Source: Zhonghong. com Guanwei
At the 6th China National Brand Influence Forum held in Beijing on January 6th, 2024, a heated discussion about Chinese modernization and brand power was in full swing. Among them, Mr. Liu Chengzhuan, the founder of Tea King House, and his national gift brand "Yue Xiang Wang" classic vintage tea became the focus of the audience.
The core topic of the forum is how to inject brand power into Chinese modernization, and the participants have conducted in-depth discussions on topics such as brand innovation, market expansion and international competitiveness. Mr. Liu Chengzhuan, on the other hand, took the home of tea king, Yue Xiang Wang, as an example, and introduced in detail the innovation road of high-end brands in China tea industry.
Mr. Liu Chengzhuan said that "Yue Xiang Wang" is not only a tea brand, but also a reflection of life attitude. This brand originated from the awe and inheritance of traditional tea culture, and also injected modern design and innovative ideas. In particular, "Yue Xiang Wang Nian Tea 1996" is deeply loved by consumers for its national packaging, ancient craftsmanship and unique taste.
This tea not only represents the leading position of Tea King’s Home in the tea industry, but also is a microcosm of the innovation of China tea industry. The selected 1996 tea leaves, after careful storage and production, perfectly retain the original flavor and nutritional value of tea leaves. And its packaging design of national tide combines traditional culture with modern aesthetics, presenting a unique artistic aesthetic feeling.
At the end of the forum, after comprehensive evaluation, "Yue Xiang Wang" won the title of Top Ten Leading Brands in China Tea Industry in 2023. Mr. Liu Chengzhuan was also awarded the honor of the most influential person of China national brand in 2023, which is undoubtedly an affirmation of his efforts and those of Tea King’s Family in promoting the innovation of tea industry in China.
Looking forward to the future, Mr. Liu Chengzhuan said that the Tea King’s Home will continue to adhere to the concept of "attaching equal importance to inheritance and innovation", constantly explore more possibilities of tea, and let the world feel the charm and vitality of China tea. At the same time, it will also strengthen cooperation with all walks of life to jointly promote the modernization process of China tea industry and inject more brand power into Chinese modernization.