标签： 上海桑拿

SHEIN： Brand Rise in China! Breaking the pattern of fashion industry with efficient supply chain

For a long time, the right to speak and define the global fashion industry has been dominated by the fashion giants in developed countries such as Europe and America. The influence of China clothing brands on the international fashion stage is relatively weak, and there are few brands that can directly affect the global fashion trend. However, with the changes of the times and technological innovation, this pattern is undergoing profound changes. As one of the four major brands in the world, SHEIN, with its excellent innovation ability, efficient supply chain management and unique market strategy, has not only won the enthusiastic pursuit of consumers around the world, but also successfully broken the market structure dominated by international established fashion brands for a long time.

Today, SHEIN is becoming popular all over the world and has become one of the four most popular fashion brands in the world. Recently, in the latest list of "Top Ten Fastest Growing Brands in America" released by Morning Consult, an authoritative consulting company in the United States, SHEIN was selected together with global head brands such as ChatGPT, OpenAI, Facebook and CocaCola, and it is also the only fashion brand selected in the world.

In 2023, SHEIN once again won the global shopping APP download list, and ranked second in the favorite clothing brand of American young people; And together with well-known brands such as Apple, Gucci, Mercedes-Benz, etc., it won the Top 100 Most Valuable Global Brands List of Brandz (No.70); In 2022, SHEIN surpassed internationally renowned brands such as Nike and Adidas to become the most searched clothing brand in Google, and replaced ZARA as the most popular fashion brand in the world in 2022. At the same time, SHEIN is also the hottest brand in the United States in ADAGE in 2022.

These honors have witnessed SHEIN’s unparalleled rising speed and extensive influence in the international market.

There are many factors that consumers like fashion, such as the material of luxury goods, brand stories, fashion trends and so on. SHEIN is unique in this respect, and it shows a unique solution when facing some core challenges of the fashion industry. For example, the dilemma that the fashion industry often faces-how to strike a balance between providing a variety of product categories and maintaining high cost performance, SHEIN has successfully overcome this problem and achieved a wide range of products with affordable prices. Another example is inventory management, which is the biggest headache for fashion merchants. With its excellent supply chain management and agile operation strategy, SHEIN has effectively reduced the risk of inventory backlog, thus standing out from the industry.

It can be said that the success of SHEIN is the innovation brought by technology and supply chain efficiency. Through the flexible supply chain, SHEIN can make timely response and adjustment according to the needs of the market and consumers, thus reducing the possibility of inventory waste from the source. In short, SHEIN relies on its innovative flexible supply chain mode of on-demand production, uses the actual market demand to predict sales and control production, and finally reduces overproduction. On the premise of real-time analysis and tracking fashion trends, all SKUs start with very small orders, and each SKU generally starts with 100-200 pieces. If the sales trend is good, the order will be returned immediately, but if the sales are not up to expectations, the production will be suspended.

In addition, thanks to the cost reduction brought by the efficiency improvement of the supply chain, SHEIN gives back 100% of these values to the end consumers and shares the created value with consumers. This move has greatly reduced the sales price of goods, which is also the reason why SHEIN’s products are cost-effective.

SHEIN’s flexible supply chain has become the biggest killer in the fashion field. In the report Agile Supply Chain: A New Source of Competitive Advantage in Fashion Industry, Boston Consulting Group mentioned that innovative agile supply chain represented by SHEIN has become the general trend of the industry, which can bring more potential income, higher capital utilization rate, lower storage discount cost, less waste and more competitive price advantage.

Therefore, the rise and success of SHEIN is not only an individual breakthrough of the brand, but also reflects the role change of China fashion industry from follower to leader in the context of globalization. It provides a brand-new development model for the global fashion industry, showing how technology and innovation can deeply reshape the supply chain, improve efficiency and reduce costs, and then promote the sustainable development of the whole industry. In the future, SHEIN will continue to lead a new round of changes in the global fashion industry with more flexible and efficient supply chain management and unique market strategy, and bring more high-quality and cost-effective fashion products to global consumers.

Reporting/feedback

Five benefits of swimming

In the process of beauty swimming, the water temperature in the swimming pool will stimulate the blood vessels of the skin to contract and expand, thus accelerating blood circulation and making the skin rosy and shiny. When swimming, the skin will relax well under the friction of water waves, and it will remove excess keratin from the skin, making the skin look as smooth and white as a baby.

The research on lowering blood pressure shows that swimming can lower the blood pressure of the elderly and improve the arterial health, which is an ideal exercise mode.

Increasing vital capacity Because of the pressure of water, it increases the burden of inhalation, and the respiratory muscles will constantly overcome these pressures and increase their contractility, thus increasing their vital capacity. With the increase of vital capacity, the breathing volume of human body becomes larger, which is beneficial to energy consumption.

Weight loss swimming is an efficient way to lose weight. People who swim regularly have tight muscles and slender arms and legs than ordinary people.

Improving sleep quality Swimming is very effective in preventing and treating insomnia. Especially for brainworkers who often use their brains, swimming can relax the whole body and prevent insomnia and lack of energy caused by excessive brain use.

Russia and Uruguay entered the eighth finals ahead of schedule in the 2018 Football World Cup.

People’s Daily Online, Moscow, June 21 (Reporter Hua Di Intern Fu Naihao) According to the Tass news agency, on the seventh match day, Russia and Uruguay took the lead in advancing to the eighth semi-finals.

On the 20th, Russia beat Egypt 3-1, but it didn’t advance in form. The condition for its first promotion was that Uruguay didn’t lose to Saudi Arabia. In the end, Uruguay won by 1: 0. Suarez scored the only goal in the game.

Considering that Saudi Arabia lost 5-0 to Russia, Uruguay has been waiting for this shooting spectacle to reappear. But in the end, just like the match between Uruguay and Egypt, the game only scored one goal. Suarez, the best player in the game, said: "I feel very proud to qualify. I have scored in three World Cups. Need to be ready to go, correct mistakes and win the next game. "

Universiade qualifying-Zhang Ning 27 points Chen Guohao 22+8 China university students’ men’s basketball team beat Japan.

Live broadcast: August 4th, 9-12 men’s basketball teams in Chengdu Universiade will qualify, and China college students’ men’s basketball team will play against Japanese team.

At the beginning of the game, the two teams were evenly matched. Chen Guohao kept storming the basket and scored 10 points. The Japanese team responded quickly inside and outside. Wang Lanying assisted Zhang Ning to make a layup, and Japan made up a goal. At the end of the first quarter, China led by 2 points. In the second quarter, the Japanese team continued to make a 10-4 offensive to overtake the score. Zhang Ning stepped forward and scored 9 points to lead the team to regain the advantage. At half-time, the China University Men’s Basketball Team led 41-37. In the easy-side battle, Chen Guohao and Zhang Ning joined hands to help the team pull the difference to double digits. Japanese Ritu made an effort to catch up, Zhang Ningbiao made a three-pointer to stabilize the situation, and the China college men’s basketball team won 10 points in a single quarter and ended the third quarter with a 63-49 lead. In the final decisive battle, the China team continued to exert more efforts to expand its advantage to more than 20 points in one fell swoop, and kept its advantage to the end slowly and steadily. In the end, China university students’ men’s basketball team defeated Japan and won.

China men’s basketball data: Zhang Ning made 12 of 17 shots, 27 points, 5 rebounds and 4 assists, Chen Guohao made 10 of 21 shots, 22 points, 8 rebounds, 3 assists, 2 caps and 1 break, Hong Xin made 15 points and 6 rebounds, Yang Xihao made 2 points and 4 rebounds, Xie Zhijie made 4 assists and 3 rebounds, Wang Lanying made 2 points, 6 rebounds and 2 assists (1 out of 10), Wiliam made 12 points, 3 rebounds and 2 breaks, and Zou Yang made 2 points, 7 rebounds and 1 assist.

The US media suggested that the Knicks chase Mitchell： 5 for 1 group of the Big Three Knights split the dual core and cried into a big head.

On August 4th, Beijing time, the American media Jaun News Usa suggested that the new york Knicks continue to chase Donovan Mitchell. They thought that the formation of the Big Three, Mitchell, brunson and Randall, was promising in the east, but the premise of chasing Mitchell was that Mitchell refused to renew his contract with the Cavaliers in advance.

Mitchell’s five-year 163 million contract has three years left. The value of 23-24 season is 32.6 million, 24-25 season is 34.84 million, and 25-26 season is 37.09 million, which means that Mitchell can negotiate with the Cavaliers to renew his salary in advance next summer. If he is not satisfied with his status in the Cavaliers, then he may apply for a deal to leave next season.

The US media suggested that the Knicks send RJ- Barrett, Quentin-grimes, 24-year first round, 26-year first round and 25-year first round bucks in exchange for Mitchell, that is, the scheme of 5 for 1.

In fact, the simulation of this transaction has long been suggested. A blogger of the Knicks mentioned in the podcast program that the Knicks need to add another all-star player if they want to make a real breakthrough, and Mitchell is the most promising player.

The Knicks’ interest in Mitchell dates back to the offseason in 2022, when the Knicks were warriors.Founier, Toping, four first-round (two unprotected) and one first-round swap offered Mitchell, but the Jazz refused. Finally, the Jazz sent Mitchell to the Cavaliers.

Knight in order to get Mitchell to send outSexton, Markkanen, Abachi, there are three unprotected first-round contracts (in 2025, 2027 and 2029) and two first-round swaps (in 2026 and 2028).

If the Cavaliers do make this deal with the Knicks, the Knicks get an average game.28.3 points, 4.2 rebounds, 4.4 assists, 1.46 steals, 48.4% shooting percentage and 38.6% shooting percentage from three-pointers. Barrett won by the Cavaliers can’t be the second arrow of the Cavaliers at all, and grimes still needs training time, so the Cavaliers are bound to cry.

Text/Yan Xiaobai’s Basketball Dream

The benefits of sauna

The benefits of sauna: 1. In a high temperature environment, the capillaries of the whole body can be expanded. Second, it can effectively eliminate toxins in the body, which is beneficial to the elimination of diseases.

3. It can effectively enhance the elasticity of blood vessels and prevent arteriosclerosis. 4. It has a certain weight loss effect and can be appropriately used for people who are obese. Fifth, it has a certain effect of beauty and beauty, and has a whitening effect. 6. It can properly eliminate fatigue, and also has certain curative effect on rheumatism and arthritis. Disadvantage: It may lead to an increased incidence of male infertility.