标签： 上海娱乐导航

Pick up the phone, gently touch the NFC tag on the cooking stove, and the screen of the phone will jump out of the operation interface. The system automatically adapts to a variety of recipes. After selecting and processing the ingredients according to the production steps, the rest of the cooking process is completely handed over to the cooking stove.

"One of the great benefits of using’ HarmonyOS’ home APPliances is that the mobile phone can be controlled across devices without downloading any app." A few days ago, Yang Haisong, vice president of Huawei’s consumer business AI and full scene business department, said that the innovative combination of HarmonyOS system and home appliances provided users with a new way of interaction.

Previously, Huawei has repeatedly stressed that there will be 300 million smart devices equipped with HarmonyOS operating system this year. In addition to 200 million Huawei mobile phones and smart screens and other independent devices, whether the third-party intelligent hardware manufacturers can quickly embrace the HarmonyOS system has become the key to the smooth realization of this goal.

Yang Haisong said that behind the 100 million sets of external cooperative equipment is the life and death line of HarmonyOS system calculated by Huawei-more than 16% market share. HarmonyOS is not a copy of Android or iOS. In terms of ecological construction, the biggest challenge of HarmonyOS system is time, which means it takes one year to complete the five-year journey of other systems. In the critical period of the transition to the next generation of mobile Internet, China needs to build its own root capacity quickly, and only in this way can it protect and expand itself.

Yang Haisong (Photo courtesy of the enterprise)

HarmonyOS system is a cross-track product, and the key to survival is the life and death line of 16% market share.

Reporter: Android and iOS are so mature, will HarmonyOS fall into the dilemma of "repeatedly making wheels"?

Yang Haisong: Actually, we have always believed that it is impossible to make wheels repeatedly. HarmonyOS is not Android, nor is it a copy of iOS. Of course, if we make an operating system that can only run on mobile phones and single terminals, we can do it, but why should others use it? HarmonyOS is oriented to the Internet of Everything. At the beginning of our design, it was oriented to IoT, ranging from 128k RAN to more than 8G mobile phones. A software architecture was internally decoupled, and the system was divided into thousands of modules. Only in this way can a software architecture adapt to a variety of different hardware. Only by doing this can we be different from Android. If I can do what Android can do and I can’t do what Android can’t do, then we don’t think it will succeed. If this runway is a single runway, you will never pass others, so if you want to pass, you have to cross the track.

Reporter: In the era of mobile Internet, many once-popular operating systems have failed. Why does HarmonyOS think he can succeed?

Yang Haisong: We believe that the most important reason for their failure is that they can’t meet the basic survival bottom line of the operating system, which is 16% market share. Only Apple and Google can stay above the life-and-death line of 16%, others have not reached 16%, or they have just dropped rapidly with a nod. Therefore, for an ecology, especially the usage and market share of the underlying platform software such as operating system are the core factors for its survival and success. We are more confident about this, because I also have terminals, which can at least ensure the quantity of my terminals. At the same time, why should we vigorously develop ecology? In fact, this is also the consideration. Why should we set a quantitative target of 300 million this year? It’s not nonsense, because the possible market space we see, 100 million (external equipment) is the data of 16% of the life and death line. We think HarmonyOS should be able to survive if it reaches 100 million, but it took five years or even seven years for other operating systems to reach this number, and our goal is very challenging. It takes one year to complete the road that others have taken five years.

Making the operating system is only the first step in the long March, convincing partners to rely on commercial value.

Reporter: It will take HarmonyOS a year to complete the journey of others for five years. What are the urgent tasks now?

Yang Haisong: First, the cultivation of talents; The second is the construction of the environment. In the training of talents, we mainly face two kinds of talents, one is students, and we have begun to cooperate with schools to educate people; One is for mass developers, and we will also release the technical certification and training related to HarmonyOS developers together with institutions. Doing operating system, ecology is a very complicated and huge project. If the workload of developing HarmonyOS is 1%, 99% of it has not been done, and 99% is ecology. Making the operating system is only the first step of the long March. Without a wide range of partners in applications and equipment to use the operating system and make constant innovations in applications, services, equipment and hardware based on the operating system, this operating system and ecology are lifeless, and this ecology does not constitute an ecology.

At the same time, we must provide perfect software engineering and tool capabilities, including these programming languages and compilers under the "inverted triangle", including our development tools and development frameworks, which are the most basic and need to be provided to our developers, so that everyone can access the ecology quickly and efficiently at low cost.

Reporter: What does Huawei rely on to convince third-party partners to expand the ecological field?

Yang Haisong: The essence is the competitiveness and commercial value of the operating system. Can it bring tangible commercial value to partners? Only when it has commercial value will others be willing to use it. It’s not a gimmick, it’s not a brand craze, but a cake that really helps everyone make a big business value, so you can live. What is the product? I make money first, I make the product well, I make money when I sell it, and it’s OK. However, doing ecology is that others make money first, so we must create a win-win situation with you at this point. This change is great, and we are constantly adjusting ourselves and changing channels, which is also a huge challenge.

Reporter: HarmonyOS system has appeared on many IoT products, and rumors are about to land on Huawei mobile phones. What is the specific plan for ecological development in HarmonyOS this year?

Yang Haisong: In terms of ecology, last year’s plan only selected one field, that is, smart home. At the same time, it also limited the application form, that is, the innovation of our watch application, which exceeded our expectations. This year’s plan, first of all, the amount of equipment carried by 300 million is clear, and at the same time, there is a goal of "one horizontal and one vertical". Horizontally, we hope to expand from home to areas that consumers just need in high frequency, such as travel, sports health, audio-visual entertainment, education, office and so on. Vertically, we hope to cooperate with the partners of the whole industry chain, from the bottom chips to modules to software and hardware integration solutions to application service providers, and hope to make the cooperation of the industry chain mature vertically. This is the plan for this year.

Behind the prosperity of mobile internet is the lack of root ability, and now is the golden time to catch up.

Reporter: HarmonyOS is the latest and possibly the largest attempt of China’s independent operating system. Why does China have to master its own operating system?

Yang Haisong: In the era of mobile Internet, China can be said to be at the forefront, and many great companies have been born. However, behind the prosperity, we can also see that China is actually at the end of the mobile Internet value chain, and massive sales only bring limited profits.

Today, when the physical world is changing to the digital world, the national border is no longer that border. Data, including our digital software infrastructure, becomes our real root capability. Once these data assets are used maliciously, the privacy of our consumers, the security of our country and industry will be exposed to danger. Therefore, in the critical period of the transition to the next generation of mobile Internet, China needs to quickly build its own root capacity, and only in this way can it protect and expand itself. No industry can flourish without roots.

Reporter: What courses should China enterprises take to build "root competence"?

Yang Haisong: From the perspective of the whole industrial chain, European and American countries are a very robust "column" from chips to programming languages to database compilers, operating systems and upper-level applications, and each field is very balanced. On the other hand, we are an inverted triangle. Even in some areas, we are still a black hole. Up to now, China people don’t have their own programming language, and we all build our houses on other people’s foundations. As for the database, there has just been a Gauss of Huawei, and the compiler has only made an ark. As for the operating system, there are now some operating systems of China.

Reporter: How long do you think the window period left for cmnet to cultivate "root ability" is?

Yang Haisong: We can wait for the ecology to ferment and mature slowly, but in fact, I think there is not much time left for cmnet industry, because both Google and Apple are aiming at the Internet of Everything and AIoT, and they are all doing it, so there is not much time left for us and China. When the transformation of our generation of mobile Internet fails to catch up, we will miss the historical opportunity of ten years, so we also feel that this time is the prime time for cmnet industries, just in these one or two years. If we don’t improve in the past year or two, then we think the next root ability is still in the hands of others.

Beijing News Shell Finance reporter promised editor Li Weijia to proofread Xue Jingning.

Source: Beijing News

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To discuss the shape of future mobile phones, "folding" is a topic that cannot be avoided.

　

In early September this year, International Data Corporation (IDC) released the latest mobile phone quarterly forecast report. The report shows that the shipment of China’s folding screen mobile phone market is expected to be about 10.68 million units in 2024, an increase of 52.4% year-on-year. Extending the time to 2028, the forecast number will exceed 17 million units, with a five-year compound growth rate of 19.8%.

　

　

Future shipments and growth rates of folding screen mobile phones in China | IDC

　

Sustainability and growth are the future that folding screen mobile phones are embracing. However, just when the market believes that the form of "horizontal" and "vertical" has been determined and begins to compete in the internal and external screen functions, Huawei will expand the folding track to a position that the entire industry has never reached:Trifold…

　

On September 10, Huawei brought a new flagship folding Huawei Mate XT Extraordinary Master, which once again defined "what is a folding screen" on the basis of the whole series of folding product lines of vertical folding, horizontal inner folding, and horizontal outer folding.

　

　

Previously, some manufacturers have also released triple-fold concept phones, and Huawei has brought it to the mass-produced product line for the first time.

　

Mass production means a breakthrough in all aspects of technologyWhen a product is delivered from the showcase to the consumer, it must be the new technology that has been designed, tested and validated countless times.

　

As Huawei’s end point BG CTO said in an interview "Dare to think in order to reduce the dimension", Huawei has put forward extremely strict requirements for the triple-folding screen mobile phone, not only to maintain the same grip feel as the traditional straight-board mobile phone in the folded state, but also to place two hinges in a small space, and also bring a comprehensive flagship experience. It is Huawei’s requirements for product upgrades that have brought about a comprehensive breakthrough in the triple-folding mobile phone.

　

Behind the three folds is technological innovation　

　

Since the birth of the folding screen, the selling point has shifted from "stunning when opened" to "all-round experience".

　

If you don’t talk about unfolding, what is the difference between the folding screen and the ordinary smartphone? The folding screen is difficult to achieve the ultimate good, because it is itself a device that "wants, wants, and wants".

　

Among them, the first point ishingeIn the folding screen, the hinge has always been a "skeleton". On the one hand, the hinge, as the core support structure of the entire screen, needs to ensure the accurate linkage of the screen axis.

　

On the other hand, the hinge is also a key factor that directly affects the lifespan of the device, reducing the impact during folding and unfolding, and protecting internal components and screens from damage.

　

Therefore,The development history of folding screens can also be regarded as the development history of hinge technologyWhen the folding screen comes to the three-fold era, if the existing hinge solution is to be used directly, the thickness of the whole machine will inevitably increase. In order to ensure a slim body, a new hinge technology is essential

　

In addition to the leading double-rotating eagle wing hinge and double-rotating water drop hinge, Huawei has given a hinge solution exclusive to three folds: Huawei Tiangong Hinge System. Huawei Mate XT Extraordinary Master adopts the solution of using both inner and outer folds on one machine. On top of thinness, it realizes the same opening and feel inside and outside and stability during opening and closing, and further realizes the precise linkage of the screen axis.

　

In order to ensure the thickness of the folding screen body of the whole machine, Huawei adopts different structures for the inner folding and outer folding hinge parts. For the inner folding hinge part, Huawei uses an embedded sliding structure. Compared with the traditional hinge, this solution can provide relative sliding space while the hinge rotates. The thickness of the hinge is reduced by 16% by using the plane motion compensation space movement, which limits the folding space.

　

　

In the outer folding hinge part, Huawei has brought a thinner overall structure than the previous generation through the embedded integrated linkage structure.

　

　

Smaller space also means the challenge of miniaturizing components. In each hinge shaft, Huawei also delicately stuffed different support arms and connectors, including gears with a radius of less than 1mm. In order to ensure mechanical strength, the core components of the Huawei Mate XT Extraordinary Master hinge are made of super-strong rocket steel with a deformation resistance of 1900MPa, which provides reliable support for the movement of the shaft, so that it can not only maintain consistent strength in long-term use, but also last forever.

　

　

According to a number of patents published by Huawei recently, Huawei Mate XT extraordinary master realizes a new folding end point product form through the two-axis linkage architecture scheme. Through constant length design, water drop screen design, and two-axis linkage control, the screen is protected intact.

　

The hinge provides a stable base for the folding screen.Flexible screenIt is another challenge for the availability and durability of folding screens: how can the most fragile screens on traditional mobile phones be folded again and again?

　

Since the development of folding screens, OLED technology based on flexible substrate design has gradually matured. A screen itself is made of multiple layers of panels of different materials and functions stacked together. It is because of this multi-layer structure that different compartments will deform to varying degrees due to stress changes during the bending process of the screen. Therefore, for common infold screens,extrusion resistanceIt is particularly important, and the relative external folding folding screen needs to be considered when designingtensile resistance…

　

　

But for the three-fold screen, the structural design of the inner fold and the outer fold needs to take into account both properties. In order to achieve the three-fold, Huawei has developed a multi-directional bending flexible material, which is a chain-like molecular structure, and the weak intermolecular interaction makes the screen’s bending capacity enhancement 25%. The advantages of the multi-directional bending flexible material allow the screen to achieve external folding resistance to stretching and internal bending resistance to extrusion at the same time, and also allow the screen to finally achieve a smooth folding effect, so that the whole machine can achieve omnidirectional bending from -180 ° to + 180 °.

　

Although the material is good, it is not easy to use it for the product. This material itself is a hydrophilic solvent-based material. In order to achieve the requirements of mass production, Huawei has further overcome the problem of low-temperature purification and curing in the manufacturing process.

　

In order to make the folding screen silky and supple when opened and closed, rigid and durable when used, and achieve the characteristics of "soft with rigid", in addition to multi-directional bending flexible materials, Huawei also applied ultra-thin flexible glass (UTG) and non-Newtonian fluid materials to this screen. Non-Newtonian fluid materials are strong when they are strong, and soft when they are soft, which improves the impact resistance of the screen and greatly increases the strength of the screen. Ultra-thin flexible glass imparts impact resistance and high strength, which can prevent small accidents in the use of mobile phone screens.

　

The folding effect of the screen is the basis for the folding screen to achieve "usable", and the ultimate display effect on top of this is the ultimate pursuit of the folding screen. Huawei Mate XT Extraordinary Master brought a resolution of 2232 x 3184 to this screen up to 10.2 inches, achieving a 3K Huawei Pro large screen. Whether watching movies, browsing photos, or creating, this screen can perfectly present unprecedented delicacy and extreme rich colors.

　

It requires both hinge technology and flexible screen. On top of these two hard powers, the folding screen will also face an ultimate test:Screen axis linkage…

　

Although the flexible screen can be folded, it does not have excellent ductility. This means that in the process of bending and unfolding, the hinge needs precise telescopic control to match the changes of the flexible screen. Huawei has designed a micron-level digital twin model for this purpose. Through the grid simulation with micron-level accuracy, the key parameters such as the hinge telescopic amount and the door panel motion angle are repeatedly adjusted to determine the optimal linkage trajectory.

　

At the same time, in order to find the "best feel" during the opening and closing process, Huawei’s quantitative mechanics analysis and user research, through human factors iterative optimization, finally defined the optimal opening and closing force curve to ensure the silky opening and closing process. The first multi-drive adjustment system uses up to 26 precision cams to finely adjust the opening and closing feel, accurately fitting the opening and closing force curve, thus achieving the best opening and closing feel experience.

　

　

In addition to the key technologies of the hinge and screen, Huawei Mate XT Extraordinary Master redesigned the internal structure of the whole machine, finally presenting the first thinner to 3.6 mm, equipped with a large 5600mAh battery, and supports Huawei’s full-scene super fast charging.

　

Unlike the mature development of touch-screen mobile phones, the new form of folding screens can be described as a reconstruction of the concept of mobile phones. Because of this, continued investment in technology has become an insurmountable barrier.

　

Huawei began to lay out folding machines in 2019, and has been the dominant position in the folding screen mobile phone industry ever since. In fact, long before this, Huawei has already begun to invest in the research and development of key technologies for folding screens. In 2016, Huawei began to overcome the problem of water drop hinges, and from that moment on, Huawei has stood in the leading position in the industry.

　

But Huawei, which engraves its innovative genes in its bones, will never be satisfied with the status quo. It not only continuously enhances the experience of existing folding screens, but also brings its deep accumulation in the folding field to a unique track.

　

Continuous investment in research and development has given Huawei the confidence to innovate, and its daring attitude has also allowed it to continuously break through the status quo of the industry and stay at the forefront of technological innovation.

　

This is also why the three-fold is none other than Huawei.

　

The beauty of compromise:

　

Harmony in form, development in experience

　

Just when people are still asking "what is the use of a folding screen?", Huawei has brought a unique and extraordinary experience to this triple-folding screen.

　

In terms of aesthetic design, Huawei has long been at the forefront of the times. Whether it is the delicate polishing of the fuselage material or the calm matching of the body color, each Huawei mobile phone can bring a distinct and unique aesthetic style. On the Huawei Mate XT Extraordinary Master, Huawei has continued the iconic octagonal star diamond design on the back of the Extraordinary Master series, so that the sense of technology of the camera group is integrated into the texture of plain leather. The rock vein texture design created through 78 processes such as "stacking, forging, and twisting" makes each mobile phone have a unique brand.

　

　

The addition of system-level AI has turned this tri-fold into a large-screen intelligent assistant that can be put in the pocket. Xiaoyi, the intelligent assistant carried by Huawei’s Mate XT extraordinary master, relies on Huawei’s self-developed Pangu model, which has system-level AI capabilities and can accurately understand consumer intentions, create efficient and convenient productivity tools, and help consumers complete various tasks more efficiently.

　

The larger screen and the ultimate imaging system bring a different shooting experience. Huawei Mate XT Extraordinary Master is equipped with a ten-speed variable aperture and an optical periscope telephoto lens, which brings stable production effects under different light conditions. The triple-folding large screen supports up to 6 pictures in the same frame for comparison, which can preview the details of different photos and quickly filter out the exciting ones in the complicated photos.

　

The experience brought by the tri-fold is just the beginning. The new device form gives people more imagination, and the mature technical support makes the tri-fold a new path to future technology.

　

In 1984, Psion released the Organiser, the first personal digital assistant (PDA), carrying people’s original dream of "putting a computer in your pocket". After the advent of the smartphone, this dream has gained unprecedented development, but it is still trapped in the small screen.

　

The appearance of the triple fold now makes the dream from 40 years ago finally come true.

　

Behind the dream is the technological strength revealed in countless details by the extraordinary master of Huawei Mate XT. Behind the three folds is the smart balance of flexibility and sturdiness.

　

The true dreamer would not stop at the same place. From two folds to three folds, not only one more fold, but also a qualitative change in technology. When Huawei opened the new track of three folds, it might inspire more technological possibilities.

　

Author: Owl

　

Cover image source: Huawei official

　

From December 27th, the TV series "Flowers" produced by CCTV, Tencent Video, Shanghai Film (Group) Co., Ltd., and Shanghai Flower, produced by Zedong Film, landed on CCTV8 golden file, and was broadcast exclusively on Tencent Video. It was broadcast on Oriental Satellite TV and Jiangsu Satellite TV on January 2nd. The play is adapted from the writer Jin Yucheng’s "Five One Projects" and the Mao Dun Literary Award-winning novel of the same name, and is produced and directed by Wang Jiawei. Hu Ge, Ma Yili, Tang Yan and Xin Zhilei lead the lead roles.

The drama focuses on Shanghai during the period of great change in the times, revolving around the cross-narrative of A Bao, showing the ups and downs of the life of the trendsetters in the business scene of the Shanghai Storm Fair in the early 1990s. The core of "Flowers" begins with people and does not stop at people, and the era behind the portraits of the characters has always been the creative motif of the drama. In order to accurately present the sense of the times behind the story, director Wang Jiawei has undergone repeated scrutiny on the script, casting, clothing, and light and shadow effects. The crew has carried out six years of preparatory work, striving to bring the audience into the atmosphere of the era of Shanghai’s local customs and rapid economic development in the 1990s.

Hu Ge avoided Ma Yili’s direct gaze. Why did he not dare to face his partner?

In the old alley in Shanghai, Bao and Reiko stood opposite each other. The two of them jointly operated a local restaurant "Night Tokyo" on Jinxian Road, and they were partners who knew the micro-time and walked side by side. The atmosphere of the two on the poster was a little tense. In the picture, "For me, there is nothing that I can’t bear to part with," which seemed to allude to the subtle character relationship between Bao and Reiko.

Hu Ge, Tang Yan, fashion trendsetters, best friends are never business

Bao took advantage of the wind of the times to rise to become Bao Zong, relying on "the right hand to grasp foreign trade, the left hand to engage in stocks". The foreign trade company he founded is anchored at No. 27 on the Bund, and Miss Wang is a staff member here. In the poster picture, Mr. Bao said to Miss Wang, "For me, ribs rice cakes have never been a business." As a representative of Shanghai-style snacks, ribs rice cakes are famous for their waxy, crispy, fragrant and affordable. Such a civilian snack with regional characteristics not only shows the life-like side of the two people, but also hints at the escalation of their relationship.

Hu Ge smiled at Xin Zhilei, remembering everything that should be remembered

On the poster, Mr. Bao’s gaze at Li Li is very interesting, there is admiration in the examination, and there is definitely fear in the examination. Li Li came to Shanghai alone from Shenzhen and opened the leading luxury restaurant Zhizhen Garden on the most prosperous Yellow River Road in Shanghai. With accurate vision and hard wrists, how could she be just a simple hotel proprietress? She faced two lines of small print, "I will remember what should be remembered, in my way". The restaurants on the Yellow River Road are all business venues for news exchanges. Li Li and Mr. Bao are so tit-for-tat, which must indicate that the two of them will rise and fall in the business sea together.

The three posters show the relationship between Ah Bao and the three female protagonists from different sides, and also reveal the character positioning of the four protagonists at different stages from the details, leaving a lingering rhyme for the struggle of the character group portraits in the context of the changing times, which makes the audience more curious about the actual appearance of the play.

The TV drama "Flowers" projects the story perspective on the early 1990s. The spring breeze of the big era is on the rise, and Shanghai, as a frontier of economic development, has shown a vigorous and upward vitality in all walks of life. Director Wang Jiawei said in the trailer that A Bao, who had nothing, turned gorgeously within ten years and became the all-powerful Bao Zong. "In addition to his personal struggles, he also needs the blessing of the times." The drama begins with the fate of the little people in the background of the big era. It shows the vitality of countless A Bao in the section of the era. How will it finally fall back into the innovative expression of the times?

All the curiosities and questions will be answered in the TV series "Flowers". It is reported that in addition to the Mandarin version, the Shanghai version of "Flowers" will also be launched in the near future. The actors said in the latest trailer that the story is presented in Shanghai dialect, the characters are more intimate, and the language expression is more local. It has its own flavor and flavor with the Mandarin version. Of course, it is also equally exciting. Tonight at 19:30, lock in the CCTV-8 gold powerhouse and Tencent video, and bloom together with "Flowers".

Mirror entertainment originality

Wen Miao Liang Jialie

Editor Zhang Fengyi

Close your eyes and there will be summer in your ears!

　

On August 3rd, the band’s special online song performance with the theme of "Give the band another summer" kicked off the Tik Tok Summer Song Festival, and also brought the fans back to the hot summer with the band.

When the fans made a wish "Want to go to the seaside" in the barrage of the live broadcast room, the summer invasion planning band immediately pulled them into the artistic conception of music fantasy with a song "Want to go to the seaside"; When the tour group band sang "The Lost Song", the fans seemed to follow the song back to those lost summers; Hedgehog Band, who finally appeared on the stage, filled up the heat of the performance. When the live broadcast room unlocked the encore "Trains Going Beyond the Clouds, Dreams Are Sleeping in the Nine Clouds", the barrage was screened by "YYDS the Hedgehog".

Different from the past, in this performance, Tik Tok adopted vertical screen live broadcast, the stage designed based on the characteristics of vertical screen live broadcast, and the lens language more suitable for the visual requirements of vertical screen mode, all of which made the fans who interacted with each other across the screen more empathetic and immersed. "Help! You can feel the momentum of the whole audience burning through the screen. Shake it quickly." In the live studio of Tik Tok, countless audiences went crazy with the band’s drums.

　

This summer, Tik Tok Summer Song Festival not only gathered three major bands, namely Hedgehog Band, Tour Group Band and Summer Invasion Planning Band, but also invited Tik Tok musicians, Nana Ou-yang, Fish Dining, Chen Li and other big stars. Through the Summer Song Festival, Tik Tok hopes to bring a beautiful summer full of musical memories to the fans.

　

This time, the theme of Tik Tok Summer Song Festival is "Summer has changed, we did it!" It explains the agitation and impact brought by the collision between summer and music. However, in a number of theme performances with different styles, Tik Tok Summer Song Festival has both the burning of hormones and the feelings and gentleness that can evoke memories of a generation’s youth.

In the post-epidemic era, the demand for online performances only increased. At the beginning of last year, Tik Tok was one of the earliest platforms that entered the field of online performances. The deep accumulation of entertainment resources, the deep cultivation of entertainment ecology and the technological innovation of online performance dimension support the long-term layout of Tik Tok. From the sofa concert to DOULive, the enrollment of dragons in Deyun Society, from the live performance of stars to the Live Summer Song Festival where stars and big coffees gather, the online entertainment market in Tik Tok has been continuously attacking.

　

Those summer days and youth hidden in music

　

This year, without the performance of popular bands, fans who are used to the company of bands are somewhat lonely, but in the "Tik Tok Summer Song Festival", three treasure bands meet the public again. They sang classic songs that fans are familiar with and talked about stories related to music and bands in the live broadcast room, which filled the fans’ regrets about summer.

　

In the band’s special performance, the summer invasion planning band is popular but not conventional. Their style is as light and clear as ever, and a song "Want to go to the seaside" is perfect for lazy summer days. The tour group band with fresh breath in rock and roll still sings softly and delicately, and their "Gone Songs" and "Will Always Be There" seem to soothe everyone’s inner anxiety and anxiety this summer; The scene in Hedgehog Band is always full of calm strength and charming truth. When the melody of "The train is sailing beyond the clouds, the dream is quiet in the sky" sounded, the barrage was immediately screened by "Forever Young, Forever Tears".

Some people say that summer can’t be without bands, but in fact, it is "summer can’t be without music".

　

In addition to the special performance of "Give the Band Another Summer", the Tik Tok Summer Song Festival has also been officially announced by Tik Tok musicians’ "One Chorus Bar" special performance, Nana Ou-yang’s "This summer, Nana is so different" special performance, Fish Ding’s "Let’s all set off again" and sing loudly at the end of the world "Special performance" and Chen Granule’s new song "Long Holiday,’ Granule’ Start".

　

Among these musicians, Tik Tok musician, who specializes in "One Chorus Bar", is well known to the outside world in recent years because of his vibrato songs. Nana Ou-yang is a cello girl that the new generation likes and a new idol with sweet and cool style. Minced fish is loved by the younger generation because of its unique temperament and gentle style different from pop bands; Chen Li is the earliest musician in the field of folk songs, and is praised by the outside world for his flamboyant personality and musical style.

It can be said that behind the lineup of Tik Tok Summer Song Festival, there is actually the evolution of Chinese music, from the classic era when people are crazy about pop music; To the era of circle music in which folk songs, rap and bands became popular; In the era when musicians grew up with short videos and other multi-platforms, they were all included in this concert. The content style and the extension of the audience are beyond imagination.

　

Rock, lyric, healing, folk songs, Tik Tok Summer Song Festival accommodates a variety of music styles, and will also attract fans with different preferences, such as popular fans who like pop music, Wen Qing who loves folk songs, and the younger generation who are obsessed with rock and band culture. It can be said that the concert brought together Tik Tok musicians, Nana Ou-yang, Yu Ding-ke and Chen Li, and actually achieved a multi-directional satisfaction for old fans, new generations, the public circle and the minority circle.

The theme of many concerts is different, and the content planning has its own characteristics. If the band’s special performance is passionate, it is also more able to poke the Miocene generation; Tik Tok Musicians’ Concert is a dialogue with young people who love pop. Nana Ou-yang’s special performance conveys the young generation’s spirit of exploring "their own possibilities"; The special style of diced fish is relatively fresh, focusing on nostalgia and cure of youth; Chen Li’s special session emphasizes the state of mind of not going with the flow and finding oneself.

　

Different music styles and different themes express different music stories and emotions. Music fans are immersed in them and move with their hearts, and the feelings and resonance they get are naturally "personal". It may be a spiritual sustenance, an outlet to relieve real pressure, or a pursuit of the other side of themselves.

　

"saver"

During the May Day holiday this year, even Haoran Liu complained on the Internet that he couldn’t get tickets for the music festival, which shows how eager the public has been overstocked for more than a year after the epidemic. However, despite the surge in the number of May Day holiday music festivals, it is still in short supply. Now the small-scale recurrence of the epidemic has cast a shadow over offline music performances in the second half of the year.

　

At this time, online music performance has become the best form to comfort fans, which can not only meet the needs of fans, but also create performance opportunities for musicians. After gaining an insight into the current market situation, Tik Tok held this natural summer song festival, relying on the long-accumulated ability of integrating entertainment resources and the long-term construction of entertainment ecology.

In recent years, the accumulation of star resources on the platform of vibrato has become more and more profound. Apart from the performance guests of this summer song concert, both Andy Lau, a national goddess such as Zhao Liying and Yang Yang, and new idols such as YiBo, Zhao Lusi and KUN have now settled in Tik Tok. Therefore, in the creation of any music IP or entertainment IP, there is no shortage of star resources in Tik Tok.

　

Judging from the entertainment content construction in Tik Tok, in the music track, the entry of national musicians such as G.E.M. and the rise of original musicians in Tik Tok have gradually cultivated the music consumption habits of Tik Tok users, such as "First Kiss" and "My Lover Missed" and other explosive singles, which were "caught fire twice" by Tik Tok.

　

Outside the music track, Tik Tok continued to improve the film and television ecology in the promotion of explosive films such as The Wandering Earth, My People，My Country and Ne Zha; The DOU Live live broadcast brand launched by the platform serves different forms of entertainment such as music, film and television announcements, idols and live scenes; As well as personal live broadcast brands and memorial day live broadcast content that cooperate with stars such as Zhang Zhehan and Bai Jingting, are gradually cultivating the consumption habits of pan-entertainment content of users in the station.

Nowadays, the entertainment ecology in Tik Tok has matured. The ever-expanding ranks of stars, content officials and talented people together form the moat of Tik Tok’s content creation and hot spot fermentation, while hundreds of millions of users of the platform are consumers and disseminators of massive entertainment content. At the same time, Tik Tok has ensured the imagination and vitality of its own entertainment ecology through the continuous and rich operation and play methods such as DOULive, star live performance, star entry ceremony, challenge and star birthday party.

　

The profound accumulation of star resources, a large number of entertainment content consumers and a sound entertainment ecology are all the emboldened features of Tik Tok’s "Save the Bureau" this time. In addition, Tik Tok’s technical advantage in the field of online performance is also the key for musicians to choose Tik Tok.

　

In addition to the stage innovation and technical innovation around the vertical screen mode, the behind-the-scenes team of the special performance hosted by Tik Tok in this concert is also luxurious. On the main creative team, there are not only the production team of top concert projects, but also Zhao Bojun, the director of Yang Kun, as the general director, and Mu Yongjie, who has served as the music director of star concerts such as Jay Chou and Hebe Tien, as the music director of the song club; As for the directing team, Tik Tok invited the mainland head label Ji Shuzhai who had served many stars such as KUN, Chris Lee and Wang Jia.

The gathering of music café s and luxury production teams is the embodiment of Tik Tok’s ability of resource precipitation and resource integration in the entertainment field.

In the traditional cognition of the outside world, Tik Tok has always been labeled as a "short video platform", but its value is not as simple as "watching short videos". In the process of constructing the entertainment ecology by subdividing the tracks such as movies, music and variety shows, Tik Tok is establishing cooperative relations with more and more stars and people in the industry. As a result, the resource integration efficiency of Tik Tok in building different entertainment IP is becoming more and more efficient.

　

"Turn around" after a natural course.

This "Tik Tok Summer Song Festival" is an attempt by Tik Tok to pay for live broadcast of online music performances.

At the beginning of 2020, soon after this new form of online performance was spawned by the epidemic, the industry discussed whether this form was a short-term substitute or a new species with long-term value, and its profit model. At that time, many online performances sponsored by platforms had begun to try paid forms, which was not difficult to understand, because both the survival of musicians and the cost of organizing these online performances by platforms needed funds to support them.

　

It is true that fans will pay for music, but it is undeniable that online performances are really green at the beginning, and the rough performance scenes, the beauty of the dance and the singleness of content planning have all been complained by fans. This may also be the reason why Tik Tok has been holding its ground while other platforms are exploring the paid live broadcast mode.

　

In the past year, after many online performances such as Karen Mok Christmas Concert, the level of dance beauty and content planning in the field of online performances in Tik Tok continued to improve and became more professional. At this time, Tik Tok set his sights on paid live broadcast. It’s a sign of patience to talk about payment after being experienced, and it’s also a platform’s due respect for musicians and fans.

Although the online performance form is a product forced by the epidemic, in the new era of Internet of Everything, the offline music market is facing a growth bottleneck, and the online performance market will surely exist for a long time and continue to mature and become a supplement to the offline performance market. Nowadays, it is beneficial for the sustainable development of online performances to explore the payment for live broadcast in Tik Tok.

　

First of all, once the reproducible monetization method is explored online, it may drive more musicians to invest in the online performance market, thus promoting the diversification of online performance content, attracting more users to pay for online performances, and making the online market bigger and bigger. Secondly, the opening of the road to online income generation also means that the platform can have more confidence in scene selection, dance beauty upgrade and the invitation of the behind-the-scenes creative team, so that online performances can continuously break through in technology and aesthetics.

　

It has always been said that the advantages of online performance are limited by scenes and time, low cost and easy operation. However, judging from the quality of the Christmas concert in Karen Mok and the special performance of the summer song band, the online performance created by Tik Tok is exquisite and on par with the offline performance. It can be expected that once the payment mode is formed, it will also help Tik Tok to accelerate the goal of specialization and refinement in the creation of online performance IP.

Whether it’s a long-term sustained effort in the entertainment ecology, or this time, when the conditions are ripe, it’s a safe way to try to pay for live broadcast. Tik Tok is influencing the development of the industry through its own entertainment ecology and entertainment content layout. Just like before the appearance of DOULive, there were few platforms in the market to build professional brands and comprehensively integrate online resources to combine major entertainment scenes with live broadcasts. Just like before the appearance of this summer song concert, there were few platforms to plan such online performances with large star lineup, rich theme settings and strong behind-the-scenes team.

　

Today, Tik Tok’s weight in the entertainment industry is increasing step by step. On the surface, both the Tik Tok Summer Song Festival and the entertainment IP created by the previous platform are point-like layouts in Tik Tok, but from a deeper perspective, the impact radiation brought by these point-like layouts is reticular and long-term. Because of the spread of the influence of these entertainment IP, it will attract more stars and people in the industry to join in the creation of entertainment content and the construction of entertainment ecology in Tik Tok.

　

Unconsciously, the penetration of short video platform in the entertainment industry is getting higher and higher, and it is changing the imagination of entertainment content with its own unique advantages. It can be expected that after this summer song concert, Tik Tok’s ability to integrate star resources and entertainment ecology will be further precipitated and strengthened.