Statistical Bulletin on National Economic and Social Development of Shenyang in 2015

According to the statistics of the Annual Express, the bulletin on Shenyang’s national economic and social development in 2015 is as follows:

  In 2015, faced with the severe and complicated domestic and international environment and the increasing downward pressure on the economy, the Shenyang Municipal Party Committee and Municipal Government adhered to the general tone of striving for progress while maintaining stability, actively adapted to lead the new normal of economic development, seized the major opportunity of a new round of revitalization and development, and made great efforts to promote key tasks such as reform and innovation, steady growth, improving people’s livelihood, and governing the city according to law. As a result, the city’s overall economy developed steadily, social undertakings progressed, and people’s lives improved.

  I. Economic aggregate

  According to preliminary accounting, the gross domestic product (GDP) of the whole year was 728.05 billion yuan, an increase of 3.5% over the previous year at comparable prices. Among them, the added value of the primary industry was 34.14 billion yuan, an increase of 3.5%; The added value of the secondary industry was 349.9 billion yuan, an increase of 0.9%; The added value of tertiary industry was 344.01 billion yuan, up by 6.3%. The added value of primary industry accounts for 4.7% of GDP, the added value of secondary industry accounts for 48.1%, and the added value of tertiary industry accounts for 47.2%. According to the resident population, the per capita GDP was 87,833 yuan, an increase of 3.2%.

  Second, agriculture, forestry, animal husbandry and fishery

  The total output value of agriculture, forestry, animal husbandry and fishery was 68.86 billion yuan, an increase of 3.8% over the previous year. Among them, the output value of planting industry is 26.52 billion yuan, the output value of forestry is 1.32 billion yuan, the output value of animal husbandry is 35.86 billion yuan, the output value of fishery is 2.66 billion yuan, and the output value of agriculture, forestry, animal husbandry and fishery services is 2.51 billion yuan.

  The planting area of crops in the city is 659,000 hectares, including 502,000 hectares of grain crops. Grain production achieved 12 consecutive bumper harvests, with a total grain output of 3.58 million tons, including 1.004 million tons of rice and 2.49 million tons of corn. The fruit output was 300,000 tons, a decrease of 0.5% over the previous year; The vegetable output was 5.377 million tons, a decrease of 1.9%; The total output of meat was 987,000 tons, a decrease of 3.2%, of which pigs, cattle and mutton decreased by 0.8%, 13.1% and 9.4% respectively. The output of poultry eggs was 734,000 tons, a decrease of 7.9%; The milk output was 505,000 tons, a decrease of 2.3%.

  Strengthen the construction of water conservancy infrastructure, and complete the reconstruction of medium-sized irrigation area in Shifosi. The total power of agricultural machinery in the whole year was 3,746,300 kilowatts, an increase of 5.5% over the previous year, and the comprehensive level of agricultural mechanization increased to 86.7%. The application amount of agricultural chemical fertilizer (converted to pure) is 209,000 tons, and the plastic film coverage area is 57,000 hectares.

  Modern agriculture has been accelerated. Vigorously develop various forms of moderate scale operation. In 2015, 10 leisure picking gardens will be built in the urban agricultural industrial belt around the city, and 4 boutique tourist routes will be formed. There are 216 leading enterprises in agricultural industrialization at or above the city level, including 62 key leading enterprises at or above the provincial level. There are 5,885 farmers’ professional cooperatives in the city with 167,000 members. The total area of protected agriculture has reached 130,900 hectares; The area of high-efficiency characteristic agriculture has reached 210,600 hectares. Strive to create 98 demonstration zones for high yield of national and provincial grain and oil crops. 155 new rural drinking water safety projects were built to solve the drinking water safety of 207,000 farmers. Liaozhong county has become a national demonstration area for the protection of geographical indication products, and Faku county has become a national demonstration county for the quality and safety of agricultural products.

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Output of main agricultural products

product name

unit

yield

Growth (%)

Total grain output

Ten thousand tons

358.0

-0.5

# Rice

Ten thousand tons

100.4

3.3

corn

Ten thousand tons

249.0

-0.8

wheat

Ten thousand tons

0.6

9.6

soybean

Ten thousand tons

1.8

-38.3

oilseed

Ten thousand tons

9.1

-27.0

vegetables

Ten thousand tons

537.7

-1.9

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Output of main livestock and poultry products and aquatic products

product name

unit

yield

Growth (%)

Total output of meat

Ten thousand tons

98.7

-3.2

# Pig, beef and mutton

Ten thousand tons

63.7

-4.4

Milk yield

Ten thousand tons

50.5

-2.3

Egg yield

Ten thousand tons

73.4

-7.9

Number of live pigs slaughtered

Wantou

585.4

-1.1

Number of cattle slaughter

Wantou

106.8

-11.9

Number of sheep slaughtered

Ten thousand

84.1

-8.9

Year-end pig population

Wantou

360.1

-4.7

Number of cattle at the end of the year

Wantou

99.4

-5.5

Number of sheep at the end of the year

Ten thousand

81.5

-3.5

Aquatic product output

Ten thousand tons

22.6

16.6

III. Industry and Construction Industry

  The added value of industrial enterprises above designated size was 262.07 billion yuan, down 2.9% from the previous year. Among them, the added value of heavy industry was 192.12 billion yuan, down by 2.8%; The added value of light industry was 69.95 billion yuan, down by 3.1%. The added value of equipment manufacturing industry reached 137.67 billion yuan, down 2.2%, accounting for 52.5% of the added value of industrial enterprises above designated size in the city. The five dominant industries, such as automobiles and parts, building products, agricultural and sideline products processing, chemical products manufacturing, steel and nonferrous metal smelting and calendering, achieved an added value of 142.05 billion yuan, down by 2.4%. The added value of high-tech products in industries above designated size reached 87.01 billion yuan, accounting for 33.2% of the added value of industries above designated size in the city. Export delivery value’s industrial products reached 22.16 billion yuan, down by 11.0%.

  Industrial enterprises above designated size in the city realized a total profit and tax of 82.78 billion yuan, a decrease of 23.7% over the previous year; The total profit was 47.78 billion yuan, down 30.0%. The comprehensive index of industrial economic benefits was 310.6%, down 33.2 percentage points from the previous year; The production and sales rate of industrial products was 99.3%, an increase of 0.6 percentage points.

Output of major industrial products

product name

unit

yield

Growth (%)

automobile

unit

1061255

-2.4

 # Zhonghua Brand

unit

160159

18.9

 # BMW brand

unit

288055

0.1

Automobile engine

Ten thousand kilowatts

6114

2.7

metal cutting machine tool

platform

50357

-12.0

 # CNC machine tool

platform

26677

-0.6

Mining special equipment

ton

353849

-12.3

Special cement equipment

ton

3118

-67.0

Metal smelting equipment

ton

33812

-57.7

industrial boiler

Evaporation ton

19081

-21.7

Compressor for air conditioner

Wantai

134.9

4.6

colour television set

Wantai

287.9

-14.9

Tire casing

Wantiao

666.9

15.5

Aluminum

ton

41104

-40.2

Chemical raw materials

ton

77676

-7.1

beer

kilolitre (kl)

914686

2.0

soft drinks

ton

1811695

-16.7

dairy produce

ton

635979

8.2

The added value of the city’s construction industry was 38.96 billion yuan, calculated at comparable prices, an increase of 5.7% over the previous year. The total output value of construction enterprises above the qualification level was 160.11 billion yuan, down by 20.8%.

  IV. Investment in fixed assets

  The annual investment in fixed assets was 532.6 billion yuan, down 18.9% from the previous year. From the perspective of investors, the state-owned economic investment was 73.18 billion yuan, down by 27.2%; The economic investment of foreign businessmen and Hong Kong, Macao and Taiwan was 41.09 billion yuan, down by 35.7%; Private investment was 418.33 billion yuan, down by 15.0%. From the perspective of industrial distribution, the investment in the primary industry was 6.64 billion yuan, down 35.1%; Investment in the secondary industry was 211.23 billion yuan, down by 16.6%, of which industrial investment was 211.16 billion yuan, down by 15.8%; Investment in the tertiary industry was 314.74 billion yuan, down by 19.9%. Fixed assets increased by 434.34 billion yuan, down by 6.6%.

  The investment in real estate development in the whole year was 133.77 billion yuan, down by 32.3% over the previous year, of which residential investment was 93.5 billion yuan, down by 34.0%. The building construction area was 83.413 million square meters, down by 27.4%; The completed housing area was 10.37 million square meters, down by 15.4%, of which the completed residential area was 7.688 million square meters, down by 22.7%. The sales area of commercial housing was 10.651 million square meters, down by 28.9%, of which the sales area of residential housing was 9.499 million square meters, down by 29.2%; The sales of commercial housing was 73.07 billion yuan, down by 21.6%, of which residential sales was 60.94 billion yuan, down by 22.6%.

  V. Transportation, Postal Service and Information Transmission Industry

  The total cargo transportation in 2001 was 213.621 million tons, an increase of 5.7% over the previous year. Among them, the railway was 4.826 million tons, down by 11.6%; 208.73 million tons of highways, an increase of 6.2%; Civil aviation was 65,200 tons, up by 4.0%. The number of passengers sent in the whole year was 206.427 million, an increase of 3.2%. Among them, there were 44.27 million railway passengers, an increase of 6.8%; 155.54 million person-times on highways, an increase of 2.1%; The number of civil aviation passengers was 6.617 million, an increase of 5.1%.

  At the end of the year, the number of civilian cars in the city was 1.645 million, an increase of 13.0% over the end of the previous year. Among them, there are 1.466 million passenger cars and 168,000 trucks. The number of private cars was 1.346 million, an increase of 16.9%.

  Shenyang is open to navigation with 20 international cities and 72 domestic cities (regions). There are 150 routes in Shenyang Airport, including 25 international routes and 125 domestic routes. Civil aviation transport aircraft took off and landed 99,000 times, an increase of 2.6%; The airport passenger throughput was 12.68 million passengers, down by 0.9%.

  The total amount of postal and telecommunications services completed in the year was 19.65 billion yuan. Among them, the postal business totaled 2.32 billion yuan, and the telecommunications business totaled 17.34 billion yuan. The express delivery business volume was 109.616 million pieces. At the end of the year, the total capacity of fixed telephone exchanges was 4.192 million. There were 2.292 million fixed-line telephone users in urban and rural areas, down by 8.5%. The total capacity of mobile telephone exchanges is 14.544 million. There were 13.493 million mobile phone users, an increase of 3.054 million. The Internet registered 1.79 million users, an increase of 161,000, including 1.775 million broadband users, an increase of 161,000. The penetration rate of fixed telephones is 27.6/100 people, and that of mobile telephones is 162.7/100 people.

  VI. Domestic trade

  The total retail sales of consumer goods in the whole year was 388.32 billion yuan, up by 8.2% over the previous year, of which the retail sales of online goods by units above designated size reached 10.14 billion yuan, up by 53.1%. By region, the urban retail sales reached 363.61 billion yuan, up by 7.1%. Rural retail sales reached 24.72 billion yuan, an increase of 26.5%.

  Wholesale and retail trade enterprises above designated size realized retail sales of 193.22 billion yuan, up 6.8% over the previous year. Among them, the retail sales of automobiles reached 47.31 billion yuan, an increase of 6.3%; The retail sales of clothing, shoes, hats and knitwear reached 25.2 billion yuan, up by 5.1%. The retail sales of Chinese and western medicines reached 27.96 billion yuan, an increase of 10.5%; The retail sales of grain, oil and food reached 12.39 billion yuan, an increase of 8.0%; The retail sales of household appliances and audio-visual equipment reached 18.53 billion yuan, an increase of 20.4%; The retail sales of daily necessities was 6.41 billion yuan, up by 2.9%; The retail sales of communication equipment was 10.4 billion yuan, an increase of 16.7%; The retail sales of building and decoration materials reached 3.26 billion yuan, an increase of 8.2%.

  There were 53 commodity trading markets with annual turnover exceeding 100 million yuan, with a turnover of 109.98 billion yuan.

  VII. Foreign Economy

  The total import and export volume of the year was 14.08 billion US dollars, down 10.8% from the previous year. Among them, the total import value was 7.29 billion US dollars, down by 15.7%; The total export value was US$ 6.79 billion, down 5.0%.

  In 2001, 137 foreign investment contract projects were newly signed, with contracted foreign investment of US$ 1.94 billion and actually utilized foreign direct investment of US$ 1.06 billion, down by 53.3% over the previous year. The contract value of foreign contracted projects and labor cooperation in the whole year was 1.67 billion US dollars; The turnover reached US$ 1.12 billion, up by 3.0%.

  VIII. Tourism

  Actively promote the reform and development of tourism, and Shenyang has become a tax refund city for overseas tourists. By the end of 2015, there were 74 national A-level tourist attractions, 204 travel agencies and 96 star-rated hotels in the city. The total tourism revenue for the whole year was 122.12 billion yuan, up by 14.6% over the previous year. Among them, domestic tourism revenue was 117.16 billion yuan, up by 14.7%; Foreign exchange income was US$ 800 million, up 14.3%. Received 92.192 million domestic and foreign tourists, an increase of 11.0%. Among them, there were 91.542 million domestic tourists, an increase of 11.0%; There were 650,000 inbound tourists, an increase of 10.2%.

  IX. Finance

  By the end of 2015, there were 1,317 banking institutions and outlets in the city, and the balance of local and foreign currency deposits of financial institutions was 1,403.54 billion yuan, an increase of 11.0% over the beginning of the year; The balance of local and foreign currency loans was 1,158.1 billion yuan, up 12.8% from the beginning of the year.

  There are 112 securities business departments in the city. The annual securities transaction volume was 5,521.84 billion yuan, an increase of 199.1% over the previous year. Among them, the stock trading volume was 4,023.79 billion yuan, an increase of 244.1%; The fund transaction volume was 389.85 billion yuan, an increase of 531.3%.

  There are 410 insurance institutions and outlets in the city. The annual premium income was 23.03 billion yuan, an increase of 8.3% over the previous year. Among them, domestic property insurance premium income was 7.57 billion yuan, an increase of 12.0%; Personal insurance premium income was 15.17 billion yuan, up 6.3%. The annual compensation and payment expenditure was 9.99 billion yuan, up by 29.9%, of which the domestic property insurance compensation expenditure was 4.59 billion yuan, up by 24.2%; Personal insurance claims amounted to 5.16 billion yuan, an increase of 37.2%.

  X. Prices

  The annual consumer price rose by 1.2% over the previous year. Among them, the price of service items rose by 0.3%, and the price of consumer goods rose by 1.6%; Food prices rose by 3.1%. The ex-factory price of industrial producers decreased by 1.8%, the purchase price of industrial producers decreased by 7.2%, and the sales price of new commercial housing in the city decreased by 6.3% year-on-year.

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The fluctuation of consumer prices in 2015 compared with the previous year.

Finger mark

2015Year-on-year increase compared with 2014 (%)

consumer price index (CPI)

1.2

# Food

3.1

  Alcohol and tobacco

3.4

Clothes

2.2

Household equipment supplies and maintenance services

-0.3

Health care and personal items

1.8

Traffic and communication

-3.0

Entertainment, education, cultural goods and services

-0.7

Juzhu

-0.1

XI. Finance and Taxation

  The annual general public budget revenue was 60.62 billion yuan, down 22.8% from the previous year, of which various taxes were 49.24 billion yuan, down 19.3%. Among various taxes, the value-added tax was 7.94 billion yuan, down 6.8%; The business tax was 14.65 billion yuan, down by 11.1%; Enterprise income tax was 7.72 billion yuan, down by 7.6%; Personal income tax was 2.33 billion yuan, an increase of 8.8%; Land value-added tax was 2.04 billion yuan, down 69.0%; Cultivated land occupation tax was 730 million yuan, down 72.5%; The deed tax was 2.95 billion yuan, down by 23.7%.

  The annual general public budget expenditure was 80.86 billion yuan, down by 11.6%. Among them, the expenditure on energy conservation and environmental protection increased by 46.1%, the expenditure on health care increased by 9.8%, the expenditure on social security and employment increased by 9.0%, and the expenditure on urban and rural community affairs decreased by 30.9%.

  Twelve, the county (city) economy

  In 2015, the four counties (cities) achieved a GDP of 138.11 billion yuan, an increase of 3.3% over the previous year. The added value of industrial enterprises above designated size reached 86.46 billion yuan, down by 4.1%; Investment in fixed assets was 110.33 billion yuan, down by 24.2%; The total retail sales of social consumer goods was 35.24 billion yuan, an increase of 8.2%; The actual use of foreign direct investment was 96.87 million US dollars, an increase of 169.0%; The general public budget revenue was 3.28 billion yuan, down by 67.3%; Local tax revenue was 2.56 billion yuan, down 67.6%.

  XIII. Urban Construction and Environmental Protection

  In 2015, the investment in urban construction was 30.03 billion yuan. Construction of Metro Line 4, North-South Expressway and Wu ‘ai Overpass started. The north extension lines of Metro Lines 9, 10 and 2 are progressing smoothly. The Second Ring Expressway (Phase II), Yingbin Road Viaduct and Dongling Road Viaduct were completed and opened to traffic. A number of key urban transportation projects and infrastructure projects, such as North Square of Shenyang North Station and Shenyang South Station, were completed and put into use. 14,000 sets of affordable housing, 41,000 sets of shanty towns and 659 rural dilapidated houses were completed. The national underground utility tunnel pilot was launched in an all-round way.

  Urban environment. Complete the landscape improvement of 6 exit roads; Environmental upgrading of 830 old residential areas and renovation of 10.71 million square meters of energy-saving greenhouses; Complete the replanting of street trees in 7 municipal and community supporting roads and 283 street trees; 8 parks were upgraded, 19 nodes were afforested, 8 characteristic flower streets were built, and 16 hedgerows were added.

  Ecological environment. Promote the blue sky project, carry out desulfurization, denitrification and dust removal transformation of 9 thermal power enterprises and 240 sets of coal-fired boilers, replace 120 coal-fired boilers with clean energy, and dismantle 270 heating boilers. Comprehensively improve dust pollution, strengthen the control of motor vehicle exhaust, promote the use of new energy vehicles, and eliminate 33 thousand yellow-label vehicles. The number of days with excellent ambient air quality was 207. The detection rate of motor vehicle exhaust is over 82%, the water quality of water source reaches 100%, the urban sewage treatment capacity reaches 100%, the urban sewage treatment rate reaches 95%, the harmless disposal rate of medical waste reaches 100%, and the domestic garbage treatment rate reaches 100%.

  Accelerate the establishment of "transit metropolis", build 16 new parking lots (stations), and increase the bus trip rate to 43%. At the end of 2015, there were 229 urban bus lines, including 38 newly opened and adjusted bus lines, with 16 delays; The operating mileage was increased by 179.7 kilometers, and the length of bus lines reached 4,279.4 kilometers; There were 5,381 buses in operation, and 658 buses were added or updated during the year, including 500 new energy buses; 376 bus stop signs were replaced and 438 waiting corridors were rebuilt. The total number of public transport passengers in the whole year was 1.05 billion. The operating mileage of Metro Lines 1 and 2 reached 5.534 million train kilometers, with 277.72 million passengers. The operating mileage of Hunnan tram is 2.594 million kilometers, and the passenger traffic is 8.499 million. At the end of the year, there were 21,720 taxis in the city, including 17,844 taxis in the urban area (excluding Sujiatun District and Shenbei New District). During the year, 2,058 taxis were added or updated, and the annual passenger traffic was 577 million.

  The total length of the city’s heating pipe network is 9840 kilometers, and the heating area reaches 280 million square meters. In the whole year, 479.4 kilometers of water supply network was added, with a total length of 7,538.7 kilometers and an annual water supply of 590 million tons. The total length of natural gas supply pipeline in urban area is 6467 kilometers.

  XIV. Science, Technology and Education

  The innovation-driven development strategy was implemented, and the intelligent manufacturing and robot technology innovation and industrialization alliance of Chinese Academy of Sciences was established. The pump and valve project of Chinese Academy of Sciences passed the national major scientific and technological special acceptance. Shengu Group developed the first domestic air separation compressor unit of 100,000 cubic meters, and the first domestic Ruixiang electric light aircraft was mass-produced. Shenyang High-tech Zone became the first batch of national science and technology service industry pilots. By the end of 2015, the city had 107 independent scientific research and technology development institutions at or above the city level; There are 237 engineering (technical) centers above the provincial level, including 14 national centers; There are 288 key laboratories at or above the provincial level, including 16 at the national level and 2 new ones. There are 25 academicians of the two academies, including 8 academicians of China Academy of Sciences and 17 academicians of China Academy of Engineering. In the whole year, there were 200 scientific and technological achievements registered at or above the city level, including 157 applied technological achievements. Among the achievements in applied technology, 94 have reached the international level (20 are internationally advanced and 74 are internationally advanced); It has reached the domestic level of 62 items (50 domestic leading items and 11 domestic advanced items). 43 achievements in soft science and basic theory. The technical trade turnover of various technical and trade institutions was 15.24 billion yuan. There were 18,112 patent applications, including 9,946 invention patent applications; 9034 patents were granted, including 2680 invention patents.

  In the province, it took the lead in passing the national acceptance of counties with balanced development of global compulsory education, adding 10,000 inclusive kindergarten degrees, completing the standardization construction of 230 primary and secondary schools, and building 72 new plastic playgrounds for rural primary and secondary schools. By the end of 2015, there were 47 colleges and universities (including 5 independent colleges) in the city, with 108,200 undergraduate and junior college students, 404,000 students and 100,700 undergraduate and junior college graduates. Ordinary institutions of higher learning and scientific research institutions recruit 15,700 graduate students, 43,800 graduate students and 14,100 graduate students. There are 295 ordinary middle schools with 267,300 students; There are 33 general technical secondary schools with 57,500 students; There are 48 vocational high schools with 19,000 students; There are 31 technical schools with 15,000 students. The enrollment rate of junior high school graduates is 113.1%, and the gross enrollment rate of senior high school is 116.5%. There are 274 primary schools with 365,100 students. The gross enrollment rate of primary school-age population is 112.9%. The enrollment rate of preschool children in the city is 96.8%.

  XV. Culture, Health and Sports

  We will promote the project of benefiting the people by culture, carry out a series of activities of "millions of citizens entering museums", plan and construct the cultural heritage protection project of "Anti-Japanese War History", complete and open the exhibition hall of the former site of the Northeast Army Jiangwu Hall and the Huanggutun Incident History Museum, put the Liao Culture Museum into use, and transform Bayi Park into a national defense education theme park. Throughout the year, 20,000 mass cultural activities were held, 20 million people participated, 606 public welfare art trainings were held, and 846 public welfare cultural performances were organized.

  We will comprehensively promote medical reform and take the lead in completing the reform of county-level public hospitals in the province one year ahead of schedule. Integrate high-quality medical resources, set up nine "medical associations", implement multi-point practice and graded diagnosis and treatment, and the national advanced city of primary Chinese medicine passed the inspection and acceptance. By the end of 2015, there were 2,156 health institutions in the city (excluding village-level health organizations). Among them, there are 216 hospitals; 111 health centers; There are 136 community health service institutions, including 73 community health service centers and 63 community health service stations; 16 centers for disease control and prevention (epidemic prevention stations); 15 maternal and child health care institutions; 20 specialized disease prevention and control institutions; There are 12 health supervision stations. At the end of the year, there were 58,959 beds and 64,188 health technicians, including 23,265 licensed doctors, 1,532 licensed assistant doctors and 28,097 registered nurses.

  In the whole year, more than 200 large-scale sports events were held, and more than 2,300 mass fitness activities were held, involving 5 million people. More than 1,300 social sports instructors were trained, and the number of national physical fitness monitors reached more than 110,000. Successfully held the first marathon in Shenyang, the first international citizen sports union Shenyang citizen games, and successfully bid for the "Gothic Cup" world youth football tournament and the international citizen sports union (IVV) citizen winter Olympic Games. Shenyang was listed as a "national football training base" by the State Sports General Administration, and 137 football fields were rebuilt and 129 campus football fields were opened to the public. Faku was approved as a pilot county of national youth campus football.

  The issuance of sports lottery reached a new high, with the sales volume reaching 1.446 billion yuan, an increase of 11.6% over the previous year.

  Sixteen, people’s life and social security

  In 2015, the per capita disposable income of urban residents was 36,643 yuan, an increase of 7.0% over the previous year; The per capita consumption expenditure was 25,870 yuan, an increase of 6.8%. The per capita disposable income of rural residents was 13,486 yuan, an increase of 7.7%; The per capita consumption expenditure was 9037 yuan, an increase of 8.1%.

  By the end of 2015, 3.706 million people in the city had participated in urban basic old-age insurance, an increase of 148,000 people over the end of last year; 1.152 million people participated in the endowment insurance for urban and rural residents, an increase of 18,600 people; 3.514 million people participated in the basic medical insurance for urban workers, a decrease of 65,000; The basic medical insurance for urban residents was 1.435 million, an increase of 96,500; Unemployment insurance was 1.395 million, an increase of 12,000; Industrial injury insurance was 1.888 million, an increase of 20,000; Maternity insurance was 2.909 million, a decrease of 16,200. The number of landless farmers participating in social security insurance was 232,500. The number of participants in the new rural cooperative medical system was 2,245,900, with a participation rate of 99.3%. The per capita financing standard was raised to 500 yuan, and the per capita subsidy standard was raised to 380 yuan.

  The basic pension for enterprise retirees is 2,182 yuan per person per month, an increase of 210 yuan over the previous year. The per capita expenditure standard of unemployment insurance is 965 yuan per month, which is the same as last year. Minimum wage standard for employees: 1,300 yuan in urban areas and development zones, and 1,050 yuan in four counties (cities). Minimum living standard for urban residents: 580 yuan per person per month in nine urban areas and 505 yuan per person per month in four counties (cities). Rural minimum living standard: 355 yuan per person per month in nine urban areas and 295 yuan per person per month in four counties (cities).

  The minimum living allowance was 509 million yuan. Among them, the city issued a minimum living guarantee of 392 million yuan, and 47,000 households and 70,400 people enjoyed the minimum living guarantee for urban residents; Rural residents received a minimum living allowance of 117 million yuan, and 30,400 households and 54,000 people enjoyed the minimum living allowance for rural residents. 2,599 households and 0.56 million people enjoy the assistance of marginal households with urban subsistence allowances; 3,884 households and 0.86 million people enjoy the assistance of rural marginal households with minimum living allowance.

  We launched a pilot project of a new old-age service model of "combining medical care with nursing care", and 10 regional home-based old-age service centers and 77 rural happy homes were put into use. Add 30 community day care stations. By the end of 2015, there were 170 adoption social welfare institutions in the city, with 38,000 beds and 21,000 caregivers.

  The annual welfare lottery sales amounted to 2.382 billion yuan and the welfare lottery public welfare fund was raised to 658 million yuan. A total of 11.909 million yuan was raised for charity throughout the year.

  XVII. Population and Employment

  At the end of 2015, the permanent population of the city was 8.291 million, an increase of 0.05% over the end of last year. The registered population was 7.304 million, down by 0.06%. Among them, the urban population is 5.299 million and the county (city) population is 2.005 million; The male population is 3.614 million and the female population is 3.69 million. The birth rate was 6.70‰, down by 3.17 thousandths, and the sex ratio at birth was 105.2. The population mortality rate was 8.28‰, an increase of 0.35 per thousand points. The natural population growth rate was -1.58‰, down by 3.52 thousandths.

  There were 1.468 million employees in urban non-private units in the city, down 4.5% from the end of last year, including 1.365 million employees on the job, down 4.1%. Among the employees on the job, there are 603,000 state-owned economic units, a decrease of 27,000; The number of collective economic units was 37,000, a decrease of 0.4 million; The number of other economic units was 725,000, a decrease of 28,000. On-the-job workers’ industrial distribution, with 3,000 people in the primary industry, unchanged from the previous year; There were 607,000 people in the secondary industry, a decrease of 41,000 people; The tertiary industry numbered 755,000, a decrease of 18,000.

  Starting the "Ten Thousand Entrepreneurial Projects" and launching a series of "Double Innovation" activities, 228,400 people were employed and 18,000 new entrepreneurs were created in real-name registration system. Assisted the employment difficulties group to obtain employment of 8200 people. At the end of 2015, there were 104,200 registered unemployed people in cities and towns, and the registered unemployment rate in cities and towns was 3.18%.

  

  Notes:

  [1] The data in this bulletin are preliminary statistics. Due to rounding, some data are not equal to the total of sub-items.

  [2] The absolute figures of regional GDP, added value of various industries, gross output value of agriculture, forestry, animal husbandry and fishery and per capita regional GDP are calculated at current prices, and the growth rate is calculated at constant prices.

  [3] The statistical scope of industrial enterprises above designated size is industrial legal person enterprises with annual main business income of 20 million yuan or more.

  [4] The starting point of fixed assets investment statistics is 5 million yuan and above.

  [5] Equipment manufacturing industry includes metal products industry, general equipment manufacturing industry, special equipment manufacturing industry, automobile manufacturing industry, railway, ship, aerospace and other transportation equipment manufacturing industry, electrical machinery and equipment manufacturing industry, computer, communication and other electronic equipment manufacturing industry, and instrument manufacturing industry.

  [6] Online retail sales of goods above designated size refers to the amount of physical goods (including value-added tax) that enterprises (units) above designated size obtain orders through public online trading platforms (including self-built websites and third-party platforms) and sell to individuals and social groups for non-production and non-operation purposes. Payment can be made online or offline. Public networks include computer Internet and mobile Internet.

  [7] In 2015, the accounting method and statistical caliber of highway passenger and freight volume changed, and the growth rate was calculated according to the comparable caliber.

  [8] The capacity of mobile telephone exchange refers to the maximum number of simultaneous service users calculated by the mobile telephone exchange according to a certain traffic model and the processing capacity of the exchange.

  [9] Fixed Internet broadband access users refer to users who registered in telecom enterprises at the end of the reporting period and accessed the public Internet through xDSL, FTTx+LAN, FTTH/0 and other broadband access methods and ordinary private lines.

  [10] County (city) economic statistics caliber for Liaozhong County, Kangping County, Faku County, xinmin city.

  [11] In 2015, the basic old-age insurance for urban residents and the new rural social old-age insurance were merged into the old-age insurance for urban and rural residents.

  Source:

  In this bulletin, the sown area and grain output of grain crops come from Liaoning Survey Corps of National Bureau of Statistics; Prices, income of urban and rural residents and other data come from Shenyang investigation team of National Bureau of Statistics; Data of aquatic products and total power of agricultural machinery come from the Municipal Rural Economic Committee; Import and export data from Shenyang Customs; The actual utilization of foreign direct investment, foreign economic cooperation and other data come from the Municipal Bureau of Foreign Trade and Economic Cooperation; Railway transportation data comes from Shenyang Railway Bureau; The data of highway transportation and urban public transportation come from the Municipal Transportation Bureau; Metro data comes from Shenyang Metro Group; Rail transit data comes from Hunnan Modern Tram Operation Company; Civil aviation data comes from China Southern Airlines, Shenzhen Airlines and Shenyang Taoxian Airport. Data such as car ownership and registered population come from the Municipal Public Security Bureau; The postal service data comes from the Municipal Postal Administration; Telecom business data comes from Shenyang Mobile, China Unicom, China Railcom and telecom companies. Tourism data comes from the Municipal Tourism Commission; Financial data comes from the Municipal Finance Bureau; Financial data comes from China People’s Bank Shenyang Branch; Scientific and technological achievements, technology contracts, patents and other data come from the Municipal Science and Technology Bureau; Education data comes from the Municipal Education Bureau; Cultural data comes from the Municipal Bureau of Culture and Broadcasting; Data on health and new rural cooperative medical system come from the Municipal Health and Family Planning Commission; Sports data comes from the Municipal Sports Bureau; The data of endowment insurance, medical insurance, unemployment insurance, minimum wage standard, new employment in cities and towns, registered unemployment rate, etc. come from the Municipal Human Resources and Social Security Bureau. Data on urban and rural minimum living security, minimum living standard and social welfare come from the Civil Affairs Bureau.Urban construction data such as domestic waste treatment rate, urban sewage treatment, water supply, heat supply and gas supply come from the Municipal Urban and Rural Construction Committee; Environmental monitoring data such as ambient air quality come from the Municipal Environmental Protection Bureau; Other data are from the Municipal Bureau of Statistics.

Country Garden is suspended! Executives are optimistic.

▎ The picture comes from the network.

A setting sun gradually sank into the river, half a river green and half green.

After thinking for a long time, I finally thought of the first two sentences of Bai Juyi’s "Ode to the Mujiang River", which is more appropriate to describe the property market.

▎ Image from Country Garden official website

Once an industry giant,Country Garden announced on April 2 that the stock trading was suspended.

This reminds me of the suspension of Sunac in 2022, which occurred on April 1, 2022; As for the reasons, it is because the annual performance report is "difficult to produce".

At that time, Sunac also gave a lot of reasons, such as the isolation of employees in the epidemic, the closure of the office site, and the difficulty of sealing the subsidiaries. It was not until April 13, 2023 that Sunac resumed trading.

▎ Image from Country Garden official website

On the other hand, Country Garden did not find a reason, and the board of senior management also believed that the suspension of trading would not have a real impact on the company’s operation and production.

Obviously,The optimism of Country Garden’s board of directors is hardly convincing..

Corresponding to the "Suspension Announcement" is another announcement issued by Country Garden on April 2: Unaudited operation data in March 2024, which states:In March 2024, the contracted sales amount of shareholders’ equity attributable to the Company in a single month was about 4.3 billion yuan, and the contracted sales floor area was about 450,000 square meters.

The author looked through the data of the same period in March 2023: in March 2023, the contracted sales amount was about 25.01 billion yuan, and the contracted sales construction area was about 3.02 million square meters.

▎ Image from Country Garden official website

That is to say,In the property market "Xiaoyangchun" in March 2024, Country Garden’s performance declined by about 82.8%.This is no small matter for a developer who was once famous for "high turnover" and was burdened with over 1.3 trillion debts.

Without sales, there is no hematopoietic capacity. Country Garden is like a giant aircraft carrier, which will easily run aground in the long run.

In the following, Country Garden will also embark on the old road of Sunac, open a long road of debt restructuring and seek an extension from creditors. ……

At the same time, Country Garden has to face new enforcement from the court, such asOn April 2, a new execution target of 99 million yuan was added.

This is not afraid. The mysterious figure "Jian Wentang" who was pushed to the "throne" of the legal person after the mine explosion in Country Garden in September last year began to play a role on December 21, 2023, and has been restricted from high consumption.

▎ Image from Country Garden official website

Even Country Garden is already considering whether to appeal to the High Court.Application for "liquidation petition" authorization orderHow far can I go? I will wait and see with you.

No matter how far Country Garden can go in the future, one task is the most important, and that is:Baojiaolou

At the annual meeting on January 15, 2024,Country Garden announced that in 2023, Country Garden delivered over 600,000 houses with a total delivery area of 71.62 million square meters.

▎ Image from Country Garden official website

Yang Huiyan, Chairman of the Board of Directors, said,In 2024, the company expects to deliver more than 480,000 sets;And citing the statistics of the third party, the annual delivery volume ranks first in the industry, and is close to the sum of the second and third deliveries.

The performance of a real estate enterprise in danger is naturally commendable, but what everyone is more concerned about is thatHow many houses are still not delivered in Country Garden?In this regard, Country Garden has not released relevant clear data in public channels.

As a property buyer, at this moment, what everyone can do seems to be only.stay at a respectful distance (from sb)Yes.

Exclusive observation: short video thinking marketing leads the "new publicity era"


1905 movie network news Even though it is the fourth working day after the long holiday, the workshop is still obsessed with the "strongest National Day file in history" that has just passed.



As of October 11th, the winner of the one-day box office was still firmly in the post-National Day file. The "Mr. Key" of the film — — Liu Chuanjian, the prototype of the hero captain, also officially certified Weibo on October 9, adding a hot search to The Captain’s brilliant continuation after the National Day file.


Captain hero pays attention.


In the film, when Sichuan Airlines 3U8633, which was in danger, flew over a snowy mountain in Tibetan areas, a group of heavily armed climbers clearly appeared in the mountains. Sharp-eyed netizens exclaimed in succession: The Captain actually implanted his "opponent" in the same period!


It is not surprising that such an "unexpected" angle spontaneously produced by the audience appears at the moment when the concept of publicity is changing with each passing day.


      01 Traditional means of publicity or finalization

In fact, the word "announcement" includes the two big businesses of publicity and distribution. How to get the audience into the cinema to buy tickets? How to make your own films occupy a larger market share? As the back end of a film industry line, Xuanfa needs to solve these two simple but life-and-death problems.


The smell of wine is also afraid of the deep alley. No matter how well the play is filmed, it is even more futile for no one to hear your shouting. Cinema, starting from its essential attributes, is a commodity, and the marketing procedures of general commodities such as advertising packaging, store layout, promotion and word-of-mouth maintenance are also indispensable.


Posters are probably the earliest form of film propaganda. The old editor still remembers that in front of local cinemas in the 1990s, hand-painted posters or curtains still kept this most traditional propaganda form.



Also in those days, distributors had to carry one film copy after another around the country, seeking sales opportunities among local cinemas in order to get more exposure opportunities for films.


With the advent of the internet age, this era of earning money by coolies has quickly turned over. Posters have been degraded from the only propaganda way to one of the materials, and online media such as Weibo and Douban have become virtual but practical propaganda main battlefields. With the development of digitalization, selling copies has directly evolved into competing for arranging films. At the same time, roadshows and other offline promotional activities provide reference for the consideration of arranging films in cinemas with popularity and word-of-mouth feedback.


Roadshow scene


Even though the era of ticket replacement, which used to be everywhere, has gone, online ticket purchase has remained as the most basic mode of watching movies.


Just like online ticket purchase, the basic means of publicity and development controlled by Internet companies such as Weibo, Cat’s Eye and Taobao Film have been finalized and are still playing a basic role today. According to statistics, the National Day box office champion won 54 Weibo hot searches in seven days, so the conventional "traditional" propaganda method is still an intuitive embodiment of the film’s popularity.


Self-service ticket pick-up machine with more than manual window in cinema


However, in the rapid transition of the era of publicity and development, the focus of absolute market share has tilted to new ways of thinking.

02 Short video thinking leads the "new publicity era"


What is "new" in the era of new publicity and development is short video socialization, which has become one of the lifestyles of contemporary people.


With one or more mobile phones and a convenient network under the call of 5G, a new type of Internet relationship for everyone to interact with each other provides infinite vitality. Contemporary people who don’t know each other every day and are separated from Wan Li, break through the fast-paced squeeze through short online videos, and seek beautiful resonance from the life fragments shared by each other.


In the meantime, the business opportunities that can be seen clearly have opened the door to a new world for film marketing, while the goods brought by online celebrity people are being carried forward.


Talking about this change in consciousness of film marketing, Shadan, a film critic who is a guest of Today’s Film Review tonight, pointed out that compared with the early obvious and passive publicity mode, the marketing means carried by short video communication are more subtle and pervasive, and with the help of big data on the Internet, the process of audience accepting marketing information becomes more active and accurate.



On the New Year’s Eve of 2017-2018, the episode "Decent" became the hottest BGM (background sound) in Tik Tok. Together with other topics such as "Eating Mango", "Breaking up should be decent/no one should say sorry" was sung on the whole network for hundreds of millions of times.


A year later, on the New Year’s Eve node, the romantic slogan of "one kiss for the New Year" was played, and the related content of Tik Tok was played more than 30 million times.


The Island and others also made Tik Tok’s popularity into super-high box office movies with short videos, making 2018 the first year of film marketing in Tik Tok.


Image source: Making a movie together


This year’s big explosion of the National Day file "Big Three" also has wonderful short video marketing performance.


Many stars sang My People,My Country in succession under the template of film title. In addition to the actors Zhu Yilong, Haoran Liu, Lei Jiayin, Song Jia, Peng Yuchang, etc., Sean Xiao, KUN, Wu Yifan, Yang Zi and other "flow" artists also participated in this activity, which easily led to the upsurge of national interaction.



The Captain, supported by the heroic prototype, has left "inexhaustible" materials through many screening activities, including the 10,000-meter high-altitude premiere and other creative ideas that are highly topical and closely related to the film.


Premiere at a height of 10,000 meters, the protagonist can play.


The Climbers, who climbs the peak bravely, sticks to the "local spirit" at the level of short video planning, and Jason Wu, who is needed by everyone in idolize, earns enough popularity for the film with a wave of love.


"Jing Bo Ran? Go away! "


Such intensive publicity efforts have also made many viewers have the marketing association of The Climbers implanted in The Captain mentioned at the beginning. Some netizens even posted a technical post with an accurate "archaeological" extension.



From the creative point of view, this extension is probably just a misunderstanding. However, it is precisely the integrated marketing consciousness of the whole media and even the whole industry in the new publicity era that makes the audience derive this kind of linkage thinking.


And this has far-reaching significance for the promotion of "super IP". From the popularity of the explosion in Guoman industry, to the prediction at the end of the film, and then to the emergence of the iceberg in Wu Ershan, it seems that the two major IP’s "Guoman" and "Romance of Gods" will both soar in the continuous mutual promotion of individuals.



03 The new era is a double-edged sword.


In the new era of publicity, film marketing is comparable to Huashan. The difference between success and failure is often only one idea.


In the past, the most troublesome thing for publishers was the art films with poor audience coverage. In recent years, our publishers, even film writers, have made amazing moves on the Huashan Road of art film announcement.


In this one of the most embarrassing scenes, from the famous producer Fang Li stunned. At 8 o’clock on the evening of May 12th, 2016, Fang Li, 63, suddenly bowed down to the camera during the live broadcast, in order that the cinema manager could give more weekend screenings to director Wu Tianming’s legacy.

This embarrassment eventually "changed" to 86.95 million box office. For a small-budget art film, this achievement is not easy. However, Fang Li’s "selling miserably" marketing of "kneeling for art" is still criticized by the public.


The theme of "The Last Night of the Earth" mentioned above, "One Kiss for New Year’s Eve", was met with word of mouth after winning a small box office victory. Chen Lizhi, CEO of Matt Culture, denounced the film as "selling artworks by selling health products". The audience who can’t get used to art movies turn the irrelevant topic of the film content and marketing gimmicks into the anger of crazy bad reviews.


Are you satisfied with this kiss?


If "The Earth"Ostia – La Notte FinaleIf the "selling dog meat by hanging sheep’s head" is still a victory from the marketing point of view, then the "suicide marketing" will completely smash the good hand.


Wang Xiaoshuai, the director of this acclaimed film, won the Best Actor and Actress Award at the Berlin International Film Festival at the same time, and chose to leave in person during the domestic publicity period. However, he was only interpreted by the majority of netizens as a "wretched" marketing copy, but after being widely circulated, he lost the original "road popularity" of the film.


Wang Xiaoshuai Friends Circle Marketing Copywriting


In fact, whether it is an art film or a commercial film, the core of publicity in creating a burst point should not be divorced from the content and temperament of the film itself. As an art film, Yu made a breakthrough at the box office. During the publicity period, he grasped the theme of faith and remembering, and successfully created a hot topic in society in combination with the quality of the film.


However, there is no wonderful victory in the coup? Jia Kechang, who is willful and jumping with Di, expressed dissatisfaction.



Jia Zhangke, who has been "loving" disco since the beginning, personally participated in the "advanced local flavor marketing" during the announcement period, which helped the film become his most popular director’s work in China.



Extending to his new work, which will play the leading role for the first time, will this wave of advance notice also yield miraculous results?


Zhang Miao, the general manager of Beijing Culture and Film Division, who created the miracle of box office champion in China film history, once discussed the role of Xuanfa in a film in an interview:


"Now in this era when content is king, I will never exaggerate the role of Xuanfa in a movie. Accurately speaking, Xuanfa plays the role of escort. The content determines the fate of the film. In this case, the announcement can make the film bloom more brilliantly, but it can’t decide whether it can bloom. "


The era of new publicity led by short video marketing can’t escape this truth.

Selling 158,900 yuan sagitar 300TSI beyond the market.

  [car home new car on the market] On October 19th, (|) a 300TSI model was added.The price is 158,900 yuan, which is consistent with the price of Sagitar 280TSI Super Edition. The new model is equipped with a 1.5T gasoline engine and matched with a 7-speed DSG dual-clutch gearbox. In addition, the new model is consistent with the 280TSI Beyond Edition and will also provide a variety of optional configurations.

FAW-Volkswagen Sagitar 2023 300TSI DSG Beyond Edition

"The picture shows the 2023 FAW-Volkswagen Sagitar 280TSI Beyond Edition"

  In terms of appearance, the newly configured models are consistent with the Sagitar 280TSI Super Edition, and six body colors are available for selection (polar white, Xinghan blue, manganese lime, crystal silver, seashell gold and pearlescent white), of which the pearlescent white color is optional (2000 yuan), and the other colors are not optional.

FAW-Volkswagen Sagitar 2023 280TSI DSG Beyond Edition

"The picture shows the 2023 FAW-Volkswagen Sagitar 280TSI Beyond Edition"

  In terms of interior, the newly-added models provide three interior colors (black, gray and brown), and provide rich options according to different needs of users, including 18-inch aluminum alloy wheels (1000 yuan), winter bag (front seat heating, 1000 yuan), 10.25-inch full LCD instrument (600 yuan), comfort bag (including dual-temperature zone automatic air conditioning, air purification system, automatic anti-glare rearview mirror, automatic

FAW-Volkswagen Sagitar 2023 300TSI DSG Excellent Edition

"A brand-new 1.5T engine on 2023 FAW-Volkswagen Sagitar 300TSI"

  In terms of power, the newly configured model is equipped with a 1.5T gasoline engine with Miller-Otto dual-cycle working mode and variable geometry blade turbine, with a maximum power of 160 horsepower and a maximum torque of 250 Nm, and matched with a 7-speed dual-clutch gearbox. At the same price, will you choose the tried-and-tested 1.4T engine model or the new generation 1.5T engine model? (Text/car home Shu Ning)

BYD: In the second week of December, 2024, the sales volume was 100,000 vehicles, up by 86% year-on-year, and the proportion of hybrids was 60%, and the Dynasty Ocean Series was relatively high.

03. Automotive analysts said that in the second week of December 2024 (9-15),Car sales reached 100,000 units, up 86%, and mixed products accounted for about 60%. Dynasty Ocean Series accounted for a relatively high proportion. Due to BYD’s long vehicle cycle and slow delivery, some orders spilled over to other car companies. In the same period, Geely’s sales volume was 29,000 vehicles, of which new energy vehicles increased by 130% and the penetration rate exceeded 50%. The sales volume of Extreme Krypton and Galaxy brands was 16,500 and 0.52 million respectively, which exceeded expectations. The sales volume of Great Wall New Energy is about 8,500 units, a record high. Ideally, the sales volume will increase from 12,000 units to 14,000 units due to the interest-free policy. In addition, the delivery volume of Xiaomi was 5,800 units, which fluctuated normally. The sales volume of Changan reached 19,000 units, an increase of 94%.

2011 "Crown Cup" perfect curtain call 15 winners will travel to Australia

    On October 24th, the "2011 Crown Cup China Amateur Golf City Elite Challenge" finals hosted by the Chinese Football Association and sponsored by the CROWN Crown brand ended perfectly at the Mission Hills Golf Club in Haikou.

The outstanding owner of the Crown Cup Golf Tournament receives the FAW Toyota Leadership Award

The outstanding owner of the Crown Cup Golf Tournament receives the FAW Toyota Leadership Award

    In the end, the Changsha team won the first place in the group with a score of 950, and Zheng Xiang won the first place in the total score with a score of 232. After the competition, the winning 9 players and the top 6 Crown owners received points recognized by the China High School Association and will participate in the Australian Golf Experience Camp provided by the Crown brand. At that time, 15 players will go to Australia for free to learn ball skills and swing to their heart’s content at famous courses in Sydney and Melbourne.

The top three individuals in the Crown Cup golf competition receive the FAW Toyota leadership award

The top three individuals in the Crown Cup golf competition receive the FAW Toyota leadership award

    Since the first "Crown Cup" Owners Golf Invitational Tournament in 2007, the "Crown Cup" has been held for five consecutive years. During the five years, the elegant and noble golf spirit and the brand connotation of CROWN Crown’s pursuit of excellence have been perfectly integrated on the platform of the "Crown Cup", which has aroused strong resonance among the elite. In 2010, the "Crown Cup" achieved a leap from the Crown Owners Tournament to the national event. As the top amateur golf event in the country, in addition to striving for records, it places more emphasis on the spiritual essence of golf and extensive participation, reflecting the distinct characteristics that are different from other golf competitions, and has won wide attention from high-end people in China.

Crown Cup Golf Tournament Team Champion - Changsha Team

Crown Cup Golf Tournament Team Champion – Changsha Team

    In the choice of event mode, FAW Toyota is also superior. Today’s "Crown Cup", as a top national amateur golf event in cooperation with the China High School Association, has the following three characteristics: 1. High participation, designed for non-professionals; 2. The main audience is urban elites in the rising stage of their careers; 3. Covering the whole country and strong promotion. These characteristics are undoubtedly very suitable for the target audience of the Crown brand. It not only ensures the breadth of information dissemination, but also directly serves the customer group, and the specifications and levels of the national top events also provide an advantageous platform for brand building.

The team champion of the Crown Cup Golf Competition receives the trophy from Yang Jie, treasurer of the China High School Association

The team champion of the Crown Cup Golf Competition receives the trophy from Yang Jie, treasurer of the China High School Association

    Combining brand marketing with high-end sports events, the "Crown Cup" is FAW Toyota’s innovative move to practice high-end marketing strategies and create new value for customers at the emotional and spiritual level. On this basis, this year, FAW Toyota combined the "Crown Cup" with the "Crown Yashi Salon" activity for the first time, realizing the combination of sports marketing and cultural marketing. After breaking through the routine, the whole event took on a more diverse character, which better met the interests and needs of the urban elite, and further enhanced the sense of belonging and dignity of the event participants. In addition, in order to cultivate young people’s interest in golf during this year’s "Crown Cup", FAW Toyota also held youth golf summer camps in Shanghai, Chengdu and Shenzhen for young people aged 8-17 across the country. This not only greatly increased the participation of the "Crown Cup", but also passed on the brand value concept of the "Crown Cup" to a younger crowd.

Crown Cup Hole-in-One Award - CROWN CROWN

Crown Cup Hole-in-One Award – CROWN CROWN

Group photo of guests at the media meeting of the Crown Cup Golf Championship Finals

Group photo of guests at the media meeting of the Crown Cup Golf Championship Finals

    It can be said that today’s Crown Cup is no longer the same as in the past. From folk competitions to official competitions, from entertainment exchanges to high-level competitions, from internal targeted invitations to national open registration, the upgraded Crown Cup is not only a marketing activity to help FAW Toyota branding, but also a public welfare project to promote Chinese golf. A relevant representative of FAW Toyota said: In the days to come, both China’s golf and FAW Toyota Crown branding will receive more sustained and powerful promotion due to the "Crown Cup".

Crown Cup Golf Championship Finals

Crown Cup Golf Championship Finals

The box office forecast of seven movies in the Spring Festival is released, and "China Ping Pong" is at the bottom. Which one will be the dark horse?

According to the box office contest of Lighthouse Professional Edition, a number of industry media have released the forecast results for the box office of the 2023 Spring Festival movies: most of them are optimistic about Wandering Earth 2, predicting the box office range of 2.8 billion-3.8 billion; Ranked second is "Man Jiang Hong", which predicts the box office range of 1.5 billion to 2 billion; "Unknown" predicts a box office range of 350-600 million; "Exchange of Life" predicts a box office range of 1.2-1.4 billion; "Deep Sea" predicts a box office range of 1.8-2.4 billion; "My Bear’s Companion" predicts a box office range of 600-800 million; "China Ping-Pong Fight Back" predicts a box office range of 250 million-300 million.

Obviously, among them, the film that all platforms and media are least optimistic about is China Ping Pong, which is co-directed by Deng Chao and Yu Baimei. The box office forecast made for this film is not even as good as the cartoon "Bears Come and Go". So what did this movie do, or didn’t do anything, or did something wrong, so that so many people don’t like it?

This year’s Spring Festival movies are quite rich in types, including science fiction movies, comedies, suspense movies and cartoons. Among the seven movies, "China Ping Pong" is the only theme movie, a sports movie adapted from a true story. The story takes place in 1988, when table tennis became a real Olympic event for the first time. China was repeatedly defeated by the Swedish team with Waldner and persson, while the China table tennis women’s team made great achievements. Faced with this dilemma, Cai Zhenhua, the head coach of men’s table tennis, was ordered to form a new team, leading Ma Wenge, Wang Tao, Ding Song, Liu Guoliang and Kong Linghui, who later became known as the "Five Tiger Generals". After a period of hard training, he finally fought back at the Tianjin World Table Tennis Championships in 1995 and returned to the peak.

Deng Chao is not only the director of this film, but also plays the leading role of Cai Zhenhua. From the trailer released at present, a slogan of blood and inspiration came in like chicken blood. It stands to reason that a film based on a true story should not be much worse, but why do people hold such a negative attitude towards this film? This can’t be blamed on netizens. Everyone is really scared by Deng Chao!

Don’t care about anything, just look at the poster first. I saw a photo of Deng Chao and Sun Li hanging on the poster, which made everyone break into a cold sweat. I still remember the last time a couple appeared on a movie poster, but no one in the audience who saw the movie didn’t mention the ugly movie "Villain Angel". How ugly is it? When people spit, they don’t want to expand the content of the film itself, just want to swear. Someone concluded that the film should be renamed "Ew! Go away! God, shit. Having said that, you can imagine how much psychological shadow this movie has caused everyone. The faces of Deng Chao and Sun Li are hung on the movie poster, and it’s hard not to recall the painful past when we look at the same thing this time.

Deng Chao and Sun Li’s husband and wife fit, just make everyone afraid of appearance, the kernel is king Fried. What is the kernel? It is a "strong alliance" between Deng Chao and his good partner Yu Baimei. Without Yu Baimei as a screenwriter, the movie wouldn’t be so bad. That annoying thing only makes people have a headache. What’s even more troubling is that Yu Baimei doesn’t think he is not funny, and Deng Chao doesn’t think Yu Baimei is not funny. They always like to be tied to each other. Together, the two are clearly a pair of locked-up bad film partners, and the audience is not stupid. Why should they walk into the cinema again after being cheated for the first time?

In addition, everyone already knows that this movie tells a story that can be finished at a glance.

According to the true story, instead of paying for going to the cinema, the audience might as well change the TV channel directly to five sets of CCTV, which are free of charge, to watch the real athletes play a game with real swords and guns to get excited. Besides, at the risk of going to see some actors who don’t know how to perform well, and the growth trajectory and private bumps and contradictions fabricated by the coaches, friends who love sports are more willing to watch a classic game replay.

Finally, what makes people feel even worse is that Deng Chao once again launched the whole entertainment circle’s friends to promote him.

Almost incited more than half of the entertainment circle, and hundreds of stars forwarded "China Table Tennis" to announce Weibo’s filing date. This movement is really not small. However, as we all know, the All-Star cast is often (most of the time) equal to a bad film. The more it is widely publicized, the more people feel that the film is lacking in confidence, and they can only rely on these side roads to gain eyeballs.

As for whether this movie will be at the bottom, and whether there will be a movie that will become a dark horse, everything will be announced during the Spring Festival.

Integrate the two sides of the strait to create a better future.

On the evening of November 16th, the final "Players’ Night" of the 4th Cross-Strait Student Baseball League was held in Guangdong Campus of Shenzhen University. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

Shenzhen, Taiwan Province, China, November 17th (Reporter Yin Sainan, Zhuona and Li Zhuyi) Integrate the two sides to create a better future. On the evening of November 16th, the performance center of Guangdong Campus of Shenzhen University was full of brilliance, and the "Players’ Night" in the finals of the 4th Cross-Strait Student Baseball League was held here. In the name of baseball, 32 teams from both sides of the Taiwan Strait and nearly 1,000 young representatives from all walks of life in Shenzhen gathered together to form friendship with songs and dispel the chill with enthusiasm.

The party scene. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

Since 2017, the finals of the student baseball league across the Taiwan Strait have been successfully held for four times, which is the largest and most abundant single sports event across the Taiwan Strait. As a traditional link in the competition, "Players’ Night" has built a bridge for the players on both sides of the strait to enhance understanding, blend and communicate.

The party scene. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

This year, the "Players’ Night" party was organized around three chapters: Yanhuang, Reunion and Going Together. Players and actors performed on the same stage, sports and art merged across borders, and tradition and modernity merged and innovated.

The party scene. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

The "Flash" in armor, the majestic Book of Songs of Elegance, Wing Chun, which is deeply rooted in Lingnan culture, and Taiwan Province Mountain Dance "We are All Family" full of treasure island customs … The audience was deeply moved by the enthusiasm and smile of the actors. Compatriots love, brotherhood, regardless of you and me, we are all family.

Taiwan Province players interact closely with local fans. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

"Walking into the’ Players’ Night’ scene, many small details’ hit’ me, which made me feel more and more lucky to come to Shenzhen to participate in the baseball game." Tang Chengzong, a member of the Taitung Sports Baseball Team, said that he is a senior three and is about to enter higher education. "After returning to school, I will talk more about Shenzhen with my younger brothers and sisters and encourage everyone to come and see it."

The atmosphere at the party was warm. (Photo by Yin Sainan, reporter from China Taiwan Province Network)

This night, full of lights, players on both sides of the strait swayed together in laughter. (End)

Four strokes are the best, which one do you like best?

(Circle cards have been added here, please go to today’s headline client to check)

Anyone who often swims knows that if you want to attract attention in the swimming pool, you should swim a medley! So do you know the main points of various swimming strokes? Have you chosen a stroke that suits you? Look at the main points of the following swimming strokes.

breaststroke

The simplest stroke.

Keep your body level and move forward by pulling the water back with your hands. The stroke has a downward angle, because the head is exposed to the water to inhale with the help of downward force.

As shown in the picture below, pay attention to the leg movements. During the backward kick, the soles of the feet are perpendicular to the direction of the body and have the largest contact with the water.

Hands and feet move alternately, paddling-retracting legs when the head sinks-kicking when the body is parallel to the water-paddling.

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freestyle

The most chic stroke.

Leg movements are very simple, just straighten your legs, relax your knees and ankles, stand on tiptoe (generally speaking, try to imitate fish and minimize resistance), and fetch water up and down.

The difficulty of freestyle is breathing!

When our left hand slides, our left shoulder is down, and when our right hand slides, our right shoulder is down. When one hand slides in the water, the body is sideways. At this time, you can raise your head a little and breathe in. When you exchange hands, your head will be down. At this time, exhale slowly through your nose (to prevent water from entering your nose). Generally, your hands breathe alternately twice.

butterfly stroke

The most domineering stroke.

Spread your arms horizontally, like a butterfly flapping its wings.

Butterfly upper limb movements:

The power provided by leg movements is relatively small, and leg movements are specifically divided into bending knees-lifting hips-kicking legs (calves). Most people have coordination problems in butterfly stroke and kicking, which requires long-term practice.

backstroke

The easiest stroke.

The density of people is very close to that of water. Taking a deep breath in the water makes people float, and when they finish spitting, they will sink. The advantage of backstroke is that we just need to drop our mouth and nose out of the water, and we don’t need to spend any effort on breathing.

Backstroke is actually a freestyle in which the kick is the same as freestyle, and the hand is the same principle, but the face is up and you are not worried about breathing. For wild swimmers, backstroke is actually a rest posture. Backstroke is not suitable for swimming pools, because there will be people swimming around the waves and they can’t see the situation ahead.

If there is no professional coach, people who learn swimming will ignore the most basic exercises, and they will practice breaststroke and freestyle when they get into the water. This is unrealistic, and everyone should start from the most basic. Please pay attention to the practice of water, holding your breath and breathing!

The biggest secret of swimming is to dare to try!

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Tiger Writing AI: The Leader of the New Era of Writing?

Tiger Writing AI: The Leader of the New Era of Writing?

With the rapid development of science and technology, writing software has gradually become an indispensable tool for many people to write. Tiger Writing AI is a new type of writing software that appears recently. It is said that it can help users improve the efficiency and quality of writing and realize real intelligent writing.

Tiger AI is different from other writing software in that it uses artificial intelligence technology based on deep learning. Software can learn users’ writing habits and language styles through big data and machine learning. At the same time, it can automatically analyze the structure and grammar of articles, helping users to better organize text content and improve their writing level.

However, although tiger AI has such a broad development prospect, it also faces many challenges. First of all, many people worry that artificial intelligence will replace human work, causing writers to lose their creativity and inspiration. Secondly, using tiger to write AI, users need to spend more time learning how to operate it, which violates the writing principle that should be concise and clear.

But it is worth noting that in this information age, writing software has become one of the necessary tools for writers. As a new generation of writing software, Tiger Writing AI provides a more efficient and intelligent writing experience, which allows users to easily and quickly handle massive text content and pursue personalized expression in it.