Domestic beauty cosmetics, can’t walk independently without Li Jiaqi?

author/boki

The last wave of double eleven activities, you can’t rush!

Go! Go, go! Taotao finally got the last wool, and bought the essence and liquid foundation that Li Laotou didn’t grab in the live broadcast room at a good price.

Every year, the Double Eleven is a time for girls to stock up on skin care and make-up. This year’s double eleven domestic products are more eye-catching, and the pre-sale stage is because all kinds of hot searches can’t be grabbed. Domestic brands are also increasingly favored by young people. After #00, they prefer domestic brands # and also boarded hot search during the Double Eleven period.

Celebrity endorsement, Li Jiaqi’s offer, Xiaohongshu planting grass, Tik Tok live room … What domestic brands did you buy?

Beauty and skin care:

Content marketing helps, and component technology promotes big items.

Please raise your hand because Li Jiaqi bought domestic skin care products!

After reading the offer of all girls, Xiaoyue decided to support domestic products in this double eleven. Last year, foreign brands such as Guerlain, Mei Kefei, etc., this year, she gave part of the beauty budget to Proya’s morning C night A double anti-suit, Ou Shi Man Freckle Mask, and by the way, she brought a set of Ou Shi Man Water Emulsion to her mother. "Supporting domestic products is not entirely an emotional card. I went to Xiaohongshu to do my homework, and the ingredients of domestic products now don’t lose big names, which is more cost-effective! "

Unfortunately, Polaiya couldn’t get it in the live broadcast room in Li Jiaqi at all, and Xiaoyue could only choose to place an order in the brand live broadcast room.

Polaiya, a domestic brand that soared to the fourth place on Tmall’s pre-sale skin care list this year, was once considered as the brand of "L ‘Oré al" and "Oprah" in the cottage. In the past two years, it has entered the head of domestic skin care with its ingredients and excellent popularity.

In the field of skin care, consumers are becoming more and more mature, from simple skin care in the past to accurate and effective skin care needs in selecting product ingredients. Not only pursue functional ingredients, but also pay attention to content and concentration.

In addition, the demand for skin care has advanced from basic whitening and hydrating to early anti-aging. We must know that products with anti-aging effect have always been the high-end line of various overseas brands, which also means that the price is very high. The popular anti-aging formula in the past two years is "early C and late A", that is, products with VC ingredients are used in the morning and products with VA ingredients are used at night. This formula is popular because of its relatively effective ingredients and affordable price.

Polaiya seized the enthusiasm of technology skin care and took the opportunity to make a hot single product ruby series and double anti-essence.

Polaiya, who has grasped the trend of popular skin care, also played a role in this year’s Double Eleven, opening an offline wine coffee pop-up shop. Business hours are from 8: 00 a.m. to 0: 00 a.m. on weekdays, and at 7: 00 p.m., the cafe is converted into pub mode, and the business hours are extended to 2: 00 a.m. on weekends.

Early caffee and late Acohol, properly "early C and late A" for migrant workers!

Polaiya is an old hand in emotional interaction with young people. In the past two years, Women’s Day on March 8th took advantage of the marketing, and with the help of planning short films and copywriting, discussions on gender issues such as "gender is not the boundary, but prejudice is" won everyone’s approval.

In terms of publicity, Polaiya has always been cautious enough, and the marketing of festivals that are easy to step on thunder, such as Mother’s Day and Tanabata, has never overturned.

Last year, Polaiya ranked among the 500 million sales clubs. Will the final data of this year’s Double Eleven be refreshed?

While the rise of domestic products depends on Li Jiaqi, brands have made great contributions to the shaping of their own products and images.

Another popular brand, Ou Shiman, also seized the opportunity of ingredient marketing. Now, when I see Ou Shiman again, the first reaction is not the chronological advertisement "Ou Shiman Pearl White" on Hunan Satellite TV, but the star single product with anti-sugar and anti-aging effect-repairing anti-orange lamp.

With the 76-year-old chairman’s speech in Li Jiaqi’s "All Girls’ offer", Ou Shiman was young and lovely, and the affordable preferential mechanism was "out of the circle". Established a new brand image, an optimistic, enthusiastic, sincere and national brand with craftsman spirit. On the eve of double 11 this year, Ou Shiman launched a whitening lotion set developed by Li Jiaqi, and bought 200,000+in the live room, which was sold out directly.

In addition to brand culture marketing, in order to attract more young people, Ou Shiman’s star product, Xiao Orange Lamp, and the glory of the king withdrew from the The Story Of Diu Sim gift box in May this year. The Story Of Diu Sim’s skills of both exporting and returning blood in the king’s setting fit the product attributes of Ou Shiman’s Xiao Orange Lamp.

Spokesmen also choose young male artists to speak, from Johnny and Z.TAO in the past to the official announcement of Jialun in October this year, which is more in line with the characteristics of products and brands. In November, Ou Shiman’s activity for Ren Jialun’s limited-edition suit also attracted many fans’ attention. If you buy a specified amount, you can get Allen sweaters, signature photos and other surrounding areas.

Recently, a number of domestic beauty companies released their financial reports for the first three quarters. The top three in terms of total revenue growth in the first three quarters were Huaxi Bio, Betani and Polaiya, which increased by 43.43%, 37.05% and 31.53% respectively.

Huaxi Bio owns Run Baiyan, which is mainly composed of hyaluronic acid, and Quadi, which is mainly composed of 5d hyaluronic acid. For the revenue growth in the first three quarters, Huaxi Bio’s financial report shows that the revenue of functional skin care products has achieved rapid growth.

Bettini’s growth mainly depends on Winona. The financial report says that the growth comes from the further promotion of the products and brands of major companies, and the sales scale and sales revenue have increased rapidly. In the first half of this year, more than 70% of Winona’s sales expenses were used for channels and advertising. Winona’s 2022 Double Eleven has occupied 8 pits in the live broadcast room in Li Jiaqi, second only to Lancome and Estee Lauder.

In addition to Tik Tok E-commerce and Xiaohongshu kol planting grass, brand-owned accounts are also using small classes to popularize the ingredients and efficacy of popular science products, and experts in the industry will sort out the principles and usage of popular science ingredients to consumers in detail.

In addition to marketing, domestic skin care products have also begun to increase technology and invest more research and development expenses. For example, in the first half of 2022, Polaiya invested 61.07 million yuan in research and development expenses, a year-on-year increase of 94.66%; Betaine’s R&D expenses were 87.56 million yuan, up 85.17% year-on-year;

Marketing will bring performance growth, but the needs of consumers are constantly changing. Focusing on efficacy and overweight research and development can continuously strengthen the real value of domestic skin care brands.

Make-up is hot

More professional makeup products are more popular.

This year’s perfect diary fell out of the top ten of the pre-sale list, while Hua Xizi remained firmly on the list.

After the return of Li Jiaqi, Hua Xizi’s strong support for the first broadcast was closely tied with Li Jiaqi during the Double Eleven period. Participate in "All Girls’ offer", founder and Li Jiaqi battle preferential mechanism;

In Weibo and other short videos, a short video of Li Jiaqi as a witness of Hua Xizi’s growth was launched. Li Jiaqi talked about how to be moved by Hua Xizi, recalled developing products together, and highlighted the technical upgrading of Hua Xizi’s star loose powder and the Chinese color of lip yarn. Promote the brand with the concept of oriental beauty makeup, and bring a better experience to all girls.

In deepening the characteristics of oriental Chinese beauty, Hua Xizi launched the planning of the garden secret double eleven garden party and the preview of 3D cyber national style, which deepened the impression of fashion national style beauty.

With the opening of the Double Eleven activities, a garden party was also opened, and each stop was to sort out the next products and functions. Linked spokesperson Bailu Express opened the box, tried out the product and conducted Amway.

This year’s Double Eleven, Hua Xizi’s profit is still not much. The relevant person in charge of Hua Xizi has revealed that Hua Xizi’s participation in the traditional e-commerce promotion node has not been great. "The brand is still based on long-term, and will not excessively pursue the growth brought about by the promotion of activities."

Contrary to Hua Xizi, most domestic cosmetics brands still seize customers with the strategy of low price and high value. This year’s Double Eleven, many products are buy one get one free, or appear in the form of preferential packages. One hundred yuan can have three lip pastes with popular color numbers.

The fermented color in make-up is undoubtedly the dark horse of this year. For the first time, it rushed into the pre-sale list, mostly because of the blessing of the live broadcast room in Li Jiaqi.

However, from the perspective of the brand of fermented color, its revenue exceeded 100 million in early 2019. In 2021, the overall performance of the beauty industry declined five times, achieving brand profitability and having an upward development trend.

Looking at the outer packaging alone, it is completely different from the orange blossoms of the same company. Because the main consumer group of yeast color is free and independent modern urban women who are transforming from girls to workplaces. Therefore, the packaging style of fermented color is not the sweetness of Japan and South Korea, nor the coldness of Europe and America. Choose neutral and comfortable colors, or amber and shells with Chinese elements.

On the eve of the Double Eleven, the first original nude air cushion was launched, and the series of products were mainly nude, with a sense of high quality opposite to low price. In terms of packaging and products, the stage of light maturity is also acceptable.

Domestic make-up began to differentiate for different age groups and different trial groups. In product packaging, color and other aspects, domestic beauty styles are different.

Tangduo and intoyou are lovely and sweet girlish feelings. This year, many co-branded products are mainly produced.

The spokesmen also chose Z-generation idols like Nana Ou-yang and kiku. In terms of product promotion, intoyou has selected artists from the draft online, and implanted them offline as the designated products of beauty cosmetics like Travel Notes of Vento Oak in 2022.

On the eve of this year’s Double Eleven, girlcult made a circle with a grotesque Chinese cyber serial, with bold colors and suitable for playing with makeup. However, lip glaze and eye shadow seem to have the phenomenon of pigment precipitation, which was spit out in the little red book.

There are also goggles, popular products such as cement plate and chameleon eyeliner, which are suitable for dark European and American makeup.

The perfect diary of the former head brand has been much weaker this year, but its product categories have been expanding. Besides lip glaze and eye shadow tray, there are also makeup, Cosmetic Contact Lenses, skin care products, etc. So far, no star product like lip glaze has been made.

After the eye and lip products of domestic beauty products are out of the circle, the subsequent products seem to have poor results, especially the base makeup products, which have higher technical requirements. However, the makeup market in China is growing rapidly, and the market scale is expected to reach 61 billion yuan in 2025. In the future, more brands will set foot in the field of base makeup.

In terms of base makeup, Mao Geping and Caitang, the brands of professional makeup artists, are still favored in domestic products this year. As a brand of Polaiya, Caitang has a lot of marketing this year, and almost all the beauty cosmetics kol are vigorously promoting Caitang Concealer in Xiaohongshu and Tik Tok.

Of course, it is also inseparable from the professional makeup artist status of founder Tang Yi. Caitang has been doing online marketing with Tang Yi’s makeup experience. This year’s Double Eleven, Tang Yi also incarnated as customer service, explaining logistics delivery and other issues on social platforms.

Domestic makeup word-of-mouth products should still belong to Blank ME. After all, it is really difficult to find a makeup product that fits the skin and holds makeup in domestic products. Its rapid growth has filled the gap in the domestic makeup market. It is reported that Blank ME has set up her own laboratory in Shanghai to do more in-depth research on women’s makeup in China.

From skin care to beauty cosmetics, domestic products have increasingly replaced European and American brands in our lives, become more competitive, and become more and more recognized by consumers. After all, being more professional, easier to use and more cost-effective is the consumption principle of consumers now.

(If you like this article,Click on the topTaoqi LABPay attention to WeChat official account and master the inside story of the trend.~)

SHEIN: Brand Rise in China! Breaking the pattern of fashion industry with efficient supply chain

For a long time, the right to speak and define the global fashion industry has been dominated by the fashion giants in developed countries such as Europe and America. The influence of China clothing brands on the international fashion stage is relatively weak, and there are few brands that can directly affect the global fashion trend. However, with the changes of the times and technological innovation, this pattern is undergoing profound changes. As one of the four major brands in the world, SHEIN, with its excellent innovation ability, efficient supply chain management and unique market strategy, has not only won the enthusiastic pursuit of consumers around the world, but also successfully broken the market structure dominated by international established fashion brands for a long time.

Today, SHEIN is becoming popular all over the world and has become one of the four most popular fashion brands in the world. Recently, in the latest list of "Top Ten Fastest Growing Brands in America" released by Morning Consult, an authoritative consulting company in the United States, SHEIN was selected together with global head brands such as ChatGPT, OpenAI, Facebook and CocaCola, and it is also the only fashion brand selected in the world.

In 2023, SHEIN once again won the global shopping APP download list, and ranked second in the favorite clothing brand of American young people; And together with well-known brands such as Apple, Gucci, Mercedes-Benz, etc., it won the Top 100 Most Valuable Global Brands List of Brandz (No.70); In 2022, SHEIN surpassed internationally renowned brands such as Nike and Adidas to become the most searched clothing brand in Google, and replaced ZARA as the most popular fashion brand in the world in 2022. At the same time, SHEIN is also the hottest brand in the United States in ADAGE in 2022.

These honors have witnessed SHEIN’s unparalleled rising speed and extensive influence in the international market.

There are many factors that consumers like fashion, such as the material of luxury goods, brand stories, fashion trends and so on. SHEIN is unique in this respect, and it shows a unique solution when facing some core challenges of the fashion industry. For example, the dilemma that the fashion industry often faces-how to strike a balance between providing a variety of product categories and maintaining high cost performance, SHEIN has successfully overcome this problem and achieved a wide range of products with affordable prices. Another example is inventory management, which is the biggest headache for fashion merchants. With its excellent supply chain management and agile operation strategy, SHEIN has effectively reduced the risk of inventory backlog, thus standing out from the industry.

It can be said that the success of SHEIN is the innovation brought by technology and supply chain efficiency. Through the flexible supply chain, SHEIN can make timely response and adjustment according to the needs of the market and consumers, thus reducing the possibility of inventory waste from the source. In short, SHEIN relies on its innovative flexible supply chain mode of on-demand production, uses the actual market demand to predict sales and control production, and finally reduces overproduction. On the premise of real-time analysis and tracking fashion trends, all SKUs start with very small orders, and each SKU generally starts with 100-200 pieces. If the sales trend is good, the order will be returned immediately, but if the sales are not up to expectations, the production will be suspended.

In addition, thanks to the cost reduction brought by the efficiency improvement of the supply chain, SHEIN gives back 100% of these values to the end consumers and shares the created value with consumers. This move has greatly reduced the sales price of goods, which is also the reason why SHEIN’s products are cost-effective.

SHEIN’s flexible supply chain has become the biggest killer in the fashion field. In the report Agile Supply Chain: A New Source of Competitive Advantage in Fashion Industry, Boston Consulting Group mentioned that innovative agile supply chain represented by SHEIN has become the general trend of the industry, which can bring more potential income, higher capital utilization rate, lower storage discount cost, less waste and more competitive price advantage.

Therefore, the rise and success of SHEIN is not only an individual breakthrough of the brand, but also reflects the role change of China fashion industry from follower to leader in the context of globalization. It provides a brand-new development model for the global fashion industry, showing how technology and innovation can deeply reshape the supply chain, improve efficiency and reduce costs, and then promote the sustainable development of the whole industry. In the future, SHEIN will continue to lead a new round of changes in the global fashion industry with more flexible and efficient supply chain management and unique market strategy, and bring more high-quality and cost-effective fashion products to global consumers.

Reporting/feedback

Have no martial ethics! Clippers officer Xuan Xiaoka was absent from G4 due to injury, and American Yang Yi was angry: Owen was not wanted.

On April 22nd, local time, on April 21st, the Clippers officially announced that leonard, the star of the team, would continue to miss the series G4 because of a sprained knee. At present, the total score of the Clippers is 1-2 behind the Suns. In this regard, Steven A-Smith, a famous ESPN speaker and American Yang Yi, said angrily in the program: leonard simply retired, preferring Owen to him!

On April 22nd, Clippers officially announced that leonard would continue to miss the series G4 due to a sprained knee. Previously, leonard missed the G3 series due to injury, and the team lost the game. At present, the score is 1-2 behind the Suns.

In addition to leonard, George will continue to miss the game because of a sprained right knee. According to Lawrence Frank, general manager of Clippers, Cam’s injury will not affect George’s recovery schedule.

After learning that leonard will miss the first round G4, ESPN celebrity Steven A-Smith was emotional and continued to anger leonard: "I have to say, I’ve had enough of Cam, and I’ve had enough of him. Why don’t you just retire?" This guy threatened the Clippers to trade everything for George because he threatened to go to the Lakers if he didn’t follow his request. Just after Cam helped the Raptors win the championship, the Clippers gave Cam everything he wanted, including money, physical therapists, private jets and so on. The Clippers gave him everything.

But cam missed too many games! Even missed half the game. He and Paul George only played three playoff games together. You can’t make up an excuse. They only played 22% of the games together. Oh, my God! This is completely unreasonable. Leonard is absent regularly, which is often not even due to injury. This guy G1 scored 38 points in World War I, G2 scored 31 points. In Phoenix, he just got Durant and Booker, and the series was 1-1. It seemed nothing to walk off. Then the next day, Tyrone Lu woke up and got the message that he couldn’t call.

Now he can’t even play G4, and this happened on the premise that he missed almost the whole season last season, which is shameful. Even Tyrone Lu is depressed, which is what makes me most angry. You have reached a point, which is what I said. I want Owen more than leonard, and I want Owen more than leonard! "

In this regard, netizens have said, "Owen who doesn’t talk."

"Wei Shao, I thought I could hold two thighs, but I didn’t think I became a thigh."

"All right, the series is over."

"The clippers have raised a treasure."

"The Clippers have gone far, but it’s a pity that the team is so hard."

"Come back to the fire line at 3:1?"

"regular break, playoff break"

"When the money arrives, you have to take a vacation."

"His wishful thinking: about 40 games in the regular season, the general schedule of paddling! In the first round and the second round of the playoffs, I lay all the way, and I decided to play 5 games to solve the battle, and the other paddles! In the finals, Tianwangshan made efforts to grab 7 efforts, and finally fmvp took it away. Everyone praised him as Jordan and led the team with one core! "

"This should be the only existence in history. Playing a game and taking a break or even playing a half-time break this season. Then the question is, what kind of injury is it that will be good after a game? "

"Since he left to train his spurs, his mind has become more and more heavy. The baiwenhang wants to do whatever he wants, and there is no professional ethics at all!"

Oladipo fell down again because of injury. What is the geometry of the wound on the former "Panther"?

Today, the Heat beat the Bucks again, and the total score of the series was 2-1. It was originally a great happy event, but it was not so happy to put it on the Heat’s head. The reason is that Oladipo was injured again, and the injury worried them. A simple layup in the fourth quarter, but Oladipo sat on the floor and couldn’t move. When he was carried off the field by his teammates, the Heat bowed their heads and prayed for him. The injury has knocked Oladipo down, and he is no longer brave.

Oladipo slipped during the layup and hurt his left knee. It’s really a bad year for the Heat. After two victories, two generals were injured, and the G1 victory was directly reimbursed by Hiro due to injury season. There is also no letter brother in the other team for two consecutive games, but he can still come back. After the injury, Oladipo retained his last stubbornness. He waved the stretcher away and limped off the field with the help of his teammates.

Heat coach Spoelstra said after the game: "We still don’t know his specific situation. We will have a specific examination tomorrow. I feel the same with everyone. This is a great victory, especially when you see a player fall like this, especially a player who has experienced a lot like Oladipo. I don’t know the specific situation now. " Adebayor released a piece of good news: "We haven’t got the latest information about Oladipo, but I think he will be fine because he can still walk."

Oladipo once brought beautiful enjoyment to the fans. In his early years in Magic and Thunder, his performance was very good. In the second season, he had already secured his starting position, but people were waiting for his carp yue longmen’s jump. Joining the Pacers in the 2017-18 season, he finally ushered in a leap season, averaging 23.1 points, 5.2 rebounds, 4.3 assists and 2.4 steals in the league. He was selected as the All-Star, the best team and the best defensive team for the first time and was elected as the player with the fastest progress.

In the 2018-19 season, he almost copied everything from last season, except for injuries. He has rested for 11 games at the beginning of the season, but the watershed of his career still appeared on January 24 at home against the Raptors. In this game, he accidentally tore the tendon of his right knee during a defense. The team doctor immediately covered his knee with a towel, and the Pacers later announced that Oladipo would be reimbursed for the injury season.

A rising star of the League in Ran Ran has been interacting with his sickbed all the year round. After a long period of recovery, Oladipo spent the second half of the season, the playoffs, the offseason and the initial stage of the new season, and only announced his comeback at the end of January 2020, and soon participated in the playoffs with the team.

Over time, Oladipo became interested in the South Coast Heat, which was reflected in the playoffs of the previous season. He will talk to Butler, Adebayor and others in the game. So, the Pacers took part in the Harden trade and sent Oladipo to the Rockets. The Rockets didn’t force anyone to stay, and sent Oladipo, who played for the team for 20 games, to the Heat.

But the fresh energy of coming to the Heat hasn’t passed yet, and Oladipo has to give in to injuries. The day before, he was injured in the game against the Lakers. The next day, the bad news came. Oladipo underwent quadriceps tendon repair surgery and was reimbursed for the season. This is the second season reimbursement of Oladipo’s career.

This time, Oladipo took a longer rest, and it didn’t arrive until March of the following year. Oladipo, who played eight games without stopping in the regular season, became a new force on the bench after the playoffs. After three games at the beginning of the playoffs, Oladipo didn’t fall down from the first round G4, and he met the Celtics all the way to Dongjue healthily, which is rare for him to linger on his deathbed all the year round.

In the 24 games before this season, Oladipo took a leave of absence, and it was not until December 2022 that he went into battle again. I didn’t expect to be hit by an injury today. Since the 2018-19 season, Oladipo’s attendance rate is only 35.3%, which is relatively low.

Low attendance sometimes makes players have a wrong self-perception. Oladipo’s current contract is 8.75 million yuan, and 9.45 million yuan in the last year needs him to implement the player option to get it. So far, he has no reason not to fulfill it. In his early years, when his four-year contract of $84 million expired, the Pacers offered him four years of 80 million and four years of 130 million, both of which were rejected by him. Later, the Rockets also offered him a two-year contract extension of $45 million, which of course was rejected by him. Today, I wonder if he will regret signing a basic salary with the Heat for one year.

In the NBA, there are many stars who linger on the sickbed prematurely because of injuries and have lost their prestige in the past. Oladipo will not be the last one. In his early years, he fell at the peak of his career, which was linked with endless rehabilitation, slowly melting away the last glimmer of glory and the last trace of disobedience. Unfortunately, Oladipo’s peak years had already ended in a hurry, leaving a lonely figure for later generations to comment on.

The timetable of Vanke Le Run series activities was released, and the 2024 Vanke Dapeng New Year Marathon will return.

recent days

Vanke New Year Marathon released

Schedule of Vanke Le Run Series Activities in 2023

Among them, there are clear

2024 Vanke New Year Marathon

From December to January next year, start the 2024 New Year Marathon.

This may mean the return of Dapeng New Year Marathon, which has been suspended for several years.

Photo: Vanke New Year Marathon

Shenzhen Dapeng New Year Mara was founded on New Year’s Day in 2014. On the first day of the new year, Shenzhen Dapeng New District Management Committee and Vanke jointly hold the Vanke New Year Marathon.

From 2021 to 2023, due to epidemic factors, Shenzhen Vanke New Year Marathon was changed to online race. With the release of Vanke Le Run Plan and Dapeng Marathon Plan, on New Year’s Day in 2024, runners have a great chance to run in Dapeng Peninsula in Shenzhen.

Photo: Vanke New Year Marathon

Committed to improving the runner’s race experience, we always uphold the original intention of building the top high-level boutique events in China.

This event has become one of the "Five-Star Runner Experience" events, focusing on runners, emphasizing the concept of experience, service and happy running, and being praised by the majority of runners as the most anticipated hot event in China.

The Top Three Men in Dapeng Horse in 2020

Photo: Vanke New Year Marathon

1 Li Dongxing 2:25:13 (breaking the record)

2 Li Guoquan 2:32:54

3 Deng Guomin 2:34:53

The top three women in Dapeng Horse in 2020

Photo: Vanke New Year Marathon

1 Fu Jing 3:09:46

2 Li Sulan 3:18:49.

3 yihong 3:24:35

Basic information of the event:

(1) Date and time: 7:30-13:30 am on January 1, 2024.

(2) Events: Full marathon for men and women (42.195km)

(3) The size of the counselor: it is estimated that there will be 5,000 counselors.

(4) Venue: Dapeng New District, Shenzhen

(V) Registration channel: log in to the official website (www.newyearmarathon.cn).

(6) Registration fee: 300 yuan, the number of places will be on a first-come-first-served basis, and the quota will be closed.

According to previous information:

Qualification requirements for elite runners: from 2014 to 2020 (in any year), runners who finish the Vanke New Year Marathon within 3:30 in men’s group and within 4:00 in women’s group can obtain the qualification for elite runners in this event;

Super fan qualification requirements: from 2014 to 2020, runners who have participated in the Vanke New Year Marathon for three or more times and finished the race can obtain the super fan registration qualification for this event.

The specific information shall be subject to the final announcement by the organizer of the event!

In 2024, Shenzhen Dapeng Vanke New Year Marathon will return!

Are you looking forward to it?

Welcome to leave a message to share your expectations and your memories of Dapeng Horse.

Unfortunately, the loyal minister of Juventus met with the captain of Inter Milan, who had no way to serve his country in Argentina, but became an Italian hero.

# 100 Watching Teams # Throughout the long history of Argentine football, this old-fashioned giant in the green world has never lacked talents. This is obviously a good thing for the Argentine national team. But for some players, it may not be a good thing. For example, Camoranesi, the hero of this article, a loyal Juventus minister with strong personal ability and loyalty, can only accept the fate of serving the country in Argentina because he unfortunately met Inter Milan captain Sanetti, which is extremely embarrassing:

Mauro german camoranesi was born in Tantier, Argentina on October 4th, 1976. Unlike those compatriots who received professional training at a young age in the youth training camps of traditional Argentine giants such as Riverbed and Boca, Camoranesi received youth training at a club called Atletico Alto Silvio. I’m afraid even many old fans who often pay attention to the Argentine League on weekdays don’t know much about this club, which was still hanging out in the Argentine Second Division at that time.

Born in this level of club, the fledgling Camoranesi suffered a lot. Unlike saviola and aimar, who have attracted much attention since their debut, Camoranesi did not get much attention in the first five years of his career, and he tasted the pain of wandering at an early age. He changed his employer five times in five years. It was not until 2000 that he was recruited by Verona as far away as Apennine that his career was slightly stable.

Camoranesi was a qualified right wing before landing in Apennine. He can not only break through with the ball, but also score from a long distance, which can disrupt the opponent’s defense line by himself. Of course, Camoranesi’s teamwork spirit is also beyond doubt. His first choice after a successful breakthrough on the flank is often to send an accurate cross to his teammates. In addition to creating threats on the flank, Camoranesi will occasionally move to the middle, and there will be a stunning direct plug, which will make the opponent hard to prevent.

Under the influence of Serie A, Camoranesi’s defensive ability has made great progress. As long as he sets foot on the court, he will not hesitate to defend physically, greatly reducing the defensive pressure of his own team. Although Camoranesi’s contribution on the defensive end can’t be compared with Nesta’s professional defensive player, Camoranesi has never been the team’s defensive weakness.

As for Camoranesi’s club Verona at that time, compared with the established strong teams like Inter Milan and Juventus, it is naturally not enough. However, the configuration of this team on the offensive line is actually quite good. Besides Camoranesi, he also owns Gilardino and Mutu, all of whom are famous figures in the green world.

Unfortunately, both Gilardino and Mutu were newcomers at that time, and they had not reached the peak of their professionalism. Therefore, Mutu, Gilardino and Camoranesi’s offensive combination are not very effective. Verona, let alone compete for European qualification, even struggled to avoid relegation, and have been hovering on the edge of the relegation zone. After the end of the 2001-02 season, Verona was unfortunately relegated.

Verona’s record will obviously affect Argentina’s attitude towards Camoranesi. You know, Argentina’s national team at that time was full of famous talents. Take the 2002 World Cup in Korea and Japan as an example. Even Riquelme and saviola, the most important men of the year, will be unfortunately defeated, so Camoranesi, who plays for Verona, will naturally not be called up by the Argentine national team. Even the media that was most opposed to the then Argentine coach Belsa would not take Camoranesi’s failure to participate in the 2002 World Cup in Korea and Japan as Belsa’s crime.

Fortunately, there are people who know the goods after all. After Verona’s unfortunate demotion, Juventus, a veteran Italian club, extended an olive branch to him and attracted him. It must be explained here that in the summer when Camoranesi joined Juventus, the Italian media generally believed that this new signing was just a substitute for Zambrotta. Zambrotta was unfortunately injured in the 2002 World Cup in Korea and Japan, and was doomed to miss the beginning of Serie A in 2002-03.

Perhaps even Moggi, known as the "king of transfer", didn’t expect Camoranesi, the new aid of Youwen, to be so fierce. During Zambrotta’s rehabilitation, Camoranesi played a phenomenal performance and locked his main seat in one fell swoop. So when Zambrotta comes back from injury, the Italian native can only look for playing opportunities in other positions. Fortunately, Zambrotta is versatile enough not to worry about having no ball to play …

It was not until this stage that there began to be voices calling for the Argentine national team to recruit Camoranesi. However, then Argentine coach Belsa was still unwilling to give Camoranesi a chance.

As for the reasons, there are probably two aspects: First, it was Camoranesi’s first season when he joined Juventus. Although his personal performance was excellent, at that time, he was not the kind of star player with old qualifications and his influence in football was not too great. Plus Camoranesi was born in a small club like Sporting Civi in Huhardeaux, not to mention his influence in Argentina. As a direct result, even if there are voices calling for the Argentine national team to recruit Camoranesi, the voices are not too many and not too loud. At the very least, it is nothing compared with the call for Belsa to call up Riquelme before and after the 2002 World Cup.

Second, and perhaps more importantly, I met Inter captain Sanetti in Camoranesi. Although Zanetti often played as a right-back during his time at Inter Milan, in Belsa’s 3-3-1-3 tactical system, Zanetti was the right-back avant-garde.

Once Belsa recruits Camoranesi, then Camoranesi’s biggest competitor is undoubtedly Zanetti. At that time, Sanetti was not only in his prime, but also had already proved his strength in the Argentine national team. Whether it was the 1998 World Cup in France or the 2002 World Cup in Korea and Japan, although the Argentine team failed to laugh at the end, Sanetti’s personal performance was impeccable and was deeply loved by Argentine football. Against this background, it is really difficult for Camoranesi to compete with Zanetti, the captain of Inter Milan.

When Camoranesi had no way to serve his country in Argentina, the Italian national team extended an olive branch to him. Because Camoranesi’s great-grandfather was Italian, it is not difficult for Camoranesi to apply for an Italian passport. So Camoranesi simply decided to play for the Italian national team.

Even if Camoranesi is strong enough to play for the Italian national team, there are still people who sneer at him. For example, fiore, an Italian international, once publicly stated that players should play for which country they were born.

This situation continued until the 2006 World Cup in Germany. Camoranesi, as the main player of Italy, helped the Azzurri win the World Cup successfully and became an undisputed Italian hero. The controversy about whether the Italian team should reuse Camoranesi only subsided.

Also in the summer of 2006, Camoranesi stuck with Juventus, who was relegated to Serie B, and chose to stay with Nedved, Buffon, Piero and Trezeguet, becoming a recognized loyal minister of Juventus. The reputation of "Brad Pitt" is destined to go down in history.

Camoranesi returned to Serie A with Juventus after suffering in Serie B for a year. However, the Calciopoli incident has had a great impact on the Bianconeri, which has lost a lot of main players. As a result, in the first few seasons before Juventus returned to Serie A, the team’s record was not good.

As for Camoranesi personally, with the increase of age and the troubles of injuries, the competitive state of this loyal servant of Juventus has indeed declined a lot. By the summer of 2010, Camoranesi, then 34, waved goodbye to Juventus and moved to Stuttgart. However, the old Camoranesi’s life in the Bundesliga was not happy. It was difficult for him to guarantee his playing time, and he soon changed his family and returned to play in the Argentine League. It wasn’t long before Camoranesi announced his retirement.

Appeal failed, suspended for 2 games+fine of 10,000! Mourinho’s 1 move was praised, and the Italian Football Association was helpless

In the early morning of March 11th, Beijing time, after the Italian National Sports Court of Appeal announced that Mourinho’s appeal failed, he was suspended for two games and fined 10,000 euros, the Portuguese updated their social platform and made a gesture of being handcuffed.

The Italian media interpreted Mourinho’s action as a protest against the rejection of the ban appeal. Many fans praised the madman’s behavior and thought that he dared to challenge the hidden rules and the authority.

Mourinho knows the heat. When he showed this controversial gesture, he also brought three advertisements. He loved Adidas, Hublot and MATILDE, a jewelry brand founded by his eldest daughter. The latest development of the Rome coach has attracted nearly 280,000 likes in just 4 hours, and there should be tens of millions of views.

Mourinho handcuffed the camera off the court when he was coaching Inter Milan. At that time, he was suspended for three games by the Italian Football Association and fined 40,000 euros. However, Mourinho’s handcuff action this time seems to be carrying goods, and there is no actual evidence to prove that he is provocative, so the Italian Football Association should not do anything about him.

Mourinho was suspended this time because of a fierce language conflict with the fourth official in the 1-2 defeat to the bottom team cremona 10 days ago. Because of the appeal, Mourinho’s suspension was suspended, so he can still lead the team to play Juventus at home in the last round. Now, Mourinho’s appeal has been rejected and he will miss the next two Serie A games against Lazio and Sampdoria.

When artificial intelligence robots and virtual people are fully stationed in e-commerce, it will set off a new climax of e-commerce delivery.

Why do humans study hard? Maybe some parents will say, find a good job in the future. Then why did you find a job? I think the first thing to find a good job is to earn more money, and then to realize other dreams and ideals. But when the era of artificial intelligence comes, does all the efforts still make sense? Maybe you think so, but when you see more robots working in factories, don’t those workers work hard? Why only see robots? I can’t see the human figure,

Therefore, it may be meaningless to work hard in the future. Offline work has been done by robots. Let’s look online again. Now more and more virtual people are beginning to appear on large and small platforms, and it is said that robot chat system is also integrated. With the algorithm and analysis of artificial intelligence, these virtual people and robots may try to figure out your mind. To put it bluntly, robots have learned psychology. If a large number of such robots come to live online to bring goods, and they never need to rest, do you think they will sell better than these real people now?

Everything is difficult at the beginning. Actually, I’m not absolutely difficult. The people selling goods are not real people. How can it be difficult? It’s just that users feel unaccustomed and unfamiliar. But after a long time when users get used to it, this kind of virtual people will be accepted, and if there are few virtual beauties, they will also attract handsome guys ~ They have joined the intelligent technology, and they will become smarter and even smarter than human beings. A small amount may not shake the stage of the current e-commerce world. If a large number of intelligent virtual robots come online to carry goods around the clock, and all platforms have them, let this large number of virtual people spend a lot of time occupying a large number of e-commerce platforms. If there is only one person behind them, will this person become the next richest man in China?

I think robots can replace human work offline, and they can certainly do it online. Because we have long acknowledged that artificial intelligence has surpassed human intelligence. Offline replaces human physical work, and online may replace human mental work. Robots are further evolving, from super physical strength to intelligence quotient. Besides playing chess, I think many places can beat us. Although robots are imitating human wisdom, robot calculation is more accurate than human beings, and robots are also making progress in learning human emotions, language and communication. If there are a large number of robots with goods, maybe the people behind them are really the next richest man in China.

From 1 win in 12 games to 18 unbeaten games! They have not only British Mbappé, but also Japanese Neymar.

In Ligue 1, if you only focus on Paris Saint-Germain, Messi, Neymar and Mbappé, you will obviously miss too many beautiful scenery.

Lance, who won only one victory in 12 Ligue 1 games at the beginning of the season, came to the eighth place in the standings with 18 unbeaten matches. Here, there are not only "English Mbappé" Balogun, but also "Japanese Neymar" Ito Junya who sent five goals and five assists in 23 matches in Ligue 1.

A. This Kanagawa boy: grew up in a non-profit football organization.

Born on March 9, 1993, Itochun is also a native of Kanagawa Prefecture and comes from Yokosuka City. This once small fishing village has gradually developed into a military port and a maritime gateway to Tokyo.

His parents, both workers, left their hometown early to work, leaving Ito Chun in Yokosuga. There are many non-profit football training institutions there, so from the age of 6, he can get in touch with professional football training as long as he pays a small basic fee.

Because he hated the "dormitory, the relationship between the superior and the subordinate", he chose Toyo High School in Kanagawa Prefecture (which sounds a bit like Rukawa Kaede) where he could go to school from home.

By virtue of his outstanding performance in the youth invitational tournament in Kanagawa Prefecture at the age of 16, Itongchun also received an olive branch from a professional team.

From the football team of Kanagawa University, the wind forest of Jiafu to the cypress sun god, Itochun also put on the jersey of the Japanese national team for the first time at the age of 25.

B. choose Belgium as the first stop to study abroad! At the age of 29, I set foot on the Ligue 1 competition.

In 2018, Yi Dongchun also handed over a report card with 9 goals and 17 assists in the J League’s Cypress Sun God, so in the winter window of January 2019, he joined the Genk Club in Belgium on loan.

Bought out a year and a half later, he spent three and a half years in Bijia.Especially in the 2020-21 season and 2021-22 season, Yi Dongchun actually handed over a perfect report card with 12 goals, 16 assists and 8 goals and 21 assists.

In the Asian Top 12 World Cup preliminaries, Itongchun, who has secured the main position of the Japanese national team, also scored four consecutive goals, especially against the national football team, leaving a deep impression on countless China fans.

The 29-year-old is eager for new challenges. Last summer, he transferred to Lance, who joined Ligue 1 for 10 million euros: "I don’t prefer any country or league. I believe I can stand on my feet wherever I go."

So far this season, Yi Dongchun, who has played 23 matches in Ligue 1, has also handed in an answer sheet with 5 goals and 5 assists, and directly participated in the data of 10 goals, which also made him surpass his predecessor Daisuke Matsui and become the first Japanese player to score goals in Ligue 1 in a single season (Daisuke Matsui contributed 5 goals and 4 assists in 2007-08 season).

A. fast speed+good movement without the ball

Although he plays more as a right winger on the court, Ito Chun also has a little Neymar style in some ball handling styles.

Fast speed, strong up-and-down ability, combination of ball and no ball, and good performance in passing and shooting.

This time, in the position of the wing, Ito Chun also scored the ball and immediately inserted it without the ball. The second catch directly crossed the ball to find the back point, but unfortunately the teammate was too slow to outflank in place.

Let’s take a look at the offensive and defensive conversion this time. Yi Dongchun also directly broke the ball after the opponent threw the sideline ball and launched a counterattack on the spot.

The key is that it is beautiful to pass the ball in this step, and then Phillips on the flank of the ball is divided. The latter’s wonderful pass directly brought Balogun into the penalty area and scored a goal.

B: 10 times in a single game: 1 goal and 2 assists.

In the 25th round of Ligue 1, Yi Dongchun not only contributed 1 goal and 2 assists in a single game, but also helped Lance beat Toulouse 3-0. He became the best player in Ligue 1 in a single round and was selected as the 11 best players of the week.

You know, in the Ligue 1 dialogue with Montpellier, Ito Chun also had 10 successful feats in a single game.

The first goal in the match with Toulouse was that Yi Dongchun also used his own speed to flexibly turn around and get rid of the first defender, then crossed the second defender, and finally faced the goalkeeper with a single knife and calmly pushed the score.

Let’s take a look at this ball-breaking counterattack. Ito Chun also used the speed change to pass the first person, and then passed the second Toulouse player again.

It’s a pity that the last kick was a beautiful straight plug, but teammate Mathus Wa didn’t hit the goalkeeper’s shot well, which made Ito Chun miss an assist.

A. Both feet can handle the ball: as a winger, they can cut the attack.

Ito Junya, who just celebrated his 30th birthday, can play the left and right wingers on the court.

The dominant foot is the right foot, but the left foot also has a certain ability to handle the ball, so in the game, he can attack internally.

As can be seen from the lens, after getting the ball on the flank this time, Ito Chun also made a strong cut, and then sent an imaginative pass with his heel.

Teammate Ka Giust took the ball and shot it with a blast, sending it to the bottom of the opponent’s net.

Let’s take a look at this attack. Ito Chun also completed continuous dribbling and dodging on the flank, and he had a good sense of rhythm in the process of cutting into the middle.

Use continuous setbacks to confuse opponents, and finally send a simple cross, but unfortunately teammates with more space in the front of the penalty area didn’t shoot well at last.

B.1.9 key passes per game.

Compared with contributing 5 goals and 5 assists and averaging 1.7 successes per game,Yi Dongchun’s most surprising data is his key pass averaging 1.9 times in Ligue 1.This kind of passing performance is still quite outstanding.

Generally speaking, Ito Junya’s passing is not very creative, but it always gives a good opportunity. This time, Mooney West scored an assist goal, which is an example.

After getting the ball in the middle, Yi Dongchun also had a long-range shot. When he saw his teammate’s flank sleeve, he sent a scoring ball to the short pass of the empty space, allowing Mooney West to score directly.

In the match with ajaccio, Ito Chun also assisted Ka Giust to finish the lore in the 95th minute.

At first, Yi Dongchun also had a good sense of dividing the ball, but he gave a little more strength. In the ensuing chaos, it was very important for him to calmly pass back, which brought the final word from his teammates.

Celebrating his 30th birthday, before you know it, Ito Chun has also played in European football for almost four and a half years.

Perhaps at the age of 30, it’s hard for him to enter a big team, but the most dazzling Japanese international in the top 12 is still trying to write his own football chapter.