标签： 上海4197龙凤

The Passenger Federation’s November retail sales list of new energy manufacturers： Sailis Automobile ranks among the top ten

　　In November 2023, the top ten retail sales rankings of new energy manufacturers were released, and the growth rate of independent brands was strong, accounting for half of the country. According to data from the Federation of Passengers, BYD was firmly in the sales crown with a market share of 31.3%, Tesla jumped from the 8th place in October to the second, Geely Automobile, SAIC-GM Wuling followed, and Ideal, Great Wall, Cyrus Automobile, Xiaopeng, etc. ranked among the top ten. Sales of new energy vehicle companies on the list in November were more than 20,000, and all achieved year-on-year growth. Among them, Cyrus Automobile entered the top ten with a sales volume of 20,044 units in November, an increase of 143.3% year-on-year, ranking the top three in the TOP10 car companies.

　

　　With the hot sales of AITO’s new M7, Sailis Automobile has become a dark horse in the market. Data show that the cumulative number of AITO’s new M7 has exceeded 100,000 in the past two and a half months, which is well recognized by the market and consumers. In November, a total of 18,827 AITO’s new M7 was delivered, of which 15,242 AITO’s new M7 was delivered, and more than 10,000 were delivered for two consecutive months.

　　The latest research report of Great Wall Securities is optimistic about the future development of Cyrus Automobile. The further deepening of cooperation with Huawei, the improvement of intelligent driving technology, product performance optimization and consumer recognition and other factors work together to promote the company’s upward development. In addition, it is expected that with the continuous delivery of the new M7 and the official listing of the new model M9 in December, the company’s operating income and operating cash flow will improve significantly in the fourth quarter.

　

　　Near the end of the year, the new energy vehicle track is starting to sprint, and the overall car market is expected to experience new pattern changes under the dual drive of new product effects and prices. This month, the upcoming Panorama Smart flagship SUV AITO will bring to the car market. What impact will it bring?

The 2024 ideal L7 and L8 will launch the CDC sports suspension version.

　　On March 12th, LI announced that the 2024 ideal L7 and L8 will launch the CDC sports suspension version.

　　Since the launch of the 2024 Ideal L Series, LI has received clear feedback from some users, hoping that the Ideal L7 and L8 will keep the models equipped with CDC sports suspension (spiral spring +CDC continuous variable damping shock absorber). In order to respond to users’ demands, LI decided to add 2024 ideal L7 and L8 models equipped with CDC sports suspension, and named them after Air models. Two new models are planned to be launched and delivered in May this year. Before the new Air model is delivered, the 2023 ideal L7 Air and L8 Air equipped with CDC sports suspension will continue to be sold.

　　At the same time, the current 2024 ideal L7 and L8 car series will be adjusted, and the names will be changed from Air, Pro and Max to Pro, Max and Ultra. The naming of the 2024 ideal L9 Max will also be adjusted to the ideal L9 Ultra.

　　With the delivery of the 2024 Ideal L Series, in the past week (March 4-March 10), the number of insured vehicles of the Ideal L Series reached 9,061, maintaining the brand sales champion of SUVs with a price of over 300,000 yuan. Good market performance shows that 2024 ideal L series new products are fully recognized by family users. The 2024 Ideal L7 and L8 add models equipped with CDC sports suspension, which helps the Ideal L series to serve more home users.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image001.

　　Information of 2024 Ideal L Series Products

　　The three products of the 2024 Ideal L Series all originated from a clear goal: to build the first choice SUV with a price of more than 300,000 yuan for home users. 2024 ideal L7, family five flagship SUV；; 2024 ideal L8, family six-seat luxury SUV；; 2024 Ideal L9, six-seat flagship SUV.

　　By February 29th, 2024, the cumulative delivery of the Ideal L Series exceeded 470,000 vehicles, and behind the sales volume was the user’s recognition of LI’s product strength. The 2024 Ideal L Series continues to focus on the needs of home users, and continues to improve in the fields of extended-range electric, chassis suspension, home space, AI intelligence, etc., exceeding the needs of users and making the home happier.

　　The 2024 ideal L9 series, 2024 ideal L7 and 2024 ideal L8 Ultra models provide users with an extended-range electric system with a large battery of 52.3kWh, and the pure battery life of CLTC is increased to more than 280 kilometers, and the comprehensive battery life of CLTC is increased to more than 1,400 kilometers. In terms of chassis suspension, all the 2024 Ideal L9 models are equipped with magic carpet air suspension Max with double-cavity air spring and CDC damper, while the 2024 Ideal L7 and 2024 Ideal L8 Pro, Max and Ultra models are equipped with magic carpet air suspension Pro with single-cavity air spring and CDC damper. In order to meet the needs of more users, the 2024 ideal L7 and 2024 ideal L8 Air models still retain CDC sports suspension with spiral spring and CDC shock absorber. In addition, all the 2024 ideal L series are comfortably upgraded: all the 2024 ideal L9 series are upgraded with exclusive two rows of right queen seats, main driving magic carpet seats and one or two rows of four-seat 16-point SPA seat massage; The 2024 Ideal L7 and 2024 Ideal L8 have all been upgraded to the SPA-level ten-point seat massage, and Max and Ultra models provide comfortable configurations such as intelligent cold and warm dual-purpose refrigerators. In terms of safety and health, all the 2024 Ideal L Series have been upgraded with dual-cavity remote airbags, negative ion generators and carbon dioxide sensors. In terms of smart space,The 2024 Ideal L Series has all upgraded Qualcomm Snapdragon 8295P, RGB+IR vision module and dual microphone array. In terms of audio and video, all the 2024 ideal L series support Dolby panoramic sound and Dolby vision double certification, and all the 2024 ideal L9 series, 2024 ideal L7 and 2024 ideal L8 Max and Ultra models are equipped with platinum sound systems. The 2024 ideal L9 is equipped with the fourth-generation OLED screen, which has better clarity and brightness. In terms of intelligent driving, 2024 ideal L9 Ultra, 2024 ideal L7 and 2024 ideal L8 Max and Ultra models are all equipped with AD Max as standard, so that more users can enjoy the safety and convenience of full-scene assisted driving.

　　Extended range electric continues to increase the mileage of happiness.

　　Urban electricity, long-distance power generation, camping power supply, LI’s extended-range electric system provides users with a mileage-free travel experience. In 2023, the ideal L-series users’ annual pure electric mileage will account for 65%. The 2024 Ideal L Series provides users with a 52.3kWh large battery extended-range electric system, which makes urban electricity consumption easier and long-distance battery life more worry-free.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image002.

　　The 2024 ideal L9 comes standard with a battery of 52.3kWh, and CLTC has a pure battery life of 280 kilometers, an increase of 57 kilometers. Pure battery life can cover daily urban commuting and reduce the number of times users charge each week. Thanks to the large battery and the efficiency optimization of the extended-range power generation system, the comprehensive endurance of the 2024 ideal L9 CLTC can reach 1,412 kilometers, an increase of 89 kilometers.

　　The 2024 ideal L7 Ultra and the 2024 ideal L8 Ultra also come standard with a 52.3kWh extended range electric system. The 2024 ideal L7 Ultra CLTC has a pure battery life of 286 kilometers, an increase of 68 kilometers, and the CLTC has a comprehensive battery life of 1,421 kilometers, an increase of 98 kilometers. The 2024 ideal L8 Ultra CLTC has a pure battery life of 280 kilometers, up by 62 kilometers, and the CLTC has a comprehensive battery life of 1,415 kilometers, up by 92 kilometers.

　　In addition to longer battery life, the 2024 ideal L series has become an energy fortress for the whole family to use outdoors. 3.5kW external discharge outside the car provides users with a worry-free experience of camping power supply; 2.2kW 220V power supply in the car can charge commonly used small appliances; The 2024 ideal L series also comes standard with dual 50W air-cooled wireless charging, which makes the mobile phone charge faster.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image004.

　　Chassis suspension allows families to enjoy the top driving experience.

　　LI has been equipped with magic carpet air suspension since L series, which is the first intelligent air suspension independently developed and mass-produced locally in the industry. LI has brought the experience of a million-dollar luxury car chassis suspension to the level of 300,000-500,000 yuan. In 2023, LI sold a total of 320,000 vehicles equipped with air suspension, making it the world’s largest brand selling air suspension vehicles.

　　Pro, Max and Ultra models of 2024 ideal L7 and 2024 ideal L8 are equipped with magic carpet air suspension Pro equipped with single-cavity air spring and CDC shock absorber, so that more users can enjoy the comfortable experience of magic carpet air suspension Pro. In order to meet the needs of more users, the 2024 ideal L7 and 2024 ideal L8 Air models retain the CDC sports suspension equipped with spiral springs and CDC dampers.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image005.

　　In order to bring users a more flagship comfortable driving experience, the 2024 Ideal L9 comes standard with the magic carpet air suspension Max with dual-cavity air spring and CDC shock absorber. The dual-cavity air spring can be intelligently controlled according to the driving conditions and the posture of the car body. When cornering, the car body is supported more adequately, and the pitching suppression of accelerating and braking the car body is more stable. When driving on potholes or undulating roads, the driving experience is more comfortable. In addition, the CDC continuous variable damping shock absorber and suspension bushing of Magic Carpet Air Suspension Max have also been re-adjusted, so that the chassis can better absorb the impact and vibration of the road when the vehicle is driving on the bumpy road, and the impact feeling is smaller and rounder.

The 2024 ideal L7 and L8 will launch the CDC sports suspension version _fororder_image006.

　　In addition, LI has independently developed a brand-new function of intelligent U-turn assistance for the L series. Through intelligent control of braking system and electric drive system, intelligent U-turn assistance can reduce the turning diameter of low-speed U-turn by 0.5-1 meter, reaching the turning diameter of medium-sized SUV. In the third quarter of this year, the intelligent U-turn assist function will be provided to all users of the ideal L series through OTA.

The 2024 ideal L7 and L8 will launch the CDC sports suspension version _fororder_image008.

　　Family space, a more comfortable home

　　In terms of family space, LI always insists on making home safer, more comfortable and more convenient. First of all, safety is LI’s bottom line, and LI has spared no effort in building car body safety without any compromise. Ideal L7, Ideal L8 and Ideal L9 have all achieved excellent results in the crash test of China Insurance Research Institute. LI is also the only automobile brand with all models evaluated by GGGM of China Insurance Research Institute.

　　The 2024 Ideal L-series comes standard with 9 airbags. The newly-added far-end airbag has a dual-cavity structure, and the airbag deploys faster, providing sufficient protection for a row of passengers in rollover and side collision scenarios, and avoiding head-to-head injuries.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image009.

　　In addition, the health and safety of users and their families in LI is equally important. Ideal L7, Ideal L8 and Ideal L9 have all been evaluated as five-star healthy cars in the C-AHI China automobile health index test. The 2024 ideal L series comes standard with a carbon dioxide sensor, which automatically detects the carbon dioxide concentration in the car and automatically switches the fresh air; It is also equipped with a negative ion generator as standard, which has higher air purification efficiency and gives family a healthy and fresh cockpit environment. Family safety and health are only standard, not optional.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image011.

　　In terms of cockpit comfort, the 2024 ideal L series continues to grow, providing users with the ultimate comfort experience.

　　2024 Ideal L7 and 2024 Ideal L8 all have four seats in the first and second rows, which are upgraded to a SPA-level ten-point massage. With the standard seat ventilation, seat heating and steering wheel heating, the 2024 Ideal L7 and the 2024 Ideal L8 provide the top ride comfort in SUVs.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image012.

　　The seat comfort of the 2024 ideal L9 has also been further upgraded. The VIP seats on the right side of the second row are upgraded to Queen’s seat. The backrest, leg rest, foot rest, seat angle and front and rear of the seat can be electrically and steplessly adjusted to meet the needs of users with different bodies, and can provide a maximum of 140 lying posture; With seat ventilation, seat heating, leg rest heating and full-body SPA-level 16: 00 massage, it brings unparalleled enjoyment to the family. In terms of intelligent adjustment of seats, the second row of the right queen’s seat of the 2024 ideal L9 can also realize voice awakening through ideal classmates. When driving, turn on the Queen’s Seat mode to get a more comfortable sitting position and ensure driving safety; When parking, turn on the nap mode and enjoy the ultimate lunch break experience.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image013.

　　The 2024 Ideal L9 is also equipped with a magic carpet seat for the main driver, which supports intelligent adjustment of soft and hard cushions, 16-point massage at SPA level, ventilation and heating, providing meticulous comfort for drivers. SPA-level 16 o’clock massage function is also standard on the four seats in the first and second rows, providing the whole family with a flagship comfort experience.

The 2024 ideal L7 and L8 will launch the CDC sports suspension version _fororder_image014.

　　In terms of convenience, the 2024 ideal L7 is optimized in space, and all departments provide sunken central storage compartments. The 2024 Ideal L8 series provides two rows of small tables on the right side, making it more convenient for family to use the car.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image015.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image016.

　　AI intelligence better serves more families.

　　In 2023, LI’s smart space and ideal intelligent driving gained exponential growth through AI large model capability. The ideal classmate with Mind GPT model becomes the best assistant in the family, and the ideal AD Max with BEV model makes intelligent driving more and more close to human driving style. In 2024, users of 2023 and 2024 ideal L series will continue to enjoy the value brought by the growth of AI.

　　In terms of smart space, on the 2024 ideal L series, all the computing chips in smart space were upgraded to Qualcomm Snapdragon 8295P. Smart spaces SS Max and SS Ultra with rear cabin entertainment screens have been upgraded from dual 8155 to Qualcomm Snapdragon 8295P high-performance version, which has 60 TOPS AI accelerated computing power; The smart space SS Pro with front dual screens has been upgraded from single 8155 to Qualcomm Snapdragon 8295P, and it has 30 TOPS AI acceleration computing power. In the second quarter of this year, LI will open the paid upgrade of Qualcomm Snapdragon 8295P for 2023 L-series owners.

The 2024 ideal L7 and L8 will launch the CDC sports suspension version _fororder_image017.

　　In terms of spatial perception, the 2024 ideal L series adopts RGB+IR vision module, and with the newly upgraded dual-microphone array, multi-modal information input is more abundant, which brings more room for ideal students to expand.

The 2024 ideal L7 and L8 will launch the CDC sports suspension version _fororder_image018.

　　In terms of audio and video, the 2024 ideal L9 series, the 2024 ideal L7 and 2024 ideal L8 Max and Ultra models are also equipped with platinum sound systems. The 2024 Ideal L9 is equipped with the fourth-generation OLED screen, which has flagship clarity and brightness. The 2024 Ideal L Series fully supports Dolby Vision and Dolby Panoramic Sound double Dolby certification, so that family members can experience by going up one flight of stairs for entertainment.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image019.

　　In terms of intelligent driving, all Max and Ultra models of the 2024 ideal L series are equipped with AD Max. AD Max serves more families, and AD Max and AD Pro will continue to grow in 2024.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image021.

　　Configuration and price of 2024 ideal L series

　　2024 Ideal L7 Family Five-seater Flagship SUV

　　The upgrade of 2024 ideal L7 Air models includes SPA ten-point seat massage, sunken central storage compartment, dual-cavity remote airbag, Qualcomm Snapdragon 8295P, RGB+IR vision module and dual-microphone array. On the basis of the Air model, the Pro model upgraded the magic carpet air suspension Pro. On the basis of Pro model, Max model comes standard with intelligent dual-purpose refrigerator, platinum audio system and AD Max. On the basis of the Max model, the Ultra model comes standard with a 52.3kWh large battery range extension system, a Qualcomm Snapdragon 8295P high-performance version, a rear cabin entertainment screen and 21-inch wheels.

　　In terms of price, the national retail price of 2024 ideal L7 Air is 301,800 yuan (listed and delivered in May 2024), the national retail price of 2024 ideal L7 Pro is 319,800 yuan, the national retail price of 2024 ideal L7 Max is 349,800 yuan, and the national retail price of 2024 ideal L7 Ultra is 379,800 yuan.

　　2024 Ideal L8 Family Six-seater Luxury SUV

　　The upgrade of 2024 ideal L8 Air models includes SPA-class ten-point seat massage, two rows of small tables on the right, dual-cavity remote airbags, Qualcomm Snapdragon 8295P, RGB+IR vision module and dual-microphone array. On the basis of the Air model, the Pro model upgraded the magic carpet air suspension Pro. On the basis of Pro model, Max model comes standard with intelligent dual-purpose refrigerator, platinum audio system and AD Max. On the basis of the Max model, the Ultra model is equipped with a 52.3kWh large battery range extension system, a Qualcomm Snapdragon 8295P high-performance version, a rear cabin entertainment screen and 21-inch wheels.

　　In terms of price, the national unified retail price of 2024 ideal L8 Air is 321,800 yuan (listed and delivered in May 2024), the national unified retail price of 2024 ideal L8 Pro is 339,800 yuan, the national unified retail price of 2024 ideal L8 Max is 369,800 yuan, and the national unified retail price of 2024 ideal L8 Ultra is 399,800 yuan.

　　2024 Ideal L9 Family Six-seat Flagship SUV

　　2024 Ideal L9, six-seat flagship SUV. The whole system comes standard with 52.3kWh battery, magic carpet air suspension Max, two rows of queen seats on the right side, magic carpet seats for the main driver, one row and two rows of 16-point full-body massage at SPA level, platinum audio system, Qualcomm Snapdragon 8295P high-performance version and the fourth-generation OLED screen. Ideal L9 Ultra comes standard with AD Max and electric pedal on the basis of L9 Pro model.

　　In terms of price, the national unified retail price of 2024 ideal L9 Pro is 429,800 yuan, and that of 2024 ideal L9 Ultra is 459,800 yuan.

　　Color and configuration

　　In terms of appearance color, 2024 Ideal L7 provides users with four basic colors of silver, gray, black and white, and 2024 Ideal L8 and 2024 Ideal L9 provide users with four basic colors of gold, silver, gray and black. In terms of special colors, all the 2024 ideal L7 and 2024 ideal L8 can choose green special edition pearl paint and Baby Blue special edition pearl paint, and all the 2024 ideal L9 can choose green special edition pearl paint and purple special edition pearl paint.

　　In terms of interiors, the 2024 Ideal L Series offers black and white two-color interiors, black and orange two-color interiors and black sports interiors, and users can choose their favorite interior colors.

　　In terms of wheels, 21-inch wheels are standard in all 2024 ideal L7 Ultra, 2024 ideal L8 Ultra and 2024 ideal L9. Air, Pro and Max models of 2024 ideal L7 and 2024 ideal L8 come standard with newly developed 20-inch low wind resistance wheels, which users can choose freely according to their own preferences.

　　In terms of electric pedals, the 2024 ideal L9 Ultra comes standard with electric pedals, and other models are optional.

The 2024 ideal L7 and L8 will launch the CDC sports suspension model _fororder_image022.

　　The 2024 ideal L series products are upgraded in all directions, safer, more comfortable, more convenient and more exquisite, and we continue to work hard to build the first choice SUV for home users with a price of more than 300,000 yuan. Create a mobile home and create a happy home. (Source: LI)

Domestic beauty cosmetics, can’t walk independently without Li Jiaqi？

author/boki

The last wave of double eleven activities, you can’t rush!

Go! Go, go! Taotao finally got the last wool, and bought the essence and liquid foundation that Li Laotou didn’t grab in the live broadcast room at a good price.

Every year, the Double Eleven is a time for girls to stock up on skin care and make-up. This year’s double eleven domestic products are more eye-catching, and the pre-sale stage is because all kinds of hot searches can’t be grabbed. Domestic brands are also increasingly favored by young people. After #00, they prefer domestic brands # and also boarded hot search during the Double Eleven period.

Celebrity endorsement, Li Jiaqi’s offer, Xiaohongshu planting grass, Tik Tok live room … What domestic brands did you buy?

Beauty and skin care:

Content marketing helps, and component technology promotes big items.

Please raise your hand because Li Jiaqi bought domestic skin care products!

After reading the offer of all girls, Xiaoyue decided to support domestic products in this double eleven. Last year, foreign brands such as Guerlain, Mei Kefei, etc., this year, she gave part of the beauty budget to Proya’s morning C night A double anti-suit, Ou Shi Man Freckle Mask, and by the way, she brought a set of Ou Shi Man Water Emulsion to her mother. "Supporting domestic products is not entirely an emotional card. I went to Xiaohongshu to do my homework, and the ingredients of domestic products now don’t lose big names, which is more cost-effective! "

Unfortunately, Polaiya couldn’t get it in the live broadcast room in Li Jiaqi at all, and Xiaoyue could only choose to place an order in the brand live broadcast room.

Polaiya, a domestic brand that soared to the fourth place on Tmall’s pre-sale skin care list this year, was once considered as the brand of "L ‘Oré al" and "Oprah" in the cottage. In the past two years, it has entered the head of domestic skin care with its ingredients and excellent popularity.

In the field of skin care, consumers are becoming more and more mature, from simple skin care in the past to accurate and effective skin care needs in selecting product ingredients. Not only pursue functional ingredients, but also pay attention to content and concentration.

In addition, the demand for skin care has advanced from basic whitening and hydrating to early anti-aging. We must know that products with anti-aging effect have always been the high-end line of various overseas brands, which also means that the price is very high. The popular anti-aging formula in the past two years is "early C and late A", that is, products with VC ingredients are used in the morning and products with VA ingredients are used at night. This formula is popular because of its relatively effective ingredients and affordable price.

Polaiya seized the enthusiasm of technology skin care and took the opportunity to make a hot single product ruby series and double anti-essence.

Polaiya, who has grasped the trend of popular skin care, also played a role in this year’s Double Eleven, opening an offline wine coffee pop-up shop. Business hours are from 8: 00 a.m. to 0: 00 a.m. on weekdays, and at 7: 00 p.m., the cafe is converted into pub mode, and the business hours are extended to 2: 00 a.m. on weekends.

Early caffee and late Acohol, properly "early C and late A" for migrant workers!

Polaiya is an old hand in emotional interaction with young people. In the past two years, Women’s Day on March 8th took advantage of the marketing, and with the help of planning short films and copywriting, discussions on gender issues such as "gender is not the boundary, but prejudice is" won everyone’s approval.

In terms of publicity, Polaiya has always been cautious enough, and the marketing of festivals that are easy to step on thunder, such as Mother’s Day and Tanabata, has never overturned.

Last year, Polaiya ranked among the 500 million sales clubs. Will the final data of this year’s Double Eleven be refreshed?

While the rise of domestic products depends on Li Jiaqi, brands have made great contributions to the shaping of their own products and images.

Another popular brand, Ou Shiman, also seized the opportunity of ingredient marketing. Now, when I see Ou Shiman again, the first reaction is not the chronological advertisement "Ou Shiman Pearl White" on Hunan Satellite TV, but the star single product with anti-sugar and anti-aging effect-repairing anti-orange lamp.

With the 76-year-old chairman’s speech in Li Jiaqi’s "All Girls’ offer", Ou Shiman was young and lovely, and the affordable preferential mechanism was "out of the circle". Established a new brand image, an optimistic, enthusiastic, sincere and national brand with craftsman spirit. On the eve of double 11 this year, Ou Shiman launched a whitening lotion set developed by Li Jiaqi, and bought 200,000+in the live room, which was sold out directly.

In addition to brand culture marketing, in order to attract more young people, Ou Shiman’s star product, Xiao Orange Lamp, and the glory of the king withdrew from the The Story Of Diu Sim gift box in May this year. The Story Of Diu Sim’s skills of both exporting and returning blood in the king’s setting fit the product attributes of Ou Shiman’s Xiao Orange Lamp.

Spokesmen also choose young male artists to speak, from Johnny and Z.TAO in the past to the official announcement of Jialun in October this year, which is more in line with the characteristics of products and brands. In November, Ou Shiman’s activity for Ren Jialun’s limited-edition suit also attracted many fans’ attention. If you buy a specified amount, you can get Allen sweaters, signature photos and other surrounding areas.

Recently, a number of domestic beauty companies released their financial reports for the first three quarters. The top three in terms of total revenue growth in the first three quarters were Huaxi Bio, Betani and Polaiya, which increased by 43.43%, 37.05% and 31.53% respectively.

Huaxi Bio owns Run Baiyan, which is mainly composed of hyaluronic acid, and Quadi, which is mainly composed of 5d hyaluronic acid. For the revenue growth in the first three quarters, Huaxi Bio’s financial report shows that the revenue of functional skin care products has achieved rapid growth.

Bettini’s growth mainly depends on Winona. The financial report says that the growth comes from the further promotion of the products and brands of major companies, and the sales scale and sales revenue have increased rapidly. In the first half of this year, more than 70% of Winona’s sales expenses were used for channels and advertising. Winona’s 2022 Double Eleven has occupied 8 pits in the live broadcast room in Li Jiaqi, second only to Lancome and Estee Lauder.

In addition to Tik Tok E-commerce and Xiaohongshu kol planting grass, brand-owned accounts are also using small classes to popularize the ingredients and efficacy of popular science products, and experts in the industry will sort out the principles and usage of popular science ingredients to consumers in detail.

In addition to marketing, domestic skin care products have also begun to increase technology and invest more research and development expenses. For example, in the first half of 2022, Polaiya invested 61.07 million yuan in research and development expenses, a year-on-year increase of 94.66%; Betaine’s R&D expenses were 87.56 million yuan, up 85.17% year-on-year;

Marketing will bring performance growth, but the needs of consumers are constantly changing. Focusing on efficacy and overweight research and development can continuously strengthen the real value of domestic skin care brands.

Make-up is hot

More professional makeup products are more popular.

This year’s perfect diary fell out of the top ten of the pre-sale list, while Hua Xizi remained firmly on the list.

After the return of Li Jiaqi, Hua Xizi’s strong support for the first broadcast was closely tied with Li Jiaqi during the Double Eleven period. Participate in "All Girls’ offer", founder and Li Jiaqi battle preferential mechanism;

In Weibo and other short videos, a short video of Li Jiaqi as a witness of Hua Xizi’s growth was launched. Li Jiaqi talked about how to be moved by Hua Xizi, recalled developing products together, and highlighted the technical upgrading of Hua Xizi’s star loose powder and the Chinese color of lip yarn. Promote the brand with the concept of oriental beauty makeup, and bring a better experience to all girls.

In deepening the characteristics of oriental Chinese beauty, Hua Xizi launched the planning of the garden secret double eleven garden party and the preview of 3D cyber national style, which deepened the impression of fashion national style beauty.

With the opening of the Double Eleven activities, a garden party was also opened, and each stop was to sort out the next products and functions. Linked spokesperson Bailu Express opened the box, tried out the product and conducted Amway.

This year’s Double Eleven, Hua Xizi’s profit is still not much. The relevant person in charge of Hua Xizi has revealed that Hua Xizi’s participation in the traditional e-commerce promotion node has not been great. "The brand is still based on long-term, and will not excessively pursue the growth brought about by the promotion of activities."

Contrary to Hua Xizi, most domestic cosmetics brands still seize customers with the strategy of low price and high value. This year’s Double Eleven, many products are buy one get one free, or appear in the form of preferential packages. One hundred yuan can have three lip pastes with popular color numbers.

The fermented color in make-up is undoubtedly the dark horse of this year. For the first time, it rushed into the pre-sale list, mostly because of the blessing of the live broadcast room in Li Jiaqi.

However, from the perspective of the brand of fermented color, its revenue exceeded 100 million in early 2019. In 2021, the overall performance of the beauty industry declined five times, achieving brand profitability and having an upward development trend.

Looking at the outer packaging alone, it is completely different from the orange blossoms of the same company. Because the main consumer group of yeast color is free and independent modern urban women who are transforming from girls to workplaces. Therefore, the packaging style of fermented color is not the sweetness of Japan and South Korea, nor the coldness of Europe and America. Choose neutral and comfortable colors, or amber and shells with Chinese elements.

On the eve of the Double Eleven, the first original nude air cushion was launched, and the series of products were mainly nude, with a sense of high quality opposite to low price. In terms of packaging and products, the stage of light maturity is also acceptable.

Domestic make-up began to differentiate for different age groups and different trial groups. In product packaging, color and other aspects, domestic beauty styles are different.

Tangduo and intoyou are lovely and sweet girlish feelings. This year, many co-branded products are mainly produced.

The spokesmen also chose Z-generation idols like Nana Ou-yang and kiku. In terms of product promotion, intoyou has selected artists from the draft online, and implanted them offline as the designated products of beauty cosmetics like Travel Notes of Vento Oak in 2022.

On the eve of this year’s Double Eleven, girlcult made a circle with a grotesque Chinese cyber serial, with bold colors and suitable for playing with makeup. However, lip glaze and eye shadow seem to have the phenomenon of pigment precipitation, which was spit out in the little red book.

There are also goggles, popular products such as cement plate and chameleon eyeliner, which are suitable for dark European and American makeup.

The perfect diary of the former head brand has been much weaker this year, but its product categories have been expanding. Besides lip glaze and eye shadow tray, there are also makeup, Cosmetic Contact Lenses, skin care products, etc. So far, no star product like lip glaze has been made.

After the eye and lip products of domestic beauty products are out of the circle, the subsequent products seem to have poor results, especially the base makeup products, which have higher technical requirements. However, the makeup market in China is growing rapidly, and the market scale is expected to reach 61 billion yuan in 2025. In the future, more brands will set foot in the field of base makeup.

In terms of base makeup, Mao Geping and Caitang, the brands of professional makeup artists, are still favored in domestic products this year. As a brand of Polaiya, Caitang has a lot of marketing this year, and almost all the beauty cosmetics kol are vigorously promoting Caitang Concealer in Xiaohongshu and Tik Tok.

Of course, it is also inseparable from the professional makeup artist status of founder Tang Yi. Caitang has been doing online marketing with Tang Yi’s makeup experience. This year’s Double Eleven, Tang Yi also incarnated as customer service, explaining logistics delivery and other issues on social platforms.

Domestic makeup word-of-mouth products should still belong to Blank ME. After all, it is really difficult to find a makeup product that fits the skin and holds makeup in domestic products. Its rapid growth has filled the gap in the domestic makeup market. It is reported that Blank ME has set up her own laboratory in Shanghai to do more in-depth research on women’s makeup in China.

From skin care to beauty cosmetics, domestic products have increasingly replaced European and American brands in our lives, become more competitive, and become more and more recognized by consumers. After all, being more professional, easier to use and more cost-effective is the consumption principle of consumers now.

(If you like this article,Click on the topTaoqi LABPay attention to WeChat official account and master the inside story of the trend.~)

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A new round of strong cold air will hit the central and eastern regions, and the local temperature will drop by over 12℃

　　BEIJING, Nov. 15 (Xinhua) According to the latest weather forecast, affected by strong cold air, there will be a large-scale gale cooling and rain and snow weather process from north to south in China from 16th to 18th. The temperature will drop by 8 ~ 10℃ in most parts of the central and eastern regions, and the temperature will drop by more than 12℃ in some areas. There are 4 ~ 6 northerly winds in most areas north of the Yangtze River, and the gusts can reach 7 ~ 8.

　　Cold air has caused temperatures in Northeast China and North China to hit a new low in winter.

　　In November, several rounds of cold air continuously pulled many places in China from late autumn to early winter from north to south, and some areas ushered in the first snowfall or "coldest day" in the second half of the year.

　　Taking the 14th as an example, the temperatures in Northeast China, North China, Huanghuai and other places dropped significantly, with most areas in Northeast China and North China spending the coldest day since this winter.

　　According to the weather forecast, the highest temperature in the north-central part of Northeast China and the eastern part of Inner Mongolia fell below freezing point on 14th, while the lowest temperature dropped below minus 10℃. For Harbin, Changchun and many other places, it is the first time this winter to experience that the temperature is below 0℃ all day, and the highest temperatures in Beijing and Tianjin will also hit a new low this winter. It is estimated that by the 15th, Beijing, Shijiazhuang and other places in North China are expected to refresh the lowest temperature since the second half of this year.

　　Sun Jun, chief forecaster of the Central Meteorological Observatory, said that the cold air currently affecting the central and eastern regions began to affect China on the 13th, and the impact period was mainly concentrated on the 13th and 14th.

　　"The current round of cold air has a small influence range and weak intensity, mainly affecting northeast China, North China, Huanghuai and Jianghuai areas. The cooling range reaches 4 C-6 C, and the local area exceeds 8 C. At the same time, the above areas are accompanied by 4-5 northerly winds." Sun Jun said.

　　According to reports, as far as the cooling situation is concerned, in this round of cooling, the cooling rate in Hebei is relatively large. Among them, from 8: 00 on the 13th to 8: 00 on the 14th, the temperature drop in mountainous areas in western Hebei, such as Zanhuang, Lincheng and Neiqiu, reached more than 10℃. During the daytime on the 14th, the temperature in the eastern part of Northeast China, Huanghuai and Jianghuai areas will be lower than that on the 13th. At present, the front of this cold air has reached the middle and lower reaches of the Yangtze River, but it will not continue to affect Jiangnan and South China southward.

　　A new round of strong air conditioning has cooled down locally in the middle and east of the road or exceeded 12℃

　　However, when people in Northeast China and North China are discussing the new low temperature, a new round of strong cold air with larger scope and wider influence is already on the way.

　　According to the forecast, starting from the night of 16th, a new round of strong cold air from the Mongolian Plateau will enter China, Inner Mongolia and northern Xinjiang, and will affect most of the central and eastern regions from north to south. Affected by this, there will be a large-scale gale cooling and rain and snow weather process from north to south in China from 16th to 18th.

　　According to meteorologists, the intensity of this round of cold air is stronger than that of the cold air from 13th to 15th, and its influence is wider, which will have a more obvious impact on the cooling in the southern region. In addition, the impact of this round of cold air process is mainly caused by strong winds.

　　According to the forecast, due to the influence of this round of strong cold air in the future, the temperature in most parts of the central and eastern regions will drop by 8 ~ 10℃, and the temperature in some areas will drop by more than 12℃, and the ground minimum temperature line of 0℃ will be pressed southward to the area along the Huaihe River in the early morning of the 19th. There are 4 ~ 6 northerly winds in most areas north of the Yangtze River, with gusts of 7 ~ 8, and 7 ~ 9 winds in the eastern and southern seas.

　　In terms of precipitation, there will be small to medium snow or sleet in most parts of eastern Inner Mongolia and Northeast China, heavy snow in eastern Jilin, small to moderate rain in Huanghuai, Jianghuai, Jianghan, Jiangnan, eastern Southwest China and South China, and heavy rain in parts of Jiangnan. In addition, from 16th to 17th, there was little to medium snow or sleet and local heavy snow along Tianshan Mountains in northern Xinjiang.

　　"This round of cold air process has the characteristics of fast moving speed, wide influence range and large cooling range. Cold air entered Inner Mongolia from the night of 16th to the middle and lower reaches of the Yangtze River on the night of 17th. On the night of 18th, cold air will continue to move southward and reach the South China Sea. It can be said that in just two days, it swept across most areas in central and eastern China from north to south. " Sun Jun introduced.

　　Regarding the impact of cold air on agriculture, Sun Jun introduced that around the 19th, early frost will appear in parts of the western and southern parts of Huanghuai, Jianghuai and other places, and the windy and cool rain and snow weather is not conducive to facility agriculture and animal husbandry production, late sowing of winter wheat and the growth of open-field vegetables. For the southern region, the rainfall in the south of the Yangtze River from 17th to 18th is slightly unfavorable to the drying of autumn harvest crops such as late rice, fruit harvesting and the robust growth of autumn sowing crops, but it is beneficial to increase the storage capacity of reservoirs and ponds.

　　Why is cold air so frequent when winter comes too late?

　　Recently, the cold air affecting China has been coming one after another. The temperature in many places from north to south has dropped rapidly in a short period of time, and many netizens lamented on social networks that "winter came off guard".

　　For the frequent cold air attack, Sun Jun analyzed that the fundamental reason for the frequent cold air process in China in autumn and winter is the difference in thermal properties between land and sea.

　　"In autumn and winter, the land will form a strong high pressure, and the ocean will form a low pressure. The horizontal pressure gradient force will make the atmosphere move from a place with high pressure to a place with low pressure. From the perspective of climate system, the reason why cold air frequently moves south in autumn and winter is that the subtropical system and tropical system move south, the warm and humid airflow moves south, and the ground cold high pressure tends to be active in the middle and high latitudes, so the northwest airflow guides the cold air mass to move south. " Sun Jun said.

　　In the recent "Direct Weather — — In the program "Talking to Scientists", Wang Yongguang, the chief climate expert of the National Climate Center, predicted this winter’s climate, and said that from the previous data forecasting model and diagnostic analysis, China may still be warmer this winter, "the impact of warmer air quality can not be ignored, including Beijing-Tianjin-Hebei region and Yangtze River Delta region, and it is still necessary to strengthen prevention".

　　As to how to define "cold winter" and "warm winter", Ding Yihui, academician of China Academy of Engineering and special adviser on climate change of China Meteorological Bureau, explained that the climate change can be described by two parameters, one is the average temperature, and the average temperature of a winter for 90 days exceeds the average for many years, which is warm winter, and the other is cold winter, which is the problem of average. Another parameter is extreme events, such as sudden and violent cooling in a few days in a winter and cold wave weather.

　　"If the average is a warm winter, it does not mean that there will be strong cold events and warm events under this warm winter." Ding Yihui said.

Thousands of athletes gather to open the largest youth baseball game in Sichuan

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On November 11th, Sichuan-Chongqing Youth Baseball League and MLB CUP Autumn Tournament, the largest youth baseball event in Sichuan, was grandly opened in chengdu railway station. Nearly 70 teams and nearly 1,000 athletes from all over the province will be divided into four groups: U6, U8, U10 and U12. The number of teams and participants is the highest in Sichuan youth baseball events over the years.

The game was divided into four venues and started at the same time. The players struggled to hit the ball and ran at full speed. The cheers on the court came and went, and it was very lively. This event is a linkage between Sichuan and Chongqing, and the winning team in Chengdu Sub-race will compete with the winning team in Chongqing for the final championship.

This tournament is also the Chengdu Sub-tournament of MLB CUP Youth Baseball League. MLB Major League Baseball has been established for 120 years, and it is one of the four major professional sports leagues in the United States. MLB CUP is a top-level youth baseball tournament with wide influence around the world.

Baseball is known as "the combination of competition and wisdom", which has a positive impact on the coordination, flexibility, fighting spirit and team spirit of young people. Taking advantage of the policy spring breeze of integration of sports and education and the implementation of various policies such as "double reduction", the youth baseball in Chengdu has flourished. More than 60% of primary schools in high-tech zones have set up baseball interest classes and baseball teams, and they have repeatedly won gold medals on the stage of national competitions. Yesterday, the first men’s and teenagers’ baseball team in Chengdu High-tech Zone was formally established in the middle school attached to Chengdu Academy of Educational Sciences, which also filled the gap that there was no middle school men’s baseball team in Chengdu.

＂Nanba＂ came to the opening of the first basketball league for primary school students in Shinan District of Qingdao.

Leading guests at the event took a group photo. (Source: Shinan District Primary School Basketball League)

Xinwang September 18 th(Reporter Li Ruyi) On September 16th, the first primary school basketball league (SNBA) in Shinan District of Qingdao kicked off in Qingdao Hisense School! Xu Ze, Director of Competitive Sports Department of Qingdao Sports Bureau, Zhang Xiao, Director of Qingdao Basketball and Rugby Sports Management Center, Cao Jiaxiang, Deputy Director of Sports and Health Arts Department of Qingdao Education Bureau, and Xin Yuan, Deputy Director of Shinan District Education Research Center, attended the opening ceremony.

The opening game was played by Qingdao Jiayuguan School against Qingdao Hisense School. Zhang Xiao kicked off the game, and the principals of the two schools also came to the scene to cheer for the little players. With the referee’s whistle, the "Nanba" League officially began. Basketball players’ vigorous posture and superb basketball skills explain their love for basketball. The sound of players’ breathing, the friction of sneakers and the cheers of the audience ignited the atmosphere of the scene.

This year’s "South BA" League has set up two divisions: East (Qingdao Hisense School) and West (Qingdao University Road Primary School). More than 300 coaches and athletes from 22 school teams in the whole region will compete for the championship of each division and the championship of the league through more than 100 round robin games in more than two months. After the first round of competition, Jiayuguan School, Keelung Road Primary School, Shinan Experimental Primary School and HongKong Road Primary School in the Eastern Division won their first victories.

In recent years, Shinan District Education and Sports Bureau has actively deepened the integration of sports and education, incorporated basketball skills into the regional "sports skill chain" for comprehensive popularization, and held youth basketball events and exchange activities such as "Principal Cup", "Nanba Cup" and "District Cup" to stimulate students’ interest in basketball, cultivate their positive sports concept, enhance the development stamina of basketball competitive sports in Shinan District, promote the vigorous development of youth basketball, and promote the overall improvement of students’ sports skills and physical health.

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Goodbye Mourinho! An Shuai’s latest plan was exposed, Real Madrid made the right decision, and Benzema felt at ease.

On May 21st, Beijing time, there was a sudden news in European football. At the pre-match press conference of Real Madrid against Valencia, Ancelotti said that he would stay in Real Madrid until he fulfilled his contract. This situation is obviously a positive signal for Real Madrid.

As we all know, after Real Madrid was eliminated by Manchester City in the Champions League final, many people thought that Ancelotti might be dismissed for this, and it was rumored that the Brazilian Football Association had been waiting for Ancelotti. Therefore, it is widely rumored that Mourinho and Zidane will succeed Ancelotti, especially Mourinho, who once again demonstrated his extraordinary coaching ability after leading the Roma team to the Europa League final. Therefore, many Italian media revealed that Real Madrid and Barily will be Mourinho’s next home, but now it seems that.

At the press conference, when a reporter asked about Ancelotti’s future, Ancelotti said: "Many people want to know my situation, but I will continue to perform my contract until the end of 2024!" Carlo Ancelotti also said that he had communicated with florentino, and he and the whole team supported Carlo Ancelotti to stay and fulfill his contract.

It can be seen from Carlo Ancelotti’s words that Carlo Ancelotti’s latest plan has been exposed, and he will continue to coach Real Madrid. There is little hope of coaching the Brazilian national team in the short term. Although Carlo Ancelotti did not disclose specific information, florentino and Real Madrid all want Carlo Ancelotti to stay in the team, which is not only a correct decision, but also means that players such as Benzema and modric are at ease, and fans have also praised it.

Some fans said: "It was unexpected to win the Champions League last year. This year’s semi-finals are completely acceptable. This lineup of Real Madrid is such a strength. After all, Benzema and modric are one year older, and it is right to leave Ancelotti!" Some fans also said: "When the contract ends in 2024, it is not bad to take Brazil again. I support Ancelotti. I dare not say that it is the first in history, but I am definitely the first head coach in active service!"

Of course, some fans said: "It’s not that I don’t fire you, but there is no better and more suitable person to replace you, and it’s not the head coach’s fault that you are out of the Champions League. There is no one to change on the bench!" "The good news is that Ancelotti is still very good at training young players. He is optimistic about the rise of vinicius, but Benzema should give up!"