Roundtable Forum II: Breakthrough and Mutual Empowerment of Banking and Insurance Channels

圆桌二:银保渠道突围与相互赋能
Round Table 2: Breakthrough and Mutual Empowerment of Banking and Insurance Channels


  Abstract: To win the day and look for the fragrance of Surabaya, the boundless scene is new for a while, and you can know the east wind when you are idle, and it is always spring when you are colorful.


  On January 15th, 2019, the 9th China Financial Innovation and Development Forum in 2018 and the "Golden Awards Ceremony" jointly sponsored by Financial Management magazine, eBay Media and Beijing Rural Commercial Bank ended successfully in Beijing.


  At the conference, under the auspices of Wan Jin, general manager of China Life Insurance Co., Ltd. Banking Insurance Center, a round-table forum discussion was held with the theme of "Breakthrough and Mutual Empowerment of Banking Insurance Channels". The guests who participated in the discussion were Jiang Chang, Senior Commissioner of Banking Insurance Cooperation Department of Agricultural Bank of China, Zhao Feng, General Manager of Wealth Management Department and Personal Finance Department of Bohai Bank, Wei Aichen, General Manager of Banking Insurance Headquarters of Everbright Life Insurance Co., Ltd., and Jiang Jing, Assistant General Manager of Xinhua Endowment Insurance Co., Ltd.


  When sharing the specific situation of the development of bancassurance of various companies, Jiang Chang, senior Commissioner of the bancassurance cooperation department of the institutional business department of Agricultural Bank of China, pointed out that the new value of bancassurance business from the perspective of banks is reflected in three aspects: first, the function is indispensable; The second is that the benefits are outstanding and not easy to ignore; The third is that the comprehensive value potential is huge.


  Zhao Feng, general manager of wealth management department and personal finance department of Bohai Bank, said that he always emphasized one point about the bancassurance business, that is, Bohai Bank does not advocate selling insurance separately, but regards insurance business as an indispensable part of comprehensive financial services for customers and a necessary link in the financial management process.


  Wei Aichen, general manager of the bancassurance business headquarters of Everbright Life Insurance Co., Ltd., said when reviewing the main companies of the company in 2018 that in 2018, the company implemented the group’s "three-four-three" strategy and implemented the group’s "three-four-four" business initiatives. "Three" means "famous stars, famous products and famous shops"; "Four precisions", that is, products should be exquisite, customers should be precise, services should be fine and management should be lean.


  Jiang Jing, assistant general manager of Xinhua Pension Insurance Co., Ltd., said that returning to the origin means returning to the origin of the bank channel, and the products sold should be aimed at the needs and characteristics of the customer base of the bank channel. I always say that it is correct to have four suitability in sales, that is, the right products should be sold to the right people at the right price and through the right channels. These four appropriateness are right, and the result of channel sales is right. If any aspect is wrong, risks and problems will definitely appear, such as sales chaos or misleading sales.


  Wan Jin: How to stimulate customers’ demand for protection is the key.



Wan Jin, General Manager of Bank Insurance Center of Huaxia Life Insurance Co., Ltd.
Wan Jin, General Manager of Bank Insurance Center of Huaxia Life Insurance Co., Ltd.


  Wan Jin: 2018 should be said to be a year of rapid changes in the banking insurance business. The birth of mutual insurance shows us that the people (603883, stock bar) have a very strong sense of protection (20 to 30 million customers enter mutual insurance in a few days), so for us, how to stimulate customers’ protection needs is the key.


  In China, the number of bank customers is the largest. Compared with the mutual guarantee of 30 million, there is a huge space for one billion bank customers. Therefore, in 2019, we proposed empowerment, that is, banks and insurance empower each other to further activate customer needs and make the insurance market bigger and stronger.


  In the past, there were many factors that might play games, such as the high and low fees. But today, we have done a lot of articles on the close integration of debt and investment, as well as the integration of data and technology. According to a rough estimate, the scale premium of the banking insurance industry in 2018 was almost 770 billion, a negative growth of 10% year-on-year; The premium paid in advance is basically flat, almost 160 billion, but at the same time, our cooperation mode has been changing.


  It can be seen that, first of all, in 2018, we made some changes with customers as the center. For example, in terms of product supply, supply-side reform, our products are increasing, and we have made a lot of explorations with ICBC and CCB in terms of customer sharing. In the past, everyone competed for outlets and customers, but now it is more likely to do some development outside outlets through mobile banking and online banking.


  We invited four guests today to discuss how bancassurance will break through this tight encirclement. I would like to ask four people to talk about our small summary of bancassurance in 2018. How can we develop rapidly in 2019? First of all, please welcome General Manager Jiang.


  Jiang Chang: Look at the new value of bancassurance business from three aspects from the perspective of banks.



Jiang Chang, Senior Commissioner, Banking Cooperation Department, Institutional Business Department, Agricultural Bank of China
Jiang Chang, Senior Commissioner, Banking Cooperation Department, Institutional Business Department, Agricultural Bank of China


  Jiang Chang: With regard to the new situation of the bancassurance market, we can see the changes in the market, the changes in demand and the changes in the strategies of various partners.


  In these new situations, the new value of bancassurance business from the perspective of banks is reflected in three aspects:


  First, the function is indispensable. insurance agency business is an effective means to improve the allocation of customers’ financial assets, enhance customer stickiness and enhance cross-selling ability, and it is also an important starting point for public-private joint marketing;


  The second is that the benefits are outstanding and not easy to ignore. Among the many intermediary business varieties of banks, the agency insurance unit has a higher rate of return;


  Third, the comprehensive value potential is huge. In recent years, both banks and insurance companies have continuously expanded cooperation areas and deepened cooperation in insurance asset custody, financial markets, asset management business and investment banking business, and their comprehensive contributions have been growing.


  Agricultural Bank of China will accelerate the five major transformations and promote the new development of bancassurance business.


  The first is to speed up product transformation, optimize product supply, continuously enrich diversified varieties, and unite insurance companies to tailor products according to the characteristics of bank customers; It is also necessary to accurately match products and sell the right products to the right customers;


  Second, we should speed up the transformation of marketing model and strengthen public-private linkage;


  The third is to speed up the transformation of online and offline integration. The bank insurance business needs to adapt to the digital and intelligent development trend of the whole society and realize the development of technology empowerment. At present, the proportion of online agency insurance business of Agricultural Bank of China has reached 94%, but the level of intelligence needs to be further improved. We should build an intelligent insurance system and create a new ecology of bancassurance business.


  The fourth is to speed up the transformation of the marketing system, change our current mode of focusing on network marketing, and create a new marketing system in which network marketing and team marketing go hand in hand;


  The fifth is to speed up the transformation of business model, take customer total asset management as the core, and innovate scene marketing and precision marketing; Take customer risk management as the core, and incorporate comprehensive marketing and comprehensive services. In the process of promoting transformation, we resolutely implement regulatory requirements, strengthen risk management, and ensure the sustainable and healthy development of bancassurance business.


  Wan Jin: Thank you very much for your summary. Agricultural Bank of China has many outlets and a large number of customers, and it is also a big cooperative company. It should be said that in 2018, we made a lot of explorations in the online business development of cooperation with Agricultural Bank of China. I just saw that online business has reached 94%, which is developing very fast. I remember that the Agricultural Bank of China was only 20% when it first started, and it reached 94% this year, indicating that the role of technology empowerment is particularly significant. I think according to the five transformations of the Agricultural Bank of China, we will also cooperate with the bank to do a good job of matching after returning, and make use of our own advantages. I believe we can achieve better results in 2019. Let’s ask Zhao Zong to talk about his thoughts.


  Zhao Feng: Take insurance business as a necessary link in customer service.



Zhao Feng, General Manager of Wealth Management Department and Personal Finance Department of Bohai Bank.
Zhao Feng, General Manager of Wealth Management Department and Personal Finance Department of Bohai Bank.


  Zhao Feng: Bohai Bank is the latest national joint-stock commercial bank in China, and this year is the 13th year. 2018 is the first year for us to reopen the insurance agency business, and we are still new recruits in the field of bank-insurance cooperation. There are many places to learn from the bank peers and non-bank partners present here.


  One point I often emphasize is that we don’t sell insurance. Accurately speaking, Bohai Bank does not advocate selling insurance separately, but regards insurance business as an indispensable part of our comprehensive financial services to customers and a necessary link in the financial management process.


  The long-term development vision of Bohai Bank is to be a "modern wealth manager with the best experience". We studied with our shareholder, Standard Chartered Bank, and divided the financial service process for customers into "four steps and five stages".


  The so-called "four steps", the first step is cash management, that is, liquidity management. To cope with unexpected needs, the reserve fund on hand should generally guarantee the normal expenses of families for three to five months;


  The second step is risk management, which uses insurance. This is what we must tell our customers, mainly to avoid the impact of personal illness or personal accidents on family finances. Examples of poverty caused by diseases and accidents are not uncommon, which requires customers to have insurance awareness. We strongly recommend customers to buy health insurance and accident insurance, especially critical illness insurance;


  The third is debt management. We will help customers plan their debts. You should leave enough money to pay the monthly mortgage, credit card or other debt expenses. Apart from the above cash management, risk management and debt management, the remaining money is used for investment;


  The fourth step is asset allocation management. Asset allocation is a variety of asset combinations, such as deposits, securities investment funds, bank financing, etc., and insurance products also play a very important role in it. We will advise customers to invest in annuity insurance or life insurance according to their own situation. These two types of insurance products are complementary to bank products and cannot be replaced by each other.


  Because their cash flow structure is different: the bank’s financial management has regular cash flow back, and the principal and interest return when the financial management expires; However, the cash flow characteristics of insurance products are different. For example, whole life insurance products have no cash return during their lifetime, so their functions are mainly inheritance and family financial security.


  Another example is annuity insurance, which has a steady and certain cash inflow during a person’s life, so its function is mainly to provide for the elderly. Only by combining these products with different cash flow characteristics can we meet a person’s different financial demands. Combining them well is a tailor-made financial plan for customers. So we divide our customers into the above four stages to help them manage their wealth and manage their wealth life.


  At the same time, from the time axis, we will also divide customers into five stages of overlapping cycle, that is, the familiar life cycle, single, two-person world, family of three (family of four), quasi-retirement and pension. In different life cycle stages, the characteristics of income and expenditure curves of customers and families are different, and the applicable products, especially insurance products, are also different, which need to be planned according to customer characteristics.


  We have been doing this kind of thing since last year, so we say, "We don’t sell insurance, but take insurance as an indispensable part of our customer service". Therefore, the insurance business structure of our bank is quite different. Basically, there is no financial insurance, but most of them are security insurance. Our life insurance and annuity insurance account for about 80%, and those with a term of more than 10 years are about 90%. This is also the requirement of implementing the supervision department’s "return to the origin of insurance and insurance surname protection".


  Wan Jin: Thanks to Zhao Zong for sharing. Zhao Zong of China Bohai Bank spoke brilliantly. Insurance is actually four tools for a customer’s cash management, risk management, debt management and asset allocation. It is a tool for serving customers instead of selling insurance separately, which explores a new way for us. Let’s ask Everbright Yongming to talk about the summary of the bancassurance business in 2018.


  Wei Aichen: Implementing "Three Qualities and Four Qualities" and Making Value Adjustment



Wei Aichen, General Manager of Bank Insurance Business Headquarters of Everbright Life Insurance Co., Ltd.
Wei Aichen, General Manager of Bank Insurance Business Headquarters of Everbright Life Insurance Co., Ltd.


  Wei Aichen: We are a first-class subsidiary of Everbright Group, which holds 50% of the shares. Four shareholders are Fortune 500 companies, Yongming Finance accounts for 24.99%, and two central enterprises, Angang and Ordnance, each account for 12.505%, with a registered capital of 5.4 billion. We have our own independent and wholly-owned asset management company, which is the 12th insurance company in the market to set up an asset management company. In the whole development process of Everbright Yongming Insurance, asset companies still play a great role. The company’s business development is mainly based on bancassurance business, which accounts for 50%, and the others are individual insurance, group insurance, electricity sales and online sales. The five major lines are relatively complete, mainly bancassurance.


  After the equity reform in 2010, the company has turned into a Chinese-funded company. Before 2010, it was five business departments. After the share reform in 2010, it expanded rapidly to 22 branches, 67 third-level institutions and more than 100 fourth-level institutions. The whole business developed very fast and grew year by year.


  In 2013, the company put forward the direction of value transformation, firmly transformed the value of futures, and continued to make profits for six consecutive years from 2013 to now. With the promulgation of DocumentNo. [134] of the China Insurance Regulatory Commission, the whole insurance market began to realize product replacement on October 1, 2017. In a series of market environments with strong supervision and strict transformation, we can see that it has a certain impact on the business scale. However, our company’s value transformation in 2019 is still very firm.


  Looking back on 2018, the main work of our company is as follows:


  The first is to implement the "4-3-3" strategy of Everbright Group, that is, "to build four world-class, three China-class and three China characteristics". Among them, the insurance section is in three China characteristics, namely, to build a "valuable and distinctive" domestic life insurance company.


  At the same time, when implementing the group’s "four three three" strategy, we will implement the group’s "three excellent" business initiatives. "Three names" means creating "famous stars, famous products and famous shops", and "four precisions" means exquisite products, accurate customers, meticulous services and lean management, and implementing the whole management measures under the strategic requirements of the Group.


  In terms of bancassurance, the company has made some valuable adjustments on the basis of the business strategy of "three talents and four elites". Company leaders put forward the management measures of "three constructions and one promotion", "building teams, mechanisms and channels to promote market share".


  In terms of the team, it is our important direction to build a high-end team, focusing on the training of high-end skills of the team. In terms of high-end insurance, we are gradually forming a private insurance brand with a characteristic brand "Sunshine Zhenchuan", positioning "four accurate family customers" and "six customer needs" and providing comprehensive financial solutions.


  This is also in accordance with the positioning of the six platforms of the Group’s E-SBU, to create a plate with great wealth, great pension and great health. At the high end, we are the fourth company in the market to launch the "insurance+trust" high-end insurance model. In 2015, we began to build a team, set up our own private banking insurance department, and implemented systematic operation. In terms of "building channels", we put forward the strategy of "four-wheel drive" to create accurate channels.


  This is a positioning in the transformation process of Everbright Yongming. According to the group’s strategy, we should pay close attention to high-end teams, optimize products, build cooperation channels and effective incentive mechanisms, and do some actions in this direction.


  Wan Jin: Thank you, General Manager Wei. Everbright Yongming has made some plans from famous stars and famous shops under the strategy of Everbright. Huaxia has been a high-end customer since 2016, and we regard Everbright as our benchmark. In 2016, we started to do trust, that is, watching them do some articles, and we did some learning.


  Wei Aichen: Our bancassurance is positioned as a high-end insurance. Private insurance is the private insurance department internally and the family office externally. Each of our branches has private insurance experts, who are serving high-net-worth customers from different channels and have gained some gains in recent years.


  Wan Jin: In 2017, we launched a private board meeting for high-end customers, so the development of our high-end customers was very good in 2018. In 2019, large single customers accounted for more than 50% of the business of many branches, and now it is still relatively good. We continue to learn from Everbright Yongming in this respect. We can do more communication in the future. Next, please ask General Manager Jiang to talk about his views on the cooperation between bank and insurance.


  Jiang Jing: The right products should be sold to the right people at the right price and through the right channels.



Jiang Jing, Assistant General Manager of Xinhua Pension Insurance Co., Ltd.
Jiang Jing, Assistant General Manager of Xinhua Pension Insurance Co., Ltd.


  Jiang Jing: I come from Xinhua Pension Insurance. In fact, the company does not do traditional contractual life insurance business, including bancassurance business. The company focuses on the national three-pillar old-age security system business, focusing on trust annuity business such as enterprise occupational annuity and pension, and also includes old-age security management business and third-party asset management business. At the invitation of General Manager Shi, let me talk about the cooperation between bank and insurance. I am a veteran of bank and insurance, and I have great feelings for the business of bank and insurance. Therefore, as a banker coming over, I would like to take this opportunity to talk about my personal views.


  First of all, in the past two years, under the leadership of Chairman Wan Feng, New China Life has adhered to the strategic transformation of returning to the origin of insurance, reducing the wholesale payment and increasing the installment payment, especially in the aspect of bank insurance. The futures payment business has developed well in the past two years and achieved the expected results. The company’s value has been improved, and greater value has been fed back to customers.


  Now let’s talk about the relationship between bank and insurance cooperation from the perspective of historical development. Because I was in Ping An Life Insurance Company of China in 1994, I started to do bancassurance business in 1995. At that time, bancassurance was the main seller of financial and accident insurance. In 1997, I developed the sunset red comprehensive protection endowment insurance business, which was a long-term life insurance business with real renewal premium. It should be said that it was the earliest bancassurance business invented and put on the market in the industry. At that time, only Ping An Life Insurance Company of China Insurance, where I was located, exclusively carried out this business, which attracted the attention of peers after the launch of the wholesale business in 2001.


  At that time, the original intention of developing this business was three points: the first market belongs to the downward channel of interest rate reduction, and the people have the demand of maintaining and increasing value; Facing the reform, the second bank is willing to use the existing channel outlets and customers to improve the comprehensive profitability of the bank; Thirdly, the business pressure of group insurance is very great, and it goes to zero every year. I envy that individual insurance has renewed premium every year. Therefore, the comprehensive protection old-age insurance for sunset red has been developed with three product combinations, which has four protection responsibilities, including accident insurance during payment, one-time payment at age, monthly pension and lifelong death compensation. The reason why there are only two modes of premium payment, monthly payment and annual payment, is the problem of income. It is affordable for everyone to pay a monthly payment to 100 yuan or an annual payment to 1000 yuan, which has little impact on life; Second, it has little impact on bank deposits; Third, the original intention of the business is to form a snowball effect and accumulate and expand the business scale year by year. It has indeed achieved good results, especially when interest rates were cut in the first two years, and everyone lined up to buy it, which was very impressive. However, although the scale expanded rapidly after the emergence of wholesale business, many companies forgot or didn’t know the original intention and origin of developing bancassurance business, which also caused many chaos, especially in the blind pursuit of scale growth and even in order to get more incentive fees, some misleading sales behaviors occurred, and even some chaotic behaviors such as embezzlement and misappropriation of expenses, illegal investment and use of bancassurance business premiums.


  After so many years of development, the bancassurance business has achieved great growth. At that time, I said that bancassurance may not undergo qualitative changes until ten years later, before which it was the accumulation of quantity. This qualitative change is the bank’s understanding of the bancassurance business. There must be a fundamental change in the understanding of the income of intermediary business and its position in the bank. Otherwise, there will be no great development.


  Now the national development has entered a new era and a new stage, and the cooperation between bank and insurance will also enter a new stage. At present, the regulatory authorities or the previous guests all say that the bank-insurance cooperation should return to its original source. I think the bank-insurance cooperation should have more extensive, multi-level and multi-angle cooperation in the new era. I want to talk about it from the breadth and depth of cooperation.


  Broadly speaking, first of all, banks and insurance are customers of each other, and bank employees have insurance protection needs, including accidents, medical care, pension and enterprise annuity, and both banks and bank employees are customers of insurance companies. Insurance companies are also customers of banks, with a large number of deposits, custody services and other general settlement services.


  Secondly, they act as agents for each other. Banks can sell the products of insurance companies, and insurance companies can also sell the products of banks. Banks have strong advantages in channels, outlets, brands and customer resources, and insurance companies also have networks all over the country. In particular, insurance has very strong training and marketing capabilities, and banks also recognize this aspect. Moreover, insurance is more of a merchant, and banks are merchants, which is very different. Selling complex insurance products requires face-to-face communication, and banks are more suitable for selling simple products that meet the characteristics of bank customers and the sales ability of bank personnel.


  At that time, why did you develop such products as bancassurance with certain savings accumulation nature? It is also because people who often go to banks have such needs and trust in the brand reputation of banks. In addition, it is very important that everyone says that insurance sales should return to the origin, and more refers to the sale of security products. However, what I want to emphasize is not exactly the same as what everyone said. By returning to the origin, I mean returning to the origin of the bank channel, and the products sold should be aimed at the needs and characteristics of the customer base in the bank channel. If all the outlets are old people, he can’t understand and buy complex products. If it is sold to high-net-worth people through the private banking department, or through the bank’s online banking platform, the customer base is mostly young people, and the needs of these customer groups are different, then they should sell the products they need. I always say that it is correct to have four suitability in sales, that is, the right products should be sold to the right people at the right price and through the right channels. These four appropriateness are right, and the result of channel sales is right. If any aspect is wrong, risks and problems will definitely appear, such as sales chaos or misleading sales.


  The third is the cooperation between the capital side and the asset side. Insurance and banks can also have a lot of cooperation in this respect. Including our developed pension products, old-age security management products, the underlying assets of wealth management products, etc. After the new asset management regulations come out, banks will set up their own wealth management subsidiaries. Although the wealth management subsidiaries have strong parent company support, their investment ability cannot be established in a short period of time. Banks have strong advantages in obtaining funds, and insurance asset management or pension insurance companies have strong investment ability, advantages in obtaining high-quality assets and special investment licenses. It can help banks, especially wealth management products, to dock assets, and develop asset management products that can be bought by bank wealth management subsidiaries, or embedded into wealth management products as underlying assets and then sold to bank customers.


  Depth means from different levels of products, first of all, insurance products, insurance products must meet the needs of bank customers, banks are now marketing in different channels. No matter what customers are going to the counter platform, they should sell products suitable for these customers, and they should not go against the essential characteristics of the customer base. If you have to sell some very complicated products, it will be difficult for these older customers to understand and accept, while the online banking platform is dominated by young people. It will be much better to sell products with strong investment or simply guarantee products on the online banking platform. Followed by annuity related products, and the third is asset management products. Generally speaking, banks are more suitable for selling products close to savings, while security products are suitable for spending time communicating with customers face to face. It also depends on customers’ awareness of risks and this product. For example, if millions of medical workers are aware of it, they can sell it at channel outlets. If they can’t correctly understand it, and the insurance and after-sales service procedures are complicated, they can’t sell it through channels. Don’t sell unsuitable products beyond the capabilities of channels and teams. It is necessary to develop in depth in product cooperation and constantly explore innovative products to meet customer needs. With the help of internet channels and the application of new technologies, the cooperation between the two sides can be deepened continuously, and training and resource sharing and customer resource sharing can be strengthened.


  Our starting point is to take customers as the center, take customers’ interests as the core, solve customers’ needs and provide solutions for customers. In this way, customers will choose you to trust you in banks and insurance, form a loyal and stable customer base, enterprises will have a continuous and stable cash flow, banks and insurance will realize value sharing, benefit sharing and win-win cooperation in cooperation, and customers will have viscosity. What everyone pursues is that customers are sticky, active and can buy repeatedly.


  Bank-insurance cooperation and mutual empowerment Spring is not far away.


  Wan Jin: Thanks to General Manager Jiang for sharing. He shared the development history of China bancassurance, and made a profound exposition on the development of bancassurance through breadth, width and depth. Finally, please ask each of the four guests to give a word of blessing to bancassurance in 2019.


  Jiang Chang: We firmly believe that in 2019, the effect of industry transformation will be further manifested. "Winning the day and looking for the beautiful waterfront, the boundless scene will be new for a while, and it will always be spring when you are idle." With the joint efforts of everyone, the bancassurance business will also glow with new vitality and usher in new development.


  Zhao Feng: Leveraging financial technology, returning to the origin of insurance, based on mutual empowerment, do a good job in bank-insurance cooperation.


  Jiang Jing: I believe that the cooperation between banks and insurance has a broad market and space, because these two subjects are naturally highly complementary. For those who make progress, those who make progress often arrive, do a good job in the present, step by step, I believe that the cooperation between banks and insurance must have a broad space and a bright future.


  Wei Aichen: I believe that in 2019, the market of bancassurance is getting better and better, and there is a vast space. The Spring Festival will soon be over. The Spring Festival will be in beginning of spring, and the spring of insurance will come. We believe that the spring of bancassurance will come, and we will seize the day. Our industry is getting better and better. Thank you!


  Wan Jin: Everyone is full of expectations for 2019. Just now, Zhongrong Life said that they have made a scale of 5 billion yuan, and it is indeed better than expected to start this year. From our company’s own point of view, as of yesterday, the entire scale of our bancassurance was almost 40 billion, with a delivery speed of 4 billion, which was particularly fast. Through today’s forum, if we want to return to the origin, we should take customers as the center, product transformation is the key, value transformation is the core, technological innovation is the means, and customer service is our foothold. New era and new achievements. In 2019, our bank and insurance cooperation will empower each other, and we will surely have a better spring waiting for us! Thank you, everyone. 

(Editor: Tao Hailing HF003)

Jia Ling’s new film sold 2.3 billion yuan, and the netizens became more and more fierce. The People’s Daily responded strongly, which was really cool.

Hate people, laugh at people.

This is the psychology of many people, although it is a little morbid.

But it does not affect its rapid spread.

After seeing Jia Ling’s "slimming film" YOLO take more than 2 billion box office,

Netizen, you can’t help but spray.

Actually, before the film YOLO was released.

Many netizens said that Jia Ling’s eating was too ugly.

Spend a lot of money on film promotion.

Take "losing 100 pounds" as a gimmick.

Take up too much public resources

But the more fierce netizens scold.

The faster the box office in YOLO rises.

At present, it has opened the gap with the second-ranked Pegasus 2.

There is a simple logic in this.

Any movie that wants to get a high box office.

Everyone needs to work hard on publicity.

Because this is no longer the era of "the fragrance of wine is not afraid of the depth of the alley"

Waiting to drive the box office by word of mouth

The final result will only be several hundred million.

Instead of four or five billion in YOLO.

After the film was released

Douban. com scored 8.0 points for YOLO.

But even so,

There are still many people giving bad reviews to Jia Ling’s new film.

There are various reasons.

It is said that this film is a diet film, and there is no nutrition.

It is said that the plot is extremely poor and consumes women.

There are doubts that the characters in the play are grandiose and unrealistic.

In short, in the eyes of these people

Jia Ling’s new film is a downright bad film.

Shouldn’t get such a high box office

Recently, People’s Daily published a comment on Jia Ling’s new film.

This film is not just about losing weight, but a touching story about loving yourself, bravely pursuing your dreams and persisting.

Anyone who has seen YOLO knows that.

This film is intended to emphasize that people should not be mediocre in their lives.

Seize the opportunity when it comes and work hard for it, even if it fails in the end.

There is nothing to regret.

Perhaps Jia Ling’s new film is flawed in plot design, role positioning and specific plot.

But they can’t hide the light that "Jia Ling lost 100 pounds in order to complete his dream"

The total box office predicted by Cat’s Eye Platform for YOLO is 4.1 billion.

Therefore, there is a saying on the Internet:

Jia Ling lost 100 pounds and earned billions.

With such motivation, everyone can do it.

Don’t say it’s 10 million yuan a catty, it’s 1 million yuan a catty.

There are many people who can do it.

On this ground, they think that Jia Ling is too utilitarian, and at the same time feel that this film has nothing to show off.

In this regard, the old meditation said:

Jia Ling is not a man of god, and she can’t decide the fate of YOLO.

Sometimes, it’s wrong to be results-oriented.

No one can be sure that Jia Ling’s weight loss of 100 pounds will enable YOLO to win billions of box office.

And in the matter of losing weight, Jia Ling’s original intention is to live more comfortably.

Not for the money.

More importantly,

Jia Ling was not poor before filming YOLO.

Don’t expect to make a movie to achieve the goal of turning over or becoming famous overnight.

On the contrary, she is already one of the best hosts in the circle.

And has a strong box office appeal.

Ace to Ace and Travel Notes of Youth Circle are her masterpieces.

Hello Li Huanying made her the highest-grossing female directors in China.

Even if you don’t make a movie and just record a few programs, you will have nothing to worry about in your life.

With this premise.

Jia Ling didn’t meet the film requirements.

Losing 100 pounds crazily is especially valuable.

The current multi-billion box office shows that fans feel the sincerity of Jia Ling.

They are willing to pay for this work of low quality!

Therefore, YOLO is definitely not a simple slimming film, and the value conveyed by the film is more worthy of our deep thinking!

Don’t talk about heroes by seniority! The way of talent evaluation "measuring to the end with a ruler" has become history.

  CCTV News:On the 26th, the Guiding Opinions on Promoting the Reform of Talent Evaluation Mechanism by Classification issued by the General Offices of the General Office of the Central Committee of the CPC and the State Council was published. With "classification" as the key word, the Opinions subdivide the evaluation criteria for talents in different industries, different fields and different job natures, and the evaluation methods of talents such as focusing on papers, emphasizing qualifications and "measuring to the end with a ruler" will change.

  "Opinions" implements classified evaluation, based on professional attributes and job requirements, and establishes and improves scientific and reasonable talent evaluation standards covering moral character, knowledge, ability, performance and contribution.

  Yu Jiadong, Director of Ministry of Human Resources and Social Security Professional and Technical Personnel Management Department: "In the past, there was a one-size-fits-all phenomenon in talent evaluation. For example, as we always said, we emphasized education, ability, seniority, performance, thesis, contribution, quantity and quality. There are still some problems in the way of evaluation. For the first-line talents at the grassroots level, the positive incentives are not enough and the inclination is not enough. "

  Yu Xing ‘an, Dean of China Institute of Personnel Science: "For example, in the field of scientific research, if one is engaged in basic scientific research and the other is engaged in technology development, then his evaluation criteria, evaluation methods and measurement indicators should not be the same."

  At the same time, the "Opinions" put forward to pay attention to evaluating talents by ability, performance and contribution. Overcome the tendency of focusing only on academic qualifications, qualifications and papers, rationally set and use evaluation indicators such as papers, solve the problem of "one size fits all" evaluation criteria, and carry out differentiated evaluation of different talents. In addition, the evaluation of scientific spirit, professional ethics and professional ethics will also become an important standard for talent evaluation.

  Who will judge? Peer review and social review

  In view of the problems existing in the current talent evaluation, such as single subject, weak evaluation professionalism and convergence of evaluation methods, who will evaluate talents after the reform? What is the evaluation cycle?

  The "Opinions" first clarified the industry evaluation mechanism based on peer evaluation, and at the same time played the role of multiple subjects such as market and society. According to the characteristics of different talents, different evaluation methods are adopted. Break the restrictions on household registration, region, ownership, identity and personnel relations, and smooth the channels for talent declaration and evaluation in non-public economic organizations, social organizations and emerging occupations. We will improve the methods for reporting and participating in the evaluation of the introduction of overseas high-level talents and foreign talents.

  Yu Jiadong, Director of Ministry of Human Resources and Social Security Professional and Technical Personnel Management Department: "Peer-to-peer evaluation, expert evaluation, can integrate social and market-oriented means, rather than a single administrative means."

  At the same time, the "Opinions" also clearly set the evaluation and assessment cycle scientifically, explore the implementation of the employment evaluation system, and appropriately extend the evaluation and assessment cycle for basic research talents and young talents.

  How to comment? What are you doing? What are you judging?

  Science, teaching, literature and health, everyone works in different fields of economic development. The Opinions issued this time are relevant to everyone and realize "what to do and what to evaluate".

  Yu Jiadong, Director of Ministry of Human Resources and Social Security Professional and Technical Personnel Management Department: "It mainly mentions six major fields, namely, scientific and technological talents, philosophy and social sciences, cultural and artistic talents, educational talents, medical and health talents, and technical and technical talents. The sixth one is enterprise talents, young talents and grassroots front-line talents."

  For scientific and technological talents, the Opinions emphasize the implementation of representative achievement evaluation and pay attention to the combination of individual evaluation and team evaluation. For talents in philosophy, social sciences and culture and art, Opinions are classified and evaluated according to different disciplines and types such as humanities, social sciences, culture and art..

  For educational talents, the Opinions regards teaching and educating people as the core content of evaluation, and scientifically sets the evaluation content according to the characteristics of teachers’ responsibilities in different types of universities and different positions. Highlight the evaluation of education and teaching performance, and strengthen the assessment of teaching quality and classroom teaching discipline.

  For medical and health personnel, the Opinions strengthen the evaluation of clinical practice ability of medical and health personnel, improve the evaluation index system covering medical ethics, clinical practice, scientific research and teaching, public health services and other factors, and reasonably determine the evaluation focus of talents in different medical and health institutions and different professional positions.

  For technical and skilled talents, the Opinions establish and improve the evaluation criteria for engineering and technical talents in different professional fields, and strive to solve the problem that the evaluation criteria are too academic. For skilled talents, we will speed up the construction of multi-level professional standards and improve the multi-evaluation methods such as vocational qualification evaluation, vocational skill level determination and special vocational ability assessment.

  In view of enterprises, grassroots frontline and young talents, the Opinions increase incentives and expand career development space.

  Yu Xing ‘an, Dean of China Institute of Personnel Science: "For a comrade who works at the grassroots level, how can you ask him to have so many papers, and he has such a high degree and such a deep qualification? Therefore, I am afraid that we should relax some standards in the evaluation of comrades working at the grassroots level, so as to really attract our vast number of talents, the vast number of science, education, culture and health workers, and go to the front line to do services and make contributions. "

  How to manage? Unit leadership will have supporting policies.

  How to implement the reform? The Opinions clearly respect the leading role of employers, and a number of reform supporting programs will be launched in the future. The Opinions clarify that the leading role of employers will be respected in talent evaluation, the talent evaluation authority will be reasonably defined and decentralized, and qualified universities, research institutes and other enterprises and institutions will be promoted to independently carry out evaluation work, promote the organic connection between talent evaluation and training, use and motivation, and maximize the evaluation efficiency. In addition, the "Opinions" clearly need to improve the market-oriented socialized management service system, actively cultivate and develop social organizations and professional institutions for talent evaluation, and undertake the government’s talent evaluation functions in an orderly manner.

  Yu Xing ‘an, Dean of China Institute of Personnel Science: "To untie talents, we should delegate power to the employer, so that the employer can truly have the autonomy of employing people, and can make independent arrangements in terms of post setting, recruitment of personnel, and salary distribution, including performance evaluation."

  In the next step, the Ministry of Human Resources and Social Security will work with relevant parties to study and formulate the division of tasks in the Opinions, and formulate supporting policies for the reform of talent evaluation mechanisms in the fields of science and technology, philosophy and social sciences, culture and art, education, medical care and technical skills.

  Yu Jiadong, Director of Ministry of Human Resources and Social Security Professional and Technical Personnel Management Department: "It should be combined with the implementation of the reform opinions of the professional title system and the reform opinions of the vocational qualification system. The evaluation should be unified with the training and development of talents in front and the use of incentives for talents in the back. "

27 works were selected! Radio, Film and Television Administration released "Outstanding Domestic Documentary Collection in 2020"

In 2020, a number of excellent documentaries, such as the war on "epidemic", the war to resist US aggression and aid Korea, and the fight against poverty, have effectively exerted the image power of the "national photo album"; This year, many excellent documentaries emerged, which explored the spirit of traditional culture, told about humanity and nature, and reflected real life, greatly enriching the screen.

A few days ago, the State Administration of Radio and Television released a collection of outstanding domestic documentaries in 2020. Twenty-seven documentaries were on the list, including "Fighting the Epidemic with One Heart", "80 Days of Real Shooting in Jinyintan", "Life Destiny Report from Wuhan", "For Peace", "Resisting U.S. Aggression and Aid Korea to Defend Our Country", "The Armageddon against Poverty", "China" and "Aerial Photography of China (Season 3)".

Among these works, documentaries closely related to the theme, such as fighting the "epidemic", resisting US aggression and aiding Korea, and tackling poverty, exert the image power of the "national photo album", tap the spirit of traditional culture, tell about humanity and nature, reflect real life, and continuously enrich the screen in this year. With the change of production technology and the expansion of documentary images, these high-quality documentaries, which are both artistic and valuable, promote the documentary to enter a new situation of high-quality development.

Stick to the main theme and unfold the narrative of home and country in real images.

Looking back at 2020, the sudden epidemic at the beginning of the year tested documentary workers, and a number of images with rapid response and various video recording methods became the window for people to understand the real epidemic progress. Standing in the final year of the decisive battle to get rid of poverty and win a well-off society in an all-round way, it also commemorates the 70th anniversary of Chinese people’s Volunteer Army’s war to resist U.S. aggression and aid Korea. A series of "main theme" documentaries emerged in 2020, which played an important role in the national narrative.

Six episodes of documentaryThe "epidemic" in the battle of one mindThe panorama shows the course of China people’s fight against the COVID-19 epidemic. Medical workers from all over the country rushed to the front line, more than 4 million community workers from all over the country rushed to the front, and scientific researchers fought all night. The whole process of the construction of Vulcan Mountain and Thunder God Mountain hospital wrote "China Speed", which made the world cool and hot, and the international concerted battle "epidemic" highlighted the close connection of the community of destiny.

80 Days of Real Shooting at Jinyintan, Life Destiny, Report from WuhanDocumentaries focus on the center of the epidemic and record the warmth and tenacity of people in fighting the epidemic at close range. "80 Days of Real Shooting in Jinyintan" starts from the first perspective of the epidemic witnesses. The documentary features five COVID-19 patients. Their courage and strength in the ICU ward of Wuhan Jinyintan Hospital and their life stories of ordinary individuals encourage the off-screen audience. As an extension of the brand column of satellite TV, Life Destiny Report from Wuhan records the process of Beijing’s medical team assisting Hubei to fight the epidemic together with patients in Wuhan. Eleven episodes contain the eagerness of medical workers to help Hubei, the sincerity of their comrades and the eagerness to embrace life.

At the same time,Today’s dragon looks upDocumentaries, etc., made new explorations in the form of production during the epidemic. Linking more than 30 provincial TV stations and more than 500 TV workers, 36 stories of wars and epidemics that took place all over the country on the second day of the second lunar month were connected in series, forming a floating day of national unity and mutual help.

"Leaving home is still a teenager, but returning has become a service to the country." In telling the story of resisting US aggression and aiding Korea, the documentaryFor peaceWith the combination of history and theory, documentary images and political commentary complement each other, and the program shows the glorious course and great national spirit of China people’s volunteers going abroad to fight by tracing back major historical events. 20 documentariesResist U.S. aggression and aid Korea to defend the countryA panoramic view of the War to Resist US Aggression and Aid Korea was presented. The program conducted rescue interviews with the witnesses, and decrypted precious files and telegrams for the first time in the film. Some historical images were made public for the first time, and oral history and detailed data files restored the original appearance of history to the greatest extent. Six episodes of documentaryHeroFocus the story on the "loveliest person" vertically, and combatants, logistics personnel, medical staff, military translators, literary and art soldiers, etc. form a group of heroes to deeply show the story behind the heroes. Touching the national spirit in tracing the history, when the individual narrative meets the national memory, its spirit of the times shines again.

Pulling the timeline to the contemporary life scene, documentary workers came to the fields to record the fiery story of poverty alleviation. Ten episodes of documentaryOur story of poverty alleviation in 2020Eight directors followed the filming for four years. This group of directors with an average age of over 50 years took root in the soil. After a long period of fixed-point observation and follow-up recording, the stories of poverty alleviation in the "three districts and three States" deep poverty-stricken areas such as Medog in Tibet, Nujiang in Yunnan, Jinsha River and Yellow River beach formed a typical sample, and there was no explanation. Let the stories speak for themselves. The documentary witnessed the great achievements of poverty alleviation with the power of time.

 

Focusing on the process of industrial poverty alleviation, ex situ poverty alleviation, and education poverty alleviation in Guizhou, Yunnan, Shaanxi, and Guangxi, three episodes of documentaries.Armageddon against povertyVividly reflect the life picture of the road to poverty alleviation; With the theme of poverty alleviation cooperation between Guangdong and Guangxi,Drink a river togetherShow the road of "getting rich first" and "getting rich later" in Guangdong and Guangxi, and work together to achieve a well-off life;The most benefit of spring.Taking the story of poverty alleviation in rural Hunan as the context, it shows the past and future of rural China;The field of hope, Ussuri’s new songDeeply focus on the story of Hezhe people living along the Wusuli River since the reform and opening up. On the one hand, the soil and water have changed and remained unchanged, and precious local chronicles have been written.

Resonate with the times and reflect the national spirit with multiculturalism.

Grasping the pulse of the times and looking back at the new connotation of traditional culture, a number of cultural and historical documentaries with novel themes and expressions have made new breakthroughs in their production and dissemination methods. With upgraded content quality, rich cultural heritage and based on an international perspective, these documentaries exude vitality in the collision of multiculturalism.

 

From the Spring and Autumn Period to the Tang Dynasty, DocumentaryChina.Following the historical context to sort out the long-standing Chinese culture, the evolution of civilization in system, economy and culture has jumped to the screen. Different from the production of traditional historical documentaries, "China" further explores the audio-visual language and forms of expression. The artistic scenery setting, 8K photography and soundtrack are quite magnificent. At the same time, the documentary breaks the traditional linear narrative, captures key events, and imagines real-life scenes, which is both aesthetically elegant and historically heavy, presenting a comprehensive, three-dimensional and true national image.

 

"Xiling is not cold", documentaryXiling printing societyTaking the century-old historical changes of a printing press as the axis, this paper tells about the culture of Chinese studies and the spiritual character of literati and officialdom. With the help of media communication, the documentary triggered a heated discussion after it was broadcast.Hometown of literatureFollow-up filming of six writers Jia Pingwa, Alai, Chi Zijian, Bi Feiyu, Liu Zhenyun and Mo Yan’s trip to their hometowns, which is both their hometown and their habitat. From north to south, their relationship with their hometown also forms a literary map on the geographical axis, reflecting how the root of culture occurred and how it went overseas.

Beauty of ChinaFocus on the world-renowned artists in China, and start a dialogue between tradition and modernity from the perspectives of architecture, calligraphy and painting, opera, dance, music and design. Among them, there are both artists’ self-reports and creative exhibitions, which dig deep into the aesthetic core of China elements and are full of poetic beauty.Make friends with the pastIt is also a beneficial practice to build a bridge between tradition and pop, to follow the guests’ cultural exploration journey, and to understand the cultural factors, new content, youthfulness and new mode of production in the collision of ancient and modern cultures.

"The United States and the United States are United, and the world is the same". Historical and humanistic documentaries not only take care of the changes of ancient and modern times, but also play the artistic function of "sightseeing" of culture. Documentaries produced by international cooperation and going abroad to visit cultural traces interpret the new connotation of the times in international exchanges.

 

To commemorate the 50th anniversary of the establishment of diplomatic relations between China and Italy, a 4K micro-documentary based on micro-video was presented.From Chang ‘an to RomeRealize micro-recording and light expression. As the first achievement of film and television cooperation between China and Italy under the "Belt and Road Initiative", the documentary shows the collision and blending of ancient and modern civilizations of the two countries from the parallel perspective of "A Tale of Two Cities", and expounds the Silk Road spirit from different angles such as social life, silk road commerce and military exploration.

Visitors from the seaBased on the first French merchant ship that sailed directly to China 300 years ago, the "Anfeite Park Jung Su" was used as a clue to restore the legendary story of the Maritime Silk Road. The creative team excavated historical materials by visiting many places, and showed the ups and downs of history with a suspenseful narrative method.China’s TreasureProduced in the form of Sino-British international cooperation, following the China Museum’s treasure hunt by the host of the British history program, eight China cities, with a journey of more than 7,000 kilometers, took a year to shoot, and the program presented a colorful picture of the long river of Chinese history and culture in the dialogue between China and the West.

Highlight the humanistic connotation and tell the story of China well.

Extracting creative materials from reality, keenly capturing documentaries of life, or reflecting the great era with little people, or presenting a simple philosophy of life with the relationship between man and nature, these works respond to social concerns with real images and record the new era.

 

New year’s broadcastLife for the first timeTaking the method of squatting and shooting, we capture the "first time" of ordinary individuals in 12 important stages of life, such as birth, school, starting a family, starting a career and providing for the elderly, and form a life picture full of laughter and tears. Documentary not only warmly touches the dilemma of life, but also brings emotional comfort to the audience in this special year. Documentary film"great! TeenagerLanding in the cinema in December 2020, a group of teenagers from all over the country formed a special baseball team at the Love Baseball Base in the suburbs of Beijing, and did not compromise their fate. The film recorded the ignorant and passionate lives of these teenagers with deep humanistic care.

In addition to observing the relationship between man and the environment, documentaries recording the life of man and nature are also full of humanistic philosophies.Mountains and Rivers in Xinjiang (Season 1)Taking the "Three Mountains" of Tianshan Mountain, Kunlun Mountain and Altai Mountain as the main line, the story of strugglers and builders in the new era, the unique regional culture and the struggle stories of all walks of life present a magnificent land of Xinjiang. The first documentary about animal nature set in Beijing.Our Animal NeighborsTaking the wild animals in the city as the shooting object, the three-year shooting recorded the changes of the city landscape, providing a new reference for the harmonious development of man and nature.

It took four years to shoot.Blue landIt is the first time that China Documentary Team has taken a comprehensive and systematic picture of the ocean in the form of a nature documentary, and it is also the largest, widest and most comprehensive marine shooting action in China so far. From the perspectives of seasons, trends, coastal wetlands, islands, bays and survival challenges, the documentary shows a mysterious and magnificent blue realm.Aerial photography of China (season 3)Taking Yunnan Province, Anhui Province, Guizhou Province, Shandong Province, Tianjin City, Shanxi Province, Jilin Province, Hunan Province, Hebei Province and Ningxia Hui Autonomous Region as the shooting objects, it continues to show the vastness of 9.6 million square kilometers and the surging of 3 million square kilometers. Assemble a creative team of 300 people, with a total flight range of more than 250,000 kilometers. With the upgrading of aerial photography technologies such as 4K ultra-high definition and helium balloons, documentaries not only explore the beauty of nature, but also show regional culture and humanistic characteristics.

Zoom in, China’s first nature gardening documentary.Flowers bloom in ChinaThrough the culture and history of camellia, rhododendron, rose, chrysanthemum and peony, the beauty of plants and humanity is displayed. 4K standard time-lapse photography, animation, microphotography and other shooting methods accurately capture the growth process of flowers and bring visual wonders.

"Finding the right topic, telling a good story and making a fine work" is the important mission of documentary creation at present. Documentary workers constantly enhance their "foot strength, eyesight, brain power and pen power" in the creation of real images. This time, 27 works selected for the collection of excellent domestic documentaries in 2020 have innovative expressions in their artistry and ideological connotation. Next, in the face of new voice, new technology and new gameplay, domestic documentaries will bring more excellent works in the high-quality development stage.

Editor | Sui Fangfang Ning Yahong

Selling 158,900 yuan sagitar 300TSI beyond the market.

  [car home new car on the market] On October 19th, (|) a 300TSI model was added.The price is 158,900 yuan, which is consistent with the price of Sagitar 280TSI Super Edition. The new model is equipped with a 1.5T gasoline engine and matched with a 7-speed DSG dual-clutch gearbox. In addition, the new model is consistent with the 280TSI Beyond Edition and will also provide a variety of optional configurations.

FAW-Volkswagen Sagitar 2023 300TSI DSG Beyond Edition

"The picture shows the 2023 FAW-Volkswagen Sagitar 280TSI Beyond Edition"

  In terms of appearance, the newly configured models are consistent with the Sagitar 280TSI Super Edition, and six body colors are available for selection (polar white, Xinghan blue, manganese lime, crystal silver, seashell gold and pearlescent white), of which the pearlescent white color is optional (2000 yuan), and the other colors are not optional.

FAW-Volkswagen Sagitar 2023 280TSI DSG Beyond Edition

"The picture shows the 2023 FAW-Volkswagen Sagitar 280TSI Beyond Edition"

  In terms of interior, the newly-added models provide three interior colors (black, gray and brown), and provide rich options according to different needs of users, including 18-inch aluminum alloy wheels (1000 yuan), winter bag (front seat heating, 1000 yuan), 10.25-inch full LCD instrument (600 yuan), comfort bag (including dual-temperature zone automatic air conditioning, air purification system, automatic anti-glare rearview mirror, automatic

FAW-Volkswagen Sagitar 2023 300TSI DSG Excellent Edition

"A brand-new 1.5T engine on 2023 FAW-Volkswagen Sagitar 300TSI"

  In terms of power, the newly configured model is equipped with a 1.5T gasoline engine with Miller-Otto dual-cycle working mode and variable geometry blade turbine, with a maximum power of 160 horsepower and a maximum torque of 250 Nm, and matched with a 7-speed dual-clutch gearbox. At the same price, will you choose the tried-and-tested 1.4T engine model or the new generation 1.5T engine model? (Text/car home Shu Ning)

250,000-class only high-horsepower hybrid 7-seat SUV Sharp L starts pre-sale

[Global Network Automobile Comprehensive Report] On March 17, 2023, Ford Sharp L officially opened the pre-sale, and released a total of 7 models of hybrid version and fuel version, with a pre-sale guide price of 229,800-319,800 yuan. As a large 7-seat hybrid L SUV built by Changan Ford for China families, Sharp L has a wheelbase of 5 meters and nearly 3 meters. It innovatively adopts 2+2+3 seat layout and two rows of double suspended first-class seats, equipped with Ford’s high-powered E- hybrid technology and mechanical true four-wheel drive, which realizes 7-second acceleration of 6-stage fuel consumption, super-long battery life of 1,188 kilometers and L2-level intelligent technology, bringing a high-value and high-quality travel experience of a large 7-seat SUV with one car winning more cars, and creating a whole family for China families.

Full configuration, comfort/performance/intelligence "all want": 2.0t ECOBOOSTE-Hybrid four-wheel drive ST-Line has a unique ST-Line sports exclusive kit and sports red and black interior, welcome carpet, 21-inch aluminum alloy wheels, suede-like seats, high-definition HUD head-up display and Ford BlueCruise blue smart driving with "quasi-automatic driving" level, which brings users a convenient and enjoyable experience.

Preempt the layout of the 250,000-yuan hybrid 7-seat SUV market;2.0T EcoBoost?E- hybrid two-wheel drive seven-seat fashion model, with 259,800 yuan, that is, it has high horsepower and super E- hybrid, rated power of 202kW, comprehensive fuel consumption of 6.31 liters and long battery life of 1,188 kilometers, which will benefit the public with higher sincerity.

Getting started is high:2.0T EcoBoost? two-wheel drive is fashionable. The entry model is equipped with panoramic sunroof, automatic opening and closing of LED headlights+adaptive high beam, three-zone independent control air conditioning, 10-way electric adjustment of the driver’s seat and intelligent configuration such as Intelligent Vehicle Infrastructure Cooperative Systems and Ford Co-Pilot360? driving assistance system.

5-meter conductor +223 seat layout, one car wins more cars, VIP travel experience for all staff.

Sharp L adopts Ford’s brand-new family design language of "potential energy aesthetics", showing the application of determination and atmosphere, and a large number of horizontal sculptural body lines, which makes the whole car full of energy and shows a full confident posture; Innovative Ford’s iconic front grille, technological LED three-column headlights and taillights, smooth and beautiful car body design, and new elements of technology are integrated to make the car more sporty and spiritual. A large number of imposing horizontal lines are used in the cockpit design, which is inclusive and open, and with a large number of soft packages and other comfortable designs, it creates a warm and comfortable ride experience like home.

Sharp L has a length of 5000mm* a width of 1961mm* a height of 1773mm, and a wheelbase of 2950 mm. The leap size creates a mobile flat floor for the whole family to travel comfortably. Innovate the layout of 2+2+3 seats. When a family of 2-4 people travels, it will become four luxurious seats in a second. When a family of many people travels, it can be transformed into a super five-seat and a comfortable seven-seat. One car is better than many cars, and the infinite possibilities of family life can be opened at any time.

Two rows of double suspended first-class seats with comfortable leg rests, the outline and line design of the seats are more ergonomic, and the wrapping and fit are stronger; Just the right hardness and cushion design with good length, width and inclination angle make it easy to get a comfortable seat posture; Even if you travel long distances, you are sedentary and not tired. Luxurious Dinamica material is adopted, which is environmentally friendly and skin-friendly. With three modes, the near-zero gravity mode can be switched with one button, which makes it as comfortable as floating clouds. The seat ventilation, heating and independent temperature zone control, wireless charging, portable cup holder and other configurations allow the second row of passengers to enjoy the first-class driving experience. The narrowest distance of the second row channel is 200mm, and the folding seat armrest makes it easy to get in and out of the third row. In the third row space without cutting legs, the maximum leg space is 759mm, and the shoulder space is 1414 mm. From then on, bid farewell to the cramped and restrained ride experience.

In addition, Sharp L is also equipped with a 12.3-inch instrument panel+a 27-inch ultra-wide HD 4K giant screen +HUD head-up display, a large panoramic sunroof, B&O brand audio and many other luxury configurations, providing all-round comfort for every family member in the car.

High-horsepower E- hybrid+mechanical true four-wheel drive, 7-second acceleration +1188 km battery life, zero anxiety in multi-scene travel.

Sharp L is equipped with Ford’s high-powered and super-strong E- hybrid technology, which integrates Ford’s latest fifth-generation 2.0T EcoBoost? engine and mature and advanced power split hybrid technology. The entry price of the hybrid model of 259,800 yuan will benefit the public with strong power, low fuel consumption and no charging anxiety.

The fifth-generation 2.0T EcoBoost? engine with dual-vortex turbocharging and dual-injection fuel system has rated power of 202kW and maximum torque of 405N·m, which can achieve an acceleration of 7.1 seconds. Ford’s mature and advanced power splitting technology couples the engine and the generator by using a set of planetary gear mechanisms to realize power splitting at the input end of power. The vehicle control system VCU accurately calculates the optimal efficiency of the engine and motor, automatically matches the optimal power output mode, and realizes the balance between power and fuel consumption. Coupled with the highly integrated electric drive system such as high-speed flat wire oil-cooled double motors and electric controllers, and the application of highly integrated and lightweight lithium ternary water-cooled battery pack, the fuel consumption of Sharp LWTC is as low as 6.31 liters per 100 kilometers, and a tank of oil lasts for 1,188 kilometers, avoiding the troubles of queuing for refueling and charging during peak hours. Sharp L is also equipped with an intelligent timely mechanical four-wheel drive system with millisecond switching, which can easily control all kinds of complicated and harsh road conditions, so that family trips can be free of road conditions and scene troubles, and realize multi-functional free switching from urban to wild.

Sharp L Fuel Edition is equipped with a 2.0T EcoBoost? twin-turbocharging+dual-injection fuel system engine with rated power of 185kW and maximum torque of 378N·m, which is powerful and unrestrained.

L2-level intelligent driver assistance system interacts with people and vehicles who understand their minds, making the whole family travel pleasant and convenient.

L2-level driver assistance led by Ford BlueCruise Lan Zhijia —— Ford Co-Pilot360? Zhixing driver assistance system, which can realize more than 20 active driving assistance functions. Among them, the Ford BlueCruise Blue Smart Driving System supports quasi-automatic driving in the speed range of 0-130km/h, and adds brand-new turn signal lane change assistance and intelligent avoidance assistance in the lane to build a smart and safe travel experience. Intelligent Vehicle Infrastructure Cooperative Systems, the first mass-produced vehicle in the industry, is connected to the smart transportation system of the city, which provides information such as traffic lights, congestion and accidents on the road ahead, as well as speed suggestions, red light warning and other functions, making travel more predictable and efficient.

Sharp L is equipped with the SYNC?+2.0 Zhixing Interconnection System of Virtual Artificial Intelligence Partner VPA.Integrating Baidu artificial intelligence technology, it can realize natural and smooth dialogue between people and vehicles, voice-controlled car interconnection, multi-destination navigation and other functions, and can also enjoy cloud audio and video content and 70+ semantic voice interaction at a high speed; Voice control hardware functions, including air conditioning, navigation, atmosphere lights and other in-car use scenarios. Visual virtual artificial intelligence assistant VPA zhixing partner can constantly learn the preferences of car owners and always be your intimate "blue basin friend". The whole vehicle OTA, self-driven learning, is always full of new ideas.

Ingenuity+hardcore car-making strength, spare no effort to build high-quality product strength.

Product strength not only refers to product functional configuration, but also comes from manufacturing strength. At the beginning of the design, Sharp L fully considered the quality of every passenger. Based on the profound technical accumulation and complete supply chain control, Changan Ford ensured the quality reliability of the whole vehicle with uncompromising quality standards, unambiguous details, spare no effort in material workmanship and uninterrupted quality testing.

Uncompromising quality standard: 1,050 cold and hot cycles, and rigorous engine cold and hot shock test to ensure that the engine performance will not be affected under extremely cold and hot conditions; The salt spray test of battery pack is 12 times of the national standard to ensure the durability of battery.

Unambiguous details: the car body has been exposed to the sun for 5 years, achieving 10 years of anti-corrosion effect, so that there is no environmental concern for travel. The fastening points of key bolts are all industrial-grade electric guns. The price of an electric gun is equivalent to the investment of a compact car, and the precision of traditional fastening tools is 2.5 times, just to screw a small bolt. Equipped with 1,050 welding robots and matched with totally integrated automation technology, the automation rate of key solder joints reaches 100%. The comfortable seat that has been adjusted by human body profiling has passed 30,000 wear tests.

Spare no effort to work with materials: Sharp L has achieved a large area of body structure covered with boron steel, accounting for over 50%. The roof can bear the weight of five Sharp L cars, and it has all-round three-dimensional protection, which makes travel feel more at ease.

Uninterrupted quality test: extreme environmental test, the "three highs" experiment with an altitude of 4,500m, a high temperature of 43 and a cold of-30; A number of rigorous battery safety experimental tests have reached the IP67 standard, and the performance is not attenuated after soaking in salt water for 2 hours. Ultra-large and ultra-long rain test with 6 times of torrential rain; Doors, cars and instrument panels have all passed the "10,000-level" rigorous test.

When the pre-sale price of the value is announced, Sharp L will start the reservation at the same time, and the user only needs to pay 3,000 yuan for the reservation.Buy a car and enjoy a family trip package worth up to 30,000 yuan., including five surprise car purchase benefits:

Deposit expansion ceremony: The deposit of 3,000 yuan has been expanded to 6,000 yuan (car payment can be offset) ①

678 spring outing ceremony:You can enjoy free basic maintenance for 6 times in 6 years, free road rescue for 7 years, and a "one box of oil" travel ceremony for 1,188 kilometers.

10,000 Yuan Huanxin Travel:6,000 yuan replacement gift, Ford (including imports) brand/Changan brand replacement enjoys an additional 4,000 yuan subsidy, and any brand replacement enjoys free basic maintenance for life.

0 burden travel gift:36 "0" interest rate car purchase financial policy.

Peace of mind travel ceremony:8-year/160,000-kilometer special three-electric system warranty ⑤, 3-year/100,000-kilometer vehicle warranty ⑦.

More 77 yuan pet powder gift:Pay for the order made in 77 yuan, and enjoy the value of 700 yuan limited edition Sharp L 1:18 exquisite car model immediately after buying the car.

"China Star Jump" Finals Olympic Champion Partner Star Players


  Zhou Weitong, the goddess of hard diving, is very excited about the joining of He Chong, the champion of the World Cup, Olympic Games and World Championships, the national diving team. She studies the essentials of Chong Ge’s movements with great care, and He Chong is not stingy with this girl who likes diving and challenges herself.




  Chen Ruolin, the Olympic champion of women’s 10m platform, and Xing Aowei, the Olympic champion of gymnastics, have high hopes from the very beginning. Chen Ruolin is the young overlord of 10m platform, and Xing Aowei is the "churning emperor". What kind of difficult jumps will this heavyweight combination show and what kind of visual impact will it bring us this week’s "Finals Night"?



Which is the best ranking institution of animation design in Britain?

Many students are very concerned about which of the British animation design professional ranking institutions is better, so let’s take a look with China Education Online Xiaobian. I believe you will have a deeper understanding through the following articles.

Which is the best ranking institution of animation design in Britain?

1. University of Edinburgh

The Art College of Edinburgh University is famous for its original ability and research, and offers a master’s degree in animation literature. After one year, students who graduate from this major can continue to study for another year, and from the master’s degree in literature to the master’s degree in art MFA. Many staff of Edinburgh Art Institute are internationally renowned artists, designers, architects, curators and writers.

MA Animation 1-year course

MFA Animation 2-year course

Admission requirements: animation-related majors, with insufficient academic qualifications but relevant work experience, can also apply, with IELTS score of 6.5 and individual score of 6.0.

2. University of Sunderland

Animation and Design MA: This special course exercises students’ creativity and ideas, and teaches students skills for developing all kinds of animation, such as three-dimensional model animation, movies, animation, cell abstraction and practical techniques.

3. University of Teesside

Animation production and computer games are the most advanced in Europe. Among them, some animations of HARRY PORTER, AVATAR and Lord of Rings are produced by the graduates of the school, and the university holds an international animation and computer game event-Animex (International Animation Festival) which attracts top animation masters from all over the world every year.

4. Bournemouth University

The university has the first computer animation production center in Britain, and the top eight animation production and digital effect learning centers in the world, especially post-production. There are two degrees of 3D Computer Animation (MA/PGDIP)-Master of Arts or Pre-Master.

3D Computer Animation MA

Computer Animation and Visual Effects MSc

Admission requirements: major in art, media, design, etc., you need to provide works and attend an interview. IELTS 6.5, students’ graduation certificate works will be displayed to enterprises, so that students can get more employment opportunities.

5. sheffield hallam university

MA Animation and Special Effects

Entry requirements: professional background in game design, multimedia, traditional art, digital art, etc., IELTS 6.0, single item 5.5.

6. Kingston University

Computer Animation MA

Entry requirements: art and design, multimedia, media production or design related background, works are required. If students have insufficient academic qualifications, they can also apply for more than 5 years of relevant work experience, with IELTS score of 6.5.

At present, companies associated with the school include Sony Computer Entertainment Europe, DreamWorks, The BFI, Alloy, The Other Media, Sunrise Software, Abelton Live, Tonic and Active Ingredient.

7. Nottingham Trent University

MSc Puppetry and Digital Animation

Admission requirements: This major combines traditional puppet shows with animation, so that students can learn more knowledge. To apply for animation-related majors, you need to provide works and projectproposal, with IELTS score of 6.5 and single item score of 6.0.

Regarding the ranking institutions of animation design in the UK, Xiaobian shared with you the University of Edinburgh, the University of Sunderland and the University of Thyside.

Regarding "Which is the best ranking institution of animation design in Britain" and related contents, this article is introduced here in China Education Xiaobian. If you want to pay more attention, you can continue to pay attention to other articles.

> > get the white paper on studying abroad for free, and learn about the conditions, fees, starting time and gold content of each university.

Wanda Film may change hands, why did Wang Jianlin "break his wrist" to save himself?


1905 movie network feature "This part of Disney China’s finances will not be profitable for 10 to 20 years."


In May 2016, Wanda Group chairperson Wang Jianlin publicly challenged Disney. At that time, Wanda Group was a huge commercial aircraft carrier that integrated cultural tourism, real estate, film and television content creation, film screening, and other businesses.


Seven years later, Wang Jianlin chose Zhuangshi to break his wrist in order to raise the repurchase money for the gambling agreement between his Wanda Commercial Management and investors. After the annexation of Wanda Film, the helm of Wanda Film was about to change hands.


At noon on December 6, Wanda Film announced that Wang Jianlin, the actual controller of the company, plans to transfer his total 51% stake in Beijing Wanda Investment to Shanghai Ruyi Investment Management Co., Ltd. If the above matters are finally implemented, it will lead to a change in the company’s control.


According to the official account, in view of the uncertainties in the above matters, in order to ensure fair information disclosure, safeguard the interests of investors, and avoid stock market fluctuations, Wanda Film has suspended trading since the opening of the market on December 6, and is expected to suspend trading for no more than 2 trading days. As of December 12, Wanda Film securities are still suspended.


For both parties to the transaction, this may be a win-win deal.


Shanghai Ruyi may become the largest shareholder of Wanda Film


The mountains and rains are about to come and the wind is full of buildings.


In early November, a Wanda employee broke the news to the media that Chen Zhixi, the president of Ruyi Film, led a team to Wanda Film and Television for "research". At that time, there was a lot of speculation that Wanda Film and Television might be taken over by Ruyi Film.


On December 6, with an announcement from Wanda Film putting boots on the ground, rumors developed in the direction of prophecy. This is not the first time the two sides have cooperated.


In July 2023, Wanda Film issued a "Reminder Announcement on Changes in Indirect Controlling shareholders’ equity". The announcement shows that Shanghai Ruyi intends to buy 49% of Beijing Wanda Investment Company for 2.262 billion yuan and settle in Wanda Film through indirect holding.


After the transaction was completed, Shanghai Ruyi held 2,13,578,143 shares of Wanda Film Company through Beijing Wanda Investment, accounting for 9.8% of the company’s total share capital. At that time, Wanda Film’s actual controller was still Wang Jianlin.


If the second transaction between the two parties is completed, Beijing Wanda Investment will become a wholly-owned subsidiary of Shanghai Ruyi. Shanghai Ruyi will hold 20% of Wanda Film’s shares through indirect shareholding, surpassing Wang Jianlin to become the company’s largest shareholder. According to Wanda Film’s closing price of 12.45 yuan/share before the suspension, Shanghai Ruyi needs to pay Wanda Film 2.767 billion yuan for the transaction.


The lack of money has become the main reason for Wanda Group’s self-rescue. From April 2023, Wanda Film will cash out by reducing its holdings and transferring shares to meet "its own capital needs".


In mid-April 2023, Wanda Investment announced that it would plan to reduce its holdings of Wanda Film through centralized bidding mode and block trade to no more than 65.38 million shares, accounting for 3% of the company’s total share capital, with a market value of about 953 million yuan.


In July this year, Wanda Investment transferred its 180 million Wanda Film shares to Lu Lili, the proprietress of Oriental Wealth, through an agreed transfer, accounting for 8.26% of Wanda Film’s total share capital. The transfer price is 12.07 yuan/share, and the total transaction amount is 2.173 billion yuan.


It is worth mentioning that 2023 is the last year of the listing period for Wanda Commercial Management and investors. In June 2023, Wanda Commercial Management submitted its IPO application to the Hong Kong Stock Exchange for the fourth time. Now the deadline for gambling is less than 20 days. If it fails to list on time, Wanda Film will not only need to buy back 30 billion yuan of equity, but also pay an annualized interest of 12%.


In addition, due to the rapid recovery of the Chinese film market in 2023, Wanda Film’s choice to trade at this time is also conducive to getting a high offer.


According to Wanda Film’s third quarter financial report in 2023, with the accelerated recovery of China’s film industry, the operating performance of the company’s various business segments has achieved significant growth compared with the same period in the first half of the year. During the reporting period, Wanda Film’s operating income was 4.478 billion yuan, an increase of 60.97% over the same period last year; net profit attributable to shareholders of listed companies reached 692 million yuan, an increase of 1340.97% over the same period last year.


A win-win deal for everyone?


Wanda Film is "holding hands" with Shanghai Confucianism and Italy again, which may be a win-win deal for each person.


According to public information, Shanghai Ruyi Film and Television Production Company has participated in the production of 44 cinema films since its establishment. In 2023, the main products of "Exchange Life", "Keep You Safe" and "Warm" have landed in this year’s Spring Festival file, Qingming file and summer file respectively, and obtained 393 million yuan, 700 million yuan and 913 million yuan box office.


In previous years, Shanghai Ruyi has also participated in the production of "Hello, Li Huanying", "Walking Alone on the Moon", "Send You a Little Red Flower" and other popular cinema films. Its TV drama representative works include "No War in Peiping", "Langya Bang", "The Legend of Mi Yue", "Old Tavern" and so on.


In the upstream content production side of the film and television industry, Shanghai Ruyi has certain quality control capabilities. This time, Shanghai Ruyi’s stake in Wanda Film intends to open up the upstream and downstream resources of the industry, which is conducive to fully tapping the value of content.


In addition, Shanghai Ruyi has also launched a streaming platform, Pumpkin Movies. Its parent company, China Ruyi, has also cooperated with Tencent in game distribution. In the future, the linkage of film games may be the main development direction of China Ruyi.


According to the third quarter earnings report of 2023, as of September 30, Wanda Film has 877 cinemas and 7,338 screens. Among them, there are 709 directly-operated cinemas and 6,159 screens. The company’s box office share in the Chinese mainland film market in the first three quarters is as high as 16.5%, ranking first in the industry.


For Wanda, the sale of Wanda investment shares will ease the financial pressure to some extent. At the same time, in the film and television content production side, it has welcomed important allies.


In recent years, Wanda Film’s main control of popular works has become the norm. In addition to the Chinatown series IP, Wanda Film rarely has a major movie box office breaking 1 billion works. In 2022, the highest box office of the company’s main theater film is 547 million yuan "Brother, Hello".


As of December 12, there are only two cinema movies produced by Wanda Film in 2023. One is the May 1st "Countdown to Say I Love You", which has a cumulative box office of 26.37 million yuan.


The other is about to be released, by Chen Sicheng, Zhang Ji as the screenwriter, Zhang Yi and other starring "Three Brigade".


At present, the film is launching a national roadshow, and the total box office of the premiere and pre-sale has exceeded 78 million yuan. Judging from the word-of-mouth and box office performance of the current premiere, the film is expected to become a strong contender for the box office championship of the New Year’s Eve in 2023.


At present, the integration of the upstream and downstream of the film and television industry has many positive implications for promoting the healthy and diversified development of the industry. For both parties, this may also be a win-win transaction. And this kind of transaction is not the first time in the industry, and it will not be the last.


2023 national industrial Internet platform empowered deep line and Taiyuan industrial Internet development conference will be held soon

  As a key path for the deep integration of the digital economy and the real economy, the Industrial Internet has been fully integrated into 45 national economic categories and has become a new growth point for our country’s economy. As our country accelerates the development of the digital economy and accelerates the process of new industrialization, the Industrial Internet has entered a new stage of scale development, and the value of industrial Internet empowering industrial transformation and digital transformation will be released at an accelerated pace.

  In order to further promote the integrated application of industrial Internet platforms and continue to enhance the innovation capabilities of industrial Internet, on March 25-26, the "2023 National Industrial Internet Platform Empowering Deeper Tour and Taiyuan Industrial Internet Development Conference" will kick off in Taiyuan City, Shanxi Province, bringing a forward-looking, leading, professional and practical exchange event for all sectors of the industry. The opening of the conference is imminent, with four highlights looking forward to the development prospects and cooperation opportunities of industrial Internet.

  Highlight 1: Industry elites discuss Taoism and build industry consensus

  This conference will invite relevant ministries, provincial and municipal leaders, well-known experts and scholars in the field of digital economy and industrial Internet, and representatives of local industry and information technology authorities, industrial Internet leaders, platform enterprises, and manufacturing enterprises to come together to discuss policy trends and gain insight into development opportunities.

  At that time, a number of heavyweight experts and scholars such as Shen Changxiang, academician of the Chinese Academy of Engineering, Li Peigen, academician of the Chinese Academy of Engineering, will bring cutting-edge views and the latest insights; Guo Zhenxing, president of Huawei Coal Mine Legion Solutions and MKT, Yang Baogang, chief expert of the industrial Internet of UF Network joint stock company, Zhu Duoxian, chairperson of Beijing Languang Innovation Technology Co., Ltd., and other leading enterprise representatives will also attend to offer suggestions on the industrial Internet empowering the high-quality development of the manufacturing industry, and build consensus on development.

  Highlight 2: Dual cross-platform clustering, empowering results

  As the core of the industrial Internet, the industrial Internet platform is an important carrier for the optimal allocation of industrial resources. In recent years, our country has accelerated the construction of a comprehensive, characteristic and professional industrial Internet platform system. The leading role of the comprehensive "double-span" platform has continued to increase, and it has achieved remarkable results in promoting industrial transformation and upgrading and empowering regional development. It has become a key force supporting the high-quality development of the digital economy in our country.

  More than a dozen cross-industry and cross-field industrial Internet platform leading enterprises such as Huawei, UF, Oriental Guoxin, Tencent, China Resources Digital, JD.com Technology, Lucon Wisdom, Zhongtian Internet, Baidu, Humi.com, etc. will gather in Taiyuan, with a series of activities such as forum exchange, supply and demand docking as a bridge, and with representatives of local manufacturing enterprises in Shanxi and various participants to jointly discuss hot topics such as platform application, technological innovation, and industrial empower, share the effectiveness of the industrial Internet platform empower, and explore new paths for the integrated development of industrial Internet platforms and key industries.

  Highlight 3: The launch of the blockbuster ceremony, strengthening professional support

  A number of blockbuster ceremonies will be held at the meeting, one is to hold a signing ceremony for strategic cooperation in digital economy development, the second is to launch the launch ceremony of the second node of industrial Internet identification analysis, and the third is to hold a pairing ceremony of industrial Internet empowered digital transformation partners. The holding of a series of blockbuster ceremonies will help Taiyuan accelerate the gathering of high-quality industrial resources, integrate high-end talents and subject resources, consolidate the intellectual and technical foundation, and strengthen the professional support of industrial transformation and high-quality development.

  Highlight 4: Precise docking of supply and demand to help cooperation land

  The prosperity of the industry requires the collaboration and development of all parties in the industrial chain; it also requires both supply and demand sides to give full play to the advantages of resource endowments, collaborate on innovation, and work together to achieve a win-win situation. The conference will hold the "Industrial Internet Platform Supply and Demand Matching Meeting" at the same time. At that time, representatives from 20 + units such as think tanks in the industrial Internet, national industrial Internet dual-cross platforms, industrial Internet leading enterprises, industry associations, and local manufacturing enterprises in Taiyuan, Shanxi will participate together, focusing on Taiyuan’s key industries and development needs, accurately docking supply and demand information, deepening technical exchanges and project cooperation, and promoting the application and promotion of industrial Internet platforms in key industries.

  "2023 National Industrial Internet Platform Empowering Deep Tour and Taiyuan Industrial Internet Development Conference" is about to be held, where there is not only the wisdom of industry leaders "sitting on the road", but also the practical exploration of industry elites "rising up and walking", and there are more prospects and opportunities for cities and industries to "meet each other". Looking forward to more partners gathering at the conference, working together to create a new situation of industrial Internet innovation and development.