标签： 杭州龙凤网

China football is ＂new＂ again.

　　Text |Zhang Bing

　　From Dalian Barracuda Bay Stadium

　　Dalian’s climate in early autumn is very pleasant, and no matter how many troubles are swept away under the 20-degree sea breeze. Recently, China Football, which has encountered a lot of troubles, also came to Dalian to have a blow.

　　As we all know, Dalian is a city of football. If we say that in the past 30 years’ football professionalization in China, both Dongbei Road Primary School, the cradle of international players, and Dalian Shide, the eighth champion, have made football an indelible memory of this city.

　　Then, in 2023, with the end of the three-year special period, the barracuda Bay Stadium was newly completed, and many games with the China Football Team successfully landed in the new competition cycle. It can be said that football in China has set sail again in this beautiful coastal city.

　　New stadium, new events

　　On the evening of September 6th, the iconic "Ocean Blue" light was lit up in the barracuda Bay football field surrounded by the sea on three sides, and the U23 Asian Cup qualifier-the competition between China Olympic Games and U23 in the United Arab Emirates was going on here. Although it wasn’t a weekend, the barracuda Bay Stadium was flooded with nearly 10,000 fans. This is enough to show Dalian people’s enthusiasm for football. In the end, China Olympic Games won a 0-0 draw, and also retained the hope of advancing to the U23 Asian Cup and the Paris Olympic Games.

　　The barracuda Bay Football Stadium, which was completed at the end of April this year, is quite predestined with China football. On June 16th and 20th, China defeated Myanmar and Palestinian respectively here. These two games are the first "home" appearance of China men’s soccer team after the World Cup Asian Top 40 match against Guam in May 2021. More importantly, these two games also officially kicked off the national football team’s preparations for the 2023 Qatar Asian Cup and the 2026 US-Canada-Mexico World Cup Asian qualifiers.

　　As you know, since September, the Asian qualifiers for the men’s soccer Paris Olympic Games, the Asian qualifiers for the US-Canada-Mexico World Cup, the Paris Olympic qualifiers for the women’s soccer, etc., which are related to the qualification of China football for the next 3-4 years, will start one after another. Hangzhou Asian Games and Qatar Asian Cup will also come in droves. These games are undoubtedly the most important for the national team, among which there are many battles of focus and revenge between the national football team and South Korea and Thailand.

　　On the afternoon of September 6th, another meeting, which is very important for the new football competition cycle in China, was also held in Dalian. The organizer of this conference is Forte Bao Company, which owns the exclusive business development rights of seven national name teams under the China Football Association, and the guests are responsible persons from major brands and marketing companies.

　　For brands, the competitions of these national teams are not only important battles to witness the new long March of China football, but also rare every four years. If you can have the cooperative identity of the national prefix team and the rights and interests of on-site advertising, you can focus on the situation through marketing, and you can reach more circles through mature marketing promotion. Therefore, at this critical time node, the partners who aim to contribute to China football get together.

　　Specifically, the partners of China Football Association China Team are divided into four grades: chief partner, official senior partner, official partner and official support brand. Among them, the chief partner is exclusive, with core resources such as training suit advertisement, physical display in press conference hall, 3D carpet advertisement, middle circle floor shop, etc. In addition, China women’s national team also has a separate three-level business rights system.

　　As a new starting point of the four-year cycle of the Men’s Football World Cup, the Top 36 tournament, which opened in November this year, will bring excellent exposure opportunities for partners. First of all, it will have all the commercial rights and interests of three home games. To this end, the China Football Association Team China has also designed a "competition partner" business cooperation package, including a series of rights and interests such as LED display time of 4.5 minutes per game.

　　New cycle and new image

　　Not only that, according to the big sports business, at the time of the new competition cycle, the China Football Association China Team is currently planning to rebrand itself, in order to make Team China, which should be the top sports IP in China, glow with its due vitality.

　　It is reported that Team China will form a brand-new national team value concept and slogan on the field and off the field, and update the brand visual system. In the daily management of the national team, the team entry ceremony and the national team brand concept presentation will be added to enhance the emotional connection between each team member and the national team identity. Rebuild brand values and activate emotional identity with fans.

　　Facing the external fans and media, Team China will also launch a brand-new brand image propaganda film. We will also coordinate with fans, sponsors, social celebrities and retired players to plan a series of public relations activities to arouse fans’ strong support for China football. And through video vlog, online interaction and other forms to explore the story of model players, strengthen interaction with fans, and output more content that fans care about and love. Gather all the forces that support China football.

　　In addition, through a series of activities, we will create more active information communication channels with the media and the public, and create an open and transparent brand image of the team. With a combination of boxing, I believe everyone who pays attention to China football will look forward to the new look of China football team.

　　New situation, new future

　　According to He Xiaofeng, deputy secretary-general of China Football Association and general manager of Fortebo, when the new cycle comes, Fortebo has also made all-round attempts in online content creation and offline activity planning, so as to help the development of football in China by better serving customers.

　　In fact, on the evening of September 6, just before the opening of this qualifier, the big sports business was accompanied by the guests and felt the "new attempt" mentioned by General Manager He outside the Barracuda Bay Stadium. Just near the entrance passage for fans, Fortebo has specially set up the official fan activity area for the China Team event, where fans can take photos, print and paint their faces for free. While providing welfare for the fans, China’s team’s major partners made quite effective offline exposure.

　　In addition, in recent national team competitions, Fortebo also organized systematic offline promotion activities such as family experience day, national team star charity trip, and the second watching scene. For example, when Wang Dalei and Liu Dianzuo returned to their alma mater, Dongbei Road Primary School, they were warmly welcomed by the children and sowed the seeds of football for the children-these activities undoubtedly further activated the fans’ emotional identity with the national team.

　　On the online, in recent years, Laifutebao has also gained a lot. Its self-operated social media accounts, Football China, China Football Team and China Women’s Football Team, have all settled in major social media platforms, and the number of fans in the whole network has reached more than 10 million. In 2022, China Team, a subsidiary of Fortebo, produced and published more than 4,000 articles to the content matrix, and the number of views exceeded 300 million. The exclusive original official content IP such as "No.12 Tea House" and "She said" has also been well received by fans.

　　According to the staff of Fortebo, in the past year, Fortebo has also contributed to the linkage of multiple partners in the China Team family in its rich online and offline layout, and successfully created a business closed loop from brand value recognition to multi-scene exposure to brand empowerment …

　　September 8 coincides with the Millennium season. In the traditional culture of China, this means that the cold air turns to attack, and the four seasons are in constant cycle. In fact, the same is true of football. No matter on or off the court, once it reaches the extreme value, it is time to switch between attack and defense. From this point of view, China football, which has been brought out of order, may be about to usher in a new situation.

　　Autumn must be the harvest season. Don’t forget that tomorrow, the match between China’s national football team and the Olympic Games will start at the same time in Chengdu and Dalian, two cities that are crazy about football.

　　Image source: China Futebao Football Industry Development Company

Super foreign aid is publicly sold and traded! Many clubs compete for it, and Beijing Shougang is bound to win.

Jiangsu Kendia Club recently publicly sold the priority to renew the contract of super foreign aid Blackney, which caused many teams to compete. This move not only means that Jiangsu team will usher in a reconstruction, but also highlights the value of foreign aid in CBA league and their key role in the team.

Blackney is a powerful player from the NBA Bulls. He played 38 minutes per game last season and contributed 32.7 points, 7.4 rebounds and 4.8 assists. His personal ability is excellent. He used to be the main player of the NBA Bulls, and he was only 26 years old. He showed good strength in the CBA league.

Many clubs, including Beijing Shougang Team, have expressed strong interest in Blackney. The Beijing team has been looking for suitable small foreign aid in the past few years, but the performances of Gibson, Nick Johnson and Jeremy Lin before them have not met expectations. Therefore, they regard Blackney as the best choice to solve the back line problem.

Compared with NBA, there are some restrictions and difficulties in CBA player transfer. If they are local players, their transfer may be restricted by the priority to renew their contracts, which is stipulated by the Basketball Association to protect the youth training of various clubs. However, for foreign aid, the existence of the priority to renew the contract is somewhat difficult to understand, and many foreign AIDS have criticized this provision of CBA. Before the outbreak, there was no stipulation that foreign aid had the priority to renew the contract. Foreign aid could be transferred freely after the end of a season, but now they have become the object of the club’s scramble to trade, which is unfavorable to the players’ personal interests.

From another point of view, the priority of the team to sell foreign aid is also a business strategy. For the trading parties, by purchasing the priority to renew the contract, they can get a strong player and get a transfer fee from it, which is also conducive to increasing the competitiveness of the team. For the sellers, this is also a commercial operation. They can get some economic returns by selling the contract renewal right, and also have the opportunity to introduce new foreign aid for the team.

Generally speaking, Jiangsu Kendia Club’s public sale of Blackney’s priority to renew the contract has aroused widespread concern. This action not only highlights the importance and value of foreign aid in CBA league, but also highlights the commercial interests and competitiveness of teams in player trading. Although the lock-up of foreign aid by the priority of contract renewal is harmful to the interests of players to some extent, it is also a part of the commercial operation of CBA league. With the development of CBA league, I believe this regulation will be further improved on the premise of better balancing the interests of teams and players.

Sun Yingsha lost 4-0 to Chen Meng, which is abnormal？ Don’t just watch the big score.

Some people watch the game and only watch the "big score".

In the WTT Macau Championship in 2023, Sun Yingsha lost 4-0 to Chen Meng in the women’s singles semi-final, and some people felt abnormal.

Last week’s WTT Xinxiang Championship was also a semi-final in women’s singles. Chen Meng lost 4-0 to Sun Yingsha. I wonder if they also felt abnormal?

In WTT Xinxiang Championship, Sun Yingsha scored 4-0 in Chen Meng, and the scores of the four sets were 11-5, 11-5, 11-7 and 11-6.

The score of four games failed to hit the key points, so it can be said that Chen Meng was completely defeated.

In the WTT Macau Championship, Sun Yingsha of Chen Meng scored 4-0, and the scores in four sets were 16-14, 11-6, 11-8 and 11-9.

Chen Meng and Sun Yingsha won the first game 10-9, and then Chen Meng tied the game and won five games in a row, only to win narrowly 16-14.

Sometimes, a small score per game is more telling.

Compare another women’s singles semi-final, although Manyu Wang won Wang Yidi 4-2, but this game is less suspense than Chen Meng’s 4-0 win over Sun Yingsha.

Manyu Wang 4-2 Wang Yidi, the score of six games: 7-11, 11-9, 11-9, 11-6, 5-11, 11-4.

Manyu Wang is tall and arm-length, and her movements will not be restored very quickly, which determines that her forehand and backhand cohesion will not be very smooth in the near stage. What Manyu Wang is afraid of is the players with fast convergence speed and not weak strength. In the face of fast players, she often has to quit the stage and exchange distance for reaction time.

Only with speed and strength, it is possible to penetrate Manyu Wang’s defense.

However, Wang Yidi is not a speed player, and her playing style also depends on the quality of her own veneer, which is similar to that of Manyu Wang.

However, compared with Wang Yidi, Manyu Wang has stronger rotation in returning the ball and higher veneer quality. From a fundamental point of view, Manyu Wang’s strength is higher than Wang Yidi’s.

Therefore, regardless of Manyu Wang’s four-to-several win, as long as it is a best-of-seven game, the chance of surprise is very small. Under normal circumstances, it is only a matter of time before Manyu Wang defeats Wang Yidi.

However, in the semi-final between Chen Meng and Sun Yingsha, after 9-9 in the fourth game, if it wasn’t Chen Meng’s serve wheel and Chen Meng’s serve, but Sun Yingsha reversed the game, the result of the following game would be hard to say.

Before the game, when analyzing the match between Chen Meng and Sun Yingsha, I said: Chen Meng was in a particularly good state this time, and Sun Yingsha experienced high-intensity events in a row, and her state declined, which may add a little suspense to this semi-final.

For players with equal strength, the recent competitive state of the players is very important, and the players’ improvisation has a great influence on the results of the game.

Fan Zhendong’s 3-2 reversal of Lin Shidong in the men’s singles quarter-final of WTT Xinxiang Championship last week is a typical example. Lin Shidong got the match point 10-8 in the fourth game, but Fan Zhendong tied the score. Finally, Fan Zhendong reversed 13-11 to win the fourth game and was tied with a big score. Fan Zhendong won the deciding game 11-8. Moreover, Fan Zhendong finally won the men’s singles championship in Xinxiang Championship.

A game, one or two key points, may lead to a world of difference.

In table tennis, besides paying attention to who wins and who loses, it is better to look at the score of each game.

I’m interested in going to see the players’ respective service wheels, return balls and so on. If you are still interested, then learn about various services, techniques and tactics, table tennis equipment and so on.

So, don’t stop at the level of "0-4 lost". Players are improving, should old fans keep pace with the times?

As for some "extreme fans", they think that the players they like can only win but not lose. Losing is abnormal and fishy. Don’t apply the "rice circle" to competitive sports. Isn’t it good to chase the stars in the entertainment circle?

Technical password of generated image AI

In the past few years, artificial intelligence (AI) has made great progress, and AI’s new products include AI image generator. This is a tool that can convert input statements into images. There are many AI tools for text-to-image conversion, but the most prominent ones are DALL-E 2, Stable Diffusion and Midjourney.

DALL-E 2 is developed by OpenAI and the project of chatgpt is complementary. It generates images through a paragraph of text description. Its GPT-3 converter model trained with more than 10 billion parameters can interpret natural language input and generate corresponding images.

DALL-E 2 mainly consists of two parts-converting user input into a representation of an image (called Prior), and then converting this representation into an actual photo (called Decoder).

The text and images used in it are embedded in another network called CLIP (Contrast Language-Image Pre-training), which is also developed by OpenAI. CLIP is a neural network that returns the best title for the input image. What it does is the opposite of what DALL-E 2 does-it converts images into text, while DALL-E 2 converts text into images. The purpose of introducing CLIP is to learn the connection between visual and text representation of objects.

DALL-E 2′ s job is to train two models. The first one is Prior, which accepts text labels and creates CLIP image embedding. The second is Decoder, which accepts CLIP image embedding and generates images. After the model training is completed, the reasoning process is as follows:

  • The input text is converted into CLIP text embedding using neural network.

  • Use Principal Component Analysis to reduce the dimension of text embedding.

  • Create an image embedding using text embedding.

  • After entering the Decoder step, the diffusion model is used to embed the image into an image.

  • The image is enlarged from 64×64 to 256×256, and finally enlarged to 1024×1024 by using convolutional neural network.

Stable Diffusion is a text-to-image model, which uses CLIP ViT-L/14 text encoder and can adjust the model through text prompts. It separates the imaging process into a "diffusion" process at runtime-starting from the noisy situation, gradually improving the image until there is no noise at all, and gradually approaching the provided text description.

Stable Diffusion is based on Latent Diffusion Model(LDM), which is a top-notch text-to-image synthesis technology. Before understanding the working principle of LDM, let’s look at what is diffusion model and why we need LDM.

Diffusion Models, DM) is a generation model based on Transformer, which samples a piece of data (such as an image) and gradually increases the noise over time until the data cannot be recognized. This model tries to return the image to its original form, and in the process, it learns how to generate pictures or other data.

The problem of DM is that powerful DM often consumes a lot of GPU resources, and the cost of reasoning is quite high due to Sequential Evaluations. In order to train DM on limited computing resources without affecting its quality and flexibility, Stable Diffusion applies DM to powerful Pre-trained Autoencoders.

On this premise, the diffusion model is trained, which makes it possible to achieve an optimal balance between reducing complexity and preserving data details, and significantly improves the visual reality. The cross attention layer is introduced into the model structure, which makes the diffusion model a powerful and flexible generator and realizes the high-resolution image generation based on convolution.

Midjourney is also a tool driven by artificial intelligence, which can generate images according to the user’s prompts. MidJourney is good at adapting to the actual artistic style and creating images with any combination of effects that users want. It is good at environmental effects, especially fantasy and science fiction scenes, which look like the artistic effects of games.

DALL-E 2 uses millions of image data for training, and its output results are more mature, which is very suitable for enterprises to use. When there are more than two characters, the image generated by DALL-E 2 is much better than that generated by Midjourney or Stable Diffusion.

Midjourney is a tool famous for its artistic style. Midjourney uses its Discord robot to send and receive requests for AI servers, and almost everything happens on Discord. The resulting image rarely looks like a photo, it seems to be more like a painting.

Stable Diffusion is an open source model that everyone can use. It has a good understanding of contemporary art images and can produce works of art full of details. However, it needs to explain the complex prompt. Stable Diffusion is more suitable for generating complex and creative illustrations. However, there are some shortcomings in creating general images.