标签： 上海后花园419最新

Low fuel consumption is very attractive to many office workers. After all, what they think about when they commute to get off work every day is definitely not power control, but saving money and ensuring basic transportation needs. What I bring to you today is that it has many highlights. As for its advantages, please take a look.

Take a look at the appearance of the Xingtu Lanyue first. The front face of the Xingtu Lanyue looks very full, equipped with a multi-spoke midnet, which looks softer. Then the round and lovely headlight design is adopted, and the overall design is very soft. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4970MM*1940MM*1792MM, the car adopts a stable line, the side looks very soft, with large-sized thick-walled tires, the overall visual effect is very clean and refreshing. On the rear design, the Xingtu Lanyue rear line is young, the tail lights are very full, and the unique exhaust pipe is very sharp.

In the car, the interior adopts a stable design and good visual effect. The steering wheel of the car is very fashionable and sporty, and it is made of genuine leather, which gives people a bright feeling. Let’s take a look at the central control, with a 15.6-inch touch LCD central control screen, the interior design is quite layered, in line with the aesthetic standards of most consumers. The dashboard and the seats are also eye-catching. The car is equipped with a personalized dashboard, and the trendy design elements make people remember it at a glance. The car adopts leather seats, equipped with functions such as electric adjustment of the auxiliary seat with memory, electric adjustment of the seat with memory, and seat ratio reclining. The materials are exquisite and the ride is comfortable.

Xingtu Lanyue matches the automatic manual (AT) gearbox, with a maximum power of 192KW and a maximum torque of 400N.m, resulting in good power performance.

The space performance of the Xingtu Lanyue trunk is OK. If there are large items on the road, you can put down the rear seats to meet daily use. In addition, the car is equipped with fatigue reminder, brake anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, knee airbag, side aircurtain, front side airbag and other safety configurations.

Such a well-priced car is enough to meet daily practical needs, and it doesn’t take too much effort to maintain it at ordinary times, and the cost performance is good. Today, everyone can go to the 4S store to experience this car.

The official beautiful picture of the SUV recently made a stunning appearance. Its excellent interior space, superb interior materials, and surging power performance together make up the unique charm of this mid-sized SUV.

As soon as you step into the cabin of the Blue Electric E5 PLUS, you are immediately amazed by its spacious space. The effective space in the car reaches 3162mm, providing ample room for activities in both the front driver’s seat and the rear passenger area, allowing every passenger to enjoy a comfortable and comfortable journey.

Especially for seven-seat models, the third-row seats are not often used, but they can also provide enough riding space when needed to meet the diverse needs of family or friends.

In terms of interior, the Blue Electric E5 PLUS also spares no effort. The cabin is wrapped in a large number of high-grade soft materials, which are delicate to the touch and create a warm and luxurious riding atmosphere. The seats are made of high-quality perforated leather materials, which not only enhances the comfort of the ride, but also enhances the breathability and durability of the seat. Details, such as delicate stitches and elegant decorative parts, all highlight the ingenuity of the Blue Electric E5 PLUS in interior design.

In terms of exterior design, the Blue Electric E5 PLUS is equally impressive. The body lines are smooth and full of tension, and the front face adopts a family design language, with sharp groups, showing a strong visual impact. The side of the body is outlined through simple lines. The dynamic body outline, with large-size wheel hubs and exquisite wheel eyebrow design, further enhances the sporty atmosphere of the whole vehicle.

The release of the official picture of the Blue Electric E5 PLUS not only shows its excellent product strength, but also indicates that this model will set off a new trend in the mid-sized SUV market. Whether it is space, interior, power or appearance, the Blue Electric E5 PLUS has won widespread attention and expectation in the market with its outstanding performance.

　　"This award belongs to the entire staff of Monga. If I only relied on one person’s strength, I wouldn’t be where I am today. I hope that in the future, I can go higher and farther together with the people of Doudao and the Prince Gang."

　　"I know I’m actually a troublemaker, and I have a lot of right and wrong. Thank you for never giving up and always accompanying me."

　　The list of winners of the 47th Golden Horse Awards came out one after another. Ruan Jingtian (Xiao Tian), who was not favored before, moved the judges with a "moving look back" at the end of "Monga". He defeated three mainland powerful actors, Wang Xueqi, Ni Dahong and Qin Hao, and became the new film champion of this year’s Golden Horse Awards. Although some people think that Ruan Jingtian’s award is difficult to convince the public, the Taiwanese newspapers that came out yesterday can’t wait to call him "the light of Taiwan". Also known as "the light of Taiwan", last year there was Dai Liren, and the year before that was Wei Desheng, both filmmakers who have been dormant in the film circle for many years. Ruan Jingtian’s best actor award was regarded by the Taiwanese media as "the acting skills of the Taiwanese idol star". In an interview, director Ang Lee also praised his excellent performance in "Mengka," saying that "Taiwanese films need such an idol school who can act."

　　It’s not all smooth sailing for Ruan Jingtian, who is now in good luck. In an interview with reporters, he couldn’t hold back his tears and thanked a series of people. He said: "First of all, I have to thank my grandfather. Many times when I couldn’t support myself in the circle, he would secretly send me money." Ruan Jingtian revealed that when he entered the industry, he had promised to win the award within 20 years. Now that the award has come so quickly, he will keep reminding himself that "everything is just the beginning."

Feilai Grand Prize

The jury revealed that "he broke free from the shackles of his idol and won by nine votes"

　　Ruan Jingtian defeated Wang Xueqi, an "old actor" and Qin Hao, a "big hit" who had been very vocal before the event, which surprised many people. Some netizens pointed out that this year’s Golden Horse Awards have serious "local protectionism". From the perspective of the war situation, among the nominees for this year’s Golden Horse Award Best Actor, the ratio of Taiwanese to mainland actors is 1 to 3. Compared with Wang Xueqi’s sophistication on the mainland, Ni Dahong’s subtlety, and Qin Hao’s delicacy, Ruan Jingtian is not favored. However, Huang Jianye, the chairperson of the jury, and Wen Tianxiang, the secretary general of the executive committee, revealed that most of the judges who supported Xiao Tian came from Hong Kong and the mainland.

　　In the eyes of the judges, Ruan Jingtian’s performance in "Monga" broke free from the shackles of idols, showed learning efforts, and had a high and complex performance. "In the male group play of" Monga ", there is no simple heroism." The secretary general of the executive committee also revealed that Ye Tong, one of the judges, said that "the moment Xiaotian looked back at the end of the film was a rare in-depth performance in recent years." He finally won by nine votes (Editor’s note: there are 17 final judges).

　　Ruan Jingtian took the stage with a bizarre coffee advertisement for Zhao Youting, another male lead in "Mengka." He explained in an interview that the reason for this was that he and Zhao Youting had promised before that no matter who won the award, "never forget to help each other during filming." He joked that he had already received a congratulatory phone call from director Niu Chengze and fellow actor Zhao Youting as soon as he won the award, and the three of them were all swearing at each other on the phone. Doudao Niu Chengze sent him a congratulatory text message saying that he would redouble his efforts to make a commercial and emotional film to repay everyone. "As for Xiaotian, you are lucky to win the award, otherwise I will find Mingdao to play in the next play." After receiving the award, Xiao Tian thanked the brothers of "Monga" several times. "I really want to shout with my brothers now." He revealed that in order to make the role fuller and more vivid, the director Niu Chengze specially took him to visit the real underworld brother, so he said, "This award belongs to the entire staff of" Monga ". If I relied on the strength of one person, I would not be where I am today. I hope that in the future, I can go higher and farther with the people of Doudao and the Prince Gang."

Once frustrated

"I can’t get along" several times, and I persisted with my grandfather’s funding

　　Having just ascended the Golden Horse Award for Best Actor, the Taiwanese newspapers that went out yesterday couldn’t wait to call Ruan Ching-tian the "Light of Taiwan". Compared with the previous two Golden Horse Awards, "Light of Taiwan" Wei Desheng and Dai Liren have both experienced in the Taiwanese film industry for many years, Xiao Tian can be regarded as "famous at a young age". Even directors Ang Lee and Zhang Aijia supported him and said they hoped to cooperate with him. At the age of 28, he looks to have a bright future.

　　However, he revealed that his journey has not been so smooth, and he thought about leaving the entertainment industry many times during the journey. In an interview with reporters, he cried and said: "I have always been very rebellious, and I have been in high school for many years. Many people have given up on me, and only my grandfather has been helping me. After entering the industry, many times when I felt that I could not support it, he sent me money to encourage me." Xiao Tian said that he wanted to leave the circle several times, "I feel that I am almost 30 years old and want to be responsible for my life, but my family and people in the circle have given me a lot of support and made me stay." He is especially grateful to Hong Weiming, the godfather of fashion who introduced him, because at the age of 25, after five or six years of drama, he almost gave up this line of work to find a stable career. It was the cast of the idol drama "I’m Destined to Love You" that left him behind, and this drama finally made him popular. So he also smiled and said: "This is probably destiny!"

　　Since his opponents are all fierce enemies from the mainland, Ruan Jingtian has been described as the "light of Taiwan". He said nervously that in fact, his original goal was to "win an actor award within 20 years", so this time he was in the mood to play. He did not expect to be recognized so early. He reminded himself: "I should not be proud, this is just the beginning."

Thank you girlfriend

"Thank you for always being with me, this’right and wrong ‘."

　　After the ceremony that night, Xiaotian only made a short stop at the official Golden Horse Awards celebration banquet, and then rushed to attend the celebration banquet organized by the brokerage company overnight. His girlfriend Xu Weining also accompanied him to the celebration banquet sweetly.

　　Before the award, Cai Kangyong revealed that Xu Weining had told Xiao Tian that "if you win the award, I will give you whatever you want". If the winning Xiao Tian was repeatedly asked what he wanted, he had to smile and say, "What he wants most now is to take a break." Xu Weining said jokingly: "I guess he will want me to give him a hundred massages." When the reporter told Xiao Tian this, he laughed: "This is a good idea!"

　　Jokes aside, Xiao Tian is also full of gratitude when talking about his girlfriend, "I am really grateful to her, whether it is low or unpleasant, she is with me." He confessed: "I know that I am actually a troublemaker, and I have a lot of right and wrong. Thank you for not giving up and always accompanying me." He promised: "I will try my best to become the Xiao Tian in your eyes in the future." Everyone asked Xiao Tian if he would propose to his girlfriend Xu Weining after winning the prize. He smiled and said "these are two different things", and also emphasized that he did not want Xu Weining to live in his shadow, and hoped that his girlfriend could have her own part of the sky.

Reason for cold

　　"Ruan Jingtian’s performance in’Monga ‘broke free from the shackles of idols, showed learning efforts, and the performance was highly and complex. Looking back at the moment at the end of the film, it was a rare in-depth performance in recent years."

In June this year, central enterprises achieved operating income of 2.9 trillion yuan and net profit of 166.48 billion yuan, up by 0.6% and 5% respectively.

In the face of the complicated environment, it is not easy for central enterprises to achieve positive growth in revenue and profit simultaneously. On the one hand, the excellent epidemic prevention and anti-epidemic achievements in China have created favorable conditions for the recovery of the national economy; On the other hand, the central enterprises have comprehensively deepened the work of improving quality and increasing efficiency, and made great efforts to expand the market, grasp production, control costs and stabilize investment.

At the press conference of the State Council Office held on July 16th, Peng Huagang, Secretary-General and spokesman of the State Council State-owned Assets Supervision and Administration Commission, introduced the specific situation of the economic operation of central enterprises in the first half of the year, and said that the economic operation of central enterprises had improved significantly, and the positive changes had increased significantly. In June, the income and profits of the same month achieved positive growth simultaneously.

In the first half of the year, the decline in revenue and profit was narrower than that in the first quarter, and both revenue and profit achieved positive growth in June.

In the first half of this year, most central enterprises were affected by the COVID-19 epidemic and encountered difficulties in stages. With the further consolidation of the epidemic prevention and control in China and the accelerated recovery of social production and living order, the production and operation of central enterprises have accelerated since May.

Peng Huagang introduced that in the first half of the year, the central enterprises realized a total operating income of 13.4 trillion yuan, down 7.8% year-on-year, and the decline was narrowed by 4 percentage points compared with the first quarter. The income decline has narrowed for three consecutive months; The accumulated net profit was 438.55 billion yuan, down 37.7% year-on-year, and the decline was 21.1 percentage points lower than that in the first quarter and 12.6 percentage points lower than that in January-May.

In June, central enterprises achieved positive growth in both operating income and net profit. Among them, the operating income was 2.9 trillion yuan, a year-on-year increase of 0.6%, and most enterprises have recovered or exceeded the same period level; The net profit was 166.48 billion yuan, an increase of 64.63 billion yuan compared with May and a year-on-year increase of 5%. It was also the first time this year that the monthly net profit increased positively.

Depending on the industry, the production and operation of key industries have been accelerated and gradually improved.

In the first half of the year, the steel output, crude oil output, power generation and electricity sales of central enterprises have recovered to more than 98% of the same period last year; The orders for new ships increased by 21.2% year-on-year, the installed power capacity increased by 5.1% year-on-year, the sales volume of commercial coal increased by 1.8% year-on-year, and the alumina output and new orders for power generation equipment maintained positive growth.

In the second quarter, the sales volume of refined oil products increased by nearly 40% compared with the first quarter, and it also increased compared with last year. In February, the electricity sales of the two power grid companies plummeted by 10.9% year-on-year, and gradually recovered and improved. In April, the decline narrowed to -1.3%, in May, it turned into a positive growth of 4.6%, and in June, it increased by 6.5% year-on-year.

"The marginal improvement in the physical quantity indicators of basic industries such as oil, electricity and coal reflects the continuous improvement of the national economy and also boosts confidence in the economic operation in the second half of the year." Peng Huagang said that there are also military industries, communications industries and construction industries that contribute a lot to profits.

Looking at enterprises, the operation tends to be stable, and the monthly income and profits of most enterprises have recovered or exceeded the same period.

There were 57 central enterprises whose income increased year-on-year in June, and 33 enterprises whose income increased by more than 10% in that month. The net profit of 58 central enterprises in June increased year-on-year, and that of 46 enterprises increased by more than 10%.

Peng Huagang believes that in the face of this year’s complicated environment, it is not easy for central enterprises to reach a new high in June. On the one hand, the excellent epidemic prevention and anti-epidemic achievements in China have created favorable conditions for the recovery of the national economy; On the other hand, the central enterprises have comprehensively deepened the work of improving quality and increasing efficiency, and made great efforts to expand the market, grasp production, control costs and stabilize investment.

In the first half of the year, the investment in fixed assets was 1 trillion yuan, reducing the operating cost of the whole society by more than 120 billion yuan.

In addition to the positive growth of income and profits, the investment of central enterprises has also taken the lead in achieving positive growth.

In the first half of the year, the central enterprises invested 1 trillion yuan in fixed assets, up 7.2% year-on-year, and the growth rate was 5.9 percentage points faster than that in January-May and 11.7 percentage points faster than that in the first quarter.

Since the full resumption of work in March, the monthly growth rate of fixed assets investment of central enterprises has been 4.1%, 11.8%, 13% and 21.2% respectively, showing an accelerating trend month by month. In the second quarter, the accumulated fixed assets investment was 673.07 billion yuan, up 14.8% year-on-year. By industry, the growth rate of fixed assets investment in power generation, automobile, communication, metallurgy and other industries exceeded 15% in the first half of the year.

In order to help revive Hubei after the epidemic, on June 3, relevant central enterprises and Hubei Province signed a total of 72 cooperation projects with a total investment of 327.7 billion yuan.

With steady investment, central enterprises will continue to exert their efforts. Peng Huagang introduced that in the second half of the year, we will continue to guide and support enterprises to focus on improving industrial basic capabilities, breaking through the weak links of key core technologies in the industrial chain, maintaining industrial chain security and other areas to increase investment, and seize investment opportunities in new infrastructure such as 5G, industrial internet and data centers, actively and orderly promote project construction, do a good job in reserves of high-quality investment projects, actively absorb social capital, and broaden financing channels.

Focusing on the "six guarantees" and the implementation of the "six guarantees" task, the central enterprises have also made every effort to help small and medium-sized enterprises fight the epidemic, reduce costs and tide over difficulties, and resolutely implemented the national policies of reducing electricity prices, gas prices, tariffs, tolls and rents. In the first half of the year, the cumulative operating costs of the whole society have been reduced by more than 120 billion yuan.

Peng Huagang analyzed the composition of this 120 billion yuan: "The two power grid enterprises reduced the user cost by 54 billion yuan, the three communication enterprises made profits by 42 billion yuan, and the three petroleum and petrochemical enterprises reduced the energy cost of downstream enterprises by 18 billion yuan. In addition, the accumulated rent reduction for small and micro enterprises also exceeded 4 billion yuan."

In the second half of the year, central enterprises will continue to support the development of small and medium-sized enterprises in three aspects: increasing the supply of basic oil, electricity and coal transportation; Continue to implement the policy of reducing fees and making profits; Strengthen cooperation with various enterprises, especially small and medium-sized enterprises in the industrial chain and supply chain, and use investment to promote the development of the entire industrial chain and supply chain. "Now we are actively carrying out the work of clearing the debts owed by central enterprises, especially those that have no differences with small and medium-sized enterprises, which should be returned as soon as possible." Peng Huagang said.

We will fully implement the "Three-year Action for the Reform of State-owned Enterprises" and strive to achieve the annual goal in five aspects in the second half of the year.

While speeding up the resumption of production and operation, the reform cannot stop. Recently, the 14th meeting of the Central Committee for Comprehensively Deepening Reform deliberated and adopted the "Three-year Action Plan for State-owned Enterprise Reform", and the prospect of state-owned enterprise reform in the next three years gradually became clear.

Peng Huagang introduced that the "Program" has four "highlights": First, it highlights the implementation and action, and puts forward clear task measures for the timetable and road map of state-owned enterprise reform in various key tasks, so that it can be quantified and assessed; The second is to focus on key points, fill shortcomings, strong and weak items, adhere to problem orientation, and propose targeted measures instead of covering everything; The third is to highlight system integration, coordination and high efficiency. Some reform tasks are difficult to be effective by one measure alone, so it is necessary to comprehensively use multiple measures and take a multi-pronged approach; Fourth, it is difficult to fight the annihilation war. The reform in some important areas has defined the objectives and time limit requirements, and concentrated on tackling the difficulties in the three-year operation.

In the first half of the year, the overall operating performance of central enterprises was better than expected. Can we achieve the annual target if we work harder in the second half of the year? Peng Huagang said that although the production and operation in the first half of the year laid a good foundation for completing the objectives and tasks of the whole year, all the work of the reform and development of central enterprises in the second half of the year was faced with difficulties and pressures, and these five aspects should be strengthened to achieve the goals: solidly promote the steady growth of the management and development of central enterprises; Fully implement the three-year action of state-owned enterprise reform; Fully promote the scientific and technological innovation of central enterprises; Actively promote the layout optimization and structural adjustment of state-owned capital; Do a good job in preventing and resolving major risks.

"Strive for the sustained and rapid growth of the benefits of the vast majority of central enterprises, and strive for the positive growth of the overall benefits of central enterprises." Peng Huagang said.

[Editor: Zhao Yihan]

CCTV News:Flexible solar cells have a wide range of applications in mobile communication, vehicle-mounted mobile energy, aerospace and other fields. Recently, the research team of Shanghai Institute of Microsystems, Chinese Academy of Sciences has developed a highly flexible monocrystalline silicon solar cell that can be bent like a piece of paper and is not easy to break. The achievement was published in the international academic journal Nature on May 24th, Beijing time.

In Shanghai Institute of Microsystems, Chinese Academy of Sciences, researchers showed reporters their high-flexibility monocrystalline silicon solar cell. The solar cell in the hands of researchers is like a piece of paper we usually see, which can be bent at a large angle.

Liu Zhengxin, a researcher at Shanghai Institute of Microsystems, Chinese Academy of Sciences:The photovoltaics (solar cells) we use now are all made of monocrystalline silicon. When we apply stress to it, it is easy to break, especially when we want to make it cheaper and thinner.

Researchers told reporters that it was almost impossible to bend a silicon wafer at a large angle without damage in the past. The main reason is that the mechanical characteristics of the silicon wafer limit its flexibility.

Liu Wenzhu, Associate Research Fellow of Shanghai Institute of Microsystems, Chinese Academy of Sciences:Through analysis, our research group found that under the action of bending stress, the silicon wafer always breaks from the sharp tiny groove area around the silicon wafer. Based on such a discovery, our research group developed a method of smoothing the edge of silicon wafer.

The edge smoothing method mentioned by researchers is to treat the sharp V-shaped grooves on the edge surface and side of the silicon wafer into smooth U-shaped grooves, thus changing the microstructure and mechanical properties of the edge of the silicon wafer, while enhancing the flexibility of the silicon wafer, without affecting the light absorption ability of the silicon wafer. At present, the research team has been able to reduce the thickness of silicon wafer to 50-mdash; 60 microns. Compared with traditional solar cells, the photoelectric conversion efficiency of flexible monocrystalline silicon solar cells produced based on this technology remains basically unchanged.

Di Zengfeng, Deputy Director of Shanghai Institute of Microsystems, Chinese Academy of Sciences:Flexible solar cells will greatly expand the application scenarios of solar energy (photovoltaic), and will better serve the national major projects and the national carbon-neutral strategy of peak carbon dioxide emissions.

"Short video/live broadcast is becoming the favorite content form of middle-aged and elderly people. In the process of competing for the last incremental market of China Internet-400 million middle-aged and elderly users, Tik Tok and Aauto Quicker need to sink further to shake the dominance of WeChat.

For middle-aged and old-aged vertical apps such as jelly beans, beautiful articles, color TV, and small rice cakes, which have "entered the market" since the last round of Internet entrepreneurship boom, are faced with the challenge of struggling to seek "out of the circle" or sticking to the core users to make "small and beautiful" products? "

-age club research team

Competition for short video platforms has become fierce, and Tik Tok and Aauto Quicker have rushed to attack the last incremental market of the Internet.

Wechat’s penetration into middle-aged and elderly people has basically been completed, and the proportion of middle-aged and elderly users in Tik Tok and Kuaishou is still at a low level. Compared with the saturated young users, middle-aged and elderly people are the last users in Tik Tok and Aauto Quicker.

According to the data revealed by the 2020 WeChat Open Course PRO, as of September 2019, the number of monthly active accounts of WeChat reached 1.151 billion. If the population under 12 years old (parents are not allowed to use WeChat because they are too young) and over 70 years old (too old to learn WeChat) are deducted, WeChat is basically popularized in every China person, including middle-aged and elderly people aged 50-70.

In the short video platforms represented by Tik Tok and Aauto Quicker, the number of young users has not increased, while the proportion of middle-aged and elderly users is still low, and there is still much room for growth in the future.

According to the latest data of QuestMobile, among the newly installed users of vibrato short video in March 2020, 14.5% were over 46 years old, compared with 13.0% in the same period last year, indicating that middle-aged and elderly users are rapidly migrating to Tik Tok.

In fact, middle-aged and elderly users have become important fans of many head accounts in Tik Tok and Aauto Quicker. For example, in the national official media accounts such as People’s Daily, CCTV News and Xinhua News Agency, the proportion of fans over 41 years old has reached 10%-20%.

In some emotional head accounts, fans of middle-aged and elderly users account for a higher proportion. For example, Tik Tok’s "Tu Lei" has 24% fans over 41 years old, while the fast-moving "Sichuan Coke" has 34% fans over 41 years old.

In fact, the trend of middle-aged and elderly people on the two platforms of Tik Tok and Aauto Quicker goes far beyond this. In the second half of last year, AgeClub made an in-depth analysis of online celebrity, an elderly person in Tik Tok (see Depth: How to Build online celebrity for Middle-aged and Elderly People? Explosions the development model, current situation and opportunities of Tik Tok elderly online celebrity ");

At that time, online celebrity, an elderly person in Tik Tok, mainly attracted young people and people under the age of 35. Health, emotion, culture and other contents that are really suitable for middle-aged and elderly people and mature in WeChat ecology are very scarce in Tik Tok.

1. The vibrato has changed: there are not only old online celebrity, but also Quyi, calligraphy and painting, and mother’s clothes …

Compared with last year, Tik Tok has changed significantly.

First, some elderly online celebrity, who rose rapidly last year, are now facing the dilemma of losing their powder, exhausted their creativity and failing to realize their goals properly, especially some amateur online celebrity. However, some elderly online celebrity, who have strong creative ability, solid personnel and mature operational ideas, remain hot, and their fans have increased significantly compared with last year.

For example, Uncle Na, who specializes in showing the exquisite life of elderly men, had 9.86 million fans in early August last year, and now the number of fans is 14.32 million. Another "Cai Yunen" who specializes in filming the interesting life of a 98-year-old grandmother has 6.31 million fans, nearly 4 million more than a year ago.

Recently, an elderly online celebrity "Grandma Wang who only wears high heels" has gained 10 million yuan in three months. She is 79 years old this year and has more than 15 million fans. In May, she participated in the live broadcast organized by Tik Tok and brought goods, with a single sales of 5.3 million.

It is understood that the operator behind it is a team with Tik Tok’s funny head account "Play Seven Stages" (currently 14 million fans). After several years of exploration, the operating thinking of Tik Tok online celebrity is very mature.

Another change that deserves more attention is that vertical content categories that are deeply loved by middle-aged and elderly people have begun to appear in Tik Tok, and these categories have not yet appeared head accounts, so there are great opportunities in the future.

For example, the accounts of Shaanxi Opera, Huangmei Opera and Henan Opera in Quyi category have a low number of fans, ranging from 200,000 to 400,000, but middle-aged and elderly users over 41 years old are the main fans, accounting for 50%-80%, indicating that local and long-tailed content categories have great potential in middle-aged and elderly groups.

In the category of calligraphy, the proportion of middle-aged and elderly people is also very high. There are 1.242 million fans of "Junhai Calligraphy", accounting for 43% of users over 41 years old, 1.31 million fans of "Lv Yingru Calligraphy" and 36% of users over 41 years old.

Tik Tok has also begun to appear accounts specializing in selling middle-aged and elderly women’s clothing, and the number of fans is currently 100,000-400,000.

2. Aauto Quicker Run: 50 million middle-aged and elderly people support rich content ecology.

Aauto Quicker, a short video giant, shows a different situation from Tik Tok.

Online celebrity, a funny and attractive old man who is common in Tik Tok, is rare in Aauto Quicker. The most representative one is Uncle Ben Liang, an ordinary farmer in Shandong with nearly 18 million fans. With his unrestrained "wild singing" in the fields, he became popular in Aauto Quicker, and the average number of people in the live broadcast room exceeded 10,000.

Similarly, unlike Tik Tok, the long tail content which is popular among middle-aged and elderly users is more abundant in categories and accounts in Aauto Quicker.

For example, in the Quyi category, which is very popular among middle-aged and elderly people, there are many accounts of millions or even tens of millions of fans. In terms of duet, "Actor-Xuejing Yan" has more than 12 million fans, accounting for 26% over 41 years old; "Artist-Wei San" has 10.19 million fans, accounting for 23% over 41.

In addition, in Henan and other popular Henan operas, there are 1.515 million fans of "Li Yuan Chun Lei Zhu" and 1.139 million fans of "Happy Henan Opera Brother Positive Energy", accounting for about 50% of those over 41.

In terms of health and wellness, there are nearly 3 million fans of the million-level account "Shaolin Positive Energy", accounting for 38.74% over 41 years old.

In terms of calligraphy, there are 1.11 million fans of "Feeling Hard Pen Calligraphy", accounting for 24% over 41 years old.

In addition to these, accounts in folk musical instruments (suona, erhu), square dance, fishing and other categories have gathered a large number of middle-aged and elderly users. These accounts have a small number of fans ranging from tens of thousands to hundreds of thousands, but they have frequent interactions and close relationships with fans, and the possibility of commercial realization is more abundant than that of advertisements and live broadcasts in Tik Tok.

In-depth interviews with a large number of middle-aged and elderly users in various cities across the country by NewAgingPro, a consulting brand of AgeClub, it is found that they have a wide range of hobbies, such as gardening, tea art, photography, chess and Go, etc., and high-quality learning content and communication scenes are what they lack most now. Short video/live broadcast can just make up for this gap.

According to AgeClub, there are 40 million to 50 million daily users in Aauto Quicker, and such a large number of users is enough to support many finely classified head accounts and rich business models.

Where is the middle-aged and elderly vertical APP that survived the big waves?

In the past two years, middle-aged and elderly users entered Tik Tok and Aauto Quicker, which was more a spontaneous process of users, and important changes will take place next. As time goes by, these giants will inevitably have more layouts for middle-aged and elderly users in the future.

Behind Aauto Quicker and other giants stepping up the layout of middle-aged and elderly people, the online behavior of 400 million middle-aged and elderly people is rapidly evolving in breadth and depth. Like young people, they will move online in the future, such as shopping, buying classes, ordering takeout and investing in wealth management. Content and social networking are still the best user portals.

Compared with pictures and texts, short video/live broadcast has unique advantages: it is easier to receive information, the content is more lively and intuitive, and most elderly people have different eye problems. Watching videos is more eye-friendly than reading words.

Even WeChat, which started with graphic content, is stepping up its transformation to video, and launched live broadcast and video numbers in the past year. According to the follow-up observation of AgeClub, after several middle-aged and elderly entertainment platforms broadcast live on WeChat, the number of simultaneous viewers will soon reach thousands or even tens of thousands, indicating that middle-aged and elderly people have a very high acceptance of live video.

In the process of competing for quickly online middle-aged and elderly users, the giants relied on the platform ecology to get dividends in the early stage, but they have not paid full attention to the development of middle-aged and elderly users from the platform strategy level. As for the APP/ applet that entered the middle-aged and old-aged market in the last round of Internet entrepreneurship boom around 2014, they have gone through many detours and also precipitated a unique model in terms of users, products and realization.

Combing the APP/ applet with candied beans, beautiful articles, color TV, small rice cakes, etc., middle-aged and elderly users account for the main proportion, and they all "survived" through big waves. Their development experience and process are very worthy of attention.

Rise: We must seize the traffic/content bonus of middle-aged and elderly users.

These apps and applets with middle-aged and old people as the main users have consciously or unconsciously seized the dividends of middle-aged and old people migrating to smart phones and WeChat in the early rapid growth.

For example, the small rice cake focusing on audio albums and short videos is a typical example of grasping the social fission dividend of WeChat and rising. The small rice cake was first launched in 2014, and it has been tepid. In January, 2017, the WeChat applet appeared. At the end of May of that year, the Xiaomi Cake launched the applet, and it was bound with WeChat official account, which opened up the seamless diversion between WeChat official account and the applet, thus rapidly expanding the user group of Xiaomi Cake.

At that time, within a month, the number of users of small rice cakes rose from 10 million to 20 million.

The start of the beautiful article also benefited from the rapid popularization of smart phones among middle-aged and elderly people, which resulted in a strong demand for editing and sharing long pictures and texts.

Founder Tang Qi once revealed that he was still working at Huawei at that time. At first, he made a simple demo and promoted it within Huawei, and then the number of users continued to rise. After the APP was officially launched, it only found relatives and friends to help forward the online articles on the first day, and then it was not promoted. Its early 10 million households were brought by users themselves.

Another path of user traffic bonus is the application of market buying. Fan Zhaoyin, the founder of Love Square Dance, once reviewed the pioneering course in the field of square dance at the forum on innovation and entrepreneurship for the elderly held by AgeClub. In 2015-2017, an APP was launched in the application market, and the average customer acquisition cost per download was only 1.5-2.0 yuan. Later, companies with a valuation of tens of millions of dollars appeared in the square dance industry. These companies are typical of financing and buying traffic.

Another middle-aged and elderly video APP entrepreneur also told AgeClub that when it was launched in the Android market, the user retention of Huawei mobile phones was higher than that of oppo and vivo, which may be the reason why people who buy and use Huawei mobile phones are older.

In addition to the bonus of middle-aged and elderly users migrating to WeChat, the bonus of content theme also plays an important role. Many middle-aged and elderly entrepreneurs have mentioned in unison that in the years of 2015-2018, there are still few contents on WeChat that meet the reading interests of middle-aged and elderly people. As long as explosive content is produced by combining the characteristics of the post-50 s and post-60 s, it is easy to quickly break out among users and gain a large number of new users.

Midcourt: Find the core requirements, polish the function/realize —— Candy beans hold fast to the leader of the square dance, American articles strengthen long graphic editing, color TV focuses on video editing, and small rice cakes focus on information flow recommendation.

After grasping the user/traffic/content bonus, it is also very important to polish the product. Whether the middle-aged and elderly user experience can be continuously optimized and improved is the key to determining whether the middle-aged and elderly APP can really retain users.

APP/ applets such as candied beans, beautiful articles, color TV, and small rice cakes are unique in their products, which reflects the deep understanding of core users, and the subsequent commercial realization can be realized smoothly.

Candy beans are aimed at the square dance group from the beginning, and they are the leader of the square dance group, so they are all around this group in terms of APP function, teaching system and operation activities.

In terms of common video playback functions, Sugar Bean has designed functions that ordinary short video apps don’t have, such as slow playback, mirror, screen projection to TV, AB loop, etc. Video can be projected to a big-screen TV, and the picture can be flipped on the mirror to facilitate comparative learning, taking care of the needs of square dance groups to learn and practice dance at home.

Many square dance leaders need to shoot their own teaching demonstration videos, and Candy Bean has added the functions of adding titles, flipping and splitting screens in shooting and editing. In order to take care of women’s love of beauty, they can also whiten and slim the characters in the video; In addition, in order to enrich the playability of the video, it is also supported to dig out the portrait from the green screen and put it in a new background, or copy a character into three or five people.

In order to enable middle-aged and elderly users to master the skills of video production, Sugar Bean recorded a series of video courses, such as "Have you used the new function of green screen keying?", "Tutorial of changing colors for clothes", "Changing the sky for real video" and "Making special effects for opening video transitions".

In operational activities, theme shooting and evaluation activities were launched according to social hotspots and time nodes, such as "Online Free Clinic Against Pneumonia" during the epidemic and "Mother’s Day Gesture Dance Selection" before and after Mother’s Day.

The live broadcast section of candied beans also has distinctive square dance characteristics. The content of the live broadcast is mainly that professional teachers are promoting paid courses such as square dance, aerobics and modeling, and a small number of anchors are carrying square dance costumes or teaching mobile video production.

Color TV is an APP that started with video editing, and later developed functions such as community and live broadcast, but the functions of video editing are unique. For example, you can freely add titles, splice multiple video materials, adjust the video order, add soundtracks and subtitles.

In order to help middle-aged and elderly users learn video production, special teaching sections "Color TV College" and "Color TV School" are launched, which mainly focus on video editing and production, as well as poetry creation and folding fan production.

In the process of making editing videos, many middle-aged and elderly users need more and newer materials and more powerful editing functions, resulting in a clear willingness of members to pay.

And members have brought a lot of income to color TV. According to Age Club’s understanding from the industry, the current membership income of Color TV is in the order of tens of millions.

At the beginning, the beautiful article mainly used mobile phone to edit long pictures and texts, which just seized the opportunity window that WeChat can only edit and publish long pictures and texts on the PC side, and it is too expensive for many middle-aged and elderly people to learn and use.

Therefore, it can be seen that the function of American articles in graphic editing is the most powerful in all apps. You can adjust the text size, color and boldness, add serial numbers to paragraphs, and adjust the alignment of paragraphs; In addition, audio and video can be added to the article, and pictures can be added in the form of single sheets or puzzles.

In terms of realization, the main income of American articles-members and prints-is extended from long graphic editing. In the membership service of 19 yuan/month and 198 yuan/year, the main functions are related to graphic editing, such as high-definition original pictures, high-definition videos, high-definition titles, massive pictures, advanced typesetting, template customization, exclusive music and exclusive templates.

Small rice cake is a rare "technical flow" in the application of middle-aged and elderly people. The technical characteristics are not reflected in the powerful and perfect editing and production of the main function "Audio Album". In fact, this functional little rice cake adheres to the principle of minimalism, and can only add words, pictures and videos without further freedom.

Small rice cakes pay more attention to the sharing and communication of middle-aged and elderly users after editing, the use time brought by browsing short videos on small programs, and the advertising click income brought by it, so they emphasize the recommendation algorithm behind short video information flow.

There are several small programs of the same kind launched by Xiao Niangao, such as blessing circle, small bench group photo album, etc., all of which are based on minimalist graphic editing+extremely fast sharing and communication+information flow recommendation, showing the same technical characteristics and traffic thinking.

Ru Haibo, the founder of Xiao Niangao, is one of the few middle-aged and elderly entrepreneurs who rushed in with the emphasis on mobile Internet opportunities. He has previously started several projects and worked as an investor in Jingwei Venture Capital.

In contrast, Jiang Yimin of Color TV was born in the chip industry, and the founder of the American article was from Huawei. The founder of Candy Bean was a technical background in video before, and they were not particularly good at business models.

Giant sinking VS small and beautiful vertical APP: Who is the future of middle-aged and elderly Internet?

The candied beans, beautiful articles, color TV, and small rice cakes that survived this round of entrepreneurial tide in 2014 have all gone out of their own unique models in terms of users, products, and realization, and there are many companies with incomes of tens of millions to hundreds of millions of yuan.

The essence of its success is to capture the group of middle-aged and elderly users who are the first to set foot on the wave of mobile Internet, are the most socially active and have relatively strong purchasing power. For example, Candy Bean captures the captain of the square dance who has a strong demand for learning new dances, and Color TV and Beauty Articles capture the vitality of middle-aged and elderly people who like traveling parties and taking photos and videos.

Vertical APP has done a perfect job in a certain segment demand for middle-aged and elderly users, successfully attracted small and heavy users, and cultivated their payment habits to achieve a small and beautiful development state.

However, the other side of the matter is that if the vertical APP wants to "go out of the circle" and expand its target users from small groups to billion-level users with more dispersed needs and greater differences, it needs to expand heterogeneous categories in content, design a more sticky social structure in users’ social relationships, and make trade-offs in improving and simplifying functions. In the past, it was no longer applicable based on the needs understanding, product experience and liquidation methods of small users.

In fact, these apps have indeed done or are doing "out of the circle" attempts. However, some restrict the expansion of content categories because of the graphic form, some are too heavy to change users’ mental cognition because of their vertical attributes, and some are hesitant in the strategic direction because of the company’s genes …

There is no doubt that giant platforms such as Tik Tok and Aauto Quicker have a deeper understanding of the needs of billion-dollar users, and the rich and complete platform ecology and closed-loop business of giants will also bring more possibilities for the middle-aged and elderly Internet.

1. Tik Tok/Aauto Quicker: Fully tap the long tail content, and middle-aged and elderly people are willing to pay for interesting and dreamy "knowledge".

After several years of rapid development, Tik Tok and Aauto Quicker have become enough content/social platforms to threaten WeChat, and the rich entrepreneurial opportunities for middle-aged and elderly people that once appeared on WeChat are likely to be repeated in Tik Tok and Kuaishou, which will be richer and more different.

As previously analyzed, although middle-aged and elderly users in Tik Tok are growing rapidly, and some accounts attract a large number of middle-aged and elderly fans, compared with the content ecology of the whole platform and the rich hobbies of middle-aged and elderly people themselves, there are still many content needs that have not been met.

Moreover, compared with the explosive topics such as emotion, health and pension displayed in the form of pictures and texts on WeChat, the form of short video/live broadcast is naturally suitable for many long-tail contents, such as gardening, tea art, photography, chess and chess, wenwan collection, etc., which are popular among middle-aged and elderly people. The video mode is more impactful and can stimulate the interest in learning and paying.

There are already cases in which high income is obtained by selling classes for middle-aged and elderly fans.

"Chen Libao Suona", a fast-paced suona anchor, is also a young wind player of the Central National Orchestra. He once participated in "I am a singer" with singer TanJing, and is a well-known post-85 s performing artist. At present, there are 450,000 fans, accounting for 27% of those over 41.

The short videos on its homepage are mainly videos of its own performances and rehearsals, as well as songs co-operated with TanJing and Sitar tan. During the live broadcast, it explains suona knowledge and answers various questions of fans, with an average of 400-500 people online.

Chen Libao’s suona courses include "zero-based speed learning series" and advanced course series, which are quite popular after its launch. The hottest course has 7,600 buyers, and the number of buyers of other courses is mostly between 1,000 and 3,000.

In addition to selling classes, Chen Libao also sells suona and other musical instruments in the live broadcast room. The price is around 1000 yuan, and nearly 10 instruments can be sold every day.

In the media interview, Chen Libao once revealed that there are college students, music teachers, business owners, bus drivers and farmers among the students, and the oldest student is over 70 years old.

In fact, middle-aged and elderly users not only buy suona courses on Aauto Quicker, but also have singing education programs for middle-aged and elderly people with millions of paying users on WeChat ecology. The logic behind it is actually the same. Middle-aged and elderly people are willing to pay for their "dreams".

2. "Wechat business" on the fast hand: Why do you choose wig products with middle-aged and elderly people as the main users?

Tik Tok and Aauto Quicker started from the Internet, and the e-commerce business that undertakes the heavy responsibility of making profits is the common focus of the two companies. As mentioned above, there have been accounts for clothing and accessories for middle-aged and elderly people. Tik Tok and Aauto Quicker undoubtedly have greater opportunities when similar businesses on WeChat are saturated.

The two platforms also pay more and more attention to online and offline communication, and both launch the same city plate to encourage local businesses to settle in, which brings new opportunities to many local service businesses.

Especially in Aauto Quicker, which is decentralized and community-oriented, traffic distribution tends to tilt to the waist and tail accounts, which has more room for local services targeting middle-aged and elderly people.

Taking the tourism category as an example, there are more than a dozen matrix accounts of "Zhangjiajie Tourism Reception", many of which have 1 million or even 2 million fans, and middle-aged and elderly users account for an important proportion, generally between 10-30%.

Similar to the recruitment and joining agent model in WeChat Ecology, there are already teams operating on Aauto Quicker, and the selected products happen to be wigs with middle-aged and elderly customers as the main target.

There are many wig accounts in Aauto Quicker, most of which are opened in wig stores to drain their offline stores.

Aauto Quicker’s account matrix "Salongwei" adopts the mature Wechat business model, creating new concepts of "wearing hairstyle" and "scene clipping" to relieve ordinary consumers’ resistance to wigs, and recruiting wig partners throughout the network through short video/live broadcast, promising to provide a perfect course training system;

For example, there is a CEO interactive system in management, an online sales system, a terminal marketing course and a product manager in marketing, and China scene tailoring in wig technology.

Another Aauto Quicker account matrix named "Elephant Replacement" provides nationwide door-to-door replacement service for C-end users, and offline training and wig raw material supply for B-end users who start businesses and open stores.

The offline training costs 2,980 yuan for 3 days, and the main contents are replacement technology, self-media promotion and physical store sales skills.

Why are wigs favored by Wechat business team? First, because of the high gross profit, according to AgeClub, the purchase price of wigs from Wechat business to stores is only 300-500 yuan, which costs 2,000-3,000 yuan.

Second, wigs require high marketing ability, because wigs are not a category with high public acceptance at present, which requires a lot of publicity and education for users and a lot of marketing training for the team, which is precisely Wechat business’s specialty.

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All the above data and cases have fully explained the vitality and potential of middle-aged and elderly people in the Internet world. But we believe that this is only the beginning for 400 million middle-aged and elderly people to fully embrace the Internet life.

Looking back at the content/social development path of middle-aged and elderly people, we will find that it is halfway compared with young people, and there will be many possibilities in the future:

In the form of information, from text to voice, pictures to video;

In social relations, from acquaintances (family, colleagues, classmates, comrades-in-arms) to semi-acquaintances (community owners, square dancers, etc.) to strangers (network friends, senior college students, etc.);

On the theme, from family parent-child, health, emotion to various long tail subdivision hobbies;

In terms of demand experience, from simple operation to rich content to information property security (from online behaviors such as shopping, payment, investment and wealth management).

A few days ago, the New Corps of the Hubei Military Region invited DouYu, the leading enterprise of domestic webcasting, to enter the military camp to broadcast live the training, work and life of the new soldiers who joined the army in September this year.

From November 8 th to 11 th, for 3 days and 72 hours, more than 600 recruits of the new corps faced the camera lens broadcast on the Internet for the first time, showing the military camp style and the image of officers and men in the new era in an all-round way.

Through DouYu’s lens, the majority of netizens not only see the gratifying changes in today’s military camps, but also truly feel the new pulse of ideological and political work in the army in the new era.

The growth of the new soldiers is clearly recorded by live cameras and shown to the majority of netizens. Xu chentu

What kind of waves did "Betta Fish" stir up when it entered the barracks?

"I heard that DouYu selected anchor online celebrity to enter the military camp. I signed up without hesitation, and I begged again and again. This is a very precious experience for me." Standing in the training ground of the recruits, "outdoor" said.

When it comes to "Outdoor", it is famous in the field of "online celebrity anchor". They are composed of two cousins, Fu Hailong and Pan Bin from Chongqing, and have more than 1.3 million fans. Pan Bin said frankly: "Some people in the society think that the atmosphere of the army is very rigid and the soldiers are very strict. This time, after the new corps and officers and men got in touch with each other at zero distance, I really feel that the army stresses both discipline and friendship, and the atmosphere is really good, completely eliminating some misunderstandings about the army between me and my fans and really getting to know the military camp again."

Seek depth with concreteness and impress people with truth. At 12 o’clock on the morning of November 11th, the real-time peak popularity of the webcast reached 5,653,600, and the cumulative number of hits in three days exceeded 104.22 million, with a cumulative barrage of 45,364,900. What is even more surprising is that the event was pushed by more than 300 websites across the country, with a reprint volume of more than 200,000 times.

"The barrage expresses the instant feelings of netizens." Qian Jing, a director who graduated from Simon Fraser University in Canada, told reporters: "Although you can’t see who sent it, every one is true."

Qian Jing flashed a screen shot: "This is a regretless youth, and I really like the army!" "Without them, can you sit here and watch the live broadcast comfortably?" "You have to learn not to abandon and not to give up!" "Very touched, this is the China soldier." "My old company commander appeared!" "This kind of activity is good, when will the second season come out?" "Tired or not, think about the revolutionary doyen …"

"Analyzing the data, we found,’ I’m going to be a soldier!’ Five words have been used for more than 40 times, which represents the strong desire of the younger generation. In this regard, Zhu Yuanfeng, head of the new corps of Hubei Military Region, was overjoyed: a live webcast has produced multiple social effects, which shows that there is still much room for us to enhance the times of ideological and political work.

The novel form of ideological and political work of the New Corps has aroused great interest of the anchors of "online celebrity".

"Betta fish" swam into the military camp, which originated from the idea of "living water"

"Companionship is the longest confession." This sentence, which has been popular on the Internet in recent years, has touched countless military families separated from each other. Because her boyfriend is a naval officer, Wu Wenjie also has some experience about it.

As one of the anchors who participated in the "Fighting Fish into the Barracks", Wu Wenjie is also a key member of the "online celebrity Party Branch". She thought she knew more about soldiers, but she cried four times in two days: the first time she couldn’t help crying when she finished 120 push-ups; The second time I cried when my arms were all worn out in tactical training; The third time was to train to the limit, but the "relaxation activity" arranged by the monitor for her was to cry when she sprinted 1200 meters. The fourth time, the activity was coming to an end and leaving his comrades-in-arms. Wu Wenjie cried miserably.

"It’s only after experience that I know that it’s really not easy to take the responsibility of defending the country as a man, and it’s really excellent!" Wu Wenjie said that her boyfriend saw her live broadcast and sincerely praised her and this activity.

The military camp is an armed unit with closed management. How did this activity facing the live broadcast of netizens enter the military camp?

"At present, officers and men are undergoing profound changes in their ideological concepts and values, while our ideological and political work is facing’ chronic diseases’ such as outdated models and single methods." Li Jun, political commissar of the New Corps of Hubei Military Region, suddenly felt a sense of urgency after an in-depth and meticulous investigation of recruits’ thoughts: the military camp is not a vacuum, and ideological and political work cannot be divorced from the background of the times and social environment. If we dare not face the challenge of ideological and political work in the new era, we will not be able to shoulder the historical mission of strengthening the army.

After in-depth problem-oriented thinking, the Party Committee of the New Corps planned a live webcast to enter the military camp, and formally reported to the Party Committee of the Hubei Military Region, which won the support of the superiors: if you can’t pass the network barrier, you can’t pass the era barrier. Under the premise of strictly observing the confidentiality provisions, you can do a good job in the activities and make an impact, thus creating a new path for ideological and political work in the new era.

The webcast entered the military camp, and various funds were invested heavily. Who will spend the money? When Li Jun found Wuhan DouYu Company, indicating the national defense effect and social effect that the activity would produce, Chen Shaojie, the chairman of DouYu Company, immediately made a decision: to participate wholly, and to invest a huge amount of advertising resources for promotion.

What’s even more surprising is that in the process of planning DouYu to enter the military camp, the working group of the Central Network Information Office, which is being investigated by Betta Company, also applauded it, taking this activity as the first stop of the large-scale theme activity of "Hello, New Era" of the Central Network Information Office.

In order to effectively ensure the smooth live broadcast activities and spread positive energy, the New Corps of Hubei Military Region strictly controls political censorship, news reporting, security and confidentiality, and on-site control, and also closely monitors the live broadcast process by using Jingchu. com’s public opinion big data system, creating a precedent for the monitoring and disposal of webcasting by big data analysis system in China.

The novel form of ideological and political work of the New Corps has aroused great interest of the anchors of "online celebrity".

"Betta fish" stirred up the new corps, stirring up more than just waves.

Just after finishing the work at hand, Deng Jiali arrived in Wuhan from Yangjiang, Guangdong Province overnight. On this trip, he will witness the important moment of his son Deng Xiucheng’s life.

Like Deng Xiucheng, for more than 600 recruits in the Hubei Military Region, November 11th is an unforgettable and memorable day-they were awarded the rank of Private, wore caps, neckties and epaulettes, and officially became glorious PLA soldiers.

To the surprise of these soldiers, their parents were invited to participate in the "adult ceremony" of the recruits’ military camp, and they saw their children "quenched" through tempering and became men in the military camp. Together with parents, there are millions of netizens on the Internet who feel the new style of soldiers in the new era through DouYu.

"Betta" is on fire! While tens of millions of netizens kept refreshing the click-through rate and visiting messages, more than 20 media outlets, including People’s Daily, Xinhua News Agency, china national radio, Hubei Daily and Hubei Radio and Television Station, interviewed on the spot, and turned their attention to the more significance brought by DouYu’s entry into the military camp.

Such activities "boost morale". Zhang Along, a private from Guangzhou University, said frankly: Usually, training is very hard, and you will be lazy unconsciously. Now, facing the live camera, you have to train hard and show the hard-working side of the soldiers in front of the vast number of netizens. With the praise and encouragement of netizens, you understand the sacred mission and responsibility you shoulder.

Such activities are "aura". Chen Jian, a squad leader who has been with recruits for four years, told reporters that in the past, ideological and political education for recruits was often written on a blackboard and watched in PPT, which was boring. However, "Betta Fish" entered the military camp to broadcast our training life live, which enhanced the sense of honor and mission of the soldiers in the interaction. This subtle education method is both smart and effective.

Such activities "gather popularity". In the past few weeks, the staff of Hubei Network Information Office, who has been paying attention to DouYu, expounded his views from the perspective of new media communication: Webcast is a new interpersonal communication mode, which has enhanced the credibility and persuasiveness of national defense education by constantly attracting popularity.

The three-day live broadcast time is fleeting, and netizens seem to be wanting more, but the Hubei Military Region has opened a door to explore the ideological and political work in the new era, and there are more wonderful things waiting to be staged …

Adventures of "Betta Anchor" in Military Camp

Some things can only resonate with personal experience. These two days, the webcast room of online celebrity’s "Amazing Aunt" continued to burst. What makes the majority of netizens watch and discuss online is what she saw, heard and felt when she visited the New Corps of Hubei Military Region.

Xiao Shujie, the "ever-changing aunt", is a signing anchor of DouYu Platform. Her lively and cheerful hosting style left a deep impression on netizens. As a professional "online celebrity anchor", Xiao Shujie traveled all over the country. Her camera aimed at many "delicious food" and "beautiful scenery", but she didn’t have a chance to enter the military camp.

Under the real-time focus of the camera lens, Xiao Shujie and DouYu team officially entered the new corps of Hubei Military Region at 2 pm on November 8.

In just one hour, Xiao Shujie’s live room attracted more than 120,000 netizens. However, what surprised her even more was that in just three days of military camp life, the military camp in her mind was completely subverted-

One of the adventures: "big pot rice" smells better than "takeaway"!

Like many girls, Xiao Shujie likes to taste all kinds of delicious food. Nowadays, it is convenient and fast to order online. She especially likes to order "take-away" and occasionally "show off while eating".

Before she arrived at the new corps, many fans reminded Xiao Shujie that the army was a "big pot of rice" and its taste was not good, so she quietly prepared a lot of "dry food".

However, on the first day of dinner, there were three meats and two vegetables and one soup on the table: red-cooked chicken, braised pork with plum vegetables, braised diced yellow pepper with tomatoes, shredded hot and sour potatoes, stir-fried Chinese cabbage and melon ribs soup, all of which were delicious. Xiao Shujie, who usually pays attention to her appetite, wolfed down two bowls of rice and exclaimed: "Big pot rice" is more fragrant than "takeaway"!

Adventure 2: Military songs have a different feeling!

Xiao Shujie especially loves to sing karaoke and is full of curiosity about the recruits’ "learning to sing military songs": Is the music beautiful? Are the lyrics lingering?

As the majestic song sounded, Xiao Shujie’s body suddenly shook. Although she hadn’t learned it before, Xiao Shujie couldn’t help humming along, singing and beating time, and her voice became louder and louder.

Looking at the live broadcast, many netizens issued a barrage: singing military songs is very similar and energetic. Xiao Shujie replied: "In the past, singing was self-satisfied. Today, singing military songs is passionate."

Until she went to sleep at night, Xiao Shujie’s ears seemed to be still echoing: the feeling of the moon on the top of her head is safe in the world, and the soldiers are always listening to the call, and love is dedicated to millions of families, and the true feelings are held in front of the people …

Adventure 3: The whole class stood up and sat with themselves to eat.

The next morning, Xiao Shujie failed in shooting.

At noon, in order to spur the recruits to train hard, the other classes stood up to eat who didn’t play well. As a result, Xiao Shujie’s fourth class stood up and sat with Xiao Shujie to eat.

Xiao Shujie, who stood up several times and was pressed on the stool, suddenly felt an inexplicable impulse: this time she dragged down the whole class, so she must train hard and do well next time!

At this time, Xiao Shujie’s live broadcast room was suddenly screened by the barrage: "See, this is the true feelings of comrades!" "Nothing is more powerful than unity!"

The fourth is not an adventure, but an unforgettable one: hanging on the horizontal bar "tears keep falling"-

In the afternoon physical training, Xiao Shujie, who usually doesn’t do much exercise, has completed 3 km running, 3 groups of push-ups, sit-ups and flat support, feeling exhausted. When I arrived at the horizontal bar training, I couldn’t help but burst into tears.

At this point, the live camera was aimed at her: "Fans bet you won’t last a minute!" Xiao Shujie replied with tears: "I can persist!"

Time goes by, and there are still 10 seconds from the training standard of 3 minutes. The whole class of recruits shouted in unison: "Come on, Xiao Shujie!"

"10, 9, 8 … 3, 2, 1", when Xiao Shujie finally finished all the physical training, the recruits in the class clung to her tightly. All kinds of gifts swarmed in the live broadcast room, and the barrage once again dominated the screen: "I didn’t expect you to persist, which really made us sit up and take notice." "The military camp gave you strength!" ……

Wiping away tears, Xiao Shujie left a youthful feeling in the webcast room: during the three-day military camp life, I laughed and cried and was moved. Whenever I couldn’t persist, I would sing in my heart, and every time I finished singing a song, I was one step closer to victory …

Be good at listening to the voice of the times

Huang Ming Village, Director of Political Work Bureau of Hubei Military Region

Webcast once made the troops "forbidden" to stay away, just like when mobile phones and the Internet first met military camps, many people chose to avoid and block them in the face of the voice of officers and men. Today, when we let go of the gates of thinking ideas, they are not the "scourge" people imagined, but also play an unexpected role in the military education management. Listening to the voice of the times, let us gain a lot.

Every era has its own voice. Compared with the past, the "voices" of officers and men in the new era are not less but more, not simple but complicated. In the past, officers and men were simple-minded, honest and obedient, but now young officers and men are well-informed and individual. In the past, the psychological demands of officers and men were relatively single, and they were "half instructors" to do a good job in food; At present, the spiritual needs of young officers and men tend to be diverse, and any new things that appear in society will stimulate their desire to have a taste and try.

The "new" voice of officers and men is not terrible. What is terrible is knowing that it is a "new voice" and coping with it in the "old way". In the face of new things emerging in the new era, some comrades look at them with "colored glasses" and are used to defining them with old frames. Some people have an "either-or" cognitive model, which they can’t understand or get used to, and blindly judge "today’s him" with "past me"; Some people are worried that "the gun will shoot the first bird" and "the rafters of the outcrop will rot first", avoiding sensitivity and avoiding hot spots; Some people are worried that the gate will be released, and they will not be able to close it. They are used to "fencing the fence", and they will be fortified at all levels and blocked everywhere.

两年前，根据神曲《小苹果》制作的征兵广告爆红网络，被网友称为“萌”系征兵代表作。但在发布之初，也有很多人质疑它不够严肃，不宜传播。但事实证明，军营版《小苹果》不但在互联网上传播得很好，好评如潮，还对当年的征兵工作起到助推作用。

古人云：“苟日新，日日新”。当今社会，正处于“日日新”的时代，新生事物层出不穷。军营不是生活在真空中，面对新事物，一味封堵解决不了根本问题，必须冲破藩篱，顺势而为，趋利避害，才能为我所用。

正如习主席在党的十九大报告中指出那样，只要我们善于聆听时代声音，勇于坚持真理、修正错误，二十一世纪中国的马克思主义一定能够展现出更强大、更有说服力的真理力量！

面对时代声音，我们要做的就是像扑入大潮那样扑入时代的怀抱，深深地潜入其中，静心聆听，寻秘探微，接受时代的冲刷和淘洗，然后站在时代的潮头，成为这个时代的弄潮儿。

（原题为《新兵团游来一条“斗鱼”——湖北省军区探索推动新兵思想政治工作创新的一段经历与思考》）