标签： 广州蒲友网

The two months in 2024 are fleeting. Just entering March, major new energy vehicle companies have announced their sales results in February. According to the latest data, Guangzhou Automobile’s sales volume in February was 16,676, compared with 30,086 in the same period last year, down 44.57% year-on-year, and down 33.15% month-on-month compared with 24,947 in January. It is not difficult to see that there has been a huge decline in both year-on-year and quarter-on-quarter, and it also showed a downward trend in January this year. In January, the sales volume of Ai ‘an was 24,947 vehicles, compared with 45,945 vehicles last month, that is, in December 2023, the sales volume dropped by 45.7%, almost half. This means that after entering 2024, the sales volume of GAC Ai ‘an has been declining for two consecutive months, and the total domestic and international sales volume in January and February is only 41,623, which is less than the level of 50,000 vehicles sold in the peak month last year.

The performance of this sales data of GAC Ai ‘an is really worrying. You know, in 2023, with the annual sales volume of over 480,000 vehicles, GAC Aian ranked among the top three manufacturers of new energy vehicles, second only to BYD and Tesla China, and compared with 271,000 vehicles in 2022, Aian achieved a year-on-year increase of 78% in 2023. Not long ago, Gu Huinan, general manager of Guangzhou Automobile Ai ‘an, said in an interview with the media that the annual sales of 500,000 vehicles is a "hurdle" for automobiles, and Guangzhou Automobile Ai ‘an hopes to cross this hurdle this year. The sales target for this year is to strive for 700,000 vehicles. This means that in 2024, the average monthly sales volume of GAC Ai ‘an will reach about 60,000 vehicles to achieve this sales target. However, judging from the sales trend in the first two months of this year, it is a bit difficult to complete this figure.

Undeniably, the competition in the domestic automobile market is very fierce now, and all major automobile companies are under great competitive pressure. In this fierce competition, Ai ‘an is facing not only the decline of sales volume, but also the double test of brand and market positioning. Founded in 2017, Ai ‘an, formerly known as Guangzhou Automobile New Energy, belongs to a branch of Guangzhou Automobile Passenger Car. With the rapid development of new energy automobile industry, Ai ‘an left Guangzhou Automobile Passenger Car in 2020 and officially declared its independence. The data shows that from 2018 to 2023, the annual sales volume of Ai ‘an was 20,000, 40,000, 60,000, 123,700, 271,000 and 480,000 respectively. It can be said that in just over six years, the achievements made by Guangzhou Automobile Ai ‘an are dazzling.

However, behind the high-speed growth, Ai ‘an also has an embarrassing worry. In the sales composition of Guangzhou Automobile Ai ‘an, online car rental accounts for a considerable proportion. According to the data, as early as 2021, 43% of the total sales volume of Guangzhou Automobile Ai ‘an came from the B-end sales market, in which the proportion of sales contributed by AION S at the B-end reached 63.01%, and the proportion of AION Y also accounted for 20.33%. As we all know, B-end is easy to load, but its disadvantages are also obvious, which is easy to pull down the product positioning and is not conducive to the later product volume. The car of Guangzhou Automobile Ai ‘an is considered to be sold only to the B-end market, and the ability of the product to enter the C-end market has not been verified.

Gac ean has also tried to turn things around. Since 2020, it has launched two models, namely AION V with a price of 159,900-232,900 yuan and AION LX with a price of 286,600-469,600 yuan. However, the sales volume has always been tepid, and the monthly sales volume of AION LX is even only a few dozen. It seems that it is difficult to break the deadlock. At present, AION S and AION Y are still the main sales models of Guangzhou Automobile Ai ‘an, but now, the sales of these two models have declined, which also directly affects the sales of Ai ‘an brand.

In addition, it is worth noting that there are also problems in the product layout of GAC Ai ‘an. The focus of Geely and Changan’s layout is in the range of 100,000-200,000 yuan, while GAC Ai ‘an is basically building a high-end brand Haobo throughout 2023. Especially in February this year, after BYD played the banner of "electricity is lower than oil", many car companies have taken official reductions or lowered the guide price of new models. According to Uncle Che’s incomplete statistics, at least 15 car companies or brands have introduced preferential measures such as "official reduction".

However, several models owned by Ai ‘an have only introduced some new models and the so-called free charging policy. For example, on March 3, an Ai ‘an AION Y Plus 310 Star Yao version was launched. Although the price dropped below 100,000 yuan, the pure battery life under CLTC condition was only 310km. In the new energy market in 2024, this endurance capacity was not competitive compared with competitors, and the related intelligent and comfortable configuration was also reduced. To tell the truth, compared with the cash discount of 20 thousand or even 30 thousand or 40 thousand for friends, these have no impact and competitiveness at all. At present, in 2024, the brand of Ai ‘an will not launch a particularly heavy and powerful new car one after another, so it is quite reasonable to encounter the sales dilemma.

At the same time, Che Shu also found that in the past year, GAC Ai ‘an received the most complaints from users, and it was also the most popular model of GAC Ai ‘an. The most intensive complaint was that the cruising range was not allowed. However, the problem of inaccurate cruising range of models owned by Guangzhou Automobile Ai ‘an has been around for a long time. As early as 2021, users began to complain about AION Y on the automobile quality platform. The 500-kilometer battery life can only run 350 cars and get a 50% discount at high speed.

And not only AION Y, but also AION S occupies a very high proportion. In 2022, the scandal of "power-locking" broke out in Guangzhou Automobile Ai ‘an. Many owners of AION’s reported that the manufacturers locked the power privately through OTA upgrade without the consent of the owners, resulting in a general decrease in the cruising range of vehicles and a weakening of power, which seriously affected the normal car life of car owners and was questioned by consumers as "sales fraud" and "false propaganda".

Today, consumers’ consumption concept is becoming more and more mature and rational. Enterprises need to take their due responsibilities when problems occur, give consumers a satisfactory answer and solve them in time, which is the long-term way to survive. However, judging from the current complaints of GAC Ai ‘an, it seems that GAC Ai ‘an has not effectively rectified related problems. AION S and AION Y are the main sales force of GAC Aian. It can be said that if GAC Aian does not have AION S and AION Y, I believe its monthly sales volume will be even more ugly.

In this fierce competition, GAC Ai ‘an tried to transform its brand image by launching a brand-new high-end brand Hyper Haobo, in an attempt to find a new living space in the high-end market. In September, 2022, GAC Ai ‘an released Hyper Haobo, a high-end luxury brand. At present, there are three models on sale, namely Haobo SSR positioned as a sports car, Haobo GT (parameter picture) of a medium and large luxury car and Haobo HT of a medium and large SUV. Haobo GT and Haobo HT are the main sales models, and the price is between 21.39-33.99 million. However, the reality is not satisfactory. The market performance of these two models has not reached expectations, and the monthly sales volume is even more unsatisfactory.

Take Haobo GT, its main sales model, as an example. Haobo GT was officially listed in July 2023. At the beginning of its release, GAC Ai ‘an called it "the trump card model" and declared at the press conference that "no car can shake the dominance of Model 3 until Haobo GT arrives". As the representative model of the 20 millionth new energy vehicle in China, it is a heavy model with high hopes, but from the current sales performance, the performance of Haobo GT is not very satisfactory.

From its listing in July 2023 to January 2024, Haobo GT only sold more than 2,000 vehicles in July 2023, and the sales in other months were less than 800 vehicles, even less than 500 vehicles in some months. Among them, in January 2024, the sales volume of Haoplatinum GT was only 315 vehicles, which was 27.58% lower than that of last month, almost 30% lower. Obviously, no matter from the perspective of sales scale or sales trend, the performance of Haoplatinum GT is not brilliant.

In 2024, the involution of the new energy vehicle market will intensify. Tesla has started to reduce the price. Extreme Krypton 007 has pulled the price of 800V high-voltage fast charging to around 200,000, while Galaxy E8 has pushed the price of B-class pure electric cars to around 170,000. GAC’s exploration in the mid-to high-end market seems to have met an invisible wall. In addition to traditional car companies, there are also brands such as Weilai, Tucki and Ideality that have been deeply involved in this field for many years, and have solid brand influence and product competitiveness. It is undoubtedly necessary for GAC Ai ‘an to take a slice of the Red Sea. In 2024, Yu Guangqi ‘an is destined to face a more severe test.

Che Shu concluded

Since 2023, the word "volume" has been running through. At first, Skyline, Aichi and Weimar were out of the game. Since 2024, Gaohe has also heard regrettable news. At the moment when the involution of domestic new energy vehicles is intensifying, consumers have more comparisons and choices, and it is difficult for major car companies to win the favor of consumers if they don’t show a little "hard power". In particular, Geely, Chang ‘an, Great Wall and many other domestic veteran car companies are rushing on the road of transformation, and they are constantly "competing" with each other, and each company has its own strengths. Whether in product innovation, brand building, market expansion or service improvement, GAC Ai ‘an needs continuous intensive cultivation. Facing the future, GAC Aeon needs both courage and wisdom. Only by constant adaptation and innovation can we keep a steady pace in this ever-changing market, otherwise the decline in sales and the loss of people’s hearts are also predictable results.

　　[car home Technology] Cadillac XTS is here. Believe it or not, this time, it seriously sent an afternoon letter to Audi A6L. It is natural to be prepared for such a high profile.

● engine

◆ 2.0T engine

　　Cadillac XTS models sold in China will provide two choices: 2.0T engine and 3.6L naturally aspirated engine. From the product information (2.0T Elite, 2.0T Luxury, 2.0T Premium, 3.6L Platinum), models equipped with 2.0T engines will become the main sales force. Can this 2.0T engine with the title of Ward’s Top Ten Engine provoke this girder? Let’s take a look at it.

　　This LTG 2.0T engine is very dazzling in terms of data. Even for the models listed in China, after localization adjustment, the 2.0T engine still retains 267 horsepower, which is not easy for a production car.

　　In fact, these technologies are not enough to make this 2.0T engine stand out among all sentient beings. Only data can explain its power. EA113 engine (mounted on Audi TTS) with the same level is obviously not as trendy as LTG engine, while Mercedes-Benz, BMW and other similar products are technologically advanced, but they have no courage to push the data to a higher level. I think this is the value of the 2.0T engine code-named LTG. According to GM staff, this engine will become exclusive to Cadillac brand in China market.

◆ 3.6-liter naturally aspirated engine

　　Among the four models, except for three models with 2.0T engines, Cadillac XTS also provides a model with a 3.6-liter naturally aspirated engine. Judging from the type of engine, this engine obviously pays more attention to the more linear power output.

　　From the parameter point of view, compared with the cylinder diameter, the shorter stroke makes the engine better at running at high speed, which is beneficial to the transmission of power in a more linear way. Although the efficiency is not as good as that of the 2.0T engine, the engine is more in line with the positioning of Cadillac XTS in terms of working characteristics.

　　In terms of engine technology application, this LFX model 3.6-liter naturally aspirated engine can also be called the mainstream. The addition of in-cylinder direct injection system can get a larger compression ratio for the engine, so as to improve the working efficiency of the engine. In the traditional sense, the V6 engine has stronger power and smoother operation, but the problem of self-weight is always an unavoidable disadvantage. However, with the improvement of engine manufacturing technology, the engine weight can also be controlled by using more integrated components, and so is this V6 engine. The weight of 157kg relieves the pressure of the front suspension to a certain extent, and the handling performance will benefit.

◆ The naming rules of the rear logo have changed.

● base

　　There are also some bright spots in the suspension structure of Cadillac XTS, such as Hiberstrut front suspension structure evolved from McPherson structure and the combination of MRC active electromagnetic induction suspension system and rear axle air spring. These chassis technologies really add a lot of color to Cadillac XTS. It is worth mentioning that although the models to be sold in China are not equipped with four-wheel drive systems for consumers like the overseas models, we also have reason to look forward to its arrival.

◆ Hiberstrut front suspension structure

　　Hiberstrut’s front suspension structure evolved from the widely used McPherson style. Compared with the front suspension with double wishbone structure, the traditional McPherson front suspension has the advantages of compact structure, lighter weight and faster response speed in handling. However, due to the lack of sufficient lateral positioning parts, the lateral rigidity is low and the handling stability is poor. In addition, the traditional McPherson structure can not play a good role in restraining the torsion steering caused by unequal length semi-shafts. The structure of Hiberstrut well neutralizes the advantages of McPherson structure and double wishbone structure, that is, it controls the weight and improves the stability of handling.

　　From this comparison, we can see the difference between the Hiberstrut structure and the traditional McPherson structure. On the basis of the McPherson structure, there is an additional fixed point between the steering knuckle and the steering column, and a short control arm is responsible for the lateral positioning at the upper end. This design concept is similar to that of the double wishbone, except that the structure is more compact and the weight is lighter. In addition to strengthening the fixing rigidity, different steering knuckle fixing methods lead to the change of the kingpin inclination angle, and the smaller kingpin inclination angle makes the wheels of the vehicle have better fit with the ground when turning, thus improving the handling performance of the vehicle in corners. The reduction of the kingpin inclination angle also affects the alignment performance of the wheel to a certain extent, and of course, it can be improved by matching with the steering assist system.

　　Not only the structure is simplified, but also the front suspension of Cadillac XTS is made of aluminum, such as the bearing seat and the strut at the lower part of the shock absorber.

◆ Brembo four-piston calipers are standard for all front brakes.

　　Brembo four-piston calipers are the standard configuration of all Cadillac XTS models. Compared with competing models of the same class, this performance-oriented configuration is really rare.

◆ Adaptive chassis

　　In addition to structural optimization, Cadillac XTS is also equipped with a set of MRC active electromagnetic induction suspension system in the chassis, which can adjust the damping of shock absorber in real time according to the driving mode options and actual driving needs. Not only that, the air spring also appears in the rear suspension part. However, these configurations will only be available in 2.0T premium models and 3.6L Platinum models with 3.6L engines.

　　The piston rod of the shock absorber is equipped with an electromagnetic coil, and the magnetic fluid in the shock absorber is a suspension liquid in which magnetizable soft iron particles are suspended in hydrocarbon solution. When the electromagnetic coil is energized, the magnetic field formed makes the iron particles form a fiber structure arrangement along the fluid direction, and the strength of the combination between particles in the structure is proportional to the strength of the magnetic field, so the damping performance can be changed only by changing the current.

　　The system collects information at a frequency of 1000 times per second and reacts quickly, so as to ensure that some unnecessary sloshing is filtered when the vehicle is driving on complex roads, so that the shift of the center of gravity of the vehicle body and the degree of pitching forward and backward can be effectively controlled, and the contact between the tire and the ground can be increased as much as possible. This control logic is also useful in the process of intense driving and after making emergency avoidance actions.

　　Different from the combination of spiral spring and variable damping shock absorber used in the front damping mechanism, the air spring is selected as the elastic element of the suspension in the rear damping mechanism of Cadillac XTS. I think this is also due to the consideration of ride comfort. After all, XTS has locked in the field of executive cars, and the ride feeling in the back row should be taken seriously. Of course, the coordination of air spring and variable damping shock absorber is also very direct for the control of body posture. In addition, it is also an advantage to adjust the horizontal position of the car body in real time according to the changes of the car body load and road conditions.

● safe practice

　　The ESS enhanced safety strategy built on Cadillac XTS has attracted many technologies to improve driving safety, most of which are active safety technologies. Of course, passive safety technologies are also superior in the same class cars. It must be mentioned that Cadillac XTS comes standard with 10 airbags.

◆　Active safety technology

Forward collision warning+road deviation warning

　　We are familiar with these two technologies, which were introduced in detail in "The Third Eye to Analyze the The Secret Behind of the Central Rearview Mirror". Indeed, the best way to improve driving safety is to nip the collision accident in the cradle, and effective monitoring is the key.

　　The camera installed on the front windshield can take 12 high-definition photos every second, and the image information is analyzed by image comparison software to confirm the real-time situation before getting off the bus in driving state. When it is found that the vehicle is too close to the vehicle in front or the vehicle tends to deviate from the lane, the system can use the indicator light, buzzer and seat with vibration warning function to send a warning to the driver in an effort to make the driver pay more attention. Unfortunately, these two active safety systems only have prompt function at present. It is worth noting that these two functions will be activated only when the vehicle speed reaches the working conditions of the system.

　　It is not Cadillac’s initiative to remind drivers by vibration. We have introduced the steering wheel vibration reminder in related articles before, and Citroen C6 also uses seat vibration to remind drivers. However, in contrast, XTS’s vibrating seat is more comprehensive in mode, and the vibration can appear in the left rear, right rear or both sides of the cushion, and the vibration in different positions represents warnings from different directions. Cadillac engineers believe that this reminder with direction indication is more effective than the traditional buzzer.

●　Man-machine interaction system

　　In my impression, compared with other brands of cars, German brand cars have more profound attainments in human-computer interaction system. However, now more and more manufacturers are starting to build their own human-computer interaction systems. Unlike the former, they prefer to realize some ideas with a basic and mature system architecture. The CUE system of Cadillac XTS belongs to this category, and the resulting experience is really different from others.

◆ Focus on user experience

　　CUE system began to be developed in 2008. In order to create a revolutionary experience, in the research and development stage, the system designer conducted a follow-up survey of 32 drivers for half a year and recorded their driving habits one by one. Then, engineers and designers conducted research and development based on these summarized data and corresponding technologies, and finally integrated the CUE system with the vehicle through modeling, visual feeling of the screen and touch feeling.

　　The traditional physical buttons can’t be found in the center console of Cadillac XTS, and the control panel is changed to the same capacitive touch technology as the display of the center console. Although this is rare in cars, most people can adapt to this operation mode quickly. After all, it is not much different from the electronic products you play with all day except the size. In order to counteract the fuzzy feeling of the touch panel during operation, the system gives a certain feedback effect by vibration, but to be honest, I don’t like this slightly abrupt vibration feeling very much. Unfortunately, the system does not support the function of adjusting or closing the vibration intensity.

◆ Development of operating system based on Linux

　　CUE system is developed based on Linux operating system, and the familiar Android system occupies most mobile terminal devices except Apple. From the daily experience, the platform of Android system is more flexible, which means that there are more choices in the use of application software. For Cadillac’s CUE system, it can connect with the mobile phone via Bluetooth, and use 3G network to download the application software needed by individuals. In order to ensure the security of the system, all software from third parties need to be certified by Cadillac before it appears in the download interface.

　　At present, the development authority of the application software around the CUE system has not been fully opened to the outside world, so its advantages cannot be released for the time being. However, the 8-inch multi-touch LCD screen is ready for this purpose, and the page-turning ability of supporting up to 5 screens is comparable to that of mobile phones in terms of code placement of application software. But from another perspective, how many third-party software development organizations will CUE attract? This has a great relationship with the coverage area of CUE system.

◆ Two-picture information flying interaction

　　The design of screen and software is the key to improve the experience, and the hardware is the foundation to realize all this. CUE system adopts ARM11 series of three-core processors, which are widely used in smart phones. This makes the CUE system more comfortable in running application software, navigation and picture processing of display screen. However, in the process of operation, finger movements and screen changes are not as smooth as smart phones such as iPhone.

　　The all-digital instrument and the center console display screen, which can realize the flying interaction of double-screen information, are one of the highlights of the CUE system. By using the touch technology and the data interaction between the two displays, the driver can move the information in the center console display screen to the all-digital instrument for display, and this process only needs the finger to move. This unprecedented experience can really make people shine.

◆ All digital instruments support four background modes.

◆ Entertainment function

☆ Seamless connection with the mobile terminal is realized.

　　Let’s take the mobile phone as an example. After connecting with the mobile phone through Bluetooth, the CUE system will integrate the information in the mobile phone. In addition to the phone book information, music files will also be classified. Moreover, the list of online music such as QQ music will also appear in the entertainment files of the CUE system, which embodies the concept of "cloud".

☆ Rear row equipment

　　The entertainment function of the CUE system itself is also very powerful. The central control display screen and the rear display screen can play different video contents through the Blu-ray drive or other external media devices installed in the glove box. In my opinion, this is very good, but if a split-screen display is needed in an actual car, more demand may be two passengers sitting in the back row, just like video equipment on an airplane. Since each seat is equipped with a display screen, the passengers in the back row will feel somewhat disappointed when they find that they need to accommodate each other during the video playback. Of course, two people watching the same content will also produce more common topics.

For more information about the experience of CUE system, please click the following link:

● Other details

◆ Active noise reduction and mute system

　　In order to improve the quiet degree in the car, Cadillac XTS is equipped with an active noise reduction and mute system (ANC) provided by Bose. When the system detects the presence of noise, the BOSE sound system assembled in the car emits sound waves in opposite phase to the noise, so as to cancel the noise in the car. This set of active noise reduction technology from audio is also used in headphones.

◆ Multi-directional channel adjustment

◆ Glove box with password lock

　　Cadillac XTS also installed a password lock for the glove box by using CUE system. When lending a vehicle to others or sending it for repair, you can protect your privacy through an encrypted glove box. The encryption is set to be one-off, and the previously set password will be invalid after the owner successfully unlocks it, which is similar to the safe in the hotel.

◆ Head-up display

◆ Parking aid system

◆ on star

Editor’s summary:
　　Americans seem to have more say in the creation of user experience, which is more felt by European mobile phone manufacturers who once thought they would last forever. Which field will be subverted next? Vehicle man-machine interaction system? The emergence of the CUE system is expected to break the tripartite confrontation of German cars in the field of human-computer interaction system. However, it is not yet time, because from the actual experience, although it has certain expansion ability, the operation fluency of the CUE system has not reached my expected effect (the previous publicity mostly compared with Apple products, which invisibly raised people’s expectations for the CUE system). If it can be further optimized in hardware and software, it may really be deeply rooted in people’s hearts over time. It can only be said that the CUE system adds a lot of color to Cadillac XTS.

　　At the beginning of the article, it is said that GM has found a strong rival for Cadillac XTS in China market-Audi A6L. At present, the BMW 5 Series is the most threatening car to Audi A6L. Although Cadillac is both high-end in brand value and XTS is also striving to build its sense of science and technology, the products of these two brands are completely different in China market. What will impress the consumers who need medium and large luxury cars? This question really needs deep thought. (Photo/Text car home Li Boxu)

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Although cars can improve the convenience of people’s travel, safety is still an unavoidable topic. Therefore, many car companies have begun to upgrade the safety of their models. Of course, for consumers, a car with complete active and passive safety configurations will be more popular. For most people, it is only the beginning to mention cars from 4S shops, and the cost of car maintenance in the later period is the big deal. So what I said today can help us save some money in the future. Let’s look down with Xiaobian.

Let’s take a look at the appearance of seagulls first. The front style of seagulls is very simple and looks more domineering and stylish. Coupled with headlights, the momentum is quite sufficient. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the body size of the car is 3780MM*1715MM*1540MM. The car adopts simple lines, and the side circumference looks very simple and fashionable. With large-sized thick-walled tires, it looks full of sports. In the rear part, the overall shape of the rear echoes the front of the car, the taillight style is dignified, and the overall layout is impressive.

In terms of interior, the interior looks very delicate and the overall visual effect is very distinctive. The steering wheel design of this car is very fashionable and generous, with imitation leather material and high palm fit. From the central control point of view, the design of the center console is reasonable, which makes the interior style impressive, and the overall design of the central control is very good. The dashboard and the seat are equally eye-catching, and the dashboard design is remarkable and very eye-catching. The car adopts imitation leather seats, which are wide and thick and comfortable.

Seagull is equipped with a motor with a total power of 55KW and a total torque of 135N.m, which has good acceleration, excellent cruising range and good power performance.

The space performance of the seagull trunk is not bad. After putting down the rear seats, it can further expand the space, and its carrying capacity is great enough to meet daily household needs. In addition, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

After reading the above description, Xiaobian will make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

　　At 10:08 am on September 20, Huawei’s triple-folding mobile phone Mate XT Extraordinary Master officially launched its first sale, which is also the "world’s first mass-produced triple-folding mobile phone".

　　After the panic buying began, Huawei Mall showed that all models of Mate XT Extraordinary Master were sold out in seconds. At present, on online platforms such as Huawei Mall, JD.com, and Tmall Flagship Store, the same user can only buy one. As of press time, all platforms have shown "temporarily out of stock" and will go on sale again at 10:08 am on September 21.

　　On the morning of September 20, a reporter from Nandu Bay Finance Society saw in Huawei’s flagship store, Shenzhen Vientiane World, that the first sale site was crowded, and the first batch of users who successfully booked a reservation mentioned the new machine here for the first time. In an interview with a reporter from Nandu Bay Finance Society, Ms. Zhang, who is engaged in the financial industry, said that what she liked was the three-fold large screen, which was convenient for office and also very portable.

　　Mr. Kang, who was also activated at the scene, also showed his new phone to reporters. He said that this time he bought a black one, the appearance of the phone is very delicate, convenient and very thin, and the weight of the straight phone is not much different, and he is very satisfied.

　　As of 23:59 on September 19, Huawei Mall showed that the appointment of Huawei Mate XT extraordinary master has ended, and more than 6.85 million people have made an appointment.

　　19999 yuan on sale! It was fried to nearly 70,000 "sky-high price" before release

　　On the morning of September 20, Yu Chengdong, executive director of Huawei, chairperson of end point BG, and chairperson of smart car solutions BU, attended the first delivery ceremony of Huawei Mate XT extraordinary master at the flagship store on Nanjing East Road in Shanghai. Yu Chengdong said at the delivery ceremony that Huawei’s triple folding screen mobile phone is selling well beyond expectations, and the team is working overtime to expand production capacity.

　　Yu Chengdong said that over the years, Huawei has continued to break through in various forms such as inner folding, outer folding and vertical folding, and brought excellent quality experience with cutting-edge technology. Huawei Mate XT Extraordinary Master has the world’s largest 10.2-inch screen and is also the world’s thinnest folding screen mobile phone, unfolding as thin as 3.6mm. "Huawei Trifold rewrites the history of the industry, breaks the boundary of intelligent end point form, and turns science fiction into reality."

　　According to the introduction, Huawei Mate XT Extraordinary Master has single-screen, dual-screen and three-screen states, and can switch flexibly in various forms. Yu Chengdong called it "one machine and multiple functions, which can be called a new species of technology".

　　Nanduwan Finance Society reporter noticed that as early as before the release of Huawei’s three-fold mobile phone, second-hand platforms such as Dewu and Salted Fish had already hyped the mobile phone to nearly 70,000 yuan. Previously, Huawei’s first folding screen mobile phone Mate X (priced at 16,999 yuan) released in 2019 was hyped to a sky-high price of about 100,000 yuan.

　　As the world’s first commercial triple-fold mobile phone that is currently scarce in the market, Huawei’s triple-fold mobile phone is called "electronic Moutai" and "wealth management product".

　　Guo Tianxiang, research manager of IDC China, said that at present, the entire folding screen mobile phone in the Chinese market has only 10 million shipments a year, and the market 280 million throughout the year. For a category that has been developed for 5 years, the penetration rate is still very low. The three-fold mobile phone is difficult to become a major growth point due to factors such as high technical requirements, low yield, high price, and few participants. In fact, many manufacturers are in a conservative attitude towards next year’s folding screen market.

　　In Guo Tianxiang’s opinion, the screen and hinge processing technology requirements are high, the service life is a big challenge, and the assembly and processing yield of the whole machine is not high. "For the adaptation of software systems, Huawei has done the best among folding mobile phones. Battery life Due to the use of carbon-silicon negative electrode technology, battery life and volume have been greatly improved, but we still need to pay attention to the problem of power consumption and heat generation." Guo Tianxiang believes that the current situation of triple-folding mobile phones will not have a great impact on the tablet market, because its price and supply are a big limit.

　　Huawei leads the folding screen track, and many mobile phone manufacturers have established a layout

　　With the release of Huawei’s triple-folding mobile phone, Huawei’s category in the field of folding screen mobile phones has also been further improved. As an early domestic manufacturer to lay out the folding screen mobile phone market. In 2019, Huawei released the first 5G folding screen mobile phone, Huawei Mate X, and released more than 10 folding screen mobile phones in the past five years, covering various forms such as horizontal external folding, horizontal internal folding, and vertical small folding.

　　For tri-folding, it is very difficult for a screen to bend inside and outside, and it is even more difficult to ensure anti-extrusion, anti-stretching, and durability. To this end, Huawei pioneered the Tiangong hinge system, subverting the traditional structure. Through comprehensive breakthroughs in core components such as hinges and screens, it has realized both lightness and toughness, ingenious precision hinges and super-shape tri-folding large screens, achieving internal and external bending for the first time, bringing new folding products.

　　For this reason, Yu Chengdong said that "Huawei’s triple folding rewrites the history of the industry, breaks the boundary of intelligent end points and turns science fiction into reality".

　　In the tri-fold market, many mobile phone manufacturers have already made arrangements. Honor CEO Zhao Ming said that Honor has plans in tri-fold, scroll and other technologies. Although the technology is ready, the specific release time depends on the market reaction. In terms of supply chain, it is also reported that Xiaomi is developing a tri-fold mobile phone, which is expected to appear in the form of a physical model or prototype at the Mobile World Congress in February 2025. Transsion Holdings, known as the "king of mobile phones in Africa", has preempted Huawei to release the tri-fold screen mobile phone PHANTOM ULTIMATE 2, but this model has not yet been mass-produced.

　　Samsung, the former "first brother" of the folding screen mobile phone, is said to be developing a rollable mobile phone. According to the Korean media Business Post, Samsung has recently applied for a patent for a rollable display for smart devices.

　　Huawei has been a leader in the folding screen track. In the domestic market, Huawei’s folding screen mobile phone market share ranks first. According to the China folding screen mobile phone market share report released by IDC in the second quarter of 2024, the top five manufacturers in the domestic folding screen mobile phone market are Huawei, vivo, Honor, OPPO and Samsung. Among them, Huawei is firmly in the top spot with a market share of 41.7%, vivo, Honor and OPPO are 23.1%, 20.9% and 8.4% respectively.

　　In the global folding screen market, Huawei’s folding screen mobile phone is also in a leading position. According to data released by Techinsights, Huawei’s folding screen mobile phone sales rose by 257% in the first quarter of this year, surpassing Samsung for the first time. In the second quarter of this year, Huawei continued to lead the global folding screen smartphone market, followed by Samsung and vivo.

　　IDC said that with the release of new generation folding screen mobile phone products from more manufacturers, it is expected that China’s folding screen mobile phone market will continue to maintain a rapid growth trend in the second half of the year. The competition in the folding screen mobile phone market will enter a golden age, and major brands will engage in more intense competition. With the continuous advancement of technology and the gradual maturity of the market, folding screen mobile phones are expected to become a major trend in the future smartphone market.

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