After the new upgrade of Huawei’s smart car selection model, Huawei’s "HarmonyOS Zhixing" was born, and the new HarmonyOS Zhixing will provide smart travel solutions for car companies more comprehensively and deeply. At present, the AITO Wenjie brand cooperated by Huawei & Cyrus and the Zhijie brand cooperated by Huawei & Chery have both achieved the launch of new cars. In 2024, Huawei will cooperate with BAIC and JAC to launch two brands and new cars, namely "Enjoy the World" and "Proud World", so as to realize the "World" and "Four donkey kong" in the lineup.
At present, the new models M7 and M9 of AITO’s Wenjie brand have received strong response from the market, and the S7, the first car of Zhijie brand, has also received tens of thousands of orders after its listing, which has made Huawei’s HarmonyOS Zhixing take the lead in the news. In 2024, the four "Jie" brands of Huawei HarmonyOS Zhixing will usher in a product explosion. The author of this article will take you to discuss the heavy new cars that will be launched by the four "Jie" brands in 2024 in advance.
1. AITO boundary: changed boundary M7, new boundary M5 and boundary M8.
According to the news, AITO Wenjie brand is expected to push three new cars in 2024, namely, the new M7, the new M5 and the Wenjie M8, which are expected to be unveiled or listed in the second quarter, the first half and the second half respectively.
First, change M7. The M7 currently on sale is a model M7 that was launched in September 2023. It is a new model that has been upgraded on the basis of the first M7 in 2022. It is precisely because of the arrival of the new M7 that Huawei Smart Car has been reborn.
The modified M7 that will be launched in 2024 may be a mid-term modified model, because it has been two years since the first M7 went on the market, and it is time for the mid-term modified M7 to come. At present, there is no more news about the modified M7, but we can briefly analyze it with reference to the new M7. There are many differences in design between the new M7 and the new M7. The M9 is a design style in the new energy era, while the M7 is still a traditional fuel car shape, so the modified M7 will definitely make a big size adjustment in appearance design. On the power level, the modified M7 will still be a combination of the current 1.5T range extender+motor+battery pack, and some models will also have a four-wheel drive system.
Secondly, the new model M5 is expected to be unveiled at the Beijing Auto Show in 2024. The cash model M5 is a 2023 model, which is based on the 2022 model just like the M7 model, and is designed with traditional fuel vehicle modeling elements. In 2024, the new M5 is expected to be upgraded in details such as exterior and interior like M7, and adjusted to a family-style design language similar to M9. However, the official news has not yet responded, and we will wait together.
Finally, the brand-new M8 is expected to be launched in the second half of the year. Different from M7 and M5, Wenjie M8 will be a brand-new SUV. From the figures, it will be between M7 and M9, and it will provide 6-seat or 7-seat layout. The appearance of M8 will be basically the same as that of M9, and the family design language will be strengthened. In terms of body size, the car is expected to be smaller than M9 and larger than M7. It is predicted that the wheelbase will be 3 meters and the body length will be about 5.1 meters, positioning medium and large SUVs.
In the car, the HarmonyOS intelligent cockpit system will provide a wealth of driving and entertainment functions. The intelligent driving assistance system is expected to be equipped with HUAWEI ADS? 2.0 fusion sensing system to achieve high-level intelligent driving assistance. In terms of chassis, the M8 will be equipped with Huawei Turing intelligent chassis, and air suspension +CDC electromagnetic damping shock absorber is expected to appear on some models. The power system is an extended range hybrid power system consisting of 1.5T range extender+motor+battery. At present, the price range of M9 is 469,800 yuan to 569,800 yuan, and the price of M7 is 249,800 yuan to 379,800 yuan. Therefore, it is not difficult to guess that the price of M8 is expected to be in the range of 350,000 yuan to 450,000 yuan. If it is in this range, then M8 will compete with ideal L8 or ideal L9, and the competition in the new energy luxury SUV market will be more intense in the next 500,000 years.
2. Intellectual world: Intellectual world S9
Zhijie S9 is the second model after Zhijie S7. It is reported that the car will be launched in the second quarter of 2024. Previously, a lot of camouflage spy photos have been exposed about the car. From the photos, it can be seen that the car is a coupe SUV, which has the style of Tesla Model Y. Specifically, the shape of the front of the car is similar to that of Zhijie S7, which adopts a closed grille design. The upper part of the front of the car is equipped with a 192-line laser radar consistent with Zhijie S7, and will be equipped with Huawei ADS 2.0 advanced intelligent driving assistance system.
The side of the car body is a typical coupe SUV posture, and the roof line at the B-pillar position is very smooth. The door handle is of concealed design, the wheel hub painted in black is not small in size, and the internal red calipers are very sporty. Referring to the high-profile model of Zhijie S7, S9 is expected to use Brembo high-performance brake calipers.
The cockpit in the car is similar to that in Zhijie S7. The large-size LCD instrument and the central control screen are clearly visible. The steering wheel is still a compact olive three-position steering wheel consistent with Zhijie S7. There is also a Huawei SOUND audio head in the upper center of the center console. In other respects, the Harmony OS 4.0 system will be installed in the central control screen, providing rich entertainment functions.
In terms of power, Zhijie S9 is expected to be equipped with Huawei’s own motor, but the specific data is still unclear. With reference to Zhijie S7, the maximum power of a single motor after S7 is 215 kW, the front motor of the four-wheel drive version is 150 kW, and the acceleration time of the four-wheel drive version is 3.3 seconds per hour. At present, Zhijie S9 will also focus on sports, so its speed-up ability will not be low, and it is expected to be within 4 seconds. As the second new car of Zhijie brand, Zhijie S9 is expected to be listed in the second quarter of this year at a future price of 250,000 to 350,000 yuan against Model Y. Then we will see what its price will be.
3, STELATO enjoy the world: C-class pure electric smart car
In addition to the intellectual and intellectual circles, the brand of Huawei and BAIC is designated as Stella to enjoy the world. The first model, with its internal code name STELATO X4, is positioned as a C-class pure electric smart car, which will be officially released before the Beijing Auto Show in 2024. Previously, a group of camouflage photos of the car have been exposed on the Internet. From the photos, it can be seen that the car is similar to the intelligent S7. The front of the car has wider vision, the grille of the middle net and the vent of the lower bumper are wider, and there is a lidar device at the top of the front of the car. It is expected to be equipped with Huawei ADS 2.0 advanced intelligent driving assistance system.
On the side of the car body, you can see that it uses electronic rearview mirrors, hidden door handles and large-size low-drag wheels. The vision of the rear of the car is relatively thick. It is expected to adopt the design of penetrating taillights. The area of the left and right light groups is not small, and the internal structure is similar to that of the S7 taillights in Zhijie. There is no light group function that can support custom display patterns like the M9 in Wenjie. There is no exaggerated diffuser design in the lower bumper position, which is consistent with the positioning of his C-class smart car, with more luxurious administration and less exaggerated sports model.
In the interior part, at present, the interior design of Huawei’s Zhijie S7 and S9 and the car that enjoys the world are basically the same. You can see the olive-shaped three-position steering wheel and the suspended central control large screen, but you can see that the instrument of the car is not a suspended screen, but a traditional design with a sunshade. It is expected that Huawei’s HarmonyOS OS system will remain in the central control screen, and it will provide more intelligent entertainment functions. A large number of leather materials can be seen in seats, door panels and central control handrails, and the luxury and comfort in the car is expected to be relatively good, which is also consistent with the positioning of C-class cars. In terms of price, it has been reported that the price of this car will be in the range of 300,000 to 400,000 yuan, which is higher than that of Zhijie S7, and the price is also higher, which will directly affect the BBA luxury brand medium-sized car market in the future.
Previously, according to the relevant announcement issued by Beiqi Blue Valley, Beiqi New Energy will carry out intelligent selection cooperation with Huawei Terminal Co., Ltd., and the first model will be positioned as a high-end intelligent pure electric car. The company upgraded the existing BE22 platform in all directions to build a new generation of high-end pure electric intelligent networked automobile platform of BAIC New Energy. The upgraded BE22 platform products will be produced by Beijing High-end Intelligent Ecological Factory. The upgraded BE22 platform product mentioned in the announcement at that time may be the current C-class sedan, but we will continue to pay attention to more information about this car.
4. Aojie: cars, SUVs and MPVs.
The smart car brand that Huawei cooperates with Jianghuai may be named "Aojie", and the new brand will cover three categories: cars, SUVs and MPVs. According to an industry research report of China Merchants Securities circulating in the market, the first model of the smart car jointly developed by Huawei and Jianghuai is a million-class car with a standard of Maibakh, code X6, which is scheduled to be released in the fourth quarter of 2024.
At present, there is little news about Aojie’s first car. However, from other models under Huawei’s HarmonyOS Zhixing Technology Alliance, it can be guessed that the future Aojie’s first car will also have Huawei’s HarmonyOS OS 4.0 intelligent cockpit, Huawei ADS 2.0 advanced intelligent driving assistance system, Huawei Turing intelligent chassis, smart car digital platform and Huawei giant whale battery, etc. This million-class car that will bid for Maibakh will be the first million-class product under Huawei’s HarmonyOS Zhixing Alliance. We will continue to pay attention to the news of new models in Aojie.
5. Other news: Sales channel upgrade.
In addition to occupying an advantageous position in technical resources, Huawei HarmonyOS Zhixing can also provide rich sales channels for smart car products with the help of widely distributed Huawei stores, which is unmatched by regular direct stores and dealers’ 4S stores.
Previously, the author saw models such as Wenjie M5, Wenjie M7 and Zhijie S7 in the Huawei authorized experience store of Xihongmen Gathering Center in Beijing. At that time, Wenjie M9 was not listed. However, judging from that store, due to the limited area, it seems that it is impossible to place a larger model M9. In fact, this is also a common problem in many supermarkets such as Huawei authorized experience stores and life museums. Huawei has taken action on this issue.
According to Weibo, the official of HarmonyOS Zhixing, China Post is building a new HarmonyOS Zhixing User Center, which will develop together with the existing AITO Internet User Center managed by Cyrus. In addition, according to relevant investment documents, HarmonyOS Zhixing is open to 78 cities across the country to join the user center, and the services provided by the user center include sales, delivery and after-sales. The user center is divided into S, A, B and C4 levels, and each level has different requirements on area, parking space and capacitance.
The author saw from HarmonyOS Zhixing official website that there are already two HarmonyOS Zhixing user center stores in Beijing, and then tried to place an order from HarmonyOS Zhixing APP to ask for M9 and Zhijie S7 respectively. The pick-up point of Zhijie S7 does not match the AITO authorized user center, but only supports the pick-up point of HarmonyOS Zhixing user center, while all the models of Wenjie support HarmonyOS Zhixing user center and AITO authorized user center to pick up cars.
It is reported that in 2024, the number of HarmonyOS Zhixing stores newly built by Huawei is expected to reach about 800, and it will hit 1,000 in 2025. Therefore, from the above point of view, in the future, Huawei’s HarmonyOS Zhixing cooperative model will have different levels of stores including Huawei Experience Store, Smart Life Museum, AITO Experience Center and HarmonyOS Zhixing User Center to provide strong channel support.
Write it at the end
In 2024, Huawei’s HarmonyOS Zhixing will be a year of concentrated outbreak. From the product point of view, AITO’s brands 5, 7, 8 and 9 will go to war with LI’s L series in an all-round way, and Zhijie S7 will compete with new power cars of the same class and traditional independent brand new energy cars, while Zhijie S9 will target the current sales of new energy SUVs as Tesla Model Y, which will be a more intense battle. STELATO’s brand-new C-class sedan not only has influence in the field of new energy, but will further threaten the traditional luxury brand fuel medium-sized sedan. Although there is not much news about Aojie’s new cars at present, it is enough to earn enough attention by positioning and benchmarking Maibakh at a million levels.
From the perspective of sales channels, further expanding and perfecting the multi-level sales service system will alleviate the current sales and delivery problems of HarmonyOS Zhixing. However, the market environment is changing rapidly, and the traditional independent brands headed by BYD cannot be underestimated. What new cooperative car companies and models will Huawei HarmonyOS Zhixing have in 2024, and what will be the sales volume? Let’s wait and see.
