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　　Everyone seems to have guessed wrong about Sister Dong’s wishful thinking. "I don’t want to build a car. I want new energy technologies. If it is just to build a car and to build Gree’s next 100 billion, then the cooperation between Gree and Yinlong is blind." Facing the media’s doubts about Gree’s car-making, Dong Mingzhu’s "irrelevant answer" made the audience stunned. On August 23rd, Gree Electric (000651.SZ) held a media meeting on the plan of acquiring Yinlong New Energy and supporting fund-raising after 32 announcements brought multiple benefits. Gree Electric CEO Dong Mingzhu "Dong Dajie", with senior executives from both sides, answered questions about Gree’s car-making for the first time.

　　Dong Mingzhu is 62 years old this year and is the spiritual leader of Gree. On the day of the press conference, Dong Mingzhu wore a long skirt and kept a shallow smile, looking in a good mood. The day before, she was still in Chengdu to discuss the bus order between Yinlong and the local government, and she didn’t see a trace of fatigue. Holding a Gree mobile phone in her hand, she answered hit the floor when the reporter was speaking, accompanied by a signature passionate and powerful gesture. Before the interview, Dong Mingzhu specially asked for a "temporary" video about Gree’s automatic production.

　　Of course, there is also a paragraph about Gree mobile phones as always. "Take photos with me with Gree mobile phone." Say that finish, Dong Mingzhu couldn’t help myself. Of course, Dong Mingzhu doesn’t think she is a "layman making cars". She said: "Gree making cars is not a cross-border, and electric vehicles are a collection of electrical products." Dong Mingzhu even bluntly said, "Automobile chassis technology is not a problem at all, and there is no threshold." This feeling is similar to the "shooting" when Li Shufu, chairman of Geely Group, said that the car was "four wheels+sofa".

　　But how does Gree build a car? The outside world is not very clear about this. On August 23rd, after half a year of suspension, Gree purchased 100% equity of Yinlong New Energy at a price of 13 billion yuan. Following the smart phone, Gree diversified and crossed the border to the next city. Ten years ago, there were cases in which home appliance companies such as Midea failed to build cars. Therefore, this time Gree got involved in the field of car-building, and the outside world was mixed, but Sister Dong still said that she had already "got it in mind". "Lithium titanate battery and Yinlong (new energy) are gold buried in the sand, and we are going to be the people who dig the gold out of the sand." Dong Mingzhu said.

　　Although Sister Dong said that she was not in a hurry to build a car, she was very anxious in an exclusive interview with the reporter of Economic Observer. "Of course I want to build a passenger car, I want to do it now, but now the national policy problem (not solved)." The reporter of the Economic Observer also learned exclusively that Yinlong New Energy will be renamed as "Gree New Energy" after its successful acquisition, and will continue to exert its strength in the field of passenger cars. At the same time, Yinlong New Energy has contacted Tesla and BAIC respectively, or will introduce third-party car-making partners.

　　Gree’s new opportunity is that the country will give nearly ten new new energy vehicles passenger car manufacturing qualifications. At present, only BAIC New Energy and Changjiang Automobile have obtained the qualification. Among the remaining eight qualifications, Gree may have a chance to get a ticket to Zhang Zhengui.

　　"Electricity" of Series Gree

　　What is the motivation for Gree to build a car? At present, the consensus view is that Gree needs new growth points. Gree Electric achieved revenue of 49.182 billion yuan in the first half of this year, down 1.85% from the same period of last year. However, the net profit attributable to the parent company was 6.402 billion yuan, a year-on-year increase of 11.92%; After deducting non-recurring gains and losses, the net profit attributable to the parent company increased by 35.32% year-on-year; Earnings per share is 1.06 yuan. In 2015, Gree experienced the first major turning point in which both revenue and net profit declined in recent nine years. In that year, Gree Electric achieved a year-on-year decline of 28.17% in revenue and 11.46% in net profit.

　　Although Dong Mingzhu dismissed this view a little, he sharply responded that "the change of company revenue is related to the active adjustment of company strategy", but the growth space of air-conditioning industry is really approaching the ceiling, and Gree is also facing the confusion of development. For this reason, Dong Mingzhu and Lei Jun, the founder of Xiaomi, made a public bet of about 1 billion yuan in the field of mobile phones, and strived to win tickets in new industries and create enough popularity. Under the big goal of "building a Gree again in three years", finding the link point of Gree’s diversified business makes Dong Mingzhu begin to look to the car-making industry.

　　But even building a car — — This seemingly unrelated industry, Dong Mingzhu also has a thread in his heart, connecting them in series. Dong Mingzhu’s idea is simple and direct — — All of Gree’s diversified choices are synergistic and inseparable from electricity, which has become the key to series connection. "Air conditioners, mobile phones and electric cars all need electricity. In the future, mobile phones may become intelligent control terminals, and cars are a collection of all electrical appliances."

　　The broad prospects and huge market space of new energy vehicles give Dong Mingzhu more room for imagination. At present, China has become the largest new energy vehicle market in the world. In the first half of this year, the production and sales of new energy vehicles in China reached 177,000 and 170,000 respectively, up by 125% and 126.9% respectively. Such a high growth trend and space have also made outsiders such as LeTV and Ali enter the field of new energy vehicles in different forms.

　　In order to gain a share in the new energy vehicle market with many participants, Gree has to "find another way". Dong Mingzhu once considered taking the route of BYD and conquering battery technology by himself. The reporter of Economic Observer learned that as early as a few years ago, Gree had quietly set up a new energy research institute, but after two years of research and judgment, Dong Mingzhu found that Gree’s own funds and technology alone could not achieve a breakthrough, and seeking cooperation with foreign countries became the last option. After contacting with many upstream and downstream enterprises in the automobile industry and looking around several times, Dong Mingzhu set his sights on Yinlong New Energy.

　　The cooperation between Gree Electric and Yinlong is not accidental. The reporter of Economic Observer learned that Dong Mingzhu and Wei Yincang, the chairman of Yinlong New Energy, met very early. They have had many exchanges as deputies to the Jinwan District People’s Congress in Zhuhai, and the real time to put the acquisition on the agenda was in the second half of 2015. "At the end of last year, I contacted and reached the acquisition intention soon, which was in February and March, and then announced the suspension of trading." A senior executive of Yinlong New Energy told the Economic Observer. However, the key role behind the two sides’ ability to put the acquisition on the agenda is Zhuhai SASAC.

　　Build a passenger car with its back against a big tree

　　Before being acquired by Gree, Yinlong New Energy, which was in the marginal area, was rarely paid attention to. Yinlong, which started to manufacture batteries in 2009, set its sights on lithium titanate battery technology which is not optimistic in the market. In 2010, Yinlong New Energy spent 49 million US dollars (about 325 million RMB) to acquire 53.6% equity of Altair Nano, an American listed company, and mastered the latest technology of lithium titanate materials. From 2012 to 2013, Yinlong New Energy successively acquired automobile manufacturing enterprises such as Zhuhai Guangtong Automobile and Shijiazhuang Zhongbo Automobile, thus having the qualification of domestic vehicle manufacturing.

　　So far, Yinlong New Energy has become one of only two enterprises that can have lithium titanate materials and achieve power and industrial application, and the other is Toshiba Corporation of Japan. In this regard, Zhang Bin, assistant to the chairman of Yinlong New Energy and general manager of the marketing department, also told reporters that Yinlong’s technology in lithium titanate batteries is Yinlong’s core strategic advantage. However, frequent acquisitions consume capital, and lithium titanate materials are still in the early stage, which makes Yinlong New Energy once short of funds, and even reached the critical moment of "life and death".

　　"In the past, CNOOC and Shenhua Group all had cooperation intentions and even negotiations with Yinlong, but they all gave up in the end." People close to the acquisition and the core told this reporter. At the critical moment, the policy trend began to change, and lithium titanate battery technology entered the subsidy policy catalogue. Sensitive capital has always come to the door. Before discussing cooperation with Gree, Zhuhai Yinlong conducted two rounds of financing in June 2015 and February 2016, and many investors such as CITIC Securities, Huarong Assets and Oriental Assets jointly injected billions of RMB.

　　But why did Yinlong New Energy, which can temporarily breathe a sigh of relief in terms of funds, still embark on the route of being acquired? The answer is still survival. "Yinlong (New Energy) is currently engaged in passenger cars, but the ceiling of the bus industry is there, and the largest scale of Yinlong is 20 billion. Therefore, we must set foot in passenger cars. Although we have products and technical reserves, the demand for production qualifications, capital and brand power for passenger cars is the threshold. Cooperation with Gree is the result of repeated thinking. " The above-mentioned Yinlong New Energy executives told the Economic Observer reporter. "Lithium titanate (battery) has the advantages of safety, long service life and fast charging, but it was not favored by the automobile industry because it did not enter the catalogue of state subsidies and the short cruising range." A technical person in charge of a new energy automobile company told the Economic Observer that "now lithium titanate can enjoy the same subsidy, and the problem of short cruising range can be solved slowly through technological upgrading." Perhaps, this answer is enough to be the answer that Dong Mingzhu is willing to gamble on new energy vehicles.

　　Gambling or raising money?

　　The interesting details of Gree’s acquisition of Zhuhai Yinlong are that, in order to show confidence and respond to shareholders’ queries, in addition to the original plan, Gree also issued an additional RMB 10 billion for supporting financing, and at the same time, Dong Mingzhu participated in the additional issuance through its own funds of nearly RMB 1 billion. The fund comes entirely from Sister Dong’s own "private pocket". This seems to show the outside world their confidence in this acquisition and entering the automobile industry in the future.

　　Dong Mingzhu, who is generous, bluntly said that Gree Electric has fully laid out its electronic control, intelligent manufacturing, motors and precision molds, and among the three major electric appliances (batteries, motors and electronic controls) needed for the production of electric vehicles, all the parts except batteries can be quickly matched and supplied with Yinlong and have a synergistic effect with Yinlong. Wang Jingdong, vice president and director of Gree Electric, further said in the interview: "Gree is famous for its management ability and cost control ability. The acquisition of Yinlong can not only achieve the synergy of core technologies, R&D resources and supply chain, but also greatly reduce management costs, enhance corporate profitability and quickly occupy the market."

　　At present, Yinlong New Energy’s business is mainly in the passenger car market, but it has not been launched in the passenger car field due to qualification problems. Therefore, Dong Mingzhu and his team started to discuss the layout and production qualification of passenger cars with the management of Yinlong New Energy as soon as they initiated the acquisition of Yinlong New Energy. "Building cars in the field of passenger cars will make progress next year." The reporter of the Economic Observer learned exclusively from insiders that "both the acquisition of (passenger car production) licenses and their own application are going." Dong Mingzhu even told reporters that she was not worried about the qualification of building a car.

　　The reporter learned that the product layout of Yinlong New Energy in passenger cars has taken shape, which is divided into four categories, including antique models, coupes, SUVs and MPVs. In the process of negotiation with Gree team, both sides tend to be economical in positioning and pricing of passenger cars, and will not take the high-end route. "In the future, we will not rule out the introduction of cooperation between car companies. People from Tesla and BAIC have visited before. Where is the short board for building cars in the future, we will introduce relevant professional teams." The above-mentioned insiders revealed. In addition, it is not ruled out that Gree will enter the management of Yinlong in the future, and Yinlong New Energy is also full of imagination with the layout of nine existing industrial bases of Gree.

　　However, it is not uncommon for a layman to make a car. Multifluoride (002407), which started as a raw material for lithium iron phosphate batteries, spent 160 million yuan to control Red Star Automobile in order to develop new energy vehicles and obtain automobile production qualifications. However, the latest news is that its car-making process has been temporarily suspended because it is much more difficult than expected. And even Wang Chuanfu, the founder of BYD, who has mastered the technology, has revealed that it is far more difficult to enter the automobile industry than he thought.

　　But Gree’s cleverness is precisely not to put all your eggs in one basket. This time, Gree Electric acquired Yinlong New Energy, on the one hand, to build a car, on the other hand, to enter the energy storage market as mentioned above — — Yinlong’s lithium titanate battery, supporting charging facilities and energy storage system business are all Gree’s gains. In particular, the business of energy storage system will be a key move for Dong Mingzhu in Gree’s chess game before retirement.

　　"If it is just to build a car and build Gree’s next 100 billion yuan, then the cooperation between Gree and Yinlong is blind, and the core technology of lithium titanate battery is the most important reason for the acquisition." Dong Mingzhu believes that the advantages of lithium titanate battery in making energy storage equipment are very obvious. "The combination of photovoltaic and energy storage equipment will be a trillion-dollar market."

　　"I won’t retire for at least four years." Dong Mingzhu looked away, hale and hearty. I just don’t know if Dong Mingzhu’s new energy vehicle and energy storage business can give her a perfect answer after four years. But at present, Gree’s acquisition is being questioned by Shenzhen Stock Exchange, and it is not known whether there are any variables in this acquisition.

　　With the gradual development and maturity of intelligent driving technology, the smart car market has ushered in greater development space, and many car companies are gearing up to occupy more market share. Among them, Avita emerged as a dark horse, and with its continuous evolution of product building capabilities, it has gradually become an industry leader. On July 14, MIIT announced the information of Avita’s first large sedan, the Avita 12, which made people see Avita’s greater ambitions in the field of smart cars.

　　According to the official photos released by Avita, it can be seen that the design style is completely different from the design thinking of traditional cars. It adopts a subversive and innovative design to present consumers with a "future car" posture. With the blessing of pure coupe concept, smooth lines outline the suspension coupe posture. Looking directly at the front face of Avita 12 vehicle, it can be seen that it has followed Avita’s design genes all the time. Coupled with its creative sports back design, it presents a strong visual impact in appearance, even compared with the million-level Paramela.

　　In addition, it can be roughly seen visually that the Avita 12 is wider in size than traditional fuel-powered luxury models such as the BMW 5 Series or Mercedes-Benz E-Class. This is also the case. According to the information released by MIIT on July X, the length, width and height of the Avita 12 are 5020 * 1999 * 1460 (1450) mm, and the wheelbase is 3020mm. In other words, the Avita 12 surpasses the wheelbase and width of the same class of medium and large cars, providing consumers with more excellent driving space.

　　Moreover, the Avita 12 is also a smart car full of "dynamic". Its obvious electric lift rear wing is particularly attractive, which highlights its sporty attributes from the side. Coupled with the 20-inch/21-inch tires, its sporty performance is further emphasized. As can be seen from the data disclosed by MIIT, the Avita 12 offers two sets of power systems, one of which has a rated output of 425kW, indicating that it has a very strong performance level. In addition, the Avita 12 also strives for the ultimate in aerodynamic design, which means that its overall performance will be excellent.

　　All in all, the Avita 12 will be a "magic car" with both appearance and strength. As the car of the current riders, it can not only meet everyone’s aesthetic needs and show off psychology, but also meet the needs of riders with strong performance. It is reported that the Avita 12 will be launched this year, which may cause a warm response in the market.

　　　　　 (This article is for corporate promotion information and is for user reference only.)

Expressionism is based on the understanding of characters, through external forms of expression to highlight the personality of characters.

For example, Huang Bo in "Bullfighting", after encountering the People’s Liberation Army, asked the People’s Liberation Army to write an inscription for him because of a promise to protect cows until the victory of the Anti-Japanese War.

He showed the small peasant’s humility, lack of confidence, and impatience by running over nervously, gently pulling the reins of the horse, rubbing his index finger against the horse’s neck, speaking cautiously, dodging his eyes, and trying to squeeze out the social laughter.

Think what the character thinks, think what the character thinks, try to get into the character, and then express the character’s emotions.

For example, Gong Li and Jiang Wen in "Red Sorghum", in order to conform to the image of peasant women at that time, Gong Li practiced carrying water every day, and by the time the shooting started, she was no different from the local peasant women.

Jiang Wen didn’t rest either. He often bathed in the river in front of Mo Yan’s house. After his body was soaked, he went ashore and lay down to tan himself.

Before the filming of "Red Sorghum", they all experienced life in the countryside, treating themselves as Yu Zhan’ao and Jiu’er, acting with their characters in order to better integrate into their characters.

Emotions erupt through one’s own internal emotions, rather than simply aligning with the characters. Such performances are more delicate, realistic, and full.

Ge You’s interpretation of decadence is different from the long-haired and world-weary that appear in idol dramas now, as if the whole world is against itself, evolving from rebellion to morbid decadence.

Ge You is the character of "mourning" attributes to the extreme, two weak and easy to fall legs, a pair of tired but not tired and bleary eyes, the state of the two sides of the void, the disease of the body, static when motionless, swaying when moving.

Take the example of two actors and actresses, one is your boyfriend Peng Yuyan, and the other is your girlfriend Di Lizheba.

Since 2011’s "Roll Over, Ashin" got the perfect body, it has been ten years now. Whenever Peng Yuyan has a movie released, the marketing is all about the body.

Even with the high box office, they still had to market a wave of figures in the end, and there was almost no mention of acting skills, such as "Guild War", "Breaking the Wind", and "Evil Does Not Suppress the Good".

Jiang Wen arranged a show for him to play naked in the water, walk on the wall with a bare buttocks, seal his whole body, etc.

The "Tropical Past" that will be released in the near future has become the focus of publicity for Peng Yuyan, and the topic of his figure has been brought up again.

Like Zhang Zhen, he learned a professional skill almost in one movie, and maintained a jealous figure all year round, which shows the efforts behind it.

But flaws do not hide Yu, he is hard enough, but his shortcomings are also obvious. His biggest problem is that he does not have an eye-catching role, that is, he lacks delicate acting skills.

Before, he had basically starred in idol drama-type movies. He didn’t need any acting skills, as long as he was stylish and handsome.

It’s just that his performance in "Cold War" can only be regarded as normal, there are not many ripples, and there are not too many mistakes. The wink does not highlight the high IQ of the character.

On the contrary, compared with Leung Ka Fai and Guo Fucheng, their unangry and self-righteous expressions and their lines are enough to make Peng Yuyan look dwarfed.

Therefore, what Peng Yuyan needs to do now is to transform from a temperament actor to a performance actor, because for an actor, the audience prefers that the next time they see Peng Yuyan is no longer physical.

It has been four years since she participated in "Run It" in 2017 with the energetic girl character and the CP fire with Luhan, but she has nothing else but a wave of marketing acting skills.

Every part of her body was searched, except for the lack of acting skills, so an actor like Di Lizheba was more like an idol.

It’s just that during her eight years of debut, there are only two types of characters in her works, and they are the easiest to choose.

One is the beauty in costume dramas, such as "Long Song" and "Three Lives and Three Worlds and Ten Miles of Peach and Plum"; the other is the independent and lively woman in romantic dramas, such as "Happiness is within reach!" and "One Thousand and One Nights".

To put it bluntly, these TV dramas are all idol dramas. Idol dramas never rely on acting skills, but topics and popularity. Sometimes the flow is better than the polishing of years.

The plot is very ridiculous, forever jacksu, if you are really bored and naive enough, this drama may be very suitable for hypnosis.

Li Huizhen, played by Di Lizheba, is a silly and honest person, but Di Lizheba’s interpretation is not cute, only stupid. If it were not for the support of her appearance, she might have received a wave of bad reviews.

At that time, she had just made her debut, and she could also play some natural actors with her own temperament, highlighting the original ecology.

It’s just that with her ups and downs in the entertainment industry for a few years, the nature of this body has long disappeared, leaving behind a formulaic acting and a coping attitude.

As a top-notch actress, Di Lizheba should not only have this achievement now. Now that her acting skills have not improved, her resources are not as good as before, and it is difficult to receive a good resource transformation.

　　 Recently, the new energy vehicle market is still hot, new forces continue to exert their strength, and established car companies are booming. In the second half of intelligence, it can be said that market competition has entered a white-hot state.

　　New energy vehicles are highly endowed with intelligent selling points by the market and capital. When every family spares no effort to roll up software and hardware in the aspect of "intelligence", they often ignore that after stripping the word "intelligence", how much strength can they have in hand-to-hand combat as a car?

　　Coincidentally, as a new energy brand that has just achieved the fastest production of 100,000 vehicles, AITO Wenjie, backed by Huawei’s deep empowerment technology, released AITO Wenjie M5 Smart Driving Edition on the eve of Shanghai Auto Show, with a price of 279,800. The Intelligent Driving Edition is the first to be equipped with HUAWEI ADS 2.0 advanced intelligent driving system and HarmonyOS Intelligent Cockpit 3.0, creating a "double intelligent ceiling" for intelligent driving and intelligent cockpit.

　　Under the leadership of Huawei, the M5 Smart Driving Edition in the world has performed quite well in the smart driving level. It is equipped with HUAWEI ADS 2.0 advanced intelligent driving system, which is the first to realize the urban, high-speed and advanced intelligent driving function that does not completely rely on high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3, just like being equipped with a state-level "old driver" with millions of kilometers of driving experience.

　　It is worth mentioning that the introduction of the M5 version of the intelligent driving in the world has also broken the "law" that the high-end intelligent driving products in the market generally exceed 300,000, which has really promoted the rapid arrival of the era of popularization of high-end intelligent driving. For friends who want to have a more comfortable and convenient intelligent travel experience, the M5 Smart Driving Edition is definitely the first choice at the same level.

　　For small partners who don’t need smart driving and pay more attention to practicality and cost performance, AITO Jiejie also launched the standard version of Jiejie M5 to meet the diverse needs of different users. The M5 series of Wenjie itself shows its strong product strength by virtue of its excellent performance, endurance, safety, reliability and interactive experience. The upgraded M5 standard edition is firmly based on the three core labels of "endurance ceiling", "performance ceiling" and "reliable ceiling".

　　The standard version of Wujie M5 has the leading all-round long battery life of the same level. Under CLTC conditions, the pure battery life is upgraded to 260km, which meets the requirements of pure electric commuting in urban areas. Under the condition of full fuel and electricity, it can achieve a long battery life of 1455km, and it can drive directly from Beijing to Shanghai without refueling and charging all the way, providing users with broader travel possibilities, and making it possible to travel in go on road trip and across provinces.

　　The endurance of the M5 standard edition of Wenjie has been significantly improved, mainly due to the blessing of the new intelligent extended range technology. This technology can effectively improve the power generation efficiency of the range extender, so that the endurance of the power battery is by going up one flight of stairs, and the power performance is better and the energy consumption is lower under the condition of low temperature and power shortage, thus making the actual car more economical and environmentally friendly.

　　In addition to the powerful comprehensive endurance, the M5 standard edition of Wenjie has reached the ceiling level of the same level in terms of performance control. Million luxury car class all-aluminum chassis, solid and honest materials, unsprung weight lower control is better.

　　At the same time, the application of HUAWEI DATS dynamic adaptive torque technology directly improves the driving experience to a new height, with more timely dynamic response, higher corner stability and greatly enhanced driving quality. With the help of hardware and software, the acceleration of the M5 has reached the 4-second level of super-running, which is rarely matched in the same class.

　　On the level of intelligent interaction, the M5 standard edition of the world also shows strong advantages. The upgraded HarmonyOS Intelligent Cockpit 3.0 once again brings unparalleled interactive experience to users. Whether it is voice control, intelligent navigation or car entertainment system, it can bring drivers and passengers a more intelligent, convenient and comfortable travel experience. The intelligent interactive experience of HarmonyOS Intelligent Cockpit 3.0+HarmonyOS 3 system can be said to be No.1 in the industry, and there is no one. This all-round intelligent experience is undoubtedly the core value advantage of AITO’s brand under the deep empowerment of Huawei.

　　Recently, with the release of competing products of various brands, users obviously have more car purchase options in the price range of 200,000-300,000. Although many competing products are similar in battery life, performance and some intelligent functions, the M5 standard edition of Wenjie still has obvious advantages under the comprehensive empowerment of Huawei’s technology and quality. In particular, its HarmonyOS Intelligent Cockpit 3.0 provides a richer and more intelligent car experience.

　　In terms of price, the price of the M5 standard edition of Wenjie starts from 259,800 yuan, which is undoubtedly a very reasonable price compared with its powerful performance and advanced technology configuration. Moreover, AITO also provides a series of car purchase policy support and initial sales plan, such as an optional fund of up to 10,000 yuan, so that consumers can buy this model more affordable.

　　To sum up, there are bright spots in the M5 series, and users who pay more attention to performance and intelligence can find the best choice in the M5 series. With the change of model M7 in the second half of the year and the listing of model M9 in the fourth quarter, the AITO model family matrix will be further improved to provide users with better product experience and service. We have reason to believe that this brand will continue to maintain its leading position in the future new energy vehicle market, and we will wait and see.

Special feature of 1905 film network When I first went to the Spring Festival Gala in 2022, I was most impressed when I came home and said, "Can you do something fresh?". Deng Chao explained, "I have worked hard. The stage moves were designed by everyone. Me and I sang and danced together, so I said to them,’ You two have a lot of stage experience, so just give me a little less design, and we will just have a look at each other.’ "But I didn’t expect three people to perform songs, Chris Lee and Jackson Yee looked rather sedate, while Deng Chao, who was on the same stage, was particularly lively and danced constantly. Even Sun Li couldn’t help but send Weibo to ridicule: "Super brother, calm down and jump out of the painting!"

For Deng Chao, he likes to try different fields and want to shoot different stories. At present, the 2022 Winter Olympics in Beijing is being held in full swing. As the initiator of the "Postcards of Love" jointly launched by the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, the Film Channel Program Center and the 1905 Film Network, Deng Chao accepted an exclusive interview with our column. Apart from talking about his favorite winter Olympics and his happy mood at the first CCTV Spring Festival Evening, he also brought the first exposure of the film.

Winter Olympics and China Table Tennis

Many netizens said that after the Spring Festival Evening, Deng Chao became an adjective. Deng Chao also didn’t expect, then what "Winter Olympics Deng Chao", even more surprised him. It turned out that the foreign athlete, like him, was an "atmosphere team leader". In this regard, he feels that it is enough to bring happiness to everyone.

Deng Chao has always been fond of sports. Although he is not a professional athlete, he is obsessed with curling. He thinks it is fun and precise. He even goes to various clubs and where to practice curling. But someone reminded him that curling is a very intellectual sport. Deng Chao asked him what he meant, but the man just said that he needed high-precision calculation, which was in line with the identity of Chaoge Xueba. Deng Chao accepted this statement.

Deng Chao, as the star of the movie "Ping Pong in China", is concerned about the Winter Olympics. He thinks that sports competitions are very helpful for the creation of sports films. He said, "This is absolutely on-site teaching. We read the script around yesterday and stopped in the middle of it because there was a game. I also make sports movies by flipping through a lot of videos and the matches at that time. One of our demands as filmmakers is to hope that more people can remember a sports event even if they never understand it. This is what we can do. "

For this China Ping-Pong, Deng Chao began to practice table tennis by himself every day. He also changed his customary right hand to his left hand, and even began to use his left hand when eating, completely changing his living habits for the role.

Premiere "secretary"

In the new film "You are My Light", which will be released on February 25th, Deng Chao plays a secretary. Although there are not so many scenes, as soon as he sees the character’s modeling and state, he knows that the role has stood still, which makes him very moved.

Previously, Deng Chao also participated in the movie channel’s "Fighting Poverty — "Starlight Action" has also become his experience and material for playing this role. In his view, "every time you decide to start your life with a character, you are very, very scared." When you recognize a person, you will have so many moments to learn from him, and the rest of the time will begin to be anxious, but this anxiety is also happy, because you know that person is not you, and he is many times taller than you. In that field and story, he and the audience want to convey such a voice, theme and metaphor, and this kind of learning and anxiety is the nature of our work. "

Deng Chao believes that the secretary’s spirit will be passed down like a mantle in this film, bringing the audience the great love of "giving up a small family for everyone". He is full of expectations for this.

In the spring of 2020, a sudden epidemic caused great changes in consumers’ habits and lifestyles, and various new demands from users turned to force enterprises to make an imminent transformation.

Under the epidemic situation, all walks of life have "passively" reshaped all kinds of "new normals". At the same time, technology and digitalization have helped the industry to "actively" empower all links in the industrial chain and help enterprises transform and adapt to these new normals. Bain’s latest report shows that the COVID-19 epidemic has greatly accelerated the digital transformation of the global retail industry. With its leading digital maturity, the Asia-Pacific region has not only promoted the development of the whole industry, but also pointed out the direction of digital transformation for other regions.

How to develop the internal circular economy in China is determined not only by the current global economic environment, but also by the economic growth mode of China. Under the strategic basis of expanding domestic demand, "internal circulation" will lead all walks of life to upgrade the quality of consumption.

Under the influence of market diversity and other factors, how can brands win the "new normal" in the post-epidemic era? Recently, the "China Smart Creation Promotion Plan" initiated and hosted by 21st century business herald, a leader of digital think tank financial media, led a delegation to visit Ruxin’s Fengxian production base in Ruxin China, and held a roundtable forum on smart technology empowering beauty industry in Ruxin Greater China Innovation Headquarters Park to discuss with relevant industry experts the internal logic of technology empowering beauty industry in the post-epidemic era, so as to find new demands, new consumption and new opportunities for the beauty industry in the future.

The new trend in the post-epidemic era: the dimension of beauty is becoming more and more comprehensive

China market is becoming the development booster of global enterprises. Ruxin Group has also made great progress in the vast China market. Thanks to China’s stable market, bright prospects and open business environment, China has grown into the world’s largest market for Ruxin, a foreign-funded enterprise, since it entered China for 17 years.

For example, Fengxian District, the Oriental Beauty Valley where Nuxin is located, is the capital of cosmetics industry in China.

According to Gu Weixing, director of the Investment Promotion Office of Fengxian District People’s Government, the international beauty and health giants have paid more and more attention to the China market and China consumers since 2016. "Cosmetic enterprises in Fengxian account for more than one-third of the total number of cosmetic enterprises in Shanghai. Putting it all over the world, China’s achievements in the prevention and control of this epidemic will inevitably increase the confidence of international brands in the China market and further enhance their vision of increasing investment in China. " Especially in recent years, with the domestic consumer demand, brand building and industrial scale jumping far beyond the imagination of international big names, "the annual growth is double digits, at least more than 30%, which not only shocked them, but also made them feel a sense of crisis and eager to participate in this market. Shiseido has settled in Oriental Beauty Valley this year, and more international brands such as L ‘Oré al and Chanel are also in close talks with us. Oriental Meigu has gradually become the bridgehead for China brands to "go out" and foreign brands to "come in". "

Jin Jian, executive president of Shanghai Daily Chemicals Industry Association, said that the main income of China cosmetics industry exceeded 70 billion in 2019, and it is expected to reach more than 100 billion by 2025. "Shanghai is the forefront of China’s cosmetics industry. In 2019, the output value of Shanghai’s cosmetics industry was about 40 billion, and its exports exceeded 3 billion. About 80% is commissioned processing. There are about 60 headquarters of multinational companies in Shanghai, and there are also many research centers of domestic and foreign enterprises. "

After the outbreak, many new demands, new models and new categories have emerged in the cosmetics industry. Jin Jian believes that first, cutting-edge products and products with new functions have become new trends. "For example, online celebrity likes beauty products with goods, and consumers pursue more innovative, functional and cheaper cosmetics, including the rapid development of intelligent beauty instruments." Second, it shows the deviation of consumption behavior. "From most offline channels, such as specialty stores, department stores and supermarkets, it gradually turns to online sales, and the proportion of online sales has reached more than 70%." Third, the proportion of local brands has gradually increased, and there has been a new national trend in beauty products. "Fourth, after the epidemic, the cosmetics industry is also more inclined to the big health industry. Beauty and health are reflected in all aspects, not just the face."

Behind this, there is also the soil for the rise of smart beauty instruments. Gong Wei, an observation partner of Meiye, said, "The core factor of the rise of home beauty instruments is that the China market is very large and consumers have demand. Second, young people’s consumption concepts are constantly changing. Customers born after 1990 may not want to lie in the beauty salon for two or three hours. "Young consumers have gradually become important users and growth points of household skin care products and household beauty instruments."

Gong Wei thinks, "From the perspective of beauty service industry stores, the equipment is getting smaller and smaller, and home beauty instruments seem to have taken away some consumers. But in fact, we find that consumers are gradually maturing. Whether it is going to the store, home beauty instruments or skin care products, the relationship between the three is the integration and competition, which just reflects that consumers’ demand for beauty is becoming more and more comprehensive, which is a very good trend. "

Jin Liyin, deputy director and professor of the Marketing Department of Fudan University School of Management, believes that the structure of the cosmetics market has changed from concentration to diversification. In recent years, domestic niche brands have risen rapidly. "Consumers no longer fix their choices on traditional big brands, but are willing to try more diversified brands, from the external value of the brand to the internal value conversion. Enterprises need to do in-depth segmentation in order to master diversified needs. In addition, the boundaries of cosmetics industry are constantly expanding, and many new technologies are integrated with cosmetics, resulting in the concept of solutions. To satisfy consumers, it is more important for cosmetics companies to expand their horizons. It may be a more important trend to do more industrial integration and broadening. "

Digital empowerment manufacturing: improving quality and efficiency

These new demands are observed, such as the continuous expansion of investment in China market. In 2014, Ruxin invested 500 million yuan to complete Ruxin Greater China Innovation Headquarters. In 2019, the second phase project of Greater China Innovation Headquarters Park with a total investment of 360 million in Fengxian District of Shanghai has also broken ground.

Preview of the effect of the second phase project of Ruxin Greater China Innovation Headquarters Park

After the resumption of work, a total of 1,200 38-meter piles were driven on May 6, and the foundation construction has been basically completed. Now, the rough outline of warehouses, workshops and office buildings can be clearly seen from the bird’s eye view of the project site. It is expected that the project will be handed over in mid-October next year and the factory will be relocated and mass-produced in January 2023.

For example, President China solemnly said, "This is a challenging time node goal, and we will also work together to overcome difficulties in order to achieve the goal: if the new future is in China."

According to the Bain report, if retail enterprises want to maintain rapid development in the rapidly changing Asia-Pacific market, it is urgent to choose correct development strategies and give priority to the following six areas: remolding value proposition, winning in digital interaction, from heavy assets to heavy operation, doing a good job in terminal distribution and supply chain flexibility, clarifying ecosystem goals, and digital upgrading.

Ruxin also responded to these aspects in time. By constantly improving the strength of scientific research, such as introducing science and technology into products and services, we will continue to lead the development direction of domestic industries while serving China consumers.

During the visit, Qi Xingdong, vice president of supply manufacturing in New Greater China, said, "Taking the domestic cycle as the main body means that expanding domestic demand will become the development focus of China for a long time, and it also means that more policies and resources will be inclined to expand domestic demand in the future. At the same time, by taking advantage of China’s huge market advantage and tapping the potential of domestic demand, we can promote the integration of domestic market and foreign market. If you are familiar with the China market and China consumers, you are full of confidence in the future of the China market. "

At the 3rd China International Import Expo(CIIE) to be held in November this year, Nu Skin will make its debut, and use this international stage to showcase the latest and high-quality intelligent skin care black technology products.

For example, Sheng Ziren, vice president of marketing in New China, said, "Our company began to enter the field of beauty instruments 19 years ago, and the self-cultivation beauty instruments have been updated to the third generation. At the end of this year, we will produce new products. At present, in the Chinese mainland market, the performance of beauty instrument series products accounts for more than 40%. "

According to reports, the newly launched ageLOC Boost porcelain polishing machine this year is the first product adhering to the latest research and development concept of the trinity of scientific research, technology and sources, and will also be exhibited in China International Import Expo(CIIE).

"This product incorporates innovative variable pulse micro-current technology, uses safe raw materials to stimulate skin vitality and bid farewell to skin inertia, which is a new milestone in NU SKIN’s research and development history. In addition, we cooperated with a world-renowned award-winning design company to develop the shape of Boost porcelain polishing machine. The concept of ergonomics was cited in the design, and the keyless and magnetic induction charging were integrated to maintain the texture and make consumers more comfortable and convenient to use. Really achieved the perfect combination of new technology and new aesthetics. " Sheng Ziren introduced.

In addition, there is another beauty instrument ageLOC Me, which is at the forefront of personalized skin care technology. This is an instrument from personal tailor, which can choose different skin care products according to different skin types and skin problems of everyone. What is more challenging is that even the same person chooses different skin care products in different seasons and different geographical environments. Sheng Ziren said, "We have invested more than 40 million US dollars to develop this product. More than 100 engineers and technicians have developed machines for five years, and combined with intelligent skin care instrument terminals, more than 2,000 formulations and skin test apps, they provide customers with exclusive maintenance products."

During the day’s visit, Ju Hong, director of the new personal care products Fengxian production base, said that the new product research and development will present two characteristics: "intelligent creation" and "digitalization". The second phase project of Greater China Innovation Headquarters Park, which represents Ruxin’s top-level intellectual manufacturing level in the world, will be built according to the standard of Industry 4.0, adopting the latest technology and intelligent management system, and implementing quality management throughout the whole production process, including product whole-process traceability anti-counterfeiting platform, automatic storage system, seamless production and logistics links, etc. "It is estimated that the production capacity can be doubled after completion, which can better meet the demand generated by the expansion of domestic demand."

In the first quarter of this year, over 80% of Ruxin’s revenue came from the company’s digital construction. In the future, it will continue to strengthen the company’s digital construction through strategic investment in technical infrastructure and digital tools, and feed back its business with technical digitalization.

The second phase of the project will build 12 new product production lines to realize the combination of automation, intelligent manufacturing and flexible manufacturing. After the completion of the project, Ruru’s production automation level will be improved, production efficiency and product quality will be improved, and the labor cost will be further reduced. By reducing the interference of human factors in the production process, product quality, safety and production efficiency will be improved, Ruru’s position in the cosmetics market will be improved, and the competitiveness of enterprises will be enhanced.

For example, the Fengxian District Government of Shanghai where Nu Nu is located is also very supportive of its new projects. For example, the second phase of Nu Nu Greater China Innovation Headquarters Park is a key project in Shanghai. On the site selection, the Fengxian District Government gives strong support to Nu Skin, which is convenient for enterprises and neighboring industries to have closer exchanges in technology and industrial chain, and it is more favorable to attract outstanding talents by relying on regional advantages.

Grasping the New Demand of "Post Wave": Individualization and Diversification

For example, one of the highlights of the new factory project is flexible manufacturing, which means that it can better meet the needs of young consumers. Ju Hong said, "At the initial stage of the project design, we have fully realized that the future consumers are a very personalized generation, and they like to be different, personalized and customized. We have designed a total of 12 production lines. In the future, through the cooperation of multiple production lines, we can flexibly schedule products to meet different types of packaged products and realize flexible manufacturing. Customer-oriented, with demand for fixed production. "

Nowadays, Generation Z (post-95 and post-00) has started to enter the university or the workplace, and its consumption power is constantly improving. Together with the "millennials", it has become the main force of consumption. According to McKinsey’s latest Research on Generation Z Consumers in Asia-Pacific Region, Generation Z wants brands to be personalized and customized, which can make them different, so brands can’t be satisfied with their past success. In order to maintain the first-line position in the market, brands need to give full play to their traditional advantages and invest in rapid and sustainable innovation.

These young people live in the digital world, and their study, shopping and entertainment are inseparable from the digital environment. They are the real "net-born generation". Being picky and accustomed to meeting their own requirements, Generation Z likes to study products before shopping, especially willing to compare prices. In China, the proportion is 50%. Generation Z also has more requirements for services and functions, such as personalization, customization, exclusive or limited products, and joint models.

How to win these "back waves" in the post-epidemic era?

Ruxin’s answer is to continue to strengthen the pace of "brand rejuvenation" on the demand side, aim at young consumer groups, and make innovations and changes from product lines to pricing. In order to keep interactive communication with young consumers, we should optimize the consumption experience of young people in both marketing activities and product design, and make the whole link process of understanding, planting grass, buying and experiencing accurate, direct and fast.

Jin Liyin believes that the cosmetics industry is a fully competitive industry with a high degree of product homogeneity. "It is an industry with commanding heights in marketing. Many companies have done a good job in manufacturing technology and product research and development. Who can gain insight into consumer demand in time, iterate quickly, and improve brand power, who may win."

It is worth noting that when describing consumer portraits, first, the segmentation needs of different age groups are different, and second, from the functional point of view, the needs must be related to the scene. Third, the market cannot be simply and extensively divided into first-,second-and third-tier cities. "The demand crowd cannot be solidified. It was hard for us to imagine that men also used skin care and cosmetics. Enterprises should look at this very fast-changing market in China with a more open and divergent thinking. " Jin Liyin said that products like beauty and technology, "to improve consumers’ cognition and acceptance, leading brands should do some market education. When enterprises research and develop products, they are more from a technical point of view. When facing consumers, it is necessary to go technical and start from the perspective of solving problems. "

How to win with products? An excellent product either needs technical barriers or depends on scale effect to win. "The beauty industry is an industry with a relatively high degree of homogenization. From this perspective, good products must have differentiated value."

In addition, the Bain report believes that the attack of COVID-19 has accelerated the trend of "pursuing cost performance" that emerged in 2019, and the online trend has also accelerated. Bruno, a global partner of Bain Company, said, "Consumers have no choice but to rely on online shopping because of the epidemic. Even after the opening of offline stores, many people continue to choose online shopping."

The live e-commerce that was still unknown three years ago achieved a blowout in 2019, which more than tripled. At present, it accounts for 4% of online retail sales and 1% of total retail sales. The online shopping festival is in the ascendant, and the channels are further transferred to online, which makes the promotion rate of various categories increase significantly in 2019: personal care products, home care products and maternal and child categories are particularly obvious. In 2019, the online promotion rate increased from 40% in the previous year to 43%, while the offline sales promotion rate was only 23% in the same period, far below the online level.

Deng Min, global partner of Bain Company, said, "Faced with the uncertainty of the future, brands need to upgrade and innovate themselves. Only by closely tracking and reassessing the market, industry environment and consumption behavior patterns in the post-epidemic era can we optimize and establish a product portfolio that meets consumer demands and reasonable pricing. "

Brands need to sort out product innovation plans, accelerate the launch of new products in the post-epidemic era, and at the same time lay out high-end and parity segmentation. In addition, brands should also follow the "4D" rule, focus on winning channels, attach importance to online, O2O and live broadcast, constantly build consumer trust, and root in the local market: Design for China consumers, realize China team’s decision in China, Deliver at China speed, and promote the digitalization of China business.

Challenges and opportunities of industrial chain: talent cultivation and technology empowerment

China’s beauty industry is on the road of independent industrialization, and at the same time, it faces certain challenges.

"From the perspective of the development of China’s cosmetics industry, the biggest bottleneck is the gap with international brands in research and development capabilities and scientific research talents." Jin Jian, for example, hyaluronic acid is a very mature product in the industry, but the cost, purity and purity of its raw materials will affect the function and price of hyaluronic acid. "On the other hand, cosmetics also need to be beautiful, packaged, convenient and practical."

From raw materials to hardware design, cosmetics need strong industrial chain support. "There are industrial defects, because the history of this industry in China is relatively short. Others have accumulated for 400 years. No matter how fast we move, it is impossible to finish the precipitation of others for 400 years in 30 years." Gong Wei said that during his inspection tour in France, the other party provided an official handbook. "There are 400 enterprises in it, and it’s like finding a treasure when we get the handbook. Divided into several categories, such as raw materials, flavors and fragrances, brand design, packaging design, etc., similar to corporate yellow pages. For example, a brand design company has a clear name, which year it was established, how many employees and how to contact them, so it can be directly docked. However, this aspect has not yet become a system in China. "

In addition to merchants, for consumers, new brands are emerging one after another, and there are more and more contents that need to be "learned". "For example, hyaluronic acid, consumers don’t know how to distinguish between good and bad. These more detailed science popularization needs not only the industry itself and associations to standardize, but also more mature concept science popularization for consumers. At the same time, it will be better for the government to start promoting it. "

How to cultivate this industrial chain? Gu Weixing said that most industries in China are in the process of continuous learning, moving towards independent research and development, creating independent brands, and exploring the path of internationalization. "Up to now, we have made some cutting-edge brands in China, breaking the original offline channels and expanding various new sales channels such as online marketing."

To improve the industrial chain, in addition to raw materials, research and development, and brands, "we still have a big gap in some core technologies, and we still have to rely on talents to catch up." For example, many brand products are good, but there is no good marketing and design, which gives people the feeling that they are just one level away. At this time, professionals in the field of industrial design are needed, and this aspect is still not perfect. Our government must connect with universities from the perspective of industry management to keep up with market demand. Play a role in industrial ecology, talents and functional agglomeration. "

In addition to cosmetics research and development, there is a shortage of talents in downstream service organizations. Gong Wei said that many talents in the domestic cosmetics industry were trained by international manufacturers in the early years. "But there are no professionals in this field in our beauty salon industry. The supply of talents in the medical and beauty industry is very small. There are only 15 doctors of plastic surgery who graduate from China every year, which can’t fully meet the needs of this market. "

From the perspective of industrial agglomeration, Oriental Beauty Valley has made its own way: at present, Oriental Beauty Valley has formed an industrial cluster covering biomedicine, beauty and skin care products, perfume, food, health care products and other categories. And eight centers, including R&D center, design center, testing center, exhibition center, marketing center, experience center, industry service center and expert guidance center, have been built. These eight centers serve all kinds of innovative enterprises in the beauty and health industry in the United States and provide personalized and professional services for enterprises in the whole industry chain of the beauty and health industry.

In terms of talent gathering, Dongfang Meigu Research Institute was established with Shanghai Universities of Applied Sciences, focusing on cosmetic science and technology research and development, and involving two professional directions of cosmetic art design and brand marketing management at the same time, providing the latest technical support platform and abundant talent resources for small and medium-sized cosmetic enterprises; In terms of supporting services, we will cooperate with Shanghai Entry-Exit Inspection and Quarantine Bureau to build one of the most advanced cosmetics testing laboratories in China to provide convenience for import and export enterprises. In terms of R&D and innovation, cooperation with the National Cosmetic Quality Supervision and Inspection Center has provided testing services for enterprises with higher efficiency and lower cost; In Fengxian District, the first service pilot window connected with the Trademark Review Cooperation Center in China has been set up.

From the manufacturing point of view, Sheng Ziren said, "The combination of beauty and technology is an inevitable trend. From the past, it relied on ingredients, and then on technology, machines, big data and artificial intelligence. In addition to finding market demand, another possibility is to create market demand, because many times excellent product consumers don’t know it. Now is the time to communicate in a language that consumers can understand. How to make consumers feel the benefits when good products come out is something that enterprises need to manage well. In terms of product quality assurance, Ruxin strictly follows the whole process quality management system of "6S Quality Measures" and strictly checks the standards from six aspects: topic selection, source, specification, standardization, safety and demonstration to fulfill its commitment to product quality. "

Industry tips:

Oriental Beauty Valley covers beautiful and big health industries such as cosmetics and biomedicine. From the perspective of cosmetics industry, in terms of quantity, the number of enterprises in Oriental Beauty Valley accounts for more than 1/4 (26%) in Shanghai, ranking among the top in the city, accounting for more than 40% of the sales of related enterprises in the city. It is a large-scale cosmetics gathering place in Shanghai.

Shanghai Daily Chemicals Industry Association is a municipal social organization established on December 9, 2005 with the approval of Shanghai Economic and Information Technology Commission and Shanghai Social Organization Administration. The association covers four major daily chemical industries, including cosmetics, flavors and fragrances, detergents and toothpaste.

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On the other hand, the defense has obviously regressed. The opponent’s shots per possession increased by 27%(0.10), and the average xG was similar. The number of goals per game in Manchester City increased from 0.7 to 1.0. Whether it’s because Guardiola tried his staff to make the best use of Harland-which, among other things, led to the bench of full-back Joao Cancelo and eventually loaned it to Bayern-or because of the conscious retreat of the World Cup in terms of pressure and efforts (Manchester City players played more time in Qatar than any other club), Manchester City’s pressure was more passive and ineffective. Excellent opponents are particularly comfortable and productive for them: in eight games against the top six teams in the Premier League, Manchester City scored a goal in 13 shots (81.10 times per game), worth 11.6 xG.

Please note that Manchester City also scored 19 goals and scored 13 points in these eight games, but Manchester City did not control the situation as usual. Put some terrible luck into a close game-in a game decided by 1-2 goals, the average score per game is 0.1 (the average score of the other four teams in England is 2.1)-and we can see how Manchester City has left the door for Arsenal to break in at present. This also brought RB Leipzig back to the first leg of their last 16 Champions League (final 1-1 draw), and there is still some work to be done before they can advance next week.