标签： 上海中低端龙凤

Although cars can improve the convenience of people’s travel, safety is still an unavoidable topic. Therefore, many car companies have begun to upgrade the safety of their models. Of course, for consumers, a car with complete active and passive safety configurations will be more popular. For most people, it is only the beginning to mention cars from 4S shops, and the cost of car maintenance in the later period is the big deal. So what I said today can help us save some money in the future. Let’s look down with Xiaobian.

Let’s take a look at the appearance of seagulls first. The front style of seagulls is very simple and looks more domineering and stylish. Coupled with headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the body size of the car is 3780MM*1715MM*1540MM. The car adopts simple lines, and the side circumference looks very simple and fashionable. With large-sized thick-walled tires, it looks full of sports. In the rear part, the overall shape of the rear echoes the front of the car, the taillight style is dignified, and the overall layout is impressive.

In terms of interior, the interior looks very delicate and the overall visual effect is very distinctive. The steering wheel design of this car is very fashionable and generous, with imitation leather material and high palm fit. From the central control point of view, the design of the center console is reasonable, which makes the interior style impressive, and the overall design of the central control is very good. The dashboard and the seat are equally eye-catching, and the dashboard design is remarkable and very eye-catching. The car adopts imitation leather seats, which are wide and thick and comfortable.

Seagull is equipped with a motor with a total power of 55KW and a total torque of 135N.m, which has good acceleration, excellent cruising range and good power performance.

The space performance of the seagull trunk is not bad. After putting down the rear seats, it can further expand the space, and its carrying capacity is great enough to meet daily household needs. In addition, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

After reading the above description, Xiaobian will make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

Guo Fucheng was not afraid to be burned to death when compared with Andy Lau

　　　　　　　 In addition to playing the clown, Guo Fucheng was also soaked in sea water after falling into the sea in the film. In order to achieve the feeling of obesity, he spent four hours a day applying makeup. "After the first day of filming, he went to the hospital. His skin was covered in red spots, and the glue and sweat were stuck together." Chen Musheng praised Guo Fucheng’s positive attitude during filming, but such a fat look inevitably reminded people of Andy Lau’s big fat image in the movie. "I’ve seen it, but I haven’t remembered it for too long." Guo Fucheng also said that the two looks are not comparable, "It still depends on the audience’s reaction, but I’m puffy, not fat."

　　　　　　　 Not only did Guo Fucheng suffer a lot in makeup, but he also suffered a lot in filming such a movie with a lot of action and explosive scenes. "It was an explosive scene, with a total of 100 reaction bands. After one reaction band exploded, a martial artist was injured in the chest. If I want to shoot a hundred, I will be burned to death, and then the director said, ‘You can wear clothes,’ so I had to say, ‘Okay.’" Guo Fucheng, who was so desperate to film, said that he had no expectations of winning awards. Acting is endless, and he will never act with baggage. In addition, Guo Fucheng also sang the theme song of the movie "The Whole City Alert" "Forgot What".

Next page More wonderful pictures

　　Limited (hereinafter referred to as ""or" company ") released on June 21st.It is said that the company accepted the specific target of institutional investors on the same day.. In the investigation, it was revealed that easy Sifang technology is based on fourIndependent drive is the core, which is surrounded by three dimensions: perception, control and execution.The characteristics of the car are completely reconstructed, which brings consumers the ultimate safety, ultimate performance and ultimate experience. In the future, the E-Sifang technology platform will be installed on all models of Looking Up Auto as standard, and four technologies will be used to bring innovative driving experience to users.

　　▲ Announcement screenshot

　　BYD briefed investors on its sales in May this year. In May, the company sold a total of 239,092 passenger cars, a year-on-year increase of 109.4%. Among them, Dynasty and Ocean Net sold 228,087 vehicles and Tengshi vehicles sold 11,005 vehicles.

　　BYD revealed that on May 12, 2023, the Land Transport Authority of Singapore (LTA) released the car sales data for April. BYD won the title of pure electric vehicle sales in that month, leading the pure electric vehicle market in Singapore. BYD has entered the Singapore market for 10 years, and successfully brought taxis, tourist buses, buses, trucks, forklifts and urban commodity logistics vehicles to the local area. In July 2022, BYD announced its entry into the passenger car market in Singapore, and won the annual electric car sales crown in Singapore in the same year. At present, BYD’s best-selling model in Singapore is BYD ATTO 3, of which the 100kW version is priced at S $183,888 (including car license), equivalent to about RMB 956,000, and the 150kW version is priced at S $202,888 (including car license), equivalent to about RMB 1.054 million.

　　Regarding BYD’s brand development and globalization process, BYD said that on June 15th, Google and Kaidu released the list of "Top 50 Brands of Kaidu BrandZ in China in 2023" to evaluate the performance of China brand in globalization development. The list of the top 50 brands covers a number of industry brands, and BYD ranks 22nd, up five places from last year. This is the sixth time BYD has been on the list since the establishment of the list in 2017. With the continuous expansion of market territory, BYD has also carried out in-depth layout in localized production and international cooperation. In September 2022, BYD signed an agreement with Thailand WHA Group on land subscription and factory construction, which is the first overseas passenger car factory wholly invested by BYD. BYD also actively strengthens cooperation with industry-leading partners, andSign a global agreement to jointly improve the user charging experience. At the same time, BYD has built a dealer network around the world to provide high-quality sales and after-sales service to consumers in overseas markets and promote the popularization of new energy vehicles.

　　In terms of commercial vehicle development, BYD said that BYD’s pure electric buses and taxis have spread all over the world in more than 70 countries and regions and more than 400 cities. The business of passenger cars going to sea has been further accelerated. Up to now, BYD’s new energy passenger cars have entered 53 countries and regions such as Japan, Germany, Australia and Brazil. As BYD’s first global model, BYD ATTO 3 (Yuan PLUS) has achieved both sales volume and market reputation in the international market. In Thailand, the launch of this model triggered local users to snap up in the middle of the night, and this year has won the champion of pure electric vehicle sales in Thailand for five consecutive months. In Israel, this model has won the sales champion of the whole car for seven consecutive months. In addition, BYD ATTO 3 also won the first cumulative sales of pure electric vehicles in New Zealand and Singapore from January to May.

　　Investors asked, looking up to the advantages and highlights of the brand’s easy Sifang technology platform? BYD’s reply: Easy Sifang technology takes four independent drivers as the core, and comprehensively reconstructs the characteristics of new energy vehicles from three dimensions: perception, control and execution, so as to bring consumers cross-era products with extreme safety, extreme performance and extreme experience. In the future, E-Sifang technology platform will be installed on all models of Looking Up Auto as standard, and four-motor technology will be used to bring innovative driving experience to users.

　　

　　At present, Li Jiru, a community cadre who has never been confused, has two college students: her son and her; One has just been admitted to the university, and the other has successfully obtained the diploma.

　　It turned out that in the spring of 2015, the Organization Department of Huangzhong County Committee of Xining City cooperated with Qinghai Radio and TV University, and 77 rural community cadres in the county, including Li Jiru, were admitted to the junior college class to upgrade their academic qualifications and received a two-and-a-half-year rural administrative management professional junior college education, which was the first in Qinghai Province.

　　Why did the village cadres go to the ivory tower for further study? What did you learn? What’s the use? Near the graduation season, we approached this group of special college students and listened to the collision and sentiment from the front line.

　　Lijiashan town najia village

　　A 17-point "failed student"

　　After some twists and turns on the mountain road, in late June, the reporter came to Lijiashan Town, 50 kilometers away from Huangzhong County. In the village Committee of Najia Village, Na Jinliang, a 44-year-old village party secretary, is sitting in front of the computer "fiddling". Outside the house, in the 2300-mu plateau potato field, red and white flowers have just blossomed among the green seedlings, and the growth is gratifying. "This is called the potato flowering peony!"

　　Poor mountain villages that were once remote and isolated also began to "touch the net". "I pulled the first broadband for the two committees of the village, and the potato will be sold on the e-commerce platform after the harvest in November." Lao Na told reporters frankly, "This is all by the junior college class ‘ Stimulate ’ Yes! "

　　In the spring of 2015, the junior college class enrolled students. "The organization department asked me to send the registration information by email." At that time, Lao Na was confused. "What is email?"

　　The bigger stimulus is behind: computer class, the first exam, 17 points; Make-up exam, 34 points. Lao Na felt: "Village cadres like me should be eliminated."

　　"Located in the transition zone between the northwest Loess Plateau and the Qinghai-Tibet Plateau, the county is surrounded by mountains on three sides, and its development is relatively backward. Most rural community cadres of the two committees have a weak cultural foundation and their professional quality needs to be improved urgently." Feng Yuanzhi, director of the organization department of Huangzhong County Committee, gave reporters a statistical table of the cadres of the two committees selected in 380 administrative villages in the county in 2014. The data shows that there are more than 2,900 village cadres of the two committees, with an average age of nearly 50, and less than 3% of them have a college degree or above.

　　"The county organized village cadres to study in Wuxi rural areas, and everyone was deeply touched." Zhang Kui, deputy director of the Organization Department of Huangzhong County Committee, told reporters that the natural conditions of individual local mountain villages are not even comparable to ours, but they rely on the development of bonsai cultivation to increase the income of the masses. "The village cadres in Huangzhong all feel that people are actively looking for food, and we are waiting for food."

　　In view of this, in order to improve the construction level of grass-roots organizations and the overall quality of cadres, and create a group of innovative rural leaders who are good at learning, have broad horizons and can get rich, the organization department of Huangzhong County Committee cooperates with Qinghai Radio and Television University, and Huangzhong County Radio and Television University undertakes to open a junior college class for upgrading the academic qualifications of rural community cadres in Huangzhong County … …

　　County TV University

　　College classes are not "guaranteed classes"

　　Stepping into the office of the county TV University, watching the paper "Analysis of the main problems in the reform of rural administrative management system" being bound, Li Jiru, a member of Jinta Community, breathed a sigh of relief to the reporter. "It was revised seven times before and after!"

　　School-land cooperation, rigorous procedures: the junior college class of village cadres in Huangzhong recruits students for the cadres of the two committees in rural communities in the county. "Applicants need to have high school and technical secondary school education, and those who are particularly outstanding or have made outstanding contributions can be relaxed to junior high school," Zhang Kui told reporters. A total of 77 students were enrolled in the first phase, including village party secretaries, village directors, accountants and community cadres.

　　Qi Zhuoma, director of the office of Huangzhong County Radio and TV University, introduced that the academic system of the junior college class is two and a half years, and the major is rural administration. "The courses offered are very practical, including rural policies and regulations, land use planning, tax basis, etc., with a total of 19 compulsory courses and 44 credits. The combination of centralized teaching, individual self-study and online learning is adopted, and the examinations are arranged by the school."

　　Li Jiru, 43, admitted to the reporter that her credit score was in the middle and lower reaches in the first semester. "Later, I found that the course content was very practical and closely combined with my daily work, so I started to study psychiatry. If I didn’t understand it, I had to ask my son who was in high school." As a result, she was "killed" in the second semester and ranked in the top three in the class after the third semester. "Market research and business situation prediction were the best."

　　Na Jinliang, who failed the subject twice, even went to her sister’s house, who was married to a foreign county and became a teacher, to "catch up" with computer information technology. "We can’t be obsolete products of the times!" The third exam, finally successfully "won"! Nowadays, the agricultural products of the village are sold online, and the former "hanging students" have turned into e-commerce experts.

　　"Students from the grass-roots level cherish such learning opportunities, and they keep asking questions in class to make the teachers faster ‘ I’m bored to death ’ ！” Tian Guanghong, a teacher of Huangzhong Radio and TV University and the head teacher of the first batch of 77 students, said with a smile to the reporter, "Put the teacher ‘ Bored to death ’ Well, in the future, we can take the masses for development! "

　　Strict study is more strict: at the end of June this year, the junior college class ushered in the graduation season. Of the 77 students, 69 successfully received the graduation certificate, and 8 people failed to complete their studies because of various reasons such as failing the course, so they could only keep their student status and postpone graduation, accounting for more than 10%.

　　Lushaer town Heping community

　　"What is more precious than a diploma is vision."

　　How do women safeguard their rights and resolve conflicts? In a few words, Xie Yongwen convinced Chen and his wife in the community and turned around and went home. "The junior college class has gone to school with policies and regulations, otherwise residents will have to catch something when they come to the door."

　　As the deputy director of lushaer town Heping Community, Xie Yongwen shed tears when talking about the college diploma she just got: "I used to be a laid-off worker, and I have been working in the community for 14 years." She looked up and was quick to talk. "Now, we grassroots cadres have become college students, and we feel that our thinking is more active than before, and our words are more car-scrapping. What is more expensive than a diploma is vision! "

　　"Grass-roots administrative means are not scientific and standardized enough, and government affairs are not open enough, even becoming a mere formality … …” For Li Jiru, the graduation thesis with seven drafts is not only a "graduation ceremony", but also a systematic reflection and reflection on daily work. Ivory tower ’ On the contrary, I thought of many problems that I had not found before, and the improvement work has a clear grasp. "

　　As the first college student in the family for generations, Qi Yongyan, the village secretary of Hougou Village in Tumenguan Township, was also inspired by the course of rural environmental protection in the junior college class. He quickly mobilized the villagers to renovate the village appearance, plant flowers and grass, and green the village roads, becoming a well-known demonstration model, which not only won the opportunity of the county-wide on-site observation meeting, but also won the approval of the plateau beautiful countryside construction project involving more than 2 million yuan on the spot.

　　There are ideas for development, and the people get benefits: "We also demonstrate the cultivation of Chinese herbal medicines such as angelica and astragalus. Now the per capita income of villagers is 9,200 yuan, almost double that of three years ago!" Qi Yongyan is full of confidence.

In the spring of 2020, a sudden epidemic caused great changes in consumers’ habits and lifestyles, and various new demands from users turned to force enterprises to make an imminent transformation.

Under the epidemic situation, all walks of life have "passively" reshaped all kinds of "new normals". At the same time, technology and digitalization have helped the industry to "actively" empower all links in the industrial chain and help enterprises transform and adapt to these new normals. Bain’s latest report shows that the COVID-19 epidemic has greatly accelerated the digital transformation of the global retail industry. With its leading digital maturity, the Asia-Pacific region has not only promoted the development of the whole industry, but also pointed out the direction of digital transformation for other regions.

How to develop the internal circular economy in China is determined not only by the current global economic environment, but also by the economic growth mode of China. Under the strategic basis of expanding domestic demand, "internal circulation" will lead all walks of life to upgrade the quality of consumption.

Under the influence of market diversity and other factors, how can brands win the "new normal" in the post-epidemic era? Recently, the "China Smart Creation Promotion Plan" initiated and hosted by 21st century business herald, a leader of digital think tank financial media, led a delegation to visit Ruxin’s Fengxian production base in Ruxin China, and held a roundtable forum on smart technology empowering beauty industry in Ruxin Greater China Innovation Headquarters Park to discuss with relevant industry experts the internal logic of technology empowering beauty industry in the post-epidemic era, so as to find new demands, new consumption and new opportunities for the beauty industry in the future.

The new trend in the post-epidemic era: the dimension of beauty is becoming more and more comprehensive

China market is becoming the development booster of global enterprises. Ruxin Group has also made great progress in the vast China market. Thanks to China’s stable market, bright prospects and open business environment, China has grown into the world’s largest market for Ruxin, a foreign-funded enterprise, since it entered China for 17 years.

For example, Fengxian District, the Oriental Beauty Valley where Nuxin is located, is the capital of cosmetics industry in China.

According to Gu Weixing, director of the Investment Promotion Office of Fengxian District People’s Government, the international beauty and health giants have paid more and more attention to the China market and China consumers since 2016. "Cosmetic enterprises in Fengxian account for more than one-third of the total number of cosmetic enterprises in Shanghai. Putting it all over the world, China’s achievements in the prevention and control of this epidemic will inevitably increase the confidence of international brands in the China market and further enhance their vision of increasing investment in China. " Especially in recent years, with the domestic consumer demand, brand building and industrial scale jumping far beyond the imagination of international big names, "the annual growth is double digits, at least more than 30%, which not only shocked them, but also made them feel a sense of crisis and eager to participate in this market. Shiseido has settled in Oriental Beauty Valley this year, and more international brands such as L ‘Oré al and Chanel are also in close talks with us. Oriental Meigu has gradually become the bridgehead for China brands to "go out" and foreign brands to "come in". "

Jin Jian, executive president of Shanghai Daily Chemicals Industry Association, said that the main income of China cosmetics industry exceeded 70 billion in 2019, and it is expected to reach more than 100 billion by 2025. "Shanghai is the forefront of China’s cosmetics industry. In 2019, the output value of Shanghai’s cosmetics industry was about 40 billion, and its exports exceeded 3 billion. About 80% is commissioned processing. There are about 60 headquarters of multinational companies in Shanghai, and there are also many research centers of domestic and foreign enterprises. "

After the outbreak, many new demands, new models and new categories have emerged in the cosmetics industry. Jin Jian believes that first, cutting-edge products and products with new functions have become new trends. "For example, online celebrity likes beauty products with goods, and consumers pursue more innovative, functional and cheaper cosmetics, including the rapid development of intelligent beauty instruments." Second, it shows the deviation of consumption behavior. "From most offline channels, such as specialty stores, department stores and supermarkets, it gradually turns to online sales, and the proportion of online sales has reached more than 70%." Third, the proportion of local brands has gradually increased, and there has been a new national trend in beauty products. "Fourth, after the epidemic, the cosmetics industry is also more inclined to the big health industry. Beauty and health are reflected in all aspects, not just the face."

Behind this, there is also the soil for the rise of smart beauty instruments. Gong Wei, an observation partner of Meiye, said, "The core factor of the rise of home beauty instruments is that the China market is very large and consumers have demand. Second, young people’s consumption concepts are constantly changing. Customers born after 1990 may not want to lie in the beauty salon for two or three hours. "Young consumers have gradually become important users and growth points of household skin care products and household beauty instruments."

Gong Wei thinks, "From the perspective of beauty service industry stores, the equipment is getting smaller and smaller, and home beauty instruments seem to have taken away some consumers. But in fact, we find that consumers are gradually maturing. Whether it is going to the store, home beauty instruments or skin care products, the relationship between the three is the integration and competition, which just reflects that consumers’ demand for beauty is becoming more and more comprehensive, which is a very good trend. "

Jin Liyin, deputy director and professor of the Marketing Department of Fudan University School of Management, believes that the structure of the cosmetics market has changed from concentration to diversification. In recent years, domestic niche brands have risen rapidly. "Consumers no longer fix their choices on traditional big brands, but are willing to try more diversified brands, from the external value of the brand to the internal value conversion. Enterprises need to do in-depth segmentation in order to master diversified needs. In addition, the boundaries of cosmetics industry are constantly expanding, and many new technologies are integrated with cosmetics, resulting in the concept of solutions. To satisfy consumers, it is more important for cosmetics companies to expand their horizons. It may be a more important trend to do more industrial integration and broadening. "

Digital empowerment manufacturing: improving quality and efficiency

These new demands are observed, such as the continuous expansion of investment in China market. In 2014, Ruxin invested 500 million yuan to complete Ruxin Greater China Innovation Headquarters. In 2019, the second phase project of Greater China Innovation Headquarters Park with a total investment of 360 million in Fengxian District of Shanghai has also broken ground.

Preview of the effect of the second phase project of Ruxin Greater China Innovation Headquarters Park

After the resumption of work, a total of 1,200 38-meter piles were driven on May 6, and the foundation construction has been basically completed. Now, the rough outline of warehouses, workshops and office buildings can be clearly seen from the bird’s eye view of the project site. It is expected that the project will be handed over in mid-October next year and the factory will be relocated and mass-produced in January 2023.

For example, President China solemnly said, "This is a challenging time node goal, and we will also work together to overcome difficulties in order to achieve the goal: if the new future is in China."

According to the Bain report, if retail enterprises want to maintain rapid development in the rapidly changing Asia-Pacific market, it is urgent to choose correct development strategies and give priority to the following six areas: remolding value proposition, winning in digital interaction, from heavy assets to heavy operation, doing a good job in terminal distribution and supply chain flexibility, clarifying ecosystem goals, and digital upgrading.

Ruxin also responded to these aspects in time. By constantly improving the strength of scientific research, such as introducing science and technology into products and services, we will continue to lead the development direction of domestic industries while serving China consumers.

During the visit, Qi Xingdong, vice president of supply manufacturing in New Greater China, said, "Taking the domestic cycle as the main body means that expanding domestic demand will become the development focus of China for a long time, and it also means that more policies and resources will be inclined to expand domestic demand in the future. At the same time, by taking advantage of China’s huge market advantage and tapping the potential of domestic demand, we can promote the integration of domestic market and foreign market. If you are familiar with the China market and China consumers, you are full of confidence in the future of the China market. "

At the 3rd China International Import Expo(CIIE) to be held in November this year, Nu Skin will make its debut, and use this international stage to showcase the latest and high-quality intelligent skin care black technology products.

For example, Sheng Ziren, vice president of marketing in New China, said, "Our company began to enter the field of beauty instruments 19 years ago, and the self-cultivation beauty instruments have been updated to the third generation. At the end of this year, we will produce new products. At present, in the Chinese mainland market, the performance of beauty instrument series products accounts for more than 40%. "

According to reports, the newly launched ageLOC Boost porcelain polishing machine this year is the first product adhering to the latest research and development concept of the trinity of scientific research, technology and sources, and will also be exhibited in China International Import Expo(CIIE).

"This product incorporates innovative variable pulse micro-current technology, uses safe raw materials to stimulate skin vitality and bid farewell to skin inertia, which is a new milestone in NU SKIN’s research and development history. In addition, we cooperated with a world-renowned award-winning design company to develop the shape of Boost porcelain polishing machine. The concept of ergonomics was cited in the design, and the keyless and magnetic induction charging were integrated to maintain the texture and make consumers more comfortable and convenient to use. Really achieved the perfect combination of new technology and new aesthetics. " Sheng Ziren introduced.

In addition, there is another beauty instrument ageLOC Me, which is at the forefront of personalized skin care technology. This is an instrument from personal tailor, which can choose different skin care products according to different skin types and skin problems of everyone. What is more challenging is that even the same person chooses different skin care products in different seasons and different geographical environments. Sheng Ziren said, "We have invested more than 40 million US dollars to develop this product. More than 100 engineers and technicians have developed machines for five years, and combined with intelligent skin care instrument terminals, more than 2,000 formulations and skin test apps, they provide customers with exclusive maintenance products."

During the day’s visit, Ju Hong, director of the new personal care products Fengxian production base, said that the new product research and development will present two characteristics: "intelligent creation" and "digitalization". The second phase project of Greater China Innovation Headquarters Park, which represents Ruxin’s top-level intellectual manufacturing level in the world, will be built according to the standard of Industry 4.0, adopting the latest technology and intelligent management system, and implementing quality management throughout the whole production process, including product whole-process traceability anti-counterfeiting platform, automatic storage system, seamless production and logistics links, etc. "It is estimated that the production capacity can be doubled after completion, which can better meet the demand generated by the expansion of domestic demand."

In the first quarter of this year, over 80% of Ruxin’s revenue came from the company’s digital construction. In the future, it will continue to strengthen the company’s digital construction through strategic investment in technical infrastructure and digital tools, and feed back its business with technical digitalization.

The second phase of the project will build 12 new product production lines to realize the combination of automation, intelligent manufacturing and flexible manufacturing. After the completion of the project, Ruru’s production automation level will be improved, production efficiency and product quality will be improved, and the labor cost will be further reduced. By reducing the interference of human factors in the production process, product quality, safety and production efficiency will be improved, Ruru’s position in the cosmetics market will be improved, and the competitiveness of enterprises will be enhanced.

For example, the Fengxian District Government of Shanghai where Nu Nu is located is also very supportive of its new projects. For example, the second phase of Nu Nu Greater China Innovation Headquarters Park is a key project in Shanghai. On the site selection, the Fengxian District Government gives strong support to Nu Skin, which is convenient for enterprises and neighboring industries to have closer exchanges in technology and industrial chain, and it is more favorable to attract outstanding talents by relying on regional advantages.

Grasping the New Demand of "Post Wave": Individualization and Diversification

For example, one of the highlights of the new factory project is flexible manufacturing, which means that it can better meet the needs of young consumers. Ju Hong said, "At the initial stage of the project design, we have fully realized that the future consumers are a very personalized generation, and they like to be different, personalized and customized. We have designed a total of 12 production lines. In the future, through the cooperation of multiple production lines, we can flexibly schedule products to meet different types of packaged products and realize flexible manufacturing. Customer-oriented, with demand for fixed production. "

Nowadays, Generation Z (post-95 and post-00) has started to enter the university or the workplace, and its consumption power is constantly improving. Together with the "millennials", it has become the main force of consumption. According to McKinsey’s latest Research on Generation Z Consumers in Asia-Pacific Region, Generation Z wants brands to be personalized and customized, which can make them different, so brands can’t be satisfied with their past success. In order to maintain the first-line position in the market, brands need to give full play to their traditional advantages and invest in rapid and sustainable innovation.

These young people live in the digital world, and their study, shopping and entertainment are inseparable from the digital environment. They are the real "net-born generation". Being picky and accustomed to meeting their own requirements, Generation Z likes to study products before shopping, especially willing to compare prices. In China, the proportion is 50%. Generation Z also has more requirements for services and functions, such as personalization, customization, exclusive or limited products, and joint models.

How to win these "back waves" in the post-epidemic era?

Ruxin’s answer is to continue to strengthen the pace of "brand rejuvenation" on the demand side, aim at young consumer groups, and make innovations and changes from product lines to pricing. In order to keep interactive communication with young consumers, we should optimize the consumption experience of young people in both marketing activities and product design, and make the whole link process of understanding, planting grass, buying and experiencing accurate, direct and fast.

Jin Liyin believes that the cosmetics industry is a fully competitive industry with a high degree of product homogeneity. "It is an industry with commanding heights in marketing. Many companies have done a good job in manufacturing technology and product research and development. Who can gain insight into consumer demand in time, iterate quickly, and improve brand power, who may win."

It is worth noting that when describing consumer portraits, first, the segmentation needs of different age groups are different, and second, from the functional point of view, the needs must be related to the scene. Third, the market cannot be simply and extensively divided into first-,second-and third-tier cities. "The demand crowd cannot be solidified. It was hard for us to imagine that men also used skin care and cosmetics. Enterprises should look at this very fast-changing market in China with a more open and divergent thinking. " Jin Liyin said that products like beauty and technology, "to improve consumers’ cognition and acceptance, leading brands should do some market education. When enterprises research and develop products, they are more from a technical point of view. When facing consumers, it is necessary to go technical and start from the perspective of solving problems. "

How to win with products? An excellent product either needs technical barriers or depends on scale effect to win. "The beauty industry is an industry with a relatively high degree of homogenization. From this perspective, good products must have differentiated value."

In addition, the Bain report believes that the attack of COVID-19 has accelerated the trend of "pursuing cost performance" that emerged in 2019, and the online trend has also accelerated. Bruno, a global partner of Bain Company, said, "Consumers have no choice but to rely on online shopping because of the epidemic. Even after the opening of offline stores, many people continue to choose online shopping."

The live e-commerce that was still unknown three years ago achieved a blowout in 2019, which more than tripled. At present, it accounts for 4% of online retail sales and 1% of total retail sales. The online shopping festival is in the ascendant, and the channels are further transferred to online, which makes the promotion rate of various categories increase significantly in 2019: personal care products, home care products and maternal and child categories are particularly obvious. In 2019, the online promotion rate increased from 40% in the previous year to 43%, while the offline sales promotion rate was only 23% in the same period, far below the online level.

Deng Min, global partner of Bain Company, said, "Faced with the uncertainty of the future, brands need to upgrade and innovate themselves. Only by closely tracking and reassessing the market, industry environment and consumption behavior patterns in the post-epidemic era can we optimize and establish a product portfolio that meets consumer demands and reasonable pricing. "

Brands need to sort out product innovation plans, accelerate the launch of new products in the post-epidemic era, and at the same time lay out high-end and parity segmentation. In addition, brands should also follow the "4D" rule, focus on winning channels, attach importance to online, O2O and live broadcast, constantly build consumer trust, and root in the local market: Design for China consumers, realize China team’s decision in China, Deliver at China speed, and promote the digitalization of China business.

Challenges and opportunities of industrial chain: talent cultivation and technology empowerment

China’s beauty industry is on the road of independent industrialization, and at the same time, it faces certain challenges.

"From the perspective of the development of China’s cosmetics industry, the biggest bottleneck is the gap with international brands in research and development capabilities and scientific research talents." Jin Jian, for example, hyaluronic acid is a very mature product in the industry, but the cost, purity and purity of its raw materials will affect the function and price of hyaluronic acid. "On the other hand, cosmetics also need to be beautiful, packaged, convenient and practical."

From raw materials to hardware design, cosmetics need strong industrial chain support. "There are industrial defects, because the history of this industry in China is relatively short. Others have accumulated for 400 years. No matter how fast we move, it is impossible to finish the precipitation of others for 400 years in 30 years." Gong Wei said that during his inspection tour in France, the other party provided an official handbook. "There are 400 enterprises in it, and it’s like finding a treasure when we get the handbook. Divided into several categories, such as raw materials, flavors and fragrances, brand design, packaging design, etc., similar to corporate yellow pages. For example, a brand design company has a clear name, which year it was established, how many employees and how to contact them, so it can be directly docked. However, this aspect has not yet become a system in China. "

In addition to merchants, for consumers, new brands are emerging one after another, and there are more and more contents that need to be "learned". "For example, hyaluronic acid, consumers don’t know how to distinguish between good and bad. These more detailed science popularization needs not only the industry itself and associations to standardize, but also more mature concept science popularization for consumers. At the same time, it will be better for the government to start promoting it. "

How to cultivate this industrial chain? Gu Weixing said that most industries in China are in the process of continuous learning, moving towards independent research and development, creating independent brands, and exploring the path of internationalization. "Up to now, we have made some cutting-edge brands in China, breaking the original offline channels and expanding various new sales channels such as online marketing."

To improve the industrial chain, in addition to raw materials, research and development, and brands, "we still have a big gap in some core technologies, and we still have to rely on talents to catch up." For example, many brand products are good, but there is no good marketing and design, which gives people the feeling that they are just one level away. At this time, professionals in the field of industrial design are needed, and this aspect is still not perfect. Our government must connect with universities from the perspective of industry management to keep up with market demand. Play a role in industrial ecology, talents and functional agglomeration. "

In addition to cosmetics research and development, there is a shortage of talents in downstream service organizations. Gong Wei said that many talents in the domestic cosmetics industry were trained by international manufacturers in the early years. "But there are no professionals in this field in our beauty salon industry. The supply of talents in the medical and beauty industry is very small. There are only 15 doctors of plastic surgery who graduate from China every year, which can’t fully meet the needs of this market. "

From the perspective of industrial agglomeration, Oriental Beauty Valley has made its own way: at present, Oriental Beauty Valley has formed an industrial cluster covering biomedicine, beauty and skin care products, perfume, food, health care products and other categories. And eight centers, including R&D center, design center, testing center, exhibition center, marketing center, experience center, industry service center and expert guidance center, have been built. These eight centers serve all kinds of innovative enterprises in the beauty and health industry in the United States and provide personalized and professional services for enterprises in the whole industry chain of the beauty and health industry.

In terms of talent gathering, Dongfang Meigu Research Institute was established with Shanghai Universities of Applied Sciences, focusing on cosmetic science and technology research and development, and involving two professional directions of cosmetic art design and brand marketing management at the same time, providing the latest technical support platform and abundant talent resources for small and medium-sized cosmetic enterprises; In terms of supporting services, we will cooperate with Shanghai Entry-Exit Inspection and Quarantine Bureau to build one of the most advanced cosmetics testing laboratories in China to provide convenience for import and export enterprises. In terms of R&D and innovation, cooperation with the National Cosmetic Quality Supervision and Inspection Center has provided testing services for enterprises with higher efficiency and lower cost; In Fengxian District, the first service pilot window connected with the Trademark Review Cooperation Center in China has been set up.

From the manufacturing point of view, Sheng Ziren said, "The combination of beauty and technology is an inevitable trend. From the past, it relied on ingredients, and then on technology, machines, big data and artificial intelligence. In addition to finding market demand, another possibility is to create market demand, because many times excellent product consumers don’t know it. Now is the time to communicate in a language that consumers can understand. How to make consumers feel the benefits when good products come out is something that enterprises need to manage well. In terms of product quality assurance, Ruxin strictly follows the whole process quality management system of "6S Quality Measures" and strictly checks the standards from six aspects: topic selection, source, specification, standardization, safety and demonstration to fulfill its commitment to product quality. "

Industry tips:

Oriental Beauty Valley covers beautiful and big health industries such as cosmetics and biomedicine. From the perspective of cosmetics industry, in terms of quantity, the number of enterprises in Oriental Beauty Valley accounts for more than 1/4 (26%) in Shanghai, ranking among the top in the city, accounting for more than 40% of the sales of related enterprises in the city. It is a large-scale cosmetics gathering place in Shanghai.

Shanghai Daily Chemicals Industry Association is a municipal social organization established on December 9, 2005 with the approval of Shanghai Economic and Information Technology Commission and Shanghai Social Organization Administration. The association covers four major daily chemical industries, including cosmetics, flavors and fragrances, detergents and toothpaste.

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