dong Mingzhu is 62 years old this year and is the spiritual leader of Gree. On the day of the press conference, Dong Mingzhu wore a long skirt and kept a shallow smile, looking in a good mood. The day before, she was still in Chengdu to discuss the bus order between Yinlong and the local government, and she didn’t see a trace of fatigue. Holding a Gree mobile phone in her hand, she answered hit the floor when the reporter was speaking, accompanied by a signature passionate and powerful gesture. Before the interview, Dong Mingzhu specially asked for a "temporary" video about Gree’s automatic production.

  Of course, there is also a paragraph about Gree mobile phones as always. "Take photos with me with Gree mobile phone." Say that finish, Dong Mingzhu couldn’t help myself. Of course, Dong Mingzhu doesn’t think she is a "layman making cars". She said: "Gree making cars is not a cross-border, and electric vehicles are a collection of electrical products." Dong Mingzhu even bluntly said, "Automobile chassis technology is not a problem at all, and there is no threshold." This feeling is similar to the "shooting" when Li Shufu, chairman of Geely Group, said that the car was "four wheels+sofa".

  But how does Gree build a car? The outside world is not very clear about this. On August 23rd, after half a year of suspension, Gree purchased 100% equity of Yinlong New Energy at a price of 13 billion yuan. Following the smart phone, Gree diversified and crossed the border to the next city. Ten years ago, there were cases in which home appliance companies such as Midea failed to build cars. Therefore, this time Gree got involved in the field of car-building, and the outside world was mixed, but Sister Dong still said that she had already "got it in mind". "Lithium titanate battery and Yinlong (new energy) are gold buried in the sand, and we are going to be the people who dig the gold out of the sand." Dong Mingzhu said.

  Although Sister Dong said that she was not in a hurry to build a car, she was very anxious in an exclusive interview with the reporter of Economic Observer. "Of course I want to build a passenger car, I want to do it now, but now the national policy problem (not solved)." The reporter of the Economic Observer also learned exclusively that Yinlong New Energy will be renamed as "Gree New Energy" after its successful acquisition, and will continue to exert its strength in the field of passenger cars. At the same time, Yinlong New Energy has contacted Tesla and BAIC respectively, or will introduce third-party car-making partners.

  Gree’s new opportunity is that the country will give nearly ten new new energy vehicles passenger car manufacturing qualifications. At present, only BAIC New Energy and Changjiang Automobile have obtained the qualification. Among the remaining eight qualifications, Gree may have a chance to get a ticket to Zhang Zhengui.

  "Electricity" of Series Gree

  What is the motivation for Gree to build a car? At present, the consensus view is that Gree needs new growth points. Gree Electric achieved revenue of 49.182 billion yuan in the first half of this year, down 1.85% from the same period of last year. However, the net profit attributable to the parent company was 6.402 billion yuan, a year-on-year increase of 11.92%; After deducting non-recurring gains and losses, the net profit attributable to the parent company increased by 35.32% year-on-year; Earnings per share is 1.06 yuan. In 2015, Gree experienced the first major turning point in which both revenue and net profit declined in recent nine years. In that year, Gree Electric achieved a year-on-year decline of 28.17% in revenue and 11.46% in net profit.

  Although Dong Mingzhu dismissed this view a little, he sharply responded that "the change of company revenue is related to the active adjustment of company strategy", but the growth space of air-conditioning industry is really approaching the ceiling, and Gree is also facing the confusion of development. For this reason, Dong Mingzhu and Lei Jun, the founder of Xiaomi, made a public bet of about 1 billion yuan in the field of mobile phones, and strived to win tickets in new industries and create enough popularity. Under the big goal of "building a Gree again in three years", finding the link point of Gree’s diversified business makes Dong Mingzhu begin to look to the car-making industry.

  But even building a car — — This seemingly unrelated industry, Dong Mingzhu also has a thread in his heart, connecting them in series. Dong Mingzhu’s idea is simple and direct — — All of Gree’s diversified choices are synergistic and inseparable from electricity, which has become the key to series connection. "Air conditioners, mobile phones and electric cars all need electricity. In the future, mobile phones may become intelligent control terminals, and cars are a collection of all electrical appliances."

  The broad prospects and huge market space of new energy vehicles give Dong Mingzhu more room for imagination. At present, China has become the largest new energy vehicle market in the world. In the first half of this year, the production and sales of new energy vehicles in China reached 177,000 and 170,000 respectively, up by 125% and 126.9% respectively. Such a high growth trend and space have also made outsiders such as LeTV and Ali enter the field of new energy vehicles in different forms.

  In order to gain a share in the new energy vehicle market with many participants, Gree has to "find another way". Dong Mingzhu once considered taking the route of BYD and conquering battery technology by himself. The reporter of Economic Observer learned that as early as a few years ago, Gree had quietly set up a new energy research institute, but after two years of research and judgment, Dong Mingzhu found that Gree’s own funds and technology alone could not achieve a breakthrough, and seeking cooperation with foreign countries became the last option. After contacting with many upstream and downstream enterprises in the automobile industry and looking around several times, Dong Mingzhu set his sights on Yinlong New Energy.

  The cooperation between Gree Electric and Yinlong is not accidental. The reporter of Economic Observer learned that Dong Mingzhu and Wei Yincang, the chairman of Yinlong New Energy, met very early. They have had many exchanges as deputies to the Jinwan District People’s Congress in Zhuhai, and the real time to put the acquisition on the agenda was in the second half of 2015. "At the end of last year, I contacted and reached the acquisition intention soon, which was in February and March, and then announced the suspension of trading." A senior executive of Yinlong New Energy told the Economic Observer. However, the key role behind the two sides’ ability to put the acquisition on the agenda is Zhuhai SASAC.

  Build a passenger car with its back against a big tree

  Before being acquired by Gree, Yinlong New Energy, which was in the marginal area, was rarely paid attention to. Yinlong, which started to manufacture batteries in 2009, set its sights on lithium titanate battery technology which is not optimistic in the market. In 2010, Yinlong New Energy spent 49 million US dollars (about 325 million RMB) to acquire 53.6% equity of Altair Nano, an American listed company, and mastered the latest technology of lithium titanate materials. From 2012 to 2013, Yinlong New Energy successively acquired automobile manufacturing enterprises such as Zhuhai Guangtong Automobile and Shijiazhuang Zhongbo Automobile, thus having the qualification of domestic vehicle manufacturing.

  So far, Yinlong New Energy has become one of only two enterprises that can have lithium titanate materials and achieve power and industrial application, and the other is Toshiba Corporation of Japan. In this regard, Zhang Bin, assistant to the chairman of Yinlong New Energy and general manager of the marketing department, also told reporters that Yinlong’s technology in lithium titanate batteries is Yinlong’s core strategic advantage. However, frequent acquisitions consume capital, and lithium titanate materials are still in the early stage, which makes Yinlong New Energy once short of funds, and even reached the critical moment of "life and death".

  "In the past, CNOOC and Shenhua Group all had cooperation intentions and even negotiations with Yinlong, but they all gave up in the end." People close to the acquisition and the core told this reporter. At the critical moment, the policy trend began to change, and lithium titanate battery technology entered the subsidy policy catalogue. Sensitive capital has always come to the door. Before discussing cooperation with Gree, Zhuhai Yinlong conducted two rounds of financing in June 2015 and February 2016, and many investors such as CITIC Securities, Huarong Assets and Oriental Assets jointly injected billions of RMB.

  But why did Yinlong New Energy, which can temporarily breathe a sigh of relief in terms of funds, still embark on the route of being acquired? The answer is still survival. "Yinlong (New Energy) is currently engaged in passenger cars, but the ceiling of the bus industry is there, and the largest scale of Yinlong is 20 billion. Therefore, we must set foot in passenger cars. Although we have products and technical reserves, the demand for production qualifications, capital and brand power for passenger cars is the threshold. Cooperation with Gree is the result of repeated thinking. " The above-mentioned Yinlong New Energy executives told the Economic Observer reporter. "Lithium titanate (battery) has the advantages of safety, long service life and fast charging, but it was not favored by the automobile industry because it did not enter the catalogue of state subsidies and the short cruising range." A technical person in charge of a new energy automobile company told the Economic Observer that "now lithium titanate can enjoy the same subsidy, and the problem of short cruising range can be solved slowly through technological upgrading." Perhaps, this answer is enough to be the answer that Dong Mingzhu is willing to gamble on new energy vehicles.

  Gambling or raising money?

  The interesting details of Gree’s acquisition of Zhuhai Yinlong are that, in order to show confidence and respond to shareholders’ queries, in addition to the original plan, Gree also issued an additional RMB 10 billion for supporting financing, and at the same time, Dong Mingzhu participated in the additional issuance through its own funds of nearly RMB 1 billion. The fund comes entirely from Sister Dong’s own "private pocket". This seems to show the outside world their confidence in this acquisition and entering the automobile industry in the future.

  Dong Mingzhu, who is generous, bluntly said that Gree Electric has fully laid out its electronic control, intelligent manufacturing, motors and precision molds, and among the three major electric appliances (batteries, motors and electronic controls) needed for the production of electric vehicles, all the parts except batteries can be quickly matched and supplied with Yinlong and have a synergistic effect with Yinlong. Wang Jingdong, vice president and director of Gree Electric, further said in the interview: "Gree is famous for its management ability and cost control ability. The acquisition of Yinlong can not only achieve the synergy of core technologies, R&D resources and supply chain, but also greatly reduce management costs, enhance corporate profitability and quickly occupy the market."

  At present, Yinlong New Energy’s business is mainly in the passenger car market, but it has not been launched in the passenger car field due to qualification problems. Therefore, Dong Mingzhu and his team started to discuss the layout and production qualification of passenger cars with the management of Yinlong New Energy as soon as they initiated the acquisition of Yinlong New Energy. "Building cars in the field of passenger cars will make progress next year." The reporter of the Economic Observer learned exclusively from insiders that "both the acquisition of (passenger car production) licenses and their own application are going." Dong Mingzhu even told reporters that she was not worried about the qualification of building a car.

  The reporter learned that the product layout of Yinlong New Energy in passenger cars has taken shape, which is divided into four categories, including antique models, coupes, SUVs and MPVs. In the process of negotiation with Gree team, both sides tend to be economical in positioning and pricing of passenger cars, and will not take the high-end route. "In the future, we will not rule out the introduction of cooperation between car companies. People from Tesla and BAIC have visited before. Where is the short board for building cars in the future, we will introduce relevant professional teams." The above-mentioned insiders revealed. In addition, it is not ruled out that Gree will enter the management of Yinlong in the future, and Yinlong New Energy is also full of imagination with the layout of nine existing industrial bases of Gree.

  However, it is not uncommon for a layman to make a car. Multifluoride (002407), which started as a raw material for lithium iron phosphate batteries, spent 160 million yuan to control Red Star Automobile in order to develop new energy vehicles and obtain automobile production qualifications. However, the latest news is that its car-making process has been temporarily suspended because it is much more difficult than expected. And even Wang Chuanfu, the founder of BYD, who has mastered the technology, has revealed that it is far more difficult to enter the automobile industry than he thought.

  But Gree’s cleverness is precisely not to put all your eggs in one basket. This time, Gree Electric acquired Yinlong New Energy, on the one hand, to build a car, on the other hand, to enter the energy storage market as mentioned above — — Yinlong’s lithium titanate battery, supporting charging facilities and energy storage system business are all Gree’s gains. In particular, the business of energy storage system will be a key move for Dong Mingzhu in Gree’s chess game before retirement.

  "If it is just to build a car and build Gree’s next 100 billion yuan, then the cooperation between Gree and Yinlong is blind, and the core technology of lithium titanate battery is the most important reason for the acquisition." Dong Mingzhu believes that the advantages of lithium titanate battery in making energy storage equipment are very obvious. "The combination of photovoltaic and energy storage equipment will be a trillion-dollar market."

  "I won’t retire for at least four years." Dong Mingzhu looked away, hale and hearty. I just don’t know if Dong Mingzhu’s new energy vehicle and energy storage business can give her a perfect answer after four years. But at present, Gree’s acquisition is being questioned by Shenzhen Stock Exchange, and it is not known whether there are any variables in this acquisition.

Biden is completely angry!

Biden rarely gets angry!

A few days ago, Hull, the special prosecutor in charge of investigating US President Biden’s "document door", issued a report saying that Biden would not face charges for improper handling of classified documents due to insufficient evidence and other factors. However, the report said that the 81-year-old president had a "poor memory" and could not remember many things. The above remarks about memory loss may bring a major blow to Biden’s hope of re-election. Some Republicans claim that this shows that Biden is "unfit" to serve as president.

A few hours after the publication of the above-mentioned report, an angry Biden made a rare evening speech. Biden angered: "The report even mentioned that I can’t remember the time of my son’s death. How dare he (Hull) say so?" Biden insisted that he had a "good memory".

However, Biden made another slip of the tongue when he was questioned by media reporters after his speech at the White House, calling Egyptian President Abdel-Fattah Seyce "President of Mexico" …

The report says Biden’s memory is failing.

On February 8, local time, Robert Hull, the special prosecutor in charge of investigating President joseph robinette’s "document door", released a report, saying that Biden would not face charges for improper handling of classified documents due to insufficient evidence and other factors.

Although he was able to "get out" at the legal level, Biden was caught in another embarrassing situation because of the report. The report specifically mentions that the 81-year-old president has a "poor memory" and can’t remember many things. Some Republicans claim that this shows that Biden is "unfit" to serve as president.

According to Xinhua News Agency, in the 388-page report, Hull detailed how Biden mishandled classified documents. He wrote that FBI agents found those materials in "Biden’s garage, office and basement study at his home in Wilmington, Delaware", including classified documents related to Afghan military and foreign policy, some of which were marked with the highest level of top secret or sensitive information.

However, Hull said that after 15 months of investigation, he chose not to file criminal charges against Biden because Biden was "cooperative and difficult to convict". In addition to listing factors such as insufficient evidence, Hull also mentioned that "poor memory" may be the reason why Biden cannot be convicted.

Hull said in the report that Biden’s memory was "severely limited" when he was questioned, and he forgot the beginning and end of his term as vice president in the administration of former President Barack Obama, and even forgot the year when his eldest son, former Delaware Attorney General bo Biden, died of illness.

The report pointed out, "We have also considered that Biden may appear before the jury as an old man with compassion, goodwill and poor memory, as we did when we asked him." This may convince some jurors that Biden did not intentionally keep the documents, but may have forgotten their existence.

On January 9, last year, the American media disclosed that Biden’s private lawyer found a batch of confidential documents on November 2, 2022 when he cleaned up Biden’s office in the Washington think tank "Biden Diplomacy and Global Contact Center". The White House and Biden confirmed the report the next day. Biden used this office after stepping down as vice president in 2017 and before running for president in 2019. Biden also admitted that his residence also contained classified documents.

Biden is angry! Make a rare speech

Biden, the oldest incumbent president in American history, is currently running for re-election, and may once again confront former president and Republican Donald Trump when voting in the presidential election in November this year. Trump supporters used the above report to highlight concerns about Biden’s age.

According to Agence France-Presse reported on February 8, the angry and emotional US President Joe Biden made a rare evening speech that day, responding to the sharp remarks in a special prosecutor’s report released a few hours ago about his improper handling of confidential documents.

According to the report, when Biden delivered a live televised speech at the White House, he was very angry with the report that he could not even remember the date of his son bo Biden’s death in 2015 and other key moments in his life. Biden fumed: "(The report) even mentioned that I can’t remember the time of my son’s death. How dare he (Hull) say that?" He replied that he didn’t need anyone to remind him when his son died. "What do they care?"

Obviously, Biden tried to control his emotions. Biden insisted that he had a "good memory" and that the accusation that he deliberately kept confidential materials was "completely wrong".

After making a formal speech, Biden answered a question from a White House reporter and said, "I am kind, I am an old man, and of course I know what I am doing." He said: "I am the president, and I have revived the country. Look at the achievements I have made since I became president. "

In addition, Biden’s personal lawyer Bob Bauer said: "Obviously, there was no reason to file criminal charges from the beginning." Bauer and White House legal adviser Richard Sober also said in a letter to Hull that the report mentioned Biden’s memory as "completely redundant".

However, Biden made a slip of the tongue when he was asked by a media reporter after his speech at the White House, calling Egyptian President Abdel-Fatah Seyce "the President of Mexico".

According to the report, Biden and his assistant were investigated by the Ministry of Justice last year for their handling of confidential documents. According to the latest report of special prosecutor Robert Hull, Biden will not be criminally charged for keeping confidential documents; However, the report’s remarks about Biden’s loss of memory may be a major blow to his hope of re-election.

Biden on Trump: "The Threat of Life and Death"

According to CNN’s February 7 news, US President Biden said in a series of fund-raising activities in new york that his predecessor Trump was a "threat of life and death" and Trump had completely held the Republican Party in his hand.

Biden told Democratic donors: "There is a life-and-death threat, and that is Donald Trump." Biden said: "This (election) is not about me, but about Trump."

According to the report, Biden has been trying to promote his political achievements last year, but his support rate has hardly improved. Now, Biden is increasingly pointing his finger at Trump, the front-runner of the Republican presidential candidate. He describes Trump as a threat to democracy and personal freedom. Recently, he also portrayed Trump as a "Svengali-style" Republican leader who controls other people’s minds.

The report mentioned that Biden got a new opportunity this week, because with Trump’s intervention, Republicans in Congress failed to pass a bipartisan immigration bill. Biden said the move exposed the harmful election-year politics and the Republican Party’s loyalty to its actual leaders.

Biden said that Trump "would rather weaponize this issue than really solve it", referring to the failed compromise bill on the border. He said that the failure to pass the border bill this week shows how far the Republican Party has fallen.

According to the report, Biden’s speech indicates that he plans to use the failed border bill to gain political advantages for himself in the next few months.

Deng Chenghao: How is the dark blue SL03 made?

The emergence of the Deep Blue SL03 surprised everyone. In early April, the two review editors of the First Electric Editorial Department accidentally found the car on the streets of Chongqing. After taking a look, they took a set of spy photos and sent them out, which triggered a warm response from the whole network. At that time, there was a feeling that after years of silence, Changan New Energy finally made a big move.

From July 10th to 11th, we test-drove the pure electric version and the extended-range version of the Deep Blue SL03 in Chongqing. We were deeply impressed by the excellent handling, solid chassis, precise steering, quite mature exterior interior, and balanced smart cabin smart driving configuration. What was especially amazing was that during the test drive of the extended-range version, the two people switched on, just to hear when the range extender would start, and both failed – not only did they not hear the sound at all, but they did not feel the vibration at all – so much so that we ended up wondering if the range extender was installed and went to check the exhaust pipe for heat waves.

This is definitely one of the most surprising and explosive products so far in 2022, and it is no less exciting than the Wuling Hongguang MINI EV and Ideal ONE in 2020.

Unbelievable. How did the group of people in this mountain city who have been taciturn for a long time create such a car? Was it luck by mistake, or did you think it through and make it from the beginning?

The conversation at noon on July 11 began in such a state of mind. In the time of a meal, the answer is self-evident. At that time, the specific time for listing and releasing the configuration and price has not yet been determined, only until the end of the month. In order to live up to the trust of Deng Chenghao and his team, we waited patiently, waiting for a suitable time to tell readers the stories that happened behind Deep Blue SL03.

In fact, we want to tell the reader is: Changan out of a good product manager. And this should be considered lucky Chongqing.

Deng Chenghao:In 17 years, Changan Automobile talked about a "Shangri-La Plan". Many people in the industry felt that Changan was painting big cakes and did not really do it. In 17 to 20 years, we sold very few electric vehicles. In 2021, we sold 100,000 units. In fact, everyone was very skeptical.

Pang Yicheng:In fact, you are serious about it, but you just didn’t say it?

Deng Chenghao:In fact, before the release of the "Shangri-La Plan", I was working on this platform in May 2017. I was in charge of the planning of the entire technical direction. The first time I planned this platform was called EPA1. In my technical planning, I believed that it was impossible to change the future tram with oil trucks, which was not competitive.

Pang Yicheng:You were the chief engineer at the time, right?

Deng Chenghao:No, I am the technical director and I am responsible for technical planning.

I said that in order to arrange the engine well, the front suspension of the oil car is very long. The front suspension of the oil car you see is very long, in fact, the wheelbase is not that big. But in the era of trams, batteries are the highest cost, accounting for about 50%. It is impossible to not use the most expensive things to make the best layout, and to achieve the best competitiveness in this market.

In 2017, the group agreed to set up a research project, and there were three new platforms in my technical plan, which were the three new pure electric special platforms mentioned in the Shangri-La plan. I worked hard in 17 years, and in 18 years, I really started to invest in this platform. It was estimated that I would have to invest a lot of money, and everyone was still torn.

Pang Yicheng:Torn what?

Deng Chenghao:How much was the investment in torn? At that time, we calculated that the investment in the platform alone must be 2 billion yuan, and the production line is not mentioned, only the R & D investment and the supplier’s investment. Previously, Changan was one platform for one car, but now it needs to build a new platform, and it is still a tram. Can you find some people to do it together instead of doing it yourself? Wait.

Although we have torn the R & D model, the technical route has never been torn.In this process, we did something that is very correct now, and it is also something that affects the product’s genes. This is to determine the platform genes for post-drive. We are very tough on this point.

Pang Yicheng:Tell me about this first, why?

Deng Chenghao:Of course, I do performance, I do technology, and I know what the meaning of rear drive is. I think rear drive in the era of the gasoline car is extremely expensive. You see the BMW 3, for rear drive, rear seat space is sacrificed. Some four-seaters are actually forced to choose four-seaters brought by rear drive.

In the era of the oil car, the engine was too large to be placed in the back. It had to be placed in the front compartment to dissipate heat. To make the rear drive, it must have a transmission system that had waste space and waste oil. In the era of the tram, the motor was too small to put anywhere, and it was very easy to put the rear axle. In the era of the oil car, consumers wanted the rear drive, but they couldn’t afford the rear drive. Because of the high cost, its input-output ratio was very uneconomical, so consumers just bought the front drive.

In the tram era, there is basically no increase in investment. The rear drive system of a tram is only 1,000 yuan more expensive than the front drive system of a tram, and the rear drive suspension system is more expensive.Can 1,000 yuan bring a rear drive? Why not do it?

Pang Yicheng:You were determined to be a back driver at that time. In addition to advanced technology, was it particularly attractive to you to control this matter?

Deng Chenghao:Handling, customer experience, and its cost-effectiveness. So we decided on the EPA1 platform at that time. The first drive must be rear drive. You can have four-wheel drive, but there is absolutely no single front drive.

Based on the design of the rear drive, the first power project outside the platform started internally was the development of a new electric drive system on the rear axle. The technical route we prepared was a highly integrated all-in-one electric drive system on the rear axle, which was debated many times within the company.

Pang Yicheng:I’m afraid you can’t figure it out, right?

Deng Chenghao:I firmly made it. Technically, we have repeated PK within the electric drive team. If the electric drive needs to be put behind the drive, it means that the external space is very small, but if it needs to be integrated, it means that the volume needs to be increased. This is a dilemma. I mentioned the extreme boundary requirements to the team. I said that if we want to make 6 seats in the future, the last row should not be as uncomfortable as sitting in a sedan chair, and the trunk space should not be affected.

Pang Yicheng:You’re just asking them to make this thing smaller and shorter?

Deng Chenghao:The most difficult indicator is to be short and flatten the all-in-one. To this end, in 2017 we launched the all-in-one electric drive project, which is very successful today, unprecedented, and the team is very, very awesome.

Pang Yicheng:Who is the technical leader of this project?

Deng Chenghao:One of the deputy general managers of power development, surnamed Du, used to be a hybrid with me. At that time, we set (target power) at 160 kilowatts, and finally made 194 kilowatts.

Pang Yicheng:Amazing.

Deng Chenghao: The first one on the platform is set to the rear drive, the second one is set to multi-in-one, and the third is the chassis, which is the foundation.I said that the rear drive was done, and the adjustment of the chassis was still in the traditional adjustment method, but that didn’t work. I was choosing what direction at that time.

The first gene: sports, otherwise the rear drive is meaningless, so the genes of the chassis must be the genes of sports.

The second gene: the Changan brand is determined, and we are targeting family cars. Comfort is very important. What we want is that I feel comfortable when I go out alone, but my parents, wife and children are still very comfortable, taking into account sports and comfort.

After about 19 years, the Model 3 had already begun to rise and was set as the benchmark.

Pang Yicheng:No wonder, it does look like it, and the size is similar.

Deng Chenghao:The choice of genes is clear to balance sportiness and comfort. The car you drive today is very good in the balance of sportiness and comfort. The sportiness is on par with the Model 3 as a whole, but the overall adjustment of the Model 3 is hard, and the comfort of the Dark Blue 03 is also very good. This car emphasizes comfort. It filters shock absorption throughout the adjustment, and the softness of the chassis is done well, including the seats. In fact, comfort is composed of the combined effect of the chassis and seats.

Deep Blue 03 has been in development for three years now, and the platform has been in development for five years. When Deep Blue 03 reached the second half of 1919, we were analyzing the market. At that time, the market was a dumbbell structure with two large ends and a small middle. And our Deep Blue is targeting the medium-sized car and compact + market. If it is just a pure electric vehicle, I feel that it is difficult to create a hit, so I made a suggestion to the company.

Pang Yicheng:Add a range extender?

Deng Chenghao:We now have the rear drive gene, all-round rear drive, the front cabin is empty, you can use it to put a suitcase, and it can be expanded to four-wheel drive. I said is it possible to put a range extender in to extend the mileage? At that time, our research found that electric vehicles have 6 major pain points, short range, slow charging, battery safety, low value retention and a series of problems. The pain point is all the battery, and the cool point is all the electric drive. Just like a football game, the battery and electric drive play at the same time. The electric drive plays well, but the battery plays badly, and it always holds back. To make up for the shortcomings of the battery, you can use the range extender to make up for it. But this technology has a lot of concerns.

Pang Yicheng:Do you think this is a backward technology?

Deng Chenghao:In August 19, Yang Dayong came to work as a new energy supervisor, and Mr. Yang was very supportive of doing this (upper range extension). Deep Blue 03 established two versions of pure electricity and range extension, and hydrogen fuel was only available at the end of 19 years.

Many people say that range extension is a backward technology. In fact, consumers now have a deep understanding of range extension. In 19 years, it was not ideal, and we were just crabs. I said that if you are worried about being backward, I will replace the fuel tank with a hydrogen cylinder, I will replace the engine with a stack, and I will get a hydrogen fuel, okay? The last three power sources are doing very well, so this is where pure electric, range extension and hydrogen fuel come from (laughs).

Pang Yicheng:Was there any cost consideration at that time?

Deng Chenghao:In the early days, the cost difference between pure electricity and range extension was not significant.When we calculated in 19 or 20 years, the difference between 500 kilometers of pure electricity and range extension was only 3,000 yuan, but there was an extra tax on the end of the range extension enterprise, which was about 1.5-3%, basically two or three thousand yuan. So the cost difference is not big.

Later, the cost difference between pure electricity and range extension was widened due to the increase in battery costs. Now the difference is about 8,000 or 9,000 yuan, and there will be a slight gap.

For example, the power performance of the extended range was a little weaker than that of pure electricity. Zero hundred acceleration could not reach 5.9 seconds of the current pure electric version, but it could also reach more than seven seconds.

Pang Yicheng:That’s better than a gas car.

Deng Chenghao:Yes, compared to the oil truck, it is still a seckill.In fact, our early PK targets were Accord and Civic.We also studied a few other products at that time.

Electrification in China has actually pulled the brand up, or consumers’ recognition of domestic products is also getting higher and higher. The electrification wave is the most suitable for brand growth, so now a number of independent brands have launched new brands based on electrification, which are much higher than the original.

In the era of gasoline trucks, you can’t get a joint venture brand with your own brand. But in the era of trams, we went earlier than foreigners, with better technology, and we have a leading opportunity. Deep Blue 03 aims at the joint venture market, to hit your price, and it is deeply intertwined with it. What are your advantages over it?

The first major advantage is the impact of electrification. Most of the joint ventures are still selling oil trucks, which is not in line with the historical trend.

Second, the digital experience is completely spike, leapfrog. You go to drive a Japanese car, you look at its intelligent properties.

Third, the decision-making efficiency is higher. Our grasp of technology and the efficiency of enterprise decision-making are unparalleled by joint venture brands.

At that time, I and the team agreed on three words.The first word is called accounting, and hydrogen fuel is called forward-looking occupation in the technology circle,We want to demonstrate that we are the best at home.

The second is to grab, and it will definitely grab the market of more than 200,000 digital electric vehicles. To put it bluntly, it is the market for products like Model 3 and Seal. I have the same experience as you, but I am more price competitive than you.

The third is to transfer to a joint venture fuel vehicle. To increase the range is to harvest the first-line joint venture market. The first-line joint venture is now selling for 145,000 yuan, plus a purchase tax of 167,000 yuan. I say we have a great opportunity to reduce the dimension.

Pang Yicheng:And if you go by the smallest particle, it’s a Civic, right?

Deng Chenghao:Yes, the bullseye we were aiming for was the Civic.

Pang Yicheng:It seems that this is not accidental. During the test drive yesterday, I felt that this car was designed for Model 3 and Civic, and there was a big question mark at that time: Did the author think so?

Deng Chenghao:Haha, that’s exactly what I think. This product is still very troublesome to this day. There are more than 2,000 of us here, and we have been working on dark blue series products for the past three years. I often drive to the mountains at 11 or 12 o’clock in the evening. Because I do technology, I like to be quiet and go around the mountain in the middle of the night. At this time, I can calm down and feel the state of the car best.

Pang Yicheng:I have two small questions. First, why is your range extender naturally aspirated and not turbocharged?

Deng Chenghao:Japan does hybrid power, why choose natural suction? My point of view, single-motor hybrid power, Germany likes to use T to match, for example, Volkswagen, add a large motor to every 1.5T engine.

No matter whether it is Honda series-parallel or Toyota power shunt, these technical routes tend to use hybrid dedicated cycle engines, such as Atkinson, rather than turbocharging, because the combination of two motors + one engine and three powers, the instantaneous power mainly depends on the motor and battery, and does not require the blessing of turbocharging. It is best to use natural suction, which is smooth and can improve the overall efficiency.

Pang Yicheng:You mean better fuel economy?

Deng Chenghao:This is the first reason why we choose to do 1.5 liters of naturally aspirated, using deep Atkinson cycles and ultra-high compression ratios, that is, the compression rate of deep compression is very high.

The second big reason is that I had a dream when I was doing range extensions, wanting users to drive with only one feeling, and that was pure electric.

Pang Yicheng:Got it, you don’t want users to feel that kind of pause or shock.

Deng Chenghao:Yes, it is pure electric when it is driven, and it looks pure electric. At that time, I asked for the shape of the range extension to be exactly the same as pure electric. The front cabin of the dark blue 03 needs to be equipped with an engine. If you want to do turbocharging, the temperature near the turbine is very high, and its heat dissipation requirements will be very large, so it cannot achieve the shape of pure electric.

Pang Yicheng:Is the air intake grille the same as pure electricity?

Deng Chenghao:The same, the world’s first range extension and pure electric modeling have the same front face shape, no one.I want to make users feel that there are great benefits: I bought an electric car, which is purely electric and feels futuristic, but there is no mileage anxiety, the driving experience is excellent, and I can’t feel the range extender working. The sound is very pure.

Pang Yicheng:Is it not a cost consideration?

Deng Chenghao:No, it’s for experience. Recently, many colleagues have bought a closed test car and are driving it themselves. It feels completely different from a fuel car. Not only is the driving smoothness not like a fuel car, but the sound is not like a fuel car, and the vibration of the vehicle is not like a fuel car.

Pang Yicheng:Your power loss and fuel consumption are also four o’clock?

Deng Chenghao:If it is WLTC, it is 5.0L, and CLTC is about 4.5.

My car is 300 kilograms heavier than Qin. Qin is about 1.5 tons, and I have 1.8 tons. Overall, it is relatively solid, and the fuel consumption is relatively satisfactory.

Pang Yicheng:Second small question, why don’t you use both fork arms for your front overhang?

Deng Chenghao:It’s a bit of a challenge if I use two forks, because I have a very short front overhang.

Pang Yicheng:The two fork arms will take up some internal space, and your range extender may not fit?

Deng Chenghao:Yes, we ended up with the McPherson suspension. The McPherson is also an independent suspension. We did a very careful adjustment and the effect is very good. It took a lot of effort. The driving performance of this car is obvious to all. I am very, very confident that there is no one in the whole market!

Pang Yicheng:Can the pure electric version be used with double fork arms?

Deng Chenghao:It can be used, but it is not good to platform it.

Pang Yicheng:How to set the production and sales target for this product?

Deng Chenghao:For the target of Deep Blue 03, I have prepared 35 ladders, that is, 35 cars an hour, 700 cars in 20 hours a day, and 26 days in a month, 26 × 700, which is the production capacity I have prepared.

Pang Yicheng:That’s 18,000 units per month. Is the capacity ready now?

Deng Chenghao:I’m ready. The supply chain and batteries are fine, and there is a small problem with the chip, but the problem of the chip is mainly affected by the guarantee of the chip industry. I am familiar with the chip. We have been preparing for more than a year for the guarantee of the chip of Deep Blue 03, and the problem should be manageable.

Pang Yicheng:If nothing else, the monthly production capacity will reach 18,000 units by Q4, or has it been reached now?

Deng Chenghao: My goal is to exceed 10,000 units in September, 15,000 units in November, and 178,000 units in December.

Pang Yicheng:That’s pretty much what we anticipated.

Deng Chenghao:My goal is to achieve at least 1781 monthly volumes of this product. There are still two things that consumers have not yet seen through.

The first is configuration. Consumers don’t know what configuration we have.

The second is the price of the configuration. We have released a pre-sale price range, not talking about the configuration, and the pre-sale price is not the listing price. Listing price and listing configuration, this topic is very important.

Pang Yicheng:Listing price, we guess, is it possible to reach more than 160,000 start?

Deng Chenghao:It’s not decided yet.

Pang Yicheng:Channel You are going to be a direct-operated store, right?

Deng Chenghao:Direct sales, using the model of investor investment, mainly borrowing the original dealer resources of our group, opened 100 stores on July 15th.

Pang Yicheng:The storefront is their investment, but they don’t need to eat the inventory?

Deng Chenghao:No, the inventory is in my hands. There are 100 on July 15th and more than 500 across the country on August 15th.

Pang Yicheng:How many cities can be paved?

Deng Chenghao:The key cities of the first, second and third tiers are all covered. The focus is on 95 cities with a high share of new energy. Because we have extended the range, a lot of cities outside 95 cities have also been invested, totaling more than 200 cities.

Pang Yicheng:Are these bosses willing to invest in it?

Deng Chenghao:Very willing to transfer the best position and the best sales ability.

Pang Yicheng:Renovate his original store?

Deng Chenghao:Changed.

Zhang Hao:I have a question, is there some platform reservation for smart driving? We see two places on the fender, which seem to be reserved for the camera?

Deng Chenghao:The first batch is IACC, and we will release more and higher-level intelligent driving services after December 31st. It can be selected when it goes on sale, but it cannot be delivered now because its hardware cannot be pre-embedded. There will be two new functions at that time. On the basis of the current IACC, add intelligent lane change assistance on high-speed roads, road selection and on-ramp assistance.

The first increase is to increase the ability to judge left and right on the basis of only forward and backward judgments.

The second addition is parking, which allows for smart parking across floors.

Pang Yicheng:Parking across floors using Huawei’s system?

Deng Chenghao:It’s our own. Our research found that in fact, consumers really use city-assisted driving scenes less. High-frequency scenes are on highways, and there is parking. Cross-floor memory parking is more practical for consumers. It can remember, just like your own home. If he walks once or twice, he will remember the parking space. This function will not be available until the end of the year.

Zhang Hao:The reserved position on the fender, is there a camera when it is delivered?

Deng Chenghao:No, we will let users choose (optional package) in this listing, but the delivery time is relatively late.

Pang Yicheng:After the configuration and price are officially released, how many orders are you going to accept?

Deng Chenghao: My goal is to receive at least 50,000 units in the first month.

Pang Yicheng:According to your current booking situation, how about the user portrait?

Deng Chenghao:This time, 95% of them were between the ages of 20 and 35, and they were mainly highly educated. But it may be related to our communication, but it has not spread yet. The tens of thousands of users who book now are basically the first and second lines, which means that the circle has not expanded yet, and it will take some time.

Pang Yicheng:So the median age is about 27, 28?

Deng Chenghao:Almost, about 30 years old, 20 to 25 years old, there are still more than ten percent, and now the newly graduated college students have good spending power.

Pang Yicheng:Extended range and pure electric, which version will be more popular?

Deng Chenghao:At first, I wanted to increase the range by 60%, 40% pure electricity,The production capacity prepared now is about half to half.

Pang Yicheng:I don’t think it is possible to match half to half, and the range increase will definitely be more. The first car of a young person must have two characteristics, the first is Sa, and the second is not to have mileage anxiety.We believe it should be 8:2, the absolute advantage of range extension.

Deng Chenghao:China’s past policies have resulted in a lack of supply in the PHEV market, and so far the supply has been completely insufficient.

Now, the largest group of 20 million consumers in the gasoline truck market is coming, and they still have potential range and charging anxiety to this day. As the initial consumer enthusiasm passes, by the time the calm consumer enters the market later, his thinking will change and shift.

Pang Yicheng:In the 15 to 200,000 range, this is the most competitive product we have seen so far. In the past, neither pure electricity nor range extension has been successful in this market. In the past, it was a blank, and major changes may occur this year.

I checked yesterday that the volume of the Civic has dropped. The highest in 2020 was 26,000 a month. The market fluctuates a lot this year, sometimes 8,000 a month, and sometimes more than 10,000 a month. We judge that after your product is released, if there are no mistakes in marketing, the actual volume should have a chance to break 10,000. The Civic market has a good chance of being taken away by you. Maybe you can also get a little from Accord and Camry.

Deng Chenghao:After looking at the competitive relationship data, including Han, P7, and C01, in fact, they all grabbed Accord, then Camry, and CRV.

Pang Yicheng:Among all B-class cars, the current strongest is the Camry, which is very stable. It grew by 26% year-on-year from January to June this year, and the only single product rose. When is your second SUV ready to come out?

Deng Chenghao:First half of next year.

Pang Yicheng:Then the second half of the year is that big car?

Deng Chenghao:The year is 2024.

Pang Yicheng:Is the SUV on the same platform as this one, or is it a dual route?

Deng Chenghao:Right. The dual route is an accurate option, and even the extended range on the track is very cool, which is something that the oil car dare not imagine.

Pang Yicheng:If you put a double fork arm on the electric high-end board, will it make the chassis more resilient?

Deng Chenghao:We are also working on sustaining this platform to try to explore its limits. At the same time, I have always wanted to develop a track mode, where the ESP is turned on, not turned off, and then adjust its limits.

At the end of last year, the track mode was developed in the challenge arrangement, but it was too late in the winter at the end of last year. With the ESP in effect, the vehicle as a whole is relying on safety. Finally, you find that turning off the ESP is purely relying on the chassis. Its attitude control is very good, and it is easy to throw, which means that the hardware safety boundary of this car is very stable.

Because most people are afraid to turn off the ESP, when the ESP is turned on, it is our continued pursuit to let consumers experience the best aspects of driving control.

Zhang Hao:But this point is actually very difficult for ordinary users to get, yesterday we tried the feeling, this car is very similar to the venue modified car, if you drive very intensely, you can feel the ability of the chassis is quite OK.

Deng Chenghao:There is a group of people in the Model 3 consumer crowd who buy and play, and that group of people gives your brand a strong driving force.

Pang Yicheng:We were also talking about this issue yesterday, saying whether it is possible for Changan to keep a fleet. Before this product, Changan did not have such prominent driving control products, right?

Deng Chenghao:Our company leader took this product and opened it, saying that this product is completely different from an oil truck.

Pang Yicheng:Regarding the future of pure electricity and range extension, please ask for your opinion.

Deng Chenghao:Our second rear-drive car is an SUV, which is also a pure electric range extension dual power.

If you want to do it smaller in the future, focus on pure electricity to create a small steel cannon that young people like. If you do it bigger, you will mainly increase the range.My point is that the bigger it is, the more it should be extended.

Nowadays, some people engage in large SUVs of 600 or 700 kilometers that require a 120-degree battery pack. I think there is something wrong with this logic. In the short term, the so-called next-generation technology will not be available until 2030.

Pang Yicheng:Do you think there will be no fundamental change in battery pack density before 2025?

Deng Chenghao:There will be some improvement, but it is difficult to make a fundamental leap. Even before 2030, I don’t think solid-state batteries will be fully commercialized.

In addition, some people feel that the battery would have been at a high level under the current process, and I think the cost will also return to the downward channel.

Because the upstream expansion of production capacity is much faster than we thought, demand is rising, and supply is also rising. It turned out that supply could not keep up with demand, so the upstream raised prices desperately. But when supply catches up with demand, the cost of battery packs will gradually decrease.

When I took over as CEO of Deep Blue last September, the battery was six or seven cents, and now it is one or two. This crazy situation will soon pass.

Remarks: This article is based on the recording of the conversation on July 11. After review by the interviewee, there are deletions. First Electric Zhang Hao and Guo Meng also contributed to this article.

The Passenger Federation’s November retail sales list of new energy manufacturers: Sailis Automobile ranks among the top ten

  In November 2023, the top ten retail sales rankings of new energy manufacturers were released, and the growth rate of independent brands was strong, accounting for half of the country. According to data from the Federation of Passengers, BYD was firmly in the sales crown with a market share of 31.3%, Tesla jumped from the 8th place in October to the second, Geely Automobile, SAIC-GM Wuling followed, and Ideal, Great Wall, Cyrus Automobile, Xiaopeng, etc. ranked among the top ten. Sales of new energy vehicle companies on the list in November were more than 20,000, and all achieved year-on-year growth. Among them, Cyrus Automobile entered the top ten with a sales volume of 20,044 units in November, an increase of 143.3% year-on-year, ranking the top three in the TOP10 car companies.

 

  With the hot sales of AITO’s new M7, Sailis Automobile has become a dark horse in the market. Data show that the cumulative number of AITO’s new M7 has exceeded 100,000 in the past two and a half months, which is well recognized by the market and consumers. In November, a total of 18,827 AITO’s new M7 was delivered, of which 15,242 AITO’s new M7 was delivered, and more than 10,000 were delivered for two consecutive months.

  The latest research report of Great Wall Securities is optimistic about the future development of Cyrus Automobile. The further deepening of cooperation with Huawei, the improvement of intelligent driving technology, product performance optimization and consumer recognition and other factors work together to promote the company’s upward development. In addition, it is expected that with the continuous delivery of the new M7 and the official listing of the new model M9 in December, the company’s operating income and operating cash flow will improve significantly in the fourth quarter.

 

  Near the end of the year, the new energy vehicle track is starting to sprint, and the overall car market is expected to experience new pattern changes under the dual drive of new product effects and prices. This month, the upcoming Panorama Smart flagship SUV AITO will bring to the car market. What impact will it bring?

Ren Xianqi challenges the Silk Road with off-road cycling and experiences blowing sheepskin rafts to make ramen


Ren Xianqi

    The travel program "One Earth" will broadcast a new episode of "One Earth – Silk Road Game" on December 11. And invited the heavyweight guest Ren Xianqi to be the host. This journey lasted more than 20 days. Xiao Qi, together with more than a dozen film crew staff, formed a convoy, starting from Xi’an on off-road motorcycles, passing through Lanzhou, Wuwei, Zhangye, along the Hexi Corridor to Dunhuang, Turpan, and ending in Xinqiang Urumqi, the whole journey reached more than 2,000 kilometers. The process is stylish, FUN, bitter, and sweaty… An all-male team, together to complete the man’s Silk Road dream.

    This time, "One Earth" Xiao Qi teamed up with the film team to shoot Hong Kong’s first off-road motorcycle tour of the Silk Road. For thousands of years, the Silk Road has been a cultural exchange route between China and the West, and it is also the cradle of many ethnic minorities in China. In ancient times, caravans crossing the Silk Road could be described as dangerous. Xiao Qi also had to be well prepared to cross the Silk Road with off-road motorcycles. It took a year from conception to filming, and finally took place in August 2010. Xiao Qi first joined the filming team in Lanzhou, Gansu Province, and communicated with a group of local off-road motorcyclists to understand the different risks that may be encountered on the Silk Road before driving a motorcycle through the Silk Road. After arriving in Lanzhou, Xiao Qi was very excited. He said: "Here, the bucket can create the effect of rolling sand and dust. It feels very good. It is a paradise for off-road motorcycle enthusiasts." Because Lanzhou is located on the Loess Plateau, surrounded by a layer of sand that is more than 300 meters thick and weathered, Xiao Qi can enjoy the addiction of fire chariots here. It turns out that in Lanzhou, there are many shops specializing in off-road motorcycle business, and they also organized an association. When they have time, they will get together to fight. After Xiao Qi found out, he wanted to fight with them. 


Ren Xianqi

    In addition to the motorcycle, Xiao Qi also visited different ethnic minorities, as if learning to make traditional sheepskin rafts with Hui people, experiencing the life of Tibetans in Gansu grazing and shearing white yak hair, and traveling to Minqin County, which is often affected by sandstorms, and the Hexi Corridor, which is baptized by war, to learn about the various ways that ethnic minorities survive on the Silk Road. After nearly a month of filming, Xiao Qi not only learned about the local culture, but also learned a lot of "skills", including making traditional sheepskin rafts and Lanzhou ramen. In ancient times, the only way to cross the Yellow River was to take a sheepskin raft made by Hui people. The process of the sheepskin raft is complicated, and the hardest part is to blow up the sheepskin bag so that the raft can float on the river. Xiao Qi turned into a sheepskin raft master and tried to inflate the entire sheepskin raft, but unfortunately the challenge failed, even if a strong man wanted to inflate a sheepskin bag. Although the task was not very successful, the determined and unyielding Xiao Qi kept up his efforts and challenged another "simple task", which was to concoct Lanzhou ramen. Making ramen noodles has always been very difficult. Master Xiao Qi also understands the truth that everything is hard. Although the final product is a little different, the entrance is also refreshing. (Photo and text/Tungstar)

Related information:
Ren Xianqi bounces up Dongbula’s "One Earth" and re-walks the ancient Silk Road

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Experts discuss Jackie Chan’s film achievements and explore the future trends of Chinese action movies


1905 movie network news  The 4th Jackie Chan International Action Film Week Main Event "Dragon" Film 40 Years Jackie Chan Film Phenomenon Seminar was held in Datong, Shanxi on July 19. Jackie Chan, the founder and actor of Jackie Chan International Action Film Week, Li Wei, chairperson of 1905 Film Network, Chen Hang, editor-in-chief of "China Screen", Lv Xin, secretary of the Party Branch of Datong City Library, and other leaders and guests Wen Jun, Rao Shuguang, Yin Hong, Jia Leilei attended and delivered speeches to interpret the artistic status and achievements of Jackie Chan and his film works.


        In the afternoon roundtable forum, more than 40 industry experts and scholars conducted in-depth discussions and exchanges on three topics: "the formation and development of Jackie Chan’s Chinese cultural brand and international influence", "the leading role of kung fu films in Chinese films going global" and "the role of kung fu films in promoting the artistic prosperity and industry development of Chinese films".

Jackie Chan sincerely shares his film experience, revealing that he will publish a book for all his films


As one of the organizers of this Jackie Chan International Action Film Week, Chairperson Li Wei of the 1905 Film Network first delivered a speech at the seminar on behalf of the Movie Channel Program Center and the 1905 Film Network, explaining the significance of our attention, research and discussion of the "Jackie Chan Film Phenomenon" today: "If Jackie Chan’s film works use pure, direct and unique action special effects, express the heroic spirit of the common people, express optimism and enterprising, and insist on their own attitude towards life, then the Jackie Chan Film Phenomenon is through the extreme action film spirit, crossing the language barrier and cultural barrier, and conquering the world with the spirited spirit of the Chinese people. I hope that in the future, more Chinese films can form their own unique brands and spread Chinese culture."



Huang Cenli, a member of the Datong Municipal Committee Standing Committee and head of the United Front Work Department, affirmed Jackie Chan’s role model in her speech: "Mr. Jackie Chan is enthusiastic about public welfare, does not forget to give back to the society, regards charity as a responsibility, tries his best to help those in need, and influences others with his feelings for the country and the society. It shows the patriotism of film and television artists, and has won a good reputation and honor. Looking back on Mr. Jackie Chan’s acting career, behind every success, he contains countless sweat, pain and hard work, which is admirable. I pay tribute to Mr. Jackie Chan and the action actors for this."



Then, Jackie Chan took the stage to share his insights. He first modestly expressed that seeing so many scholars discuss his film made him nervous and a little shy: "In fact, I am very simple. If people help me, I will help others. If the film makes me, I will also make the film. The original intention of this action film week is to let everyone know all the behind-the-scenes action filmmakers." Jackie Chan bluntly said that he has always done things with a grateful heart. "I just did what a filmmaker or a person should do."


After making his debut in Hong Kong in his early years and then going overseas, Jackie Chan has deeply experienced the contempt that the Chinese people used to receive. Therefore, he is more eager to help the whole industry and the whole country through his efforts. "I am not just patriotic and loving my family now. I have been focusing on this theme in my early works. Jackie Chan is small and the country is very big. Thank you for giving me the opportunity."

On the same day, Jackie Chan also donated his autographed autobiography "Jackie Chan: Old Before You Grow Up" to the Datong City Library. At the scene, he revealed that he hopes to donate more books to more libraries in the next few years. "I have been preparing for five or six years, hoping to publish all my movies into books, including the content of each shot. Now I have made about 12 copies. After all of them are done, I will give them to libraries all over the world."


Experts discuss Jackie Chan’s film status and achievements, and explore the future development trend of Chinese action movies


The concept of "Dragon" film 40 years originated from Jackie Chan’s famous two films in 1978, and it has been a full 40 years this year. During these 40 years, in addition to bringing countless excellent works to the audience, Jackie Chan’s Chinese cultural brand and international influence have also been continuously formed and developed. This Jackie Chan Film Phenomenon Seminar and Roundtable Forum also used this as a starting point to invite many industry experts and scholars to discuss the Jackie Chan film phenomenon and its status and achievements from the film academic level, explore the future trend of Chinese action movies, bring new horizons and new ideas for the inheritance and development of action movies, promote the new development of the film culture industry, and make the pace of Chinese action movies into the future more confident and stable.


The guests attending the roundtable discussion on the day included: Jia Leilei, Yin Hong, Wen Jun, Zhang Yiwu, Zhang Wei, Soo Yabin, Zhao Weifang, Yang Junlei, Ni Jun, Ye Hang, Hu Yajie, Chen Gang, Cheng Bo, Huang Yong, Li Xingwen, Hao Chuntao, Zhang Jihu, Zhong Dafeng, Chen Hang, Wang Haizhou, Ishikawa, Huang Haikun, Gao Xiaoli, Yan Hui, Liang Ming, Hong Fan, Wu Xiaowei, Hu Jianli, Li Zhen, Tang Rong, Li Zhenlin, Shi Longyue, Hou Jianchen, Zuo Heng, Han Dongjun, Zhang Jinfeng, Zhou Liming, Liu Shuo, Chen Yiyu, Zhou Wenping, Nie Wei, Fan Zhizhong, Song Ziwen, Leng Song Zhang Xiaoquan, Gao Shan.


        It is reported that the content and results of this forum will be compiled into a book and published, so stay tuned!

[The following are excerpts from the speeches of some experts and scholars at the Roundtable Forum]


Topic 1: The formation and development of Jackie Chan’s Chinese cultural brand and international influence


Zhang Yiwu, Vice President and Professor of China Film Critics Society




The early Jackie Chan films happened to be close to the historical node of China’s reform and opening up, in the late 1970s. His 40-year film journey actually had a very subtle, complex, and organic dialogue relationship with the great changes in China. This relationship was of great significance to the influence of Jackie Chan’s films, Chinese films, and Chinese-language films.


First of all, he brought the overseas Chinese imagination of culture back to China, for example, how the Chinese imagination crosses the border and has a global reach, so I think Jackie Chan has led the cultural return of overseas Chinese films. At the same time, he used his power to apply the standards of film industrialization to the creation of Chinese films, and at the same time opened up the connection between the domestic and foreign film markets. Third, re-telling the Chinese story with China as the main body. This is the core of Jackie Chan’s creation in the past ten years. His works have established the most firm, close and imaginative connection with the local Chinese audience.


Jackie Chan’s movies confirm the old saying that the more ethnic, the more global. This is his greatest and most important revelation to Chinese filmmakers.


Zhang Wei, Executive Vice President and Researcher of China Film Critics Society




The formation of the so-called Chinese cultural brand and international influence of Jackie Chan’s films has first been recognized by audiences around the world. To achieve such influence, there are five aspects. First, the movements of Jackie Chan’s films must be world-class; second, Jackie Chan comes from Chinese martial arts culture. Chinese martial arts culture combines wisdom and ingenuity to produce beauty. The subtlety and performance of the routines are not seen in Western movements. Third, the grassroots nature of the action. Action movies used to belong to "heroes", belonging to Schwarzenegger and other American action superstars, and Jackie Chan appeared in his works with a grassroots image, which also created a precedent. The fourth is the comedy of the action, which is unique in the world. The last aspect is his values, such as punishing evil and promoting good, fairness and justice, and advocating peace.


Jia Leilei, former vice president of the China Academy of Arts



For half a century, Jackie Chan’s films have played an important role in the spread of Chinese culture. Jackie Chan uses action, comedy and entertainment to convey the positive energy of society and reflect the positive values of the country. Jackie Chan’s screen image and public image together form a Chinese story of dreams come true. The theme of this story includes not only the core connotation of hard work and continuous success, but also the humane spirit of helping people in danger and saving sentient beings.


Compared with Hollywood action movies, Jackie Chan movies have a unique aesthetic style, not without violence, but without abuse of violence, with laughter but not obscene, with action but not cruel, which can be called an ethical model of violent action. Jackie Chan is good at using dance performances and dramatic programs to reduce the cruelty of violence. With his own performance, he has influenced and changed the way violence is presented in world movies.


Topic 2: The Leading Role of Kung Fu Films in Chinese Films Going Global


Secretary General of the China Film Association, Rao Shuguang | 


There are obvious differences and differences between the action movies of Western movies, especially American movies, and the action movies of Jackie Chan’s big brother. It can be said that most Western action movies are "hard action movies" and "hard action", while Jackie Chan’s action movies are "soft action movies" and "soft action". Hard action can be said to be "blood with knives", and of course it also has a unique charm. Foreign Stallone and Schwarzenegger, American action movies are tough guy action movies, that kind of movie without defense, you punch me with one punch is also enduring in American Hollywood; Hollywood action movies in the 1980s, in fact, are not human action to a large extent, but flying cars, house blasting, etc. rely on technology implementation, they sell not human labor, but technical life, Batman, Rocky, First Blood and other movies are like this.


However, Chinese audiences are more willing to watch soft action; moreover, there are more audiences in the West who are willing to watch soft action. Today’s Jackie Chan not only belongs to China, but also breaks the gap between Chinese and Western cultures with his Chinese kung fu, and finds a balanced context of Chinese and Western cultures with his unique performance style. It has had an important impact on promoting Chinese spirit and spreading Chinese culture. In August 2017, when Jackie Chan, 62, won the Academy Award for Lifetime Achievement, he sighed: After 56 years in the industry, he made more than 200 movies, broke many bones, and finally got this statuette. Jackie Chan is not just a name, but also a symbol. He is a representative of Chinese kung fu and Chinese action movies.


Professor Liang Ming, Communication University of China


Today, Jackie Chan also said that many actors are now "all replacements", and they have to "replace" their shoulders, hands and feet. How can such actors compare with Jackie Chan? Is there something wrong with our education? 

We should reflect on how to train our actors, whether we can run a special training program like Jackie Chan, specifically recruiting some small martial arts stars and conducting special training, so that Chinese kung fu movies can continue and have an heir.


Gao Xiaoli, Director of the Art Criticism Department of Literary and Art Daily


Our current kung fu films are actually weakening, and there are many reasons for this. First, kung fu films are not grounded enough. How to maintain the realistic care and care in Jackie Chan’s films, and more in line with the people’s aesthetics, is the way out for our future kung fu films.


The second is the emergence of high-tech, which not only promotes the development of the film industry, but also brings about the problem of homogenization of kung fu movies, which is gradually moving away from the personalized kung fu in Jackie Chan movies.


If China’s Kung Fu TV industry wants to go global, it still needs to be based on Chinese culture. Kung Fu movies have strong genetic advantages, and at the same time blend with Chinese Oriental Taoism, Confucianism, and Buddhism. They reflect the unity of nature and man in Eastern philosophy, and the nature of Taoism and Dharma, which has a natural and unique appeal to the world audience. This is also the direction of the future development of Kung Fu movies.


Writer, director, producer, Wen Jun |


With the series that opened in 1994 and 1998, Jackie Chan gradually knocked on the door of Hollywood, and also made Hollywood truly realize the market value of Jackie Chan movies. If kung fu movies want to go out, they must be based on Chinese culture, and our contemporary Chinese stories can go out.


Chen Hang, Editor-in-Chief of China Screen|


Comedy is actually a language that is easier to connect with different ethnic cultures than tragedy. 


Jackie Chan has created a series of civilian heroes through action comedy, allowing Western audiences to see the spiritual outlook and emotional style of ordinary Chinese people through kung fu. He has successfully integrated Chinese and Western cultures into the image of civilians with kung fu, allowing audiences from different cultural backgrounds to bring their own emotions. This is an important reason why Jackie Chan’s films have gained worldwide influence.


Topic 3: The role of kung fu films in promoting the artistic prosperity and industry development of Chinese films


Professor Yin Hong, Tsinghua University




Kung Fu action movies are a unique landscape of Chinese film culture. For Chinese people, everyone has a dream of kung fu and martial arts in their hearts, which reflects the self-release and imagination of Chinese people in the complex traditional culture. Kung Fu action movies have a unique and unique position in movies. The word "Chinese Kung Fu" is actually widely used all over the world, because a group of filmmakers like Bruce Lee and Mr. Jackie Chan have popularized the word "Chinese Kung Fu" to all countries in the world, which plays an important role in spreading Chinese culture.


The most widely recognized Chinese movie genre in the world is still the kung fu action movie. Since the 1990s, almost half of the annual box office winners in China have been kung fu action movies. This characteristic is even more obvious in the international dissemination. Eight of the ten highest-grossing Chinese movies in the North American film market are kung fu action movies.


Jackie Chan’s kung fu action movies have a very unique innovative mechanism among all kung fu action movies, constantly seeking a mix of space, time, genre and style to seek new breakthroughs. Of course, we should also be aware that today’s kung fu action movies are facing many new challenges. These new challenges can be summarized into four aspects: first, how to match the values and sexy communication of modern people, the new breakthrough of the second type of narrative, the third martial arts action and scene How to make movies, and finally how to combine the current star idol mechanism with the martial arts actors mentioned by Mr. Jackie Chan.


Song Ziwen, Editor-in-Chief of China Film Report



Kung Fu movies have always played a real role in promoting the prosperity of Chinese film art and the development of the entire industry. The popularity of the classic films of Kung Fu movies "Shaolin Temple" and "Mysterious Buddha" in China has activated the enthusiasm of the entire market and the whole people to watch movies. Now, the Chinese film market has entered a new peak period, and it has also carried forward this element, using Kung Fu action as a kindling, firmly embedded in the genre of military-themed movies.


Why do kung fu movies always face so much controversy? Because the cultural status is not high. Although kung fu movies are the mainstay of the entire market in Hong Kong, we can see that they are all looked down upon from the awards, film critics, and public opinion circles. By the late 1990s, people said that kung fu movies had declined, and martial arts movies were about to die. Obviously, this is the real cultural wealth of Chinese movies, but we would rather discard it. Some people say that we want to compete with Hollywood, fight for capital and technology, but have these people succeeded? It is the traditional kung fu action movies that have really re-exploded this market, allowing Chinese movies to see more possibilities in the future. This is the most important promotion for our Chinese movies from artistic prosperity and industry development.

 

This Jackie Chan Kung Fu Action Film Week, what we really want to mention is whether the entire industry can give more respect to our kung fu filmmakers, kung fu movies, and action movies. Although we didn’t give a high Douban score like art films, which made many literary and artistic young people fall in love with it, we can prove that kung fu movies are as tenacious as art films. We can watch Jackie Chan movies 40 years ago that are still exciting and full of tears. This is the power of movies, and this is also the charm of film art.


Film critic, Zhou Liming |


When comparing Chinese kung fu movies with Hollywood action movies and superhero movies, we will think about: First, the development of technology, the development of digital technology has made it possible to complete actions that were previously difficult to film, demanding actors, and even actions that humans could not complete. So how should the action in our traditional Chinese kung fu movies develop at this time? Because now the audience is watching movies from all over the world, not Jackie Chan movies and Hong Kong movies from 30 years ago. To satisfy the audience, Jackie Chan must constantly increase the creativity of the action, deepen the difficulty, and improve. But no matter how good the action actor is, it is impossible to exceed the limits of human beings. What should be done next?


Second, the aesthetic point of view, the aesthetic point of view. There are already some superhero elements in kung fu movies, such as the flying in it. But in recent years, the boundaries between heroes and superheroes have become increasingly blurred. Take last week’s example. Most of the scenes in it are realistic, but Li Tianran’s character can dodge bullets and climb the eaves, these two functions are exaggerated. In today’s literary and artistic environment where hundreds of flowers are blooming, what should we do to break through the aesthetics of traditional kung fu movies?


Third, from talent. A teacher said that it would be nice if there were 100 Jackie Chan. In fact, if we look back, there are not many action stars at Jackie Chan’s level on the Chinese screen, even counting them on one hand. Jackie Chan was Bruce Lee before, and later Jet Li, Donnie Yen, and Zhao Wenzhuo. There are many uncontrollable factors in this. For example, there are already nine generations in the family class, and there are excellent martial arts action people, but not everyone in it may be able to become the next Jackie Chan.


Fourth, kung fu movies as a genre may develop in the future, what is the origin, what kind of nutrients will be absorbed, and what else can we learn? After learning something, how to turn it into our own, and let our kung fu movies go to a higher level, this is what we need to consider. All excellent movies, no matter which country they are from, can be our nourishment. Our goal is to make our own Chinese action movies better and go global. Going global should not put the cart before the horse. The purpose of making a movie is to go global. Making a movie is definitely to move the audience. After the success related to it, it will naturally go global.