Huawei’s "Four donkey kong" gather together! Prospect of "HarmonyOS Zhixing" New Car in 2024

After the new upgrade of Huawei’s smart car selection model, Huawei’s "HarmonyOS Zhixing" was born, and the new HarmonyOS Zhixing will provide smart travel solutions for car companies more comprehensively and deeply. At present, the AITO Wenjie brand cooperated by Huawei & Cyrus and the Zhijie brand cooperated by Huawei & Chery have both achieved the launch of new cars. In 2024, Huawei will cooperate with BAIC and JAC to launch two brands and new cars, namely "Enjoy the World" and "Proud World", so as to realize the "World" and "Four donkey kong" in the lineup.

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At present, the new models M7 and M9 of AITO’s Wenjie brand have received strong response from the market, and the S7, the first car of Zhijie brand, has also received tens of thousands of orders after its listing, which has made Huawei’s HarmonyOS Zhixing take the lead in the news. In 2024, the four "Jie" brands of Huawei HarmonyOS Zhixing will usher in a product explosion. The author of this article will take you to discuss the heavy new cars that will be launched by the four "Jie" brands in 2024 in advance.

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1. AITO boundary: changed boundary M7, new boundary M5 and boundary M8.

According to the news, AITO Wenjie brand is expected to push three new cars in 2024, namely, the new M7, the new M5 and the Wenjie M8, which are expected to be unveiled or listed in the second quarter, the first half and the second half respectively.

First, change M7. The M7 currently on sale is a model M7 that was launched in September 2023. It is a new model that has been upgraded on the basis of the first M7 in 2022. It is precisely because of the arrival of the new M7 that Huawei Smart Car has been reborn.

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The modified M7 that will be launched in 2024 may be a mid-term modified model, because it has been two years since the first M7 went on the market, and it is time for the mid-term modified M7 to come. At present, there is no more news about the modified M7, but we can briefly analyze it with reference to the new M7. There are many differences in design between the new M7 and the new M7. The M9 is a design style in the new energy era, while the M7 is still a traditional fuel car shape, so the modified M7 will definitely make a big size adjustment in appearance design. On the power level, the modified M7 will still be a combination of the current 1.5T range extender+motor+battery pack, and some models will also have a four-wheel drive system.

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Secondly, the new model M5 is expected to be unveiled at the Beijing Auto Show in 2024. The cash model M5 is a 2023 model, which is based on the 2022 model just like the M7 model, and is designed with traditional fuel vehicle modeling elements. In 2024, the new M5 is expected to be upgraded in details such as exterior and interior like M7, and adjusted to a family-style design language similar to M9. However, the official news has not yet responded, and we will wait together.

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Finally, the brand-new M8 is expected to be launched in the second half of the year. Different from M7 and M5, Wenjie M8 will be a brand-new SUV. From the figures, it will be between M7 and M9, and it will provide 6-seat or 7-seat layout. The appearance of M8 will be basically the same as that of M9, and the family design language will be strengthened. In terms of body size, the car is expected to be smaller than M9 and larger than M7. It is predicted that the wheelbase will be 3 meters and the body length will be about 5.1 meters, positioning medium and large SUVs.

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In the car, the HarmonyOS intelligent cockpit system will provide a wealth of driving and entertainment functions. The intelligent driving assistance system is expected to be equipped with HUAWEI ADS? 2.0 fusion sensing system to achieve high-level intelligent driving assistance. In terms of chassis, the M8 will be equipped with Huawei Turing intelligent chassis, and air suspension +CDC electromagnetic damping shock absorber is expected to appear on some models. The power system is an extended range hybrid power system consisting of 1.5T range extender+motor+battery. At present, the price range of M9 is 469,800 yuan to 569,800 yuan, and the price of M7 is 249,800 yuan to 379,800 yuan. Therefore, it is not difficult to guess that the price of M8 is expected to be in the range of 350,000 yuan to 450,000 yuan. If it is in this range, then M8 will compete with ideal L8 or ideal L9, and the competition in the new energy luxury SUV market will be more intense in the next 500,000 years.

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2. Intellectual world: Intellectual world S9

Zhijie S9 is the second model after Zhijie S7. It is reported that the car will be launched in the second quarter of 2024. Previously, a lot of camouflage spy photos have been exposed about the car. From the photos, it can be seen that the car is a coupe SUV, which has the style of Tesla Model Y. Specifically, the shape of the front of the car is similar to that of Zhijie S7, which adopts a closed grille design. The upper part of the front of the car is equipped with a 192-line laser radar consistent with Zhijie S7, and will be equipped with Huawei ADS 2.0 advanced intelligent driving assistance system. 

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The side of the car body is a typical coupe SUV posture, and the roof line at the B-pillar position is very smooth. The door handle is of concealed design, the wheel hub painted in black is not small in size, and the internal red calipers are very sporty. Referring to the high-profile model of Zhijie S7, S9 is expected to use Brembo high-performance brake calipers.

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The cockpit in the car is similar to that in Zhijie S7. The large-size LCD instrument and the central control screen are clearly visible. The steering wheel is still a compact olive three-position steering wheel consistent with Zhijie S7. There is also a Huawei SOUND audio head in the upper center of the center console. In other respects, the Harmony OS 4.0 system will be installed in the central control screen, providing rich entertainment functions.

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In terms of power, Zhijie S9 is expected to be equipped with Huawei’s own motor, but the specific data is still unclear. With reference to Zhijie S7, the maximum power of a single motor after S7 is 215 kW, the front motor of the four-wheel drive version is 150 kW, and the acceleration time of the four-wheel drive version is 3.3 seconds per hour. At present, Zhijie S9 will also focus on sports, so its speed-up ability will not be low, and it is expected to be within 4 seconds. As the second new car of Zhijie brand, Zhijie S9 is expected to be listed in the second quarter of this year at a future price of 250,000 to 350,000 yuan against Model Y. Then we will see what its price will be.

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3, STELATO enjoy the world: C-class pure electric smart car

In addition to the intellectual and intellectual circles, the brand of Huawei and BAIC is designated as Stella to enjoy the world. The first model, with its internal code name STELATO X4, is positioned as a C-class pure electric smart car, which will be officially released before the Beijing Auto Show in 2024. Previously, a group of camouflage photos of the car have been exposed on the Internet. From the photos, it can be seen that the car is similar to the intelligent S7. The front of the car has wider vision, the grille of the middle net and the vent of the lower bumper are wider, and there is a lidar device at the top of the front of the car. It is expected to be equipped with Huawei ADS 2.0 advanced intelligent driving assistance system.

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On the side of the car body, you can see that it uses electronic rearview mirrors, hidden door handles and large-size low-drag wheels. The vision of the rear of the car is relatively thick. It is expected to adopt the design of penetrating taillights. The area of the left and right light groups is not small, and the internal structure is similar to that of the S7 taillights in Zhijie. There is no light group function that can support custom display patterns like the M9 in Wenjie. There is no exaggerated diffuser design in the lower bumper position, which is consistent with the positioning of his C-class smart car, with more luxurious administration and less exaggerated sports model.

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In the interior part, at present, the interior design of Huawei’s Zhijie S7 and S9 and the car that enjoys the world are basically the same. You can see the olive-shaped three-position steering wheel and the suspended central control large screen, but you can see that the instrument of the car is not a suspended screen, but a traditional design with a sunshade. It is expected that Huawei’s HarmonyOS OS system will remain in the central control screen, and it will provide more intelligent entertainment functions. A large number of leather materials can be seen in seats, door panels and central control handrails, and the luxury and comfort in the car is expected to be relatively good, which is also consistent with the positioning of C-class cars. In terms of price, it has been reported that the price of this car will be in the range of 300,000 to 400,000 yuan, which is higher than that of Zhijie S7, and the price is also higher, which will directly affect the BBA luxury brand medium-sized car market in the future.

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Previously, according to the relevant announcement issued by Beiqi Blue Valley, Beiqi New Energy will carry out intelligent selection cooperation with Huawei Terminal Co., Ltd., and the first model will be positioned as a high-end intelligent pure electric car. The company upgraded the existing BE22 platform in all directions to build a new generation of high-end pure electric intelligent networked automobile platform of BAIC New Energy. The upgraded BE22 platform products will be produced by Beijing High-end Intelligent Ecological Factory. The upgraded BE22 platform product mentioned in the announcement at that time may be the current C-class sedan, but we will continue to pay attention to more information about this car.

4. Aojie: cars, SUVs and MPVs.

The smart car brand that Huawei cooperates with Jianghuai may be named "Aojie", and the new brand will cover three categories: cars, SUVs and MPVs. According to an industry research report of China Merchants Securities circulating in the market, the first model of the smart car jointly developed by Huawei and Jianghuai is a million-class car with a standard of Maibakh, code X6, which is scheduled to be released in the fourth quarter of 2024.

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At present, there is little news about Aojie’s first car. However, from other models under Huawei’s HarmonyOS Zhixing Technology Alliance, it can be guessed that the future Aojie’s first car will also have Huawei’s HarmonyOS OS 4.0 intelligent cockpit, Huawei ADS 2.0 advanced intelligent driving assistance system, Huawei Turing intelligent chassis, smart car digital platform and Huawei giant whale battery, etc. This million-class car that will bid for Maibakh will be the first million-class product under Huawei’s HarmonyOS Zhixing Alliance. We will continue to pay attention to the news of new models in Aojie.

5. Other news: Sales channel upgrade.

In addition to occupying an advantageous position in technical resources, Huawei HarmonyOS Zhixing can also provide rich sales channels for smart car products with the help of widely distributed Huawei stores, which is unmatched by regular direct stores and dealers’ 4S stores.

Previously, the author saw models such as Wenjie M5, Wenjie M7 and Zhijie S7 in the Huawei authorized experience store of Xihongmen Gathering Center in Beijing. At that time, Wenjie M9 was not listed. However, judging from that store, due to the limited area, it seems that it is impossible to place a larger model M9. In fact, this is also a common problem in many supermarkets such as Huawei authorized experience stores and life museums. Huawei has taken action on this issue.

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According to Weibo, the official of HarmonyOS Zhixing, China Post is building a new HarmonyOS Zhixing User Center, which will develop together with the existing AITO Internet User Center managed by Cyrus. In addition, according to relevant investment documents, HarmonyOS Zhixing is open to 78 cities across the country to join the user center, and the services provided by the user center include sales, delivery and after-sales. The user center is divided into S, A, B and C4 levels, and each level has different requirements on area, parking space and capacitance.

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The author saw from HarmonyOS Zhixing official website that there are already two HarmonyOS Zhixing user center stores in Beijing, and then tried to place an order from HarmonyOS Zhixing APP to ask for M9 and Zhijie S7 respectively. The pick-up point of Zhijie S7 does not match the AITO authorized user center, but only supports the pick-up point of HarmonyOS Zhixing user center, while all the models of Wenjie support HarmonyOS Zhixing user center and AITO authorized user center to pick up cars.

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It is reported that in 2024, the number of HarmonyOS Zhixing stores newly built by Huawei is expected to reach about 800, and it will hit 1,000 in 2025. Therefore, from the above point of view, in the future, Huawei’s HarmonyOS Zhixing cooperative model will have different levels of stores including Huawei Experience Store, Smart Life Museum, AITO Experience Center and HarmonyOS Zhixing User Center to provide strong channel support.

Write it at the end

In 2024, Huawei’s HarmonyOS Zhixing will be a year of concentrated outbreak. From the product point of view, AITO’s brands 5, 7, 8 and 9 will go to war with LI’s L series in an all-round way, and Zhijie S7 will compete with new power cars of the same class and traditional independent brand new energy cars, while Zhijie S9 will target the current sales of new energy SUVs as Tesla Model Y, which will be a more intense battle. STELATO’s brand-new C-class sedan not only has influence in the field of new energy, but will further threaten the traditional luxury brand fuel medium-sized sedan. Although there is not much news about Aojie’s new cars at present, it is enough to earn enough attention by positioning and benchmarking Maibakh at a million levels.

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From the perspective of sales channels, further expanding and perfecting the multi-level sales service system will alleviate the current sales and delivery problems of HarmonyOS Zhixing. However, the market environment is changing rapidly, and the traditional independent brands headed by BYD cannot be underestimated. What new cooperative car companies and models will Huawei HarmonyOS Zhixing have in 2024, and what will be the sales volume? Let’s wait and see.

Nongfu Spring is behind Yibao: the water source dilemma is difficult to solve

Our reporter, Ye Bihua, reports from Guangzhou

   
On April 11, Nongfu Spring, which was pushed to the forefront of the trend by the standard controversy, suddenly launched an attack, directly denouncing the recent series of attacks on Nongfu Spring as being planned behind the scenes by rival China Resources Yibao.

   
"As a state-controlled drinking water company, it is regrettable that it uses public fears about food safety and environmental pollution as a marketing tool to target competitors and expand market share," Nongfu Spring said in a statement on its official Weibo account.

As of this writing, China Resources Yibao has not made any response to this.

   
In the first three quarters of 2012, among the top four sales of drinking water in bottles (cans) in China, Nongfu Spring ranked first in the country with a market share of 35%, leaving behind the second-placed Master Kong by 19 percentage points. But at the same time, a series of negatives such as "Water Source Gate", "Fake Donation Gate" and "Arsenic Gate" have been surrounding this drinking water market leader. Just recently, some media reported that Nongfu Spring’s standard is not as good as tap water, which once again triggered the public to rethink the drinking water source.

standard doubt

   
On April 8, some media exposed that Nongfu Spring used "DB33/383" Zhejiang local standards in the three major water sources of Wanlv Lake in Guangdong, Qiandao Lake in Zhejiang and Danjiangkou in Hubei, which is far lower than the "DB44/116-2000" Guangdong standard. Nongfu Spring is suspected of avoiding the use of standards. At the same time, Nongfu Spring also participated in the formulation of Zhejiang standards.

   
According to our understanding, compared with the Guangdong standard, the Zhejiang standard used by Nongfu Spring has twice the tolerance content of cadmium, arsenic and other harmful substances than the Guangdong standard. The Zhejiang standard tolerates the existence of fungi such as mold and yeast, while the Guangdong standard is "not detectable".

   
Subsequently, some media quoted Zhou Xiaolin, director of the Food Supervision and Administration Department of the Zhejiang Provincial Quality Supervision Bureau, as justifying the matter. According to the report, Zhou Xiaolin showed reporters the national standard GB19298-2003, the Zhejiang Provincial Standard DB33/383-2005 and the Guangdong Provincial Standard DBS44/001-2011, and said that the microbial indicators in these three standards are exactly the same.

   
But in fact, the national standard of "Bottle (Barrel) Drinking Water Hygiene Standards" mentioned by Zhou Xiaolin has been revised in January and September 2008, and the revised national standard is stricter than the Zhejiang standard. With the continuous fermentation of public opinion, Nongfu Spring finally responded to various doubts on the 11th.

   
"The arsenic and cadmium levels in Nongfu Spring products are below the detection limits, and the levels are so low that they cannot be detected. Mold and yeast are also undetectable." In its statement, Nongfu Spring did not provide a detailed explanation of the standard issue, but turned its attention to competitors. "We have reason to believe that the recent series of reports against Nongfu Spring are deliberately planned, and behind the scenes is the state-controlled drinking water company, China Resources Yibao."

Benchmarking Yibao

   
In the statement, Nongfu Spring cited negative online media coverage of its products since March 15, as well as a series of marketing campaigns by rival China Resources Yibao, and claimed that competitors had hired personnel in Hunan, Guangdong, Sichuan, Chongqing, Hubei and other places, and distributed articles attacking Nongfu Spring door-to-door to retail stores and consumers.

   
Luo Tan, president of the Guangdong Bottled Drinking Water Industry Association, told our reporter that Nongfu Spring is currently at the forefront of the bottled water market in the country, especially in the East China base camp, and has an absolute advantage. But in southern China, Nongfu Spring has to face competition from brands such as Yibao, Jingtian, Yili, and Watsons. Among them, Nongfu Spring and Yibao have the most intense competition in the Shenzhen market.

According to our understanding, the main product of farmers’ bottled water
At present, the price of 550ML in Guangzhou supermarkets is about 1.2-1 yuan, while in Shenzhen supermarkets in recent months has maintained 1.8-1 yuan/bottle, the price is close to the main competitor Yibao.

   
"Farmers seven or eight years ago had relatively good price maintenance, but with the rise of Master Kong and competition from other brands, farmers in southern China had to cut prices in exchange for market share," a drinking water company executive told the Financial Times on condition of anonymity.

   
According to it, the total bottled water market in Shenzhen rose by 11% last year compared with 2011, of which Nongfu Spring rose by 45%, and Nongfu’s bottled water market share in Shenzhen also jumped from 9% in 2011 to 12% in 2012.

   
China Resources Entrepreneurship (00291.HK), the parent company of Ipoh, reported last year that although it benefited from the rapid growth of sales and turnover of Ipoh pure water in Guangdong, Hunan, Sichuan, Jiangsu, Guangxi and Fujian, the total sales volume of the company’s beverage business in 2012 increased by 33% compared with the previous year to about 3507,000 kilolitres, with a turnover of 47.66 million Hong Kong dollars, an increase of 53.1% year-on-year, but the profit attributable to it decreased by 31.7% compared with 2011 to 86 million Hong Kong dollars.

   
The above-mentioned water company executives believe that the profit margins in the bottled water industry are currently very low, and for most brands, it is impossible to continue the downward price war.

Water source dilemma

   
From the original "Water Source Gate", "Fake Donation Gate", "Arsenic Gate", to the current "Standard Gate", water sources have always been the main aspect of Nongfu Spring’s criticism by the outside world. If the price cannot be beaten by Master Kong, the drinking water market can only go up the high-end route, and there are a variety of claims such as natural pure water and mineral water, but in the end, water sources are the commanding heights of major enterprises.

   
At present, the three main water sources of Nongfu Spring (Wanlu Lake in Guangdong, Qiandao Lake in Zhejiang, and Danjiangkou in Hubei) are basically lake water, which belongs to surface water. Nongfu Spring adopts the direct canning method, which is physically filtered according to certain standards (usually activated carbon and sand cans). If the water contains heavy metals, it cannot be filtered, and can only be controlled by the water quality of the water source itself.

   
"But from a natural science perspective, the control of lake and reservoir water has limitations." The above-mentioned water company executives believe that the so-called water source protection area is just a series of mandatory protection measures taken by the state for it. Compared with other water sources, the protection of water sources is much greater, but it does not mean that this water source is completely controlled.

   
In the opinion of the above-mentioned water company executives, it is already very difficult to find high-quality water sources, and even more difficult is how to maintain the water sources later.

   
"So far, the state’s supervision of agriculture has not been able to avoid the use of chemicals that affect human health, and these chemicals will gather in the catchment area with natural rainfall, so basically, if the unit that uses these water sources can control the safety of the water source 100%, I think this is a bit too much, it is impossible to do this," the water company executive said frankly.

   
Previously, some media went to the Danjiangkou Reservoir to investigate and found that there were all kinds of domestic waste on the shore around the water intake point of Nongfu Spring, but the staff of Nongfu Spring Factory said that the domestic waste had little impact on the water quality, just like "the sand in the rice".

Celestial Auto took the "Rubik’s Cube Platform" to the Beijing Auto Show and asked M7 to refresh the sales record of China automobile brand single model.

  At the auto china, Cyrus Auto shared its self-innovative super-intelligent platform-Cyrus Rubik’s Cube Platform, which is versatile and capable of continuous evolution. It is reported that the platform takes "panoramic safety, multi-power, ever-changing space and intelligent guidance" as its core features, and realizes cross-domain integration of safety, power, chassis and software. In the era of smart electric vehicles, it aims to provide users with a "good, easy-to-use and super-safe" car experience. 

  At present, platform development has become the consensus of the new energy automobile industry-it can not only form diversified product combinations to develop different products, but also effectively save research and development cycle, improve research and development efficiency, and also form production scale effect to reduce costs. 

  In fact, the Rubik’s Cube platform is just one of many technical achievements accumulated by Celestial Automobile. As a representative enterprise of new quality productivity, Cyrus is committed to becoming a leading technology-based enterprise, and has been in a leading position in three-power technology, extended range technology, electronic and electrical architecture and super electric drive intelligent technology platform.

    

  Judging from the sales results, the technical strength of Cyrus has ushered in a "sword-shining" moment. In the first quarter of this year, the sales volume of Celestial vehicles reached 94,825, a year-on-year increase of 374.77%. AITO’s whole car delivery system reached 31,727 vehicles in March, of which 6,243 new cars were delivered by the car manufacturer M93 in March, ranking first in the sales volume of China’s new power vehicles with a price of more than 500,000 yuan, and firmly in the first-line camp with traditional luxury cars BBA and Tesla. 

  Based on the new development stage of new energy vehicles in China, the new energy vehicle enterprises in China, represented by Cyrus, are grasping the connotation of new quality productivity and accelerating the realization of quantitative change to qualitative change in the new energy vehicle industry. 

  Debut in auto china with Rubik’s Cube platform. 

  At 9: 00 on April 25th, auto china 2024 will officially open. As the "opening drama" of the automobile industry, the Beijing Auto Show, which has returned strongly after four years, will become a centralized display platform for automobile trends and product trends. It is understood that this year’s Beijing Auto Show is full of "technology, intelligence and new energy". For car companies, this opportunity of "brightening muscles and showing strength" is naturally not to be missed.

    

  As the main force of new energy transformation in the automobile industry, many independent brand head car companies will release new cars and the latest technological achievements at this auto show. Take Cyrus as an example. At the technology innovation strategy sharing meeting, Cyrus Rubik’s Cube platform, a super-intelligent platform with changeable and continuous evolution ability, was shared. The platform takes "panoramic safety, multi-power, ever-changing space and intelligent guidance" as its core features, and realizes cross-domain integration of safety, power, chassis and software. In the era of intelligent electric vehicles, it aims to provide users with a "easy-to-drive, easy-to-use and super-safe" car experience.

    

  It is understood that Cyrus "Rubik’s Cube Platform" can be compatible with different models such as cars, SUVs and MPVs at the same time, which will maximize its versatility. At the same time, it can be equipped with luxury configurations such as dual-cavity air springs and rear wheel steering, and its compatibility can meet the long-term technical development requirements in the future; In terms of power, the platform can also take into account the application of different power forms, such as super-increase, pure electricity and super-hybrid, and it is the only platform in the industry that can be compatible with these three power forms at present. With the continuous exploration of extended range technology, the thermal efficiency of Celeste Extended Range 5.0 system reaches 45%, and the oil-electricity conversion efficiency is as high as 3.65kWh/L, which is equivalent to 3.65 kWh of electricity generated by 1 liter of oil, which is at the leading level in the industry.

    

  In terms of safety, Sailis adheres to the concept that "safety is the greatest luxury" and applies the industry-first "panoramic safety" system on the Rubik’s Cube platform, which runs through the whole life cycle of users’ cars and makes users feel more at ease by combining hardware and software.

    

  The data shows that the derivative models built by the Rubik’s Cube platform have more sufficient technical verification and more reliable product quality, the development cycle can be directly shortened by 3 months, the cost can be effectively reduced by 15%, and the highest generalization rate of each system platform can reach more than 85%. 

  Throughout the new energy automobile industry, platform development has become the general trend. Improving the generalization rate of technologies and products through repeated reuse of core technologies or modular design of parts systems can not only form diversified product combinations to develop different products, but also effectively save the research and development cycle, improve the research and development efficiency, and also form production scale effect to reduce costs. 

  In addition to the Rubik’s Cube platform, in the list of invention patents published in 2023 by China Automobile and Information Technology Branch, the number of open patents increased by 407.76% year-on-year, ranking first in the independent vehicle group. Thanks to the deep accumulation of technical strength, Celestial Automobile is in a leading position in three electric technologies, extended range technology, electronic and electrical architecture and super electric drive intelligent technology platform, laying a technical foundation for the dual path of pure electric and extended range intelligent electric vehicles.

    

  In addition to continuous training in technical hard power, as a member of the brand of new energy vehicles, Cyrus clearly put forward the idea and path of "software-defined vehicles" earlier. In practice, Celeste drives product innovation with model innovation, firmly follows the road of "integration of intelligence and electricity" and promotes the development of new energy vehicles to intelligence and networking. 

  Zhang Xinghai, Chairman of Sailis Automobile, publicly stated that Sailis has always been firm: the road of intelligent and electric integration under the software-defined automobile is electrified, which is the carrier of intelligence, intelligence and the soul of electrification. 

  Sales in the first quarter surged by 374.77%. 

  After long-term technical precipitation, Cyrus already has the strength of "bright sword". 

  According to official data, in the first quarter of 2024, the sales volume of Celestial vehicles reached 94,825, a year-on-year increase of 374.77%. AITO delivered 31,727 vehicles in March, among which, the sales volume of the new M7 in Wenjie continued to grow steadily, with 24,598 new vehicles delivered in a single month, and the cumulative delivery volume on the market exceeded 120,000 vehicles, constantly setting a new record for the sales volume of a single car brand in China. In March, M9 delivered 6,243 new cars in a single month, ranking first in the sales volume of China New Power vehicles with a price of over 500,000 yuan. 

  With the rise of independent brands in China, represented by AITO, the market competition pattern of luxury brands is facing new changes. Since the beginning of this year, AITO has consistently ranked in the top five of the luxury brand list, and belongs to the first-line camp with traditional luxury cars BBA and Tesla.

    

  However, compared with more than 300 million fuel vehicles in China, the million-level annual sales of new energy vehicles are only a fraction, and the industry structure is far from solidified. For Cyrus, its intellectual strength needs to be constantly increased, and then it will evolve into the next stage of competitive advantage. 

  The Sailisi Auto Super Factory located in Chongqing will be an important carrier to increase the intellectual strength. It is understood that Sailis Auto Super Factory covers an area of 2,757 mu. As the world’s leading automobile super factory, Sailis Factory is built according to the international leading standards and industrial Internet requirements, realizing the interconnection of equipment data, achieving a complete vehicle off the assembly line in 30 seconds at the earliest, with the highest production efficiency in the world, and taking the lead in applying the industry-leading 9000T integrated die casting process, which can integrate 87 parts into one part and reduce the weight by 28%.

    

  According to the person in charge of the factory, the factory has more than 1,000 automation equipment, and more than 3,000 robots cooperate intelligently, and the number of robots ranks first in the industry. It can realize 100% automation of key processes, which is also a high level in the whole industry. At the same time, the factory also uses the industry’s first automatic quality testing technology. Through CT scanning of the whole vehicle, it can realize 100% whole vehicle experience and 100% full-size measurement. The test data is automatically uploaded to the cloud, forming "one car and one file". This factory has not only set a new benchmark for Cyrus, but also set a global benchmark for intellectual creation. 

  Cyrus’s "instant success" comes from the accumulation of money and thin hair. Seles, transliterated from the Greek word SERES, means the country of silk, symbolizing the east and luxury. What Cyrus wants to take is a "Silk Road" of high-end products, which is the openness and tolerance of China enterprises and the pattern and tolerance of going to the world. 

  At present, China’s new energy automobile industry is at the key node of "overtaking in changing lanes". In the global competition for the dominance of electric vehicles, Sailis will hopefully become a business card for China’s new energy automobile industry to show to the world. 

  (This article does not constitute any investment advice. Investors should act accordingly at their own risk. ) 

How can China Airlines attract foreign pilots when the number has exceeded 1,000?

  Most of the foreign pilots in China are provided by local airlines/Oriental IC.

  Eric is currently the captain of Shenzhen Airlines A320.

  According to the statistics of the Civil Aviation Administration, there were 1005 foreign pilots in China in 2016, including 160 of the three major airlines, Air China, China Southern Airlines and China Eastern Airlines. Other foreign pilots will mainly choose to work in local airlines and transportation companies. According to aviation industry insiders, the salary level of foreign pilots paid by China airlines is also in the leading position in the world, and the salary offered by some airlines is four times that paid by air China companies such as Brazil and Russia.

  China has become the second largest aviation market after the United States. According to the statistics of the Civil Aviation Administration, by the end of 2016, the number of China civil aviation transport aircraft fleet (excluding Hong Kong, Macao and Taiwan) had reached 2,933, and there were 1,005 foreign pilots in China.

  phenomenon

  The number of foreign pilots in China has exceeded 1000.

  The number of China Airlines aircraft exceeds 2,933. According to the data in the Statistical Bulletin of Civil Aviation Airport Production in 2016 published by the Civil Aviation Administration, the annual passenger throughput of airports in China exceeded 1 billion for the first time in 2016, with 1,016.357 million passengers completed, an increase of 11.1% over the previous year. Domestic routes completed 914.017 million passengers, an increase of 10.3% over the previous year; International air routes exceeded 100 million passengers for the first time, with 102.34 million passengers completed, an increase of 19.3% over the previous year.

  China has become the second largest aviation market after the United States, and the civil aviation industry as a whole has maintained a growth rate of about 10%. In the past five years, according to the passenger traffic figures, the average annual growth rate in the United States was around 4%, in Europe it was around 6%, and in China it reached 10%.

  With the rapid development of aviation industry, different airlines have different talent pool reserves for pilots, which also leads to different demand for foreign captains. Air China, China Eastern Airlines and China Southern Airlines have a relatively stable talent reserve mechanism, while private airlines choose to recruit people with high salaries to supplement their talent pool.

  According to the statistics of the Civil Aviation Administration, there were 1005 foreign pilots in China in 2016, including 160 of the three major airlines, Air China, China Southern Airlines and China Eastern Airlines. Other foreign pilots will mainly choose to work in local airlines and transportation companies.

  For example, Xiangpeng Airlines has 600 pilots (including trainees), including more than 60 foreign pilots from 13 countries. In 2016, a total of 43 pilots were promoted to captain, including 19 foreign captains. It is understood that these 19 foreign captains are from six countries including South Korea, Canada, Russia, Spain, Brazil and Bulgaria.

  The development plan of pilots in China is: flight cadet → Class e co-pilot → Class d co-pilot → Class c co-pilot → Class b co-pilot → Class a co-pilot → Captain. Generally speaking, the training time in the flight cadet stage is two years, and the training cost alone needs at least 700,000 yuan per person. If the salary, accommodation, equipment consumption and other expenses are added, the training cost is close to one million yuan. The process from the co-pilot to the captain usually takes 7-10 years.

  The main reason why many airlines introduce foreign pilots is that the existing pilot graduates can’t make up, and the domestic captains sign long-term contracts with airlines, which are basically lifelong contracts. The cost of "digging the wall" is high and even leads to lawsuits. Foreign captains sign contracts with companies for 1-5 years, which is more flexible.

  reveal a secret

  A foreign captain’s salary in China is four times that of his own country.

  In an interview, Dave Ross, chairman of Wasinc International, a professional pilot leasing company registered in Hong Kong, revealed that some China airlines are willing to pay a monthly after-tax salary as high as 26,000 US dollars, which is four times the salary paid to pilots by air China companies such as Brazil and Russia.

  The huge market vacancy and high salary and welfare are attractive to foreign pilots to work in China. Take European and American countries as an example. People who want to be pilots need to attend flight training at their own expense, then get a private license and accumulate flying hours. They usually fly in agriculture, forestry or business jet companies first, then fly cargo planes, and finally fly large passenger planes, forming a mature mode of transporting talents from general aviation to civil aviation.

  Why do foreign pilots want to work in China? According to aviation industry insiders, first of all, it is not easy to find a job for foreign pilots. In large civil aviation companies in Europe and America, you can’t get a recommendation letter from a senior captain, and you may not even have an interview. Secondly, China’s salary and treatment level is also a leading level in the world. For example, Qingdao Airlines is willing to provide an annual salary of up to $318,000 for a foreign captain, and Sichuan Airlines is willing to provide an annual salary of $302,000 for the captain who flies to Canada and Australia. China airlines pay foreign captains about 20% more than domestic pilots, which is more attractive; There are also foreign pilots who have taken a fancy to some relatively complicated airports in Asia and have worked in China for "gilding", so it is easier to find jobs for well-known airlines after returning home.

  press sb for an interview

  There is a special intermediary company to recommend foreign captains.

  Shenzhen Airlines was the first local airline to introduce foreign captains. Wu Mingxiang, manager of Boeing Foreign Flight Division of Shenzhen Airlines Flight Department, said in an interview with Beijing Youth Daily that when he joined Shenzhen Airlines as a co-pilot in 2005, Shenzhen Airlines already had four or five foreign captains. With the explosive development of the aviation industry, airlines need to buy new planes and a large number of pilots. Pilots have become a sought-after resource. In order to adapt to the development of the company, foreign captains from Brazil, Georgia, Romania, the United States, South Korea and other countries have been introduced one after another.

  The ways of training pilots in China’s airlines are mostly entrusted training and directional distribution. It takes at least 8 to 10 years to train a captain. As airlines buy a large number of new planes and open up new routes, there is a shortage of pilot talents. The introduction of a foreign captain, through the relevant examination and approval required by the Civil Aviation Administration, can be completed in at least one year, which can quickly supplement the captain talent for the company.

  Wu Mingxiang said that it was difficult to find and contact foreign captains in the past. In recent years, a special intermediary company has been responsible for recommending foreign captain talents, and the process of introducing pilots has become quite mature. Foreign pilots are not "welcome to all". In fact, pilots from any country must pass the qualification examination of the Civil Aviation Administration of China when they go to China, and their technical level must meet the requirements. If it is a different model, there is a corresponding modification test. In fact, all companies have strict assessment standards. Take Shenzhen Airlines as an example, the company will organize interviews with foreign captains, simulator operation, flight taking, etc. After 3-4 months of inspection, the contract can basically be confirmed.

  Text/reporter Yan Lishuang

  figure

  French captain who runs a bakery part-time in China.

  Eric, the captain from France, dreams of flying around the world. He recalled that after he joined the army, he jumped off his back during a military skydiving training. Facing the vast blue sky, he had a dream in Eric’s heart: "I want to be a pilot!" With this dream, Eric spent all his savings and entered the flight school. At the age of 22, he finally got a flight license and became a real pilot.

  In 2007, Eric came to China, once worked for Jade International Cargo Airlines (a Sino-foreign joint venture professional cargo airline), and now he is the captain of Shenzhen Airlines A320. He is full of passion for flying a plane, and he is extremely proud of the feeling that he can control a behemoth by pulling the joystick lightly.

  The financial crisis that broke out in 2008 affected international air freight. In 2010, the company’s operation was even more pessimistic, and the market capacity exceeded demand. Coupled with the European debt crisis and economic downturn, Eric’s former employer announced the closure in 2011, Eric lost his job, and his colleagues had to find their own way out. Later, the Chinese shareholders of Jade Airlines held a recruitment examination for the company’s pilots. He said: "I just lost my job, which is the first choice."

  Eric said that China has completely changed himself. During his six years in China, his greatest achievement was the improvement of patience and skills. As a captain, he should strictly improve his skills to ensure safety no matter where he is.

  Eric recalled a flight delay caused by flow control. It was estimated that the delay time was more than 3 hours. After waiting for an hour, instead of being in a bad mood because of the delay, the passengers all sat in their seats and waited quietly. Finally, after the crew made efforts to communicate and coordinate, the flight took off before the estimated delay time. Eric was deeply impressed by the crew’s joint efforts to tide over the difficulties and the understanding and support of the passengers.

  After flying, Eric founded his own bakery because of his love of cooking. He decided to continue his work in China and Shenzhen Airlines. Fly while making bread.

  focus

  Many jokes about "Aeroflot" are false.

  From the late night of July 13th to the early morning of July 14th, there was a heavy rain in Beijing. At that time, the flights of all airlines were delayed, cancelled or alternated, and the news that "another Russian Airlines landed ahead of schedule at the Capital Airport with thunder and lightning" once again brushed the screen. However, some media rumored yesterday that there was actually a Xiamen Airlines plane landing before Aeroflot landed.

  Relevant industry insiders pointed out that the meteorological cloud picture released by Beijing Meteorological Bureau from 0: 18 to 0: 38 on July 14, 2017 showed that these flights could land safely, because the thunderstorm in Beijing began to weaken gradually and shifted to the northeast, so these just arrived flights got the landing window period.

  The legendary captains of Russian airlines can all turn civil aviation flights into "fighters". In fact, many jokes about "Aeroflot" are false. Some insiders said that, on the one hand, China’s aviation safety supervision standards are absolutely the strictest in the world. There are a large number of real experts in the Civil Aviation Administration who exercise the strictest supervision over all planes flying over and landing in China. Once, foreign captains disobeyed the supervision of the Civil Aviation Administration and were refused "commercial" entry by relevant units forever. On the other hand, some foreign captains have excellent driving skills, rich theoretical knowledge, love flying and a high degree of professionalism, which is really commendable.

  Text/reporter Yan Lishuang

When the economy is stable, the number of financial stable online lending institutions has decreased by nearly 90% compared with three years ago.

Cctv newsOn March 22nd, the State Council Office held a press conference to cope with the impact of international epidemic and maintain the stability of financial markets. Liang Zhou, vice chairman of the Bank of China Insurance Regulatory Commission, said that the turmoil in the international financial market and the downward pressure on the domestic economy will definitely have a certain impact on the banking and insurance industry in China, but overall, the impact will not be too great. Economic stability leads to financial stability. From a fundamental point of view, the long-term trend of China’s economy has not changed.

Guard against financial risksIs the eternal theme of the financial industry. The financial market order is constantly improving. Since the National Financial Work Conference, China Banking and Insurance Regulatory Commission has focused on preventing and resolving financial risks, and has achieved positive results. The national macro leverage ratio has remained basically stable, and financial risks have also changed from the original divergent state to convergence. In the past three years,The total amount of non-performing loans handled by the banking industry reached 5.8 trillion yuan, and high-risk businesses such as shadow banking and cross-finance dropped by 16 trillion yuan.A number of financial institutions with problems have been disposed of in an orderly manner.The risk of peer-to-peer lending (P2P) has also dropped significantly, and the number of online lending institutions actually operating at present has decreased by nearly 90% compared with three years ago.A number of illegal fund-raising cases have also been severely investigated and punished, and the relevant personnel have also been punished.

Banking and insuranceRisk resilience and coping resourcesVery abundant. In recent years,Return to the source or focus on the main business, has become the development trend of banking and insurance industry. In January and February this year, new RMB loans reached 4.2 trillion yuan, an increase of 130.8 billion yuan year-on-year, which strongly supported the prevention and control of the epidemic and economic growth. In February, although many enterprises closed down and the real economy of small and medium-sized enterprises was affected, from the financial data, the non-performing loan ratio of banking institutions only increased by 0.06 percentage points at the end of February compared with the beginning of the year, and the non-performing loan ratio is now 2.08%. At the same time, the loan loss reserve of banking institutions exceeds 6 trillion yuan.There are a lot of resources dedicated to dealing with future risks.The coverage ratio of provisions reached 181% (that is, 100 yuan of non-performing loans, and 181 yuan of loss reserves will be prepared there). The bank’s capital adequacy ratio has reached 14.6%, and the insurance solvency adequacy ratio is 247%.

The study of cultural history should have macro-consciousness

Author: Yang Shaowei, Master of Arts, China Academy of Art

When it comes to the cultural history of China, it is necessary to understand the specific meaning of this term first. What is China culture? What is cultural history? Mr. Yuan Xingpei wrote a set of two volumes of Light of Chinese Civilization, and Dr. Wu Jun, as a leading figure in the computer field, also published a set of Light of Civilization. From the title, we can see that their emphasis is on the keyword "civilization". Therefore, distinguishing the difference between "culture" and "civilization" is the premise of talking about culture, and then it can be called "cultural history".

The Light of Civilization by Wu Jun.

So, what is culture? What is civilization? In The Light of Civilization, Dr. Wu Jun mainly analyzes English roots. The word "Civilization" comes from the root word Civil, that is, the meaning of city. There are two criteria in western academic circles: one is the emergence of class, and the other is the emergence of city. Compared with "civilization", the definition of culture is loose and complicated. The word "Culture" in the west means farming and breeding, that is to say, when human beings settle down, they begin to have culture with agriculture and animal husbandry. When introducing the ancient society in China, we often use the words "Yangshao culture" and "Longshan culture" instead of the word "civilization". It should be said that this description is scientific and accurate. Some old historians, such as Mr. Qian Mu’s Introduction to the Cultural History of China, have made a perceptual and macroscopic interpretation of China’s culture and civilization. Mr. Qian Mu believes that civilization is outward and belongs to the material aspect, and civilization can spread and accept outward. However, cultural bias belongs to the spiritual aspect, which must be produced by the spiritual accumulation within the group. Culture can produce civilization, but civilization may not produce culture.

China culture is reflected in the whole history of China, and it is impossible to talk about culture except history. We should explain the truth of China culture from the objective aspects of all history. So, what is the relationship between cultural history research and historical research? In my opinion, there is a subordinate relationship between them. The study of cultural history should follow the academic norms and basic methods of historical research, and speak with historical materials and evidence. In terms of emphasis, historical research can be big or small, regardless of details. We can make a macro study of a historical period and grasp the trend of the times. For example, Mr. Chen Yinke’s Brief Discussion on the System Origin of Sui and Tang Dynasties and the Political History of Tang Dynasty, and Gu Jiegang and Mr. Shi Nianhai’s History of China’s Territory Evolution are all extremely grand works. We can also focus on the micro, and study the whole historical process through a person, an artifact, a food and even a Chinese character in history, such as Ji Xianlin’s History of Sugar, Li Bozhong’s Firearms and Account Books and Jared Diamond’s Guns, Germs and Steel, while the study of cultural history focuses more on macro aspects.

If history is the study of "who we are" and "where we come from", then cultural history is the study of "why I am me" and "why we come from there instead of anywhere else". The macroscopic study of cultural history is similar to that of philosophy to some extent. Philosophy studies the nature of the universe, the general law of the evolution of all things in the universe, the position of people in the universe and other basic issues. Einstein once said that philosophy is the mother of all sciences, and its emphasis is on philosophical speculation and macro. Obviously, the study of cultural history cannot be said to be the mother of all historical studies, but it is also an extremely important part of historical studies. Culture involves everyone’s life, whether it is past, present or future. Therefore, Mr. Qian Mu believes that to answer what is China culture, we need to look for the value and significance of culture in the cultural tradition of China from a philosophical perspective and a historical perspective.

The Light of Chinese Civilization by Yuan Xingpei.

The complexity of culture requires researchers to broaden their minds and look at the general situation, instead of focusing on details alone, the study of cultural history must be grand. Culture is the life of a country and a nation. If a country does not have culture, there will be no life. We say that only China, among the four ancient civilizations, has never been annihilated, which is also in terms of its culture. From the narrow view of the founder of the regime, China died after Yuan and Qing Dynasties, and this view still exists, such as there was no China after Cliff Mountain, and China died in Manchu Dynasty. From this point of view, without a grand cultural view, it is easy to equate the study of cultural history with the study of history, or even fall into a narrower situation. The study of cultural history should not be entangled in the "gains and losses of a city", but should be strategically located and explain its views. Geographical background, life concept, writing, political system, literature and art, religion and other aspects can all be used as the starting point for the study of cultural history.

The integrity of culture causes its complexity to be reconciled into a whole, which can be summarized by "pulling one hair and moving the whole body". In fact, this is also very understandable. Wei, Jin, Southern and Northern Dynasties is a chaotic era. The invasion of ethnic minorities has led to changes in the political system and social class, but it has also promoted the integration of ethnic groups. The corresponding life concepts, religions, literature and art are changing. The cultural variation looks extremely complicated, but it can eventually find a key point, thus being classified as a whole, and cultural psychology and cultural character will gradually become full and diverse in the change.

In addition, culture has an irresistible development. As mentioned above, culture is the life of a nation, and since it is life, it needs to grow and develop. Usually, the study of China culture is divided into several sections, and there is obvious change between each section, and the development between sections is even more obvious. Once a culture becomes rigid and stops moving forward, it is not far from death. One of the significance of the study of cultural history is to see its development law clearly, and to tell the past and think of the future.

Today’s cultural studies still don’t grasp these three points very well. The pattern is either too small and cumbersome, or too big and empty, because the culture is too big and everyone has something to say. The academic norms of cultural history research have not been effectively established, and the books published in the market are mixed, and everyone wants to get a slice of the "cultural fever". Of course, we can’t give up eating because of choking. The study of cultural history by predecessors such as Mr. Qian Mu, Mr. Liu Yizhi and Mr. Yu Yingshi has provided us with a macro idea and discipline norms. As a younger generation, we are more diligent than Ying Qin and make a modest contribution to discipline construction. (Yang Shaowei)

Guangming. com’s literary criticism channel has long collected excellent manuscripts for the society. You are cordially invited to make comments with attitude, temperature and depth around literary and artistic works, events and phenomena. The article should be within 2000 words, with clear meaning and complete content. Once the manuscript is adopted, the corresponding remuneration will be paid. Please leave your contact information. Thank you for your attention and support! Submission email:wenyi@gmw.cn。

Football News: The level of women’s football is not good because the local coaches are too poor. Japanese coaches are actually a good choice.

Live on November 3 rd, in the second stage of the Olympic preliminaries, the Korean women’s football team advanced to the top of Group B, while the Chinese and Korean women’s football teams were out of the group. As for the reasons for the gap between the strength of Korean women’s football team and that of China’s women’s football team, as well as the candidates for the women’s football coach position in China in the future, Football Daily published an analysis and gave some suggestions.

The living environment of Korean women’s football team is not clear to the outside world, but we know that there are no players studying abroad, and they all play in local leagues. One question is, is the level of Korean leagues higher than that of women? If so, doesn’t that mean that the league we have worked so hard to build is just a show?

But that’s the answer. Although the women’s super clubs didn’t get the bonus of "Jinyuan Football" in those years, most of them can survive now with government background. Moreover, because they undertake the task of the National Games, they are still valued to some extent, at least they won’t be easily abandoned. But the cruel fact is that the training level of the clubs, including women’s super clubs, is really not good, or even worse than that of the sports teams in those years.

The root cause is closely related to the level of coaches. An insider said: China’s local coaches prefer the men’s Super League, China A, China B and the echelon, and only when there is no place to go will they choose the women’s football team. Their level is not high, and even the coaches in the women’s football team are even lower. Even so, these coaches are highly mobile and can’t stay. So, will the players taught by this kind of coach have a future? Or "usable"?

At present, there are several options for the future women’s football coach. One is to keep water to celebrate the summer; The second is to hire foreign coaches; The third is to choose local male coaches.

The three choices have their own reasons and disadvantages, but what the China Football Association should remember is that the women’s football team has been tossing and turning, and foreign coaches have invited it. The men have Bruno and Eyjolfsson, and the women have domanski and Elizabeth. The only successful one is Bruno. Unfortunately, because of the poor record in the warm-up match, the China Football Association and others dismissed it, resulting in FIFA; Local men’s coaches have also been used, such as Zhang Haitao and Pei Encai in the early days, Li Xiaopeng and Hao Wei later, and Jia Xiuquan recently. It is true that Ma Yuanan and Ma Liangxing have found the right pulse and are close to success, but what they do now may not be suitable.

Therefore, the future China women’s football team, the coach must "fit" or "adapt", but what kind of fit? This requires Song Kai and representatives from all aspects of the women’s football community to conduct in-depth research and communication, and listen to opinions widely. If Shuiqingxia does not stay, Japanese coach is actually a good choice.

(Driesen)

China football is "new" again.

  Text |Zhang Bing

  From Dalian Barracuda Bay Stadium

  Dalian’s climate in early autumn is very pleasant, and no matter how many troubles are swept away under the 20-degree sea breeze. Recently, China Football, which has encountered a lot of troubles, also came to Dalian to have a blow.

  As we all know, Dalian is a city of football. If we say that in the past 30 years’ football professionalization in China, both Dongbei Road Primary School, the cradle of international players, and Dalian Shide, the eighth champion, have made football an indelible memory of this city.

  Then, in 2023, with the end of the three-year special period, the barracuda Bay Stadium was newly completed, and many games with the China Football Team successfully landed in the new competition cycle. It can be said that football in China has set sail again in this beautiful coastal city.

  New stadium, new events

  On the evening of September 6th, the iconic "Ocean Blue" light was lit up in the barracuda Bay football field surrounded by the sea on three sides, and the U23 Asian Cup qualifier-the competition between China Olympic Games and U23 in the United Arab Emirates was going on here. Although it wasn’t a weekend, the barracuda Bay Stadium was flooded with nearly 10,000 fans. This is enough to show Dalian people’s enthusiasm for football. In the end, China Olympic Games won a 0-0 draw, and also retained the hope of advancing to the U23 Asian Cup and the Paris Olympic Games.

  The barracuda Bay Football Stadium, which was completed at the end of April this year, is quite predestined with China football. On June 16th and 20th, China defeated Myanmar and Palestinian respectively here. These two games are the first "home" appearance of China men’s soccer team after the World Cup Asian Top 40 match against Guam in May 2021. More importantly, these two games also officially kicked off the national football team’s preparations for the 2023 Qatar Asian Cup and the 2026 US-Canada-Mexico World Cup Asian qualifiers.

  As you know, since September, the Asian qualifiers for the men’s soccer Paris Olympic Games, the Asian qualifiers for the US-Canada-Mexico World Cup, the Paris Olympic qualifiers for the women’s soccer, etc., which are related to the qualification of China football for the next 3-4 years, will start one after another. Hangzhou Asian Games and Qatar Asian Cup will also come in droves. These games are undoubtedly the most important for the national team, among which there are many battles of focus and revenge between the national football team and South Korea and Thailand.

  On the afternoon of September 6th, another meeting, which is very important for the new football competition cycle in China, was also held in Dalian. The organizer of this conference is Forte Bao Company, which owns the exclusive business development rights of seven national name teams under the China Football Association, and the guests are responsible persons from major brands and marketing companies.

  For brands, the competitions of these national teams are not only important battles to witness the new long March of China football, but also rare every four years. If you can have the cooperative identity of the national prefix team and the rights and interests of on-site advertising, you can focus on the situation through marketing, and you can reach more circles through mature marketing promotion. Therefore, at this critical time node, the partners who aim to contribute to China football get together.

  Specifically, the partners of China Football Association China Team are divided into four grades: chief partner, official senior partner, official partner and official support brand. Among them, the chief partner is exclusive, with core resources such as training suit advertisement, physical display in press conference hall, 3D carpet advertisement, middle circle floor shop, etc. In addition, China women’s national team also has a separate three-level business rights system.

  As a new starting point of the four-year cycle of the Men’s Football World Cup, the Top 36 tournament, which opened in November this year, will bring excellent exposure opportunities for partners. First of all, it will have all the commercial rights and interests of three home games. To this end, the China Football Association Team China has also designed a "competition partner" business cooperation package, including a series of rights and interests such as LED display time of 4.5 minutes per game.

  New cycle and new image

  Not only that, according to the big sports business, at the time of the new competition cycle, the China Football Association China Team is currently planning to rebrand itself, in order to make Team China, which should be the top sports IP in China, glow with its due vitality.

  It is reported that Team China will form a brand-new national team value concept and slogan on the field and off the field, and update the brand visual system. In the daily management of the national team, the team entry ceremony and the national team brand concept presentation will be added to enhance the emotional connection between each team member and the national team identity. Rebuild brand values and activate emotional identity with fans.

  Facing the external fans and media, Team China will also launch a brand-new brand image propaganda film. We will also coordinate with fans, sponsors, social celebrities and retired players to plan a series of public relations activities to arouse fans’ strong support for China football. And through video vlog, online interaction and other forms to explore the story of model players, strengthen interaction with fans, and output more content that fans care about and love. Gather all the forces that support China football.

  In addition, through a series of activities, we will create more active information communication channels with the media and the public, and create an open and transparent brand image of the team. With a combination of boxing, I believe everyone who pays attention to China football will look forward to the new look of China football team.

  New situation, new future

  According to He Xiaofeng, deputy secretary-general of China Football Association and general manager of Fortebo, when the new cycle comes, Fortebo has also made all-round attempts in online content creation and offline activity planning, so as to help the development of football in China by better serving customers.

  In fact, on the evening of September 6, just before the opening of this qualifier, the big sports business was accompanied by the guests and felt the "new attempt" mentioned by General Manager He outside the Barracuda Bay Stadium. Just near the entrance passage for fans, Fortebo has specially set up the official fan activity area for the China Team event, where fans can take photos, print and paint their faces for free. While providing welfare for the fans, China’s team’s major partners made quite effective offline exposure.

  In addition, in recent national team competitions, Fortebo also organized systematic offline promotion activities such as family experience day, national team star charity trip, and the second watching scene. For example, when Wang Dalei and Liu Dianzuo returned to their alma mater, Dongbei Road Primary School, they were warmly welcomed by the children and sowed the seeds of football for the children-these activities undoubtedly further activated the fans’ emotional identity with the national team.

  On the online, in recent years, Laifutebao has also gained a lot. Its self-operated social media accounts, Football China, China Football Team and China Women’s Football Team, have all settled in major social media platforms, and the number of fans in the whole network has reached more than 10 million. In 2022, China Team, a subsidiary of Fortebo, produced and published more than 4,000 articles to the content matrix, and the number of views exceeded 300 million. The exclusive original official content IP such as "No.12 Tea House" and "She said" has also been well received by fans.

  According to the staff of Fortebo, in the past year, Fortebo has also contributed to the linkage of multiple partners in the China Team family in its rich online and offline layout, and successfully created a business closed loop from brand value recognition to multi-scene exposure to brand empowerment …

  September 8 coincides with the Millennium season. In the traditional culture of China, this means that the cold air turns to attack, and the four seasons are in constant cycle. In fact, the same is true of football. No matter on or off the court, once it reaches the extreme value, it is time to switch between attack and defense. From this point of view, China football, which has been brought out of order, may be about to usher in a new situation.

  Autumn must be the harvest season. Don’t forget that tomorrow, the match between China’s national football team and the Olympic Games will start at the same time in Chengdu and Dalian, two cities that are crazy about football.

  Image source: China Futebao Football Industry Development Company

Jordan didn’t have a decent center in two dynasties? Facing the super center, the decline is obvious.

Jordan didn’t have a decent center in two dynasties? Facing the super center, the decline is obvious.

O ‘Neill was 9 wins and 12 losses to Jordan, with O ‘Neill averaging 25.2 points and 13.2 rebounds and Jordan averaging 28.7 points and 5.5 rebounds. Olajuwon 11 wins and 10 losses to Jordan, Olajuwon averaged 21.7 points, 10.8 rebounds, 2.4 assists, 1.9 steals and 3.4 blocks, and Jordan averaged 31.4 points, 5.8 rebounds, 5.2 assists and 3 steals and 0.8 blocks. Robinson 7 wins and 7 losses Jordan, Robinson averaged 22.6 points, 12.5 rebounds and 3.6 hats, Jordan averaged 31.6 points, 6.1 rebounds and 4.8 assists; Ewing 21 wins and 49 losses to Jordan, Ewing averaged 22.1 points and 10.6 rebounds per game, Jordan averaged 32.6 points, 6.2 rebounds and 5.5 assists per game. Jordan’s team facing super center did not decline in record or personal data!

Jordan won and lost against Olajuwon because Olajuwon, unlike other centers, has the ability to point guard, which is why he can be the first of the four centers (or tied with O ‘Neill) with his insufficient talent. When did Jordan have a super center? The answer is yes. Why didn’t the super center see Jordan in the finals? The answer is that it was repaired by a team without a super center. What if the super center meets Jordan in the finals? The answer is that it is also repaired.

Jordan’s career winning percentage in the regular season is 65.9%. Compared with the record, Olajuwon’s winning percentage has collapsed in the face of four centers. If all the games of four people are added together, it is not lower than the average winning percentage in the regular season. Is this called a decline? It’s ironic to think about it. An era of center, in which the insider wins the world, was blasted by a defender. Perhaps it is because of the appearance of Jordan that the ball, which is mainly played by guards or outside lines, has seen possible hope.

And Utah jazz Carl Malone, is he a super big man in a super big front coat? Utah was super in the last two years, right? In front of Jordan in the finals, I still can’t play Game 7! Super Malone and Super stockton, you should know that stockton’s assists, steals Malone’s scoring rebounds and blocks are all on the pyramid in history. They have everything except the championship.

In the era of Jordan, the center who is awesome is also a supporting role! Olajuwon also took advantage of Jordan’s absence to seize the opportunity in those two years! Moreover, Ewing, O ‘Neill, Mourning and Mutombo, all the all-star centers, were killed by Jordan in the eastern half of the playoffs!

To say that Jordan is afraid of super center can only say that he has never been to school and his cultural level is not high. At least there is no logic. Can there be a weak team in the finals? Just think with your head. Achievement is the best proof. Jordan can’t decide who to play against. Super center, you can’t make it to the finals by yourself. Who do you blame? The best proof that you are a schoolmaster is the admission notice from Tsinghua Peking University.

Hand in hand with "salt horse" to start the district and build a brand together

On the morning of April 16th, yueda KIA SK New Energy Yancheng Marathon and Grand Canal Marathon Series (Yancheng Station) fired at Yannan Sports Center, and more than 15,000 contestants started with enthusiasm and all their efforts. Dafengcang Agricultural Group "hitchhiked" this marathon, set up a product booth, and used the marathon to carry out featured brand promotion. A wide variety of featured agricultural products, such as spicy chicken, fragrant belly, yellow snail and shrimp sauce, attracted the attention of contestants and citizens.

Through full display, the group will let more people who participate in and watch the marathon know more about Dafeng’s local agricultural special products, and let the brand products jointly built by "Dafeng Cang" area go to the dining table of more consumers. The group will stick to the original mission of developing agriculture for the people, and make greater contributions to the high-quality development of agricultural industry in Dafeng District with pragmatic measures and caring services for agriculture.