作者： admin

　　A 55-degree cup allows you to

　　Drink hot water anytime, anywhere

　　Rumor tracking: A variable-temperature water cup "55-degree cup", known as the drinking artifact, has become a hot topic of concern because of its magical function. Whether it is hot water or cold water, just pour it into a cup and shake it, and it can become 55-degree warm water suitable for people to drink. It is said that the water cup is a high-tech product with utility model patent, and its core lies in the function of heating and cooling through phase change materials.

　　Expert Interpretation: Wu Guangheng, a researcher at the Institute of Physics of the Chinese Academy of Sciences, said that professional tests showed that hot water dropped to 55 degrees and cold water rose to 37 degrees. The manufacturer claims to use the "high-tech" technology of phase change metal, and according to the test report, all the metals in it will not change phase in the temperature range of daily life. Its principle is very simple, there is no high-tech material at all, but the stainless steel layer is filled with salt water, and the hot water conducts heat to the cold water. The so-called high-tech materials are actually ordinary metals.

　　"Rose salt" contains trace elements.

　　Natural minerals can detoxify and protect skin.

　　Rumor tracking: pure natural, crystal structure, detoxification and skin care … On the Internet, "rose salt" once attracted many people’s favor. Merchants claimed that "rose salt" came from Himalaya, Pakistan and other places, containing 84 kinds of trace elements and natural minerals, without adding anti-caking agents, which is more beneficial to health than ordinary salt.

　　Expert Interpretation: Yan Shichun, president of Jinan Food Industry Association, said that "rose salt" is actually a kind of crude salt, which is pink because it contains more impurities, and it does not have the health care effect claimed by merchants. There is little difference between the sodium content of "rose salt" and refined salt. The sodium content of pure salt is 39.36%, which is not much different from the sodium content of "rose salt" claimed by merchants of 38.78%. In terms of trace elements, although there are many elements such as iron and calcium in "rose salt", these elements can be obtained from daily diet, and the amount of salt people consume every day is very limited, so the trace elements in salt can’t play the role advertised by merchants. The so-called health care and other effects are just publicity gimmicks of businesses. He reminded consumers that "rose salt" should not replace ordinary salt for a long time, and should try to use iodized low sodium salt.

　　Strawberry pesticide exceeded the standard by 7 times.

　　Eating too much is easy to cause cancer.

　　Rumor tracking: In April this year, some media reporters randomly bought 8 strawberry samples from several farmers’ markets and supermarkets in Beijing for testing. The results showed that the pesticide acetochlor in strawberries exceeded the standard, and the highest residue was 0.367 mg kg, which exceeded the standard by more than 7 times. Acetochlor is classified as a class 2B carcinogen, which may cause cancer if it is used in large quantities for a long time.

　　Expert Interpretation: Yun Wuxin, a master of nutrition and food research, said that acetochlor is one of the most widely used herbicides in China. Compared with American standards, China has stricter regulations on the detection of acetochlor, which can only be detected in brown rice, corn, soybeans, peanuts and rapeseed, and the residue limit is lower. If it is really used in strawberries, it is illegal and should be severely cracked down. However, acetochlor is a kind of pre-bud-blocking herbicide, which is generally used before crops sprout, and there is generally no high residue until strawberries mature. Moreover, acetochlor will kill strawberry seedlings and affect the harvest, and it will not be used in large quantities during planting.

　　Then, will eating a large number of strawberries with excessive pesticide residues for a long time be toxic and carcinogenic? According to Chinese standards, the daily allowable intake (ADI) of acetochlor is 0.02 mg/kg body weight. In the report, the highest content of acetochlor detected in strawberries is 0.367 mg/kg. If this reference value is followed, an adult weighing 50 kg will have to eat more than 2.72 kg of this strawberry every day to exceed the range. Even in Europe with stricter requirements (the European Union does not allow the use of acetochlor), the European Food Safety Agency (EFSA) estimates that the ADI of acetochlor is 0.0036 mg/kg body weight, and an adult weighing 50 kg will eat 490 grams of strawberries every day to exceed this range. The cultivation of strawberries is also limited by seasons. It is unrealistic for most people to eat so many strawberries every day.

　　DIY fruit ferment

　　Can help you detoxify and lose weight

　　Rumor tracking: Recently, many online posts titled "Homemade Fruit Enzymes Can Detoxify and Lose Weight" have been reprinted in large numbers on the Internet. According to the instructions in the net post, you can cut seven or eight kinds of fruits casually, add water and a lot of sugar, and seal and ferment for weeks or even months to get a bottle of so-called "enzyme stock solution".

　　Expert Interpretation: Lv Wanyong, a senior nutritionist in China, pointed out that the essence of enzymes is actually enzymes. The enzyme is protein, which will denature or even decompose under the action of protease in gastric acid and digestive juice after oral administration, thus losing its biological activity. The method of self-made fruit enzyme is essentially a natural fermentation. However, the content of enzyme in the whole fermentation broth is very low, which can not reach the effective amount, and other components in "fruit enzyme", such as lactic acid and alcohol, as the main fermentation products, can not reach the effect of "fruit enzyme".

　　Eating’ fruit enzyme’ may also cause certain harm to health. A large amount of sugar needs to be added when making homemade enzymes, which increases the sugar intake. In addition, in nature, the microbial composition on the surface of fruit is very diverse, except for yeast or lactic acid bacteria needed for fermentation, there are other microorganisms that may be harmful. A little carelessness in the production process makes the mixed bacteria grow rapidly in the fermentation process, so the "fruit enzyme" produced in this way will not only not be healthy, but will pose a threat to health.

　　Rootless bean sprouts are easy to cause precocious puberty in children.

　　Rumor tracking: Rootless bean sprouts refer to the rootless and tender bean sprouts produced by adding "rootless water" when bean sprouts are cultivated. The "rootless bean sprout essence" used by bean sprout producers is a hormone pesticide that can make bean sprout cells divide rapidly, and it has the same carcinogenic and teratogenic effects on human body as nitrogen fertilizer. Even if the intake of hormone drugs for human use is excessive, it will do some harm to the human body, such as precocious development of children, physiological changes of women, osteoporosis of the elderly and so on.

　　Expert Interpretation: Experts pointed out that rootless bean sprouts are not only nontoxic, but also contain essential trace elements for human body. The Anti-Cancer Institute in Texas, USA and food experts in Sweden also found that bean sprouts can reduce gastric cancer, esophageal cancer, lung cancer, skin cancer and bladder cancer. B12 in bean sprouts is 10 times higher than the original bean seeds, which is of great benefit to human nerves and liver. The scientific discovery and certification of these experts are very convincing.

　　The so-called "poisonous bean sprouts" is to add "rootless water" (that is, 6- benzyl adenine and other substances) to produce rootless and tender bean sprouts. In fact, 6-BA is widely used in agriculture, fruit trees, horticulture and even crops, and has achieved good results in both yield increase and preservation. Moreover, according to China’s regulations, it can be used for the production of pollution-free fruits. The existing evidence shows that 6-BA and other plant growth regulators are safe, and the management measures of relevant departments in China can also prove their safety.

　　Infant feeding should use "baby water"

　　Rumor tracking: Not long ago, there appeared all kinds of strange water on the market: moon water, pregnant women’s water, baby water, etc. These waters not only have strange names, but also have ridiculously high prices, because they add more trace elements, which are more nutritious than ordinary water and more suitable for infants and pregnant women to drink.

　　Expert Interpretation: Yu Liang, a member of Beijing Dietitians Association and one of the top ten national gold medal nutrition lecturers, said that the purpose of drinking water is to supplement water and a small amount of minerals. In fact, as long as it is clean and hygienic ordinary drinking water, it is enough to meet people’s daily needs, and babies are the same. Drinking water does not need to make a fuss about special people. Although pregnant women, nursing mothers, infants, students and other people during pregnancy and childbirth do need more nutrients than ordinary people, such as iron, calcium, zinc, DHA and so on. However, the amount of soluble nutrients in water is saturated, and it is almost impossible to increase the content of nutrients in water through additional addition, not to mention that DHA is a lipid and cannot be dissolved in water at all. In addition, because the intake of minerals mainly depends on food, there is no need to worry about the lack of nutrition caused by pure water with few minerals. Therefore, it is useless to make "baby water" by strengthening minerals with water.

　　Eat red meat and processed meat.

　　May cause cancer easily.

　　Rumor tracking: The International Agency for Research on Cancer under the World Health Organization assessed the carcinogenicity of red meat and processed meat products, and issued a conclusion on October 26th, which listed processed meat products (ham, sausage, jerky and other processed meat products) as the first-class carcinogen, and considered that eating red meat (fresh red meat, that is, the meat of mammals such as cattle, sheep and pigs) may cause cancer, so it was classified as "with high carcinogenicity".

　　Expert Interpretation: Barry, President of American Meat Industry Association? Carpenter said that this result "is completely unsuitable for human health and belongs to theoretical danger". Cancer is a complex disease that is not caused by a single food, and a balanced diet and a healthy lifestyle are essential to health.

　　The WHO representative office in China responded to this statement. Regarding the carcinogenic risk of processed meat, it is actually a reaffirmation of the report submitted in 2002. The original intention is not to stop people from eating meat, but to remind people to eat meat reasonably and reduce possible dietary risks. At the same time, it is also said that the processed meat products are classified as first-class carcinogens, which only shows that "there is enough medical evidence and animal experiments to prove that it can cause cancer". In fact, the risk or ability of meat carcinogenesis is very low.

　　Drinking soybean milk may lead to breast cancer.

　　Rumor tracking: A 45-year-old woman bought a soymilk machine to grind soymilk by herself, and took soymilk every morning for nearly three years. Later, she was diagnosed with breast cancer in physical examination, and her estrogen level was several times that of ordinary people. The report that drinking soybean milk caused breast cancer caused people’s panic.

　　Expert Interpretation: Professor Zhang Hua, former director of the Nutrition Department of the 309 Hospital of the People’s Liberation Army, said that the statement that drinking soy milk can cause breast cancer is unfounded and untenable. The so-called phytoestrogen is not a hormone, but two concepts and two substances with estrogen in human body. In fact, this estrogen-like substance exists in most plants, especially in flax seeds, food products, beans and fresh vegetables and fruits. Because people equate phytoestrogen with estrogen, it leads to the strange theory that drinking soybean milk causes cancer. Experts said that most people in Chinese like to drink soy milk or eat soy food, but the probability of women suffering from breast cancer in China is lower than that in Europe, America and other countries. Drinking soy milk or eating soy products will not actually lead to breast cancer. On the contrary, eating soy products is good for the human body.

　　Bubble tea is prone to intestinal obstruction.

　　Rumor tracking: In late October, a CT picture of a netizen’s stomach after drinking bubble tea was circulated on the Internet. The picture shows that after drinking bubble tea for half an hour, many undigested white dots still appear in the stomach of netizens. These dots are the "pearls" in milk tea. Because these pearls are all made of plastic, they are easy to cause gastroptosis and even intestinal obstruction if they are not digested.

　　Expert Interpretation: Ruan Guangfeng, an expert from the Food and Nutrition Information Exchange Center, pointed out that the "pearl" in bubble tea is actually a round product made of starch as the main raw material, and cassava starch is commonly used. In addition, in order to have a good taste and chewiness, some wheat protein and food additives will be used. Wheat protein is a kind of protein. Except for some people who are allergic to wheat, wheat protein will not cause any harm to human body.

　　All starchy foods will produce dextrin after entering the digestive tract, which is the degradation product of incomplete hydrolysis of starch. Usually, foods containing starch, such as eating bread, are gradually decomposed into dextrin and glucose after entering the digestive tract before being absorbed by the human body. Whether "pearl" can cause intestinal obstruction is related to the gastrointestinal absorption function of consumers and all foods. People with poor gastrointestinal function, such as children and the elderly, drink a lot of bubble tea, which is not only easy to cause poor gastric emptying, but also dangerous to inhale into organs. Therefore, you should chew slowly when eating, especially foods such as pearl powder balls.

　　Waxing apples may cause cancer.

　　Rumor tracking: Recently, a video of "Apple Waxing" spread in the circle of friends. In the video, a gloved employee smeared a reddish-brown liquid evenly on the apple, and the color of the apple was "radiant" immediately. This video has caused some people to question, and some netizens even said that eating waxed apples is easy to cause cancer.

　　Expert Interpretation: Ruan Guangfeng said that waxing is allowed on the surface of fruits in China. According to the Hygienic Standard for the Use of Food Additives, morpholine fatty acid salt (also known as fruit wax) and carnauba wax can be used as coating agents on the surface of fresh fruits. Waxing looks fresher and brighter in order to prevent water loss and insect erosion during apple production and transportation. This kind of wax is a food additive, and it will not be harmful to human body if used reasonably.

　　But some unscrupulous vendors will use industrial wax to save costs. The composition of industrial wax is complex, and it may contain heavy metals such as lead and mercury, which will bring risks to human health. However, this risk is potential and unknown at present. As for the carcinogenesis of waxed apples, it is completely unfounded and exaggerates the risk. Experts suggest that if you are worried about health problems, you can peel apples and eat them. If you don’t want to peel them, you can clean them reasonably.

　　Vegetable oil cooking can cause cancer

　　Rumor tracking: British researchers heated different kinds of cooking oils in the laboratory, and measured the content changes of aldehydes, which are "carcinogenic poisons". They concluded that cooking with vegetable oils such as corn oil or sunflower oil may lead to many diseases, including cancer, and suggested using olive oil, coconut oil, butter and even lard instead of ordinary vegetable oils.

　　Expert Interpretation: Fan Zhihong, Center for Nutrition and Food Research, China Agricultural University, said that the experimental results of scientists can only show that the oil rich in polyunsaturated fatty acids is not suitable for frying, not a carcinogenic problem.

　　First of all, the conditions used in the study are quite different from those used in ordinary home cooking. The temperature used in the experiment is 180℃, which is about 50% to 60% hot, and it can only be achieved when a large number of foods are fried at this temperature. Usually, the time for burning oil during cooking is far less than that.

　　Secondly, for frying oil, China Standard [4] stipulates that the carbonyl value should not exceed 50meq/kg (mg equivalent/kg), which includes the total amount of aldehydes and ketones. It can be considered that there is no obvious adverse effect on health when the content does not exceed this limit. Considering that domestic cooking rarely fries food continuously, there is no need to worry too much. The thermal stability of butter and lard is indeed better, but it is too one-sided to choose only one factor. Frying and excessive intake of saturated fat are unhealthy diets, and reasonable cooking and balanced diet are the most important.

　　Xinhua News Agency, Beijing, June 27th　Title: Decoding Chinese Medicine

　　Xinhua News Agency reporter Liang Xiangbin Zhou Ning Lu Guoqiang

　　Adjusting the athlete’s state with nutritional diet, a few silver needles can relieve the muscle pain that drugs can’t get rid of … This is not a mystery. The secret of Chinese’s physical fitness lies in thousands of years of Chinese medicine.

　　Nowadays, with the rapid development of modern medical technology, what role does Chinese medicine play? Xinhua News Agency reporters talked with Chen Tongyun and other famous Chinese doctors, walked into the training bases of national teams such as women’s table tennis and flower skating, and witnessed the Chinese medicine physiotherapy of world champions such as Ding Ning … and started the journey of decoding Chinese medicine.

　　Wang Yi, director of the Nutrition and Dietotherapy Department of Guang ‘anmen Hospital of Chinese Academy of Traditional Chinese Medicine, was interviewed by Xinhua News Agency. Xinhuanet issued Yang Wei photo

　　The homology of medicine and food: the secret of the national team’s kitchen

　　At the beginning of May, in Huangshi, Hubei Province, China National Women’s Table Tennis Team was preparing for various events this year.

　　As in the past, Wang Yi carefully observed the dining situation of each athlete-whenever the national team closed training, the director of the nutrition and dietotherapy department of Guang ‘anmen Hospital of Chinese Academy of Traditional Chinese Medicine would appear on the team as scheduled.

　　Athletes of China women’s table tennis team are having dinner at Guoping Restaurant in Huangshi Table Tennis Training Base, Hubei Province. Xinhuanet issued Zhang Wei photo

　　The competition is approaching. In this era when athletes’ daily nutrition and calories are accurate to single digits, the dishes in restaurants are no different from those in ordinary hotels. Players such as Ding Ning, Liu Shiwen and Zhu Yuling take their meals at will just like ordinary staff.

　　Ding Ning, the world champion and Olympic champion of women’s table tennis, is choosing a meal at Guoping Restaurant in Huangshi Table Tennis Training Base, Hubei Province. Xinhuanet issued Zhang Wei photo

　　"She won’t rigidly limit what we can’t eat, but let us freely match among the foods we love." Ding Ning, captain of the women’s table tennis team and world champion, revealed.

　　Such a "casual eating" nutritional diet can meet the requirements of high-level athletes’ training and competition? Such a question once appeared in the mind of Li Yan, president of China Skating Association and head coach of China’s short track speed skating team, but his worries were quickly dispelled: thanks to the scientific collocation of daily food, Wang Yi’s team ensured that no one caught a cold during the five weeks of preparing for the Winter Olympics in 2014, eliminating the "big worry" that affected the training quality.

　　The "magic" of Chinese medicine dietotherapy is far more than that.

Li Sun, coach of China Women’s Table Tennis Team, was interviewed by Xinhua News Agency. Xinhuanet issued Peng Jiajing photo

　　"During the Beijing Olympic Games, Zhang Yining sent a text message to Wang Yi during the competition, asking me to stop Yining’s sugar." Out of years of trust, Li Sun, coach of the national women’s table tennis team, immediately followed suit. Sure enough, Zhang Yining played well in the next match. "It turned out that Wang Yi was a little slow when he saw Zhang Yining’s nervous game on TV, and realized that it might be too much sugar intake."

　　Due to the large amount of training and irregular life away from home, many female athletes have the problem of inaccurate physiological period, which even affects their competition results. "At first, western medicine was used, but the effect was not good. Later, nutrition diet was mainly used, and with a little medicine, the problem was solved." Li Sun said.

　　"Traditional Chinese medicine’s’ homology of medicine and food’ is integrated with nutrition to produce a wonderful’ chemical reaction’." Wang Yi said, "Under the premise of people, places and times, what I want to do is to help athletes scientifically choose the types of food according to their different periods and States."

　　Acupuncture and Massage: the Key to Healing for "Dancers on Ice"

　　Injury is the natural enemy that every athlete has to face, but Chinese medicine always has some clever tricks to help them beat their opponents.

Shen Xue Zhao Hongbo, champion of synchronized skating in the Winter Olympics, was interviewed by Xinhua News Agency. Xinhuanet issued Li Wei photo

　　In 2009, Zhao Hongbo, the world champion of figure skating, "couldn’t bend his knees" in preparation for the Olympic Games. A Chinese doctor showed Zhao Hongbo the "magic" of acupuncture. "A knee joint can be pierced with more than 20 silver needles, and there are needles on the head, and then electricity is applied." Zhao Hongbo said, "It’s like torture in movies".

　　The effect was obvious. Zhao Hongbo quickly returned to the ice rink. A few months later, he and his partner Shen Xue won the first figure skating Olympic champion for China.

　　This is not the first time that I have become attached to Chinese medicine. In August, 2005, Zhao Hongbo’s achilles tendon was broken. In the pessimistic argument that "it is a miracle to stand on the field again", the medical team used "almost all means" of western medicine and Chinese medicine for Zhao Hongbo. "There is a Chinese medicine prescription for soaking feet, and the effect is very good." -Just six months later, Zhao Hongbo and Shen Xue won the bronze medal in the Winter Olympics.

　　No wonder some foreign athletes commented calmly: "He is badly hurt, but Chinese medicine can cure him."

Ding Ning, world champion of women’s table tennis and Olympic champion, was interviewed by Xinhua News Agency. Xinhuanet issued Peng Jiajing photo

　　"I’m afraid of needles, although the doctor says needles are very effective." Ding Ning said with a smile that she would rather choose massage or massage. After the hard training of "swinging tens of thousands of times" every day, the massage of professional doctors makes "Ding Ning people" relieve fatigue and spirit.

Shang Xuedong, head of the medical team of China table tennis team, was interviewed by Xinhua News Agency. Xinhuanet issued Zhang Wei photo

　　Shang Xuedong, head of the medical team of China Table Tennis Team, said confidently: "Traditional Chinese medicine has its unique features, such as sprained ankle, and external application of traditional Chinese medicine reduces swelling very quickly; Another example is muscle injury, and acupuncture and Chinese medicine can quickly relieve symptoms. "

　　The curative effect of traditional Chinese medicine is not only reflected in the treatment room. On the training ground of China’s short track speed skating team, experts from Guang ‘anmen Hospital of Traditional Chinese Medicine are feeling the pulse of the athletes who have just finished a sprint-the interval of short track speed skating competition is half an hour. The traditional blood test method is easy to interfere with the athletes, but several experts can feel the pulse separately, and they can understand the psychological and physical changes of the athletes in a few minutes, so as to adjust their tactics.

Ding Ning, the world champion of women’s table tennis and Olympic champion, is receiving massage and other traditional Chinese medicine treatments. Xinhuanet issued Zhang Wei photo

　　Harmony between man and nature: the "health code" of Chinese people

　　In the thousands of years without vaccines and other medicines, how can Chinese fight against epidemics?

Chiu Man-Cheuk, the image ambassador and actor of China Fitness Qigong, demonstrated the basic movements of Tai Chi. Xinhuanet issued a cloud game.

　　Yu Rencun, an 83-year-old oncologist of integrated traditional Chinese and western medicine, is a patient with stage III intestinal cancer. "When it was discovered in 2005, there was already lymph node metastasis, which was a late stage. Chemotherapy after surgery, and a bigger operation after half a year. " Yu Rencun said that he chose several movements from Taiji Yunshou and Baduan Jinli, "Exercise when you have time", and combined with the treatment of traditional Chinese and western medicine, "patients with stage III intestinal cancer are generally prone to metastasis and recurrence in two years, and now it is 11 years, not bad."

　　Chiu Man-Cheuk (second from left), the image ambassador and actor of China Fitness Qigong, instructs Xinhua News Agency reporter Wang Yong (first from left) to practice Ba Duan Jin. Xinhuanet issued a cloud game.

　　Chen Tong Yun, a 96-year-old national famous old Chinese doctor, got up and took the reporter to do a set of self-created body-building exercises to move the whole body joints, and when exercising by herself, she had to lift her legs up to 1500 steps. Visiting 45 patients twice a week, each time continuously, Chen Lao, who has the skills of staying in Yan, has many fixed "fans".

　　"I live a happy life, never complain, and I am a contented person, so I have no gas to live." The old man told reporters that she likes to eat whole grains and is not picky about food, but she must eat on time and control her fullness at eight points. Get up on time every day and go to bed on time. "If you have a regular daily life, a moderate diet, and a good attitude, you can live to be 100 years old’ and keep moving’".

　　"The formation of Chinese medicine is inseparable from nature, and it is a theory summarized from the relationship between man and nature and between man and environment. Inconsistent with nature, people will get sick. " Chen Tongyun said.

　　Harmony between man and nature, harmony between righteousness and harmony, harmony and harmony, innovation and innovation … This is Chinese’s philosophy and Chinese’s health secret.

▎ The picture comes from the network.

A setting sun gradually sank into the river, half a river green and half green.

After thinking for a long time, I finally thought of the first two sentences of Bai Juyi’s "Ode to the Mujiang River", which is more appropriate to describe the property market.

▎ Image from Country Garden official website

Once an industry giant,Country Garden announced on April 2 that the stock trading was suspended.

This reminds me of the suspension of Sunac in 2022, which occurred on April 1, 2022; As for the reasons, it is because the annual performance report is "difficult to produce".

At that time, Sunac also gave a lot of reasons, such as the isolation of employees in the epidemic, the closure of the office site, and the difficulty of sealing the subsidiaries. It was not until April 13, 2023 that Sunac resumed trading.

▎ Image from Country Garden official website

On the other hand, Country Garden did not find a reason, and the board of senior management also believed that the suspension of trading would not have a real impact on the company’s operation and production.

Obviously,The optimism of Country Garden’s board of directors is hardly convincing..

Corresponding to the "Suspension Announcement" is another announcement issued by Country Garden on April 2: Unaudited operation data in March 2024, which states:In March 2024, the contracted sales amount of shareholders’ equity attributable to the Company in a single month was about 4.3 billion yuan, and the contracted sales floor area was about 450,000 square meters.

The author looked through the data of the same period in March 2023: in March 2023, the contracted sales amount was about 25.01 billion yuan, and the contracted sales construction area was about 3.02 million square meters.

▎ Image from Country Garden official website

That is to say,In the property market "Xiaoyangchun" in March 2024, Country Garden’s performance declined by about 82.8%.This is no small matter for a developer who was once famous for "high turnover" and was burdened with over 1.3 trillion debts.

Without sales, there is no hematopoietic capacity. Country Garden is like a giant aircraft carrier, which will easily run aground in the long run.

In the following, Country Garden will also embark on the old road of Sunac, open a long road of debt restructuring and seek an extension from creditors. ……

At the same time, Country Garden has to face new enforcement from the court, such asOn April 2, a new execution target of 99 million yuan was added.

This is not afraid. The mysterious figure "Jian Wentang" who was pushed to the "throne" of the legal person after the mine explosion in Country Garden in September last year began to play a role on December 21, 2023, and has been restricted from high consumption.

▎ Image from Country Garden official website

Even Country Garden is already considering whether to appeal to the High Court.Application for "liquidation petition" authorization orderHow far can I go? I will wait and see with you.

No matter how far Country Garden can go in the future, one task is the most important, and that is:Baojiaolou

At the annual meeting on January 15, 2024,Country Garden announced that in 2023, Country Garden delivered over 600,000 houses with a total delivery area of 71.62 million square meters.

▎ Image from Country Garden official website

Yang Huiyan, Chairman of the Board of Directors, said,In 2024, the company expects to deliver more than 480,000 sets;And citing the statistics of the third party, the annual delivery volume ranks first in the industry, and is close to the sum of the second and third deliveries.

The performance of a real estate enterprise in danger is naturally commendable, but what everyone is more concerned about is thatHow many houses are still not delivered in Country Garden?In this regard, Country Garden has not released relevant clear data in public channels.

As a property buyer, at this moment, what everyone can do seems to be only.stay at a respectful distance (from sb)Yes.

　　Cctv newsOn August 23rd, the leading group for epidemic prevention and control in novel coronavirus, Chongqing issued the Notice on Carrying out Nucleic Acid Screening in Central City.

　　1. On Wednesday, August 24th, 2022, a round will be held for all citizens (including local permanent residents, temporary residents, temporary migrants, foreigners, etc.) in the central city of our city (Yuzhong District, Jiangbei District, Nan ‘an District, Jiulongpo District, Shapingba District, dadukou district, Beibei District, Yubei District, Banan District, Liangjiang New District and Chongqing High-tech Zone of Western Science City). Then decide whether to carry out the corresponding rounds of nucleic acid screening according to the situation.

　　Second, in view of the current high temperature weather, the centralized sampling time is arranged in principle at 6— on the 24th; It will be carried out after 12 o’clock and 6 o’clock in the evening. If it has heatstroke prevention conditions, it can also be sampled in the rest of the time according to the needs of the citizens. All completed on the same day. According to the work arrangements of each district (administrative committee) and the organizational arrangements of streets (towns) and communities (villages), the citizens carry valid identity documents such as ID cards and foreign identity certificates or show their "Yukang code", and go to the nucleic acid sampling points in batches and in an orderly manner, so as to ensure that no one is left behind and no one is left behind, thus realizing "all inspections should be completed." The location of each sampling point shall be announced in the official website of the Health and Wellness Committee of each district (administrative committee) before 20:00 on August 23rd, and reprinted by official website of the Municipal Health and Wellness Committee.

　　Three, organs at all levels, enterprises and institutions at all levels within the scope of the central city should urge cadres and workers to participate in nucleic acid sampling in time, and they can flexibly adopt flexible working or home office methods on the same day. For the relevant staff involved in nucleic acid sampling, detection and order maintenance, all districts (administrative committees) can make arrangements and take samples in advance.

　　4. In order to ensure that all inspections should be completed, the "Yukang Code" of the citizens in the central city will be given orange pop-ups from 0: 00 on August 24 (the existing pop-ups, red codes and yellow codes of "Yukang Code" will remain unchanged), and the window will be automatically eliminated after completing the nucleic acid sampling once. The first day of pop-up window does not affect normal activities, and it is recommended not to participate in gathering activities. If nucleic acid sampling is not carried out, from the second day, no dinners, no meetings and business activities, and no public places with dense people and closed spaces are allowed.

　　Five, the central city district (CMC) epidemic prevention and control work leading group is responsible for the organization and implementation of nucleic acid detection and screening in this area, strictly implement the responsibility, take heatstroke prevention measures to prevent the occurrence of high temperature heatstroke accidents, and give priority to the arrangement and care of the elderly and children. For people with special difficulties, such as elderly people living alone, disabled people and patients with chronic diseases, the staff will provide on-site sampling service, and please contact the community (village) staff in advance.

　　6. The personnel in the designated temporary control zone, medium and high risk zone, and the isolated control personnel carry out nucleic acid detection according to the control requirements, which are not included in the scope of this nucleic acid detection.

　　Seven, within 48 hours after the vaccination of Covid-19 vaccine, the personnel will not be arranged to participate in this nucleic acid test, and all districts (administrative committees) will make record statistics in advance and make proper arrangements for follow-up testing.

　　Eight, to participate in nucleic acid sampling, please wear a mask, keep a distance of more than one meter, to prevent cross infection, high temperature heatstroke.

　　Nine, please actively support the general public to cooperate with the nucleic acid screening work, do not panic, do not spread rumors, do not believe in rumors, do not spread rumors, refuse to cooperate with nucleic acid sampling without justifiable reasons, hinder the prevention and control of the epidemic, disrupt public order or cause other serious consequences, and will be investigated for their corresponding legal responsibilities according to law.

　　　　[Zhongguancun Online] Xiaomi’s evaluation: The word "machine emperor" has not been used since the decline of Nokia. This time Xiaomi is trying to pick up this crown through Xiaomi’s top version, and 2999 also makes it the most expensive in history, with 3,000 yuan. The cautious Lei Jun finally did not dare to cross the line. From the configuration point of view, Xiaomi Top Edition does have the potential to compete for the Android machine emperor, but the era of Nokia’s "Spring and Autumn Five Overlords" has long passed. Feelings, fans and small beauty and sales are king. After Xiaomi has set a guarantee of 100 million sales, you will find that Xiaomi Top Edition is not a good player. Why do you want to win the hat of "Android Machine Emperor"? It is nothing more than the root of its life-"born for a fever" can’t be lost. From the slogans of "continue to have a fever" and "have a fever to the end", you should understand that Xiaomi needs a platform for fans and himself that can be called "machine emperor".

Can you win the Android King? Xiaomi Top Edition Evaluation

　　　　This is the top version of Xiaomi. Although there is no change in appearance from the standard version of Xiaomi, it is undeniable that it is the most beautiful mobile phone of Xiaomi, even if it is taken out, it is not inferior to other brand products. If Xiaomi used to beat the world with fever and price/performance ratio and MIUI, Xiaomi at least made up the short board of Yan value. In order to reflect its status as a machine emperor, Xiaomi abandoned the traditional yellow environmental protection packaging and specially designed the distinguished black version, which was considerate to enhance his worth.

　　　　Both sides of the material are made of Corning Gorilla’s third-generation glass, which is obvious to all. However, because the back glass is smooth and has no resistance, it is easy to fall on an angled desktop or book. If you are not at ease, it is recommended to use a protective cover. Compared with the standard version, the Xiaomi top version is coated with a unique champagne gold color, which is closer to the true color of gold than the new gold color.

Xiaomi ding Pei ban

Xiaomi top version VS　

　　　　The key word of Xiaomi Top Edition appearance is curved glass.This year’s glass wind Xiaomi followed in time. The 2D front panel glass and 3D curved glass back cover, together with aluminum alloy metal frame, basically laid the foundation for Xiaomi’s top version, and the face value was not much different. However, it does take a lot of effort to create the texture of the product. The process of 3D curved glass is extremely difficult, and it needs to be carved by machine tools, polished six times, preheated four times and finally shaped at high temperature, and finally the glass gets an excellent feel. The wrapped metal frame is also improved a lot compared with the previous generation, CNC trimming is no longer conspicuous, and the two materials of metal and glass are closely nested with each other, and the workmanship is in the middle and upper reaches.

Xiaomi ding Pei ban

Xiaomi ding Pei ban

　　　　Different from the same 3D curved glass, the combination of Xiaomi top plate glass and metal is not so friendly and natural, and the back is deliberately touched and has a heavy cutting feel. This is the only place where Xiaomi top plate is not satisfied in my hand.

Millet top matching corner cutter

Xiaomi top layout configuration

Screen keywords: 2K screen+sunshine screen technology

　　　　Compared with the standard version, the first upgrade of the top version is the screen. The screen resolution with Sharp /JDI deep customization is improved from 1080P to 2K, and the PPI is as high as 515. Xiaolong 810 with 2K screen has basically become the flagship standard. Although the 2K screen and 1080P screen have not changed much visually, as a top-equipped mobile phone, 2K can better reflect the advantages of Xiaolong 810.

5. Screen

　　　　　Xiaomi, who likes soaring new words, uses three technologies for this screen: negative LCD technology+high color saturation technology+sunshine screen technology.

　　　　Negative LCD technology, which is scary to read, is actually an improvement in LCD technology. Most LCD products use positive LCD screens. The liquid crystal particles of the positive liquid crystal panel are arranged vertically. When the screen displays black, because the backlight system is still working, a lot of light will pass through the two ends of the liquid crystal particles, causing the screen display to be "gray". The advantage of the negative liquid crystal technology is that the horizontal liquid crystal particles block most of the light when the liquid crystal particles are not energized, and the screen’s performance to black is closer to the off-screen state. When the liquid crystal particles are electrified, they deflect to the vertical direction, and more light passes through, so the details of the bright part of the image become more prominent. Xiaomi Top Edition also uses UV Align technology, which makes the liquid crystal cell display black more thoroughly, and at the same time achieves an ultra-high contrast ratio of 1400:1.

2K screen

　　　　　Another advantage is that the overall voltage level of the screen is more stable, which is of great benefit to the life of the screen. Moreover, because there is no need for high-power backlight, the heat and power consumption of the screen will be reduced, which can be regarded as a compensation for Xiaomi top version with 2K screen. In fact, this beautiful and power-saving screen was used as early as Meizu MX4 and Huawei Glory 6 Plus.

　　　　High color saturation technology:

　　　　High color saturation technology has been used since Xiaomi 3. This highly talked about ultra-high color saturation technology is once again reflected in Xiaomi Top Edition, reaching 95%NTSC color gamut. High color saturation means that we can get more colors from the screen.

　　　　Sunshine screen technology:

　　　Xiaomi Sunshine Screen technology is the most intuitive function we see, which supports dynamic contrast adjustment at pixel level. When we appreciate some photos with insufficient light and dark saturation, the screen will automatically correct the display, which is similar to the familiar HDR function, and can fully show the screen display effect of Gao Fancha. At the same time, the display effect of this screen in the sun is clearer, and the power saving effect is better, saving about 30% compared with the traditional screen.

2K screen

　　　　In daily use, the positive screen can optimize the contrast in the local area of the picture, so that the details can be better presented; Improve readability under strong light, and we don’t need to manually adjust brightness. Let’s learn about the sunshine screen through a video:

Sunshine screen demonstration video

　　　　The sunshine screen adopts the Local tone mapping algorithm, and counts and calculates each frame displayed on the screen, which can be completed within 16ms, thus realizing almost real-time dynamic adjustment of the content displayed on the screen. You will find that when the light is close to the sensor, the screen will automatically repair the picture, and this response speed is more obvious under strong light.

　　　　On the screen, Xiaomi’s top version didn’t throw a 2K screen rudely. At the same time, Xiaomi also reformed the power consumption of the screen. The addition of negative LCD technology and sunshine screen made the display effect a bright spot. Finally, the mobile phone also added an eye protection mode to reduce the blue light source and brightness of the screen separately, thus reducing visual fatigue.

Photograph: Compare Plus and S6 Edge.

　　　　The residue of the previous generations of Xiaomi’s photo effect is obvious to all, which has become a very dark handle that he does not want to let go. The Xiaomi Top Edition retained the 13-megapixel camera from Xiaomi 3, because it finally realized that the high-pixel sensor could not determine the quality of the photos. For this reason, OIS optical image stabilization and 14-bit image processor were added to the top edition, and the dark image quality was enhanced at the same time. Lei Jun even challenged a Plus, and made a comparison from the appearance image quality test of MTF resolution and SNR respectively:　　　　　

Image quality comparison (picture quoted from Sina Weibo)

Image quality comparison (picture quoted from Sina Weibo)

　　　　Many mobile phones will challenge Apple when they are released, but we all know that the parameters and tests do not represent the final imaging quality. Here are two indoor proofs to test Xiaomi Top Edition and iPhone6 Plus:　　　　

Xiaomi Top Edition (left) VS 6 Plus (right) Click to enlarge.

　　　　The photos taken by Xiaomi Top Edition are warmer in color, but closer to the real color. Because Xiaomi camera has higher pixels, it retains more details. From the perspective of tolerance, the light-dark transition range of Xiaomi top version is wider, which also explains the convex and concave parts of the cactus. Xiaomi top version can clearly see the details, while iPhone6 Plus lost this part of the details due to the excessive contrast. However, the overall color of the Xiaomi Migao version is too dull, which makes some over-optimized iPhone6 Plus look better visually.

　　　　Next, let’s try the photo effects of Xiaomi Top Edition and Popular Machine Emperor, which are also two proofs in the same environment.　　　　

Xiaomi Top Edition (left) VS (right) Click to enlarge.

　　　　From this point of view, the top version of Xiaomi has a higher degree of restoration, but there is more noise in dark places such as the ceiling. Edge intends to improve the brightness in the later stage, so we can see that its dark details are better, and it also occupies a certain advantage. The details are better, and the optimized picture is cleaner, but the true degree of restoration is not as high as a meter.　　　

　　　　This time, Xiaomi highlighted its dark-light photography technology. In the later optimization, it added the noise reduction technology based on intelligent multi-frames. In the dark environment, it continuously took three pictures and conducted intelligent analysis and noise reduction, which finally made the photos bright as a whole. We also tested its night shooting effect from several pictures:

Night proof

Night proof

Night proof

Night proof

Night proof

Night proof

Night proof

Night proof

Night proof

　　　　As can be seen from the figure, Xiaomi Top Edition has been effective in suppressing noise, and glare has also been suppressed. Although the brightness has been improved, it still needs to be improved without turning on the flash.

　　　　Here are some outdoor proofs:

Outdoor proofs

Outdoor proofs

Outdoor proofs

Outdoor proofs

Outdoor proofs

Outdoor proofs

　　　　　The front camera uses a 4-megapixel camera with a large pixel of 2um, which is the largest single pixel in mainstream mobile phones at present. A larger single pixel means that more light can be received, and the brightness of image quality will be improved as a whole. The front camera is more used for self-portrait, so we still invite beautiful editors to test its self-portrait effect and compare it with iPhone6 Plus. Let’s see which one looks better.　　　　

　
Xiaomi top version (left) iPhone6 Plus (right) selfie comparison

　　　　The camera is the key optimization function of MIUI, so in addition to the post-optimization when taking pictures, this Xiaomi Top Edition has also added a number of humanized functions. The author picks out several highlights and recommends them to everyone.　

　　　　The first is the fill-light mode for night-light photography. If you are in the dark, MIUI will automatically bring up the flash mode when taking pictures, and you can directly choose to automatically turn on the light, which saves you a step and does not need to stop to turn on the flash. In addition, the constant light mode is added to the flash mode, which can be used as supplementary light in dark light to avoid underexposure in flash.

Flash fill light mode

　　　　Second: peak focusing: a function in the SLR camera is transplanted to the mobile phone. When it is used, you can see the peak focusing option when you turn on the manual mode. When you focus manually, the camera will automatically paint the objects that have been focused, so that we can clearly see which objects have been focused when taking pictures, so as to avoid out-of-focus phenomenon, but it is of little use in real life, so you can have a taste.

Peak focusing

Level function

　　　　Third: Level: Using the fact clipping function, the photos in the view frame can always be kept in a horizontal state, which is very useful for some obsessive-compulsive patients. People may seldom pay attention to this point in daily use, and it is also a good function if necessary.　　　

Configuration: 20nm Xiaolong 810＋LPDDR4 4G storage.

　　　　For enthusiasts, the running memory of Xiaolong 810 and 4GB is the G point of their climax, but it was once known as "the fastest computing speed in the world", and Xiaomi did not take the lead in Xiaolong 810 and 4GB memory. At least it has been proved that Xiaomi is no longer trying to prove that he is the first in performance like a young man, and he is beginning to mature mentally to make up for the shortcomings of performance. In addition, Xiaomi’s hottest product is not the most popular mobile phone, and the appearance of Xiaomi’s top version only meets the needs of a few enthusiasts.

　　　　However, the configuration of the top version is still exciting. If you want to list a keyword, it should be:Xiaolong 810+8 core 64-bit+＋4GB memory+LPDDR 4+Adreno 430+A57+20nm process.It is these keywords that support the road of Xiaomi Top Edition to hardware fever.

　　　　　I believe you already know enough about Xiaolong 810. It adopts a new generation of 64-bit architecture, is manufactured based on a more advanced 20nm process, and draws lessons from the Big.LITTLE architecture design developed by ARM. It integrates four Cortex－A57 cores and four Cortex－A53 cores, with a maximum frequency of 2.0GHz. These two sets of CPU cores can be turned on and off intelligently according to the intensity of tasks to be handled by smart phones. When doing some operations that don’t require much hardware performance, the processor may only have one Cortex-A53 CPU core in the on state, while the other cores are in the off state, which can not only meet the performance requirements of the task process, but also save the power consumed by the processor to the greatest extent.

The performance of A57+A53 is greatly improved compared with the combination of A15+A7 (picture quoted from ARM).

　
Xiaolong 810 is composed of four A57 cores and four A53 cores (picture quoted from ARM).

　　　　Compared with the previous Andreno 420, the Adreno 430 GPU core integrated by Xiaolong 810 can improve the image processing performance by up to 30%, and supports screens with 1080P, 2K and 4K resolutions. Its default working frequency is 600MHz, the pixel filling rate is 6Gpix/s, and the triangle filling rate is 500 mtri/s. It also supports ES3.1+AEP and DirectX11.2

　　　　The latest LPDDR4 standard is adopted in the memory, which is 1.7 times faster than LPDDR3, and the memory is increased to 4GB. At the same time, the reading speed of the built-in 64GB eMMC 5.0ROM is twice that of eMMC4.5.

　　　　Running performance also exceeded 60,000:　　　　

　
Antu rabbit runs away.

　　　　4GB of memory brings us a smoother experience, but the author also found that it is the same Xiaomi series, but the memory occupation of different versions is different. When the background is turned off, the remaining memory of 3GB of Xiaomi Standard Edition is 1.2G, while that of 4GB of Xiaomi Top Edition is GB1.6, and 4GB of memory does not bring more remaining space to Xiaomi Top Edition. In addition, before brushing this small memory application, Xiaolong 810 and Snapdragon 801 have little performance in speed, which can also be clearly seen from the video.

Left Xiaomi Top Edition VS Right Standard Edition

　　　　The performance advantage of Xiaolong 810 needs large-scale games to play better, but it also involves the issue that everyone is most concerned about: fever. Samsung once unsubscribed from the chip because of the fever problem of Xiaolong 810. The Xiaolong 810 used in the Xiaomi top version is already the third version. So how does this third version of Xiaolong 810 perform in heat dissipation control?

　　　　Xiaomi himself also tested the heat dissipation performance, playing large-scale games for 20 minutes, and the main area on the back of the mobile phone was about 36.3 degrees. We retested the authenticity of this data, and chose ""for the test and tried it for 30 minutes.

Heat dissipation test

　　　　As can be seen from this picture, after running a large game for 30 minutes, the surface temperature of the fuselage is close to 40 degrees at the highest, with an average of about 38 degrees, which is in line with the previous test performance of Xiaomi.

　　　　In fact, Xiaomi is prepared for the heat dissipation of Xiaolong 810. The first is to optimize the frame structure of the fuselage to make the overall heat dissipation uniform. In the actual test, the author also found that the processor part has started to heat up after 5 minutes of trial play, but in the following time, the heat is transferred to the whole glass panel, which also proves that the overall heat dissipation design is effective. In addition, Xiaomi also added four graphite fins to expand the heat dissipation efficiency. It is this series of improvements that make Xiaomi Top Edition effectively control the fuselage temperature.

　　　　Other highlights include the Sensor Hub coprocessor, similar to the coprocessor, which is used to help realize data processing of gyroscopes, acceleration sensors, geomagnetic sensors, etc., so as to reduce the burden of the main processor and thus achieve the effect of reducing power consumption. The whole series of Xiaomi also adds air pressure sensor, which can display air pressure and altitude in real time in the application of real compass.

HiFi music: ES9018K2M chip+double clock crystal oscillator

　　　　Another improvement of Xiaomi Top Edition is aimed at the improvement of HiFi music system. Eight Panasonic audio capacitors are added in the new version to further improve the purity of sound quality, and stable power supply is realized through two-stage linear power supply to achieve stronger transient response. In the HiFi music system with Xiaomi Top Edition, Xiaomi MIUI system also rewrote the underlying audio of Android.　　　　

Xiaomi ding Pei ban

　　　　Key words of HiFi system: ES9018K2M audio chip+secondary operational amplifier+double clock crystal oscillator+secondary power supply+8 Panasonic PPS audio capacitors.

　　　　From the point of view of hardware stacking, Xiaomi Top Edition is undoubtedly the most ruthless one in HiFi music at present, and the hammer has been compared with the hardware. For example, the dual-clock crystal oscillator has no obstacle in the face of sampling rate conversion distortion; The format supports multi-system lossless music decoding, including APE, ,Wave and DSD；; Newly added two-stage regulated power supply and eight Panasonic PPS audio capacitors make the mobile phone have further performance in transient response and sound purity.

　　　　Xiaomi Top Edition also has built-in lossless music. In the audition, Xiaomi Top Edition can hear more details, and the sound quality is low and soft, just like being there. However, for most non-HiFi enthusiasts, it is still a question whether HiFi can drive them to make large-volume lossless music.

Summary: How far is Xiaomi Top Plate Matching Machine Huang Road?

　　　Xiaomi Top Edition is equipped with MIUI 6 version developed based on Android5.0.2. We have already introduced MIUI 6 in many details, so I won’t repeat it here. Personally, I think MIUI V6 is the best one among many deeply customized Roms based on Android. If you are not a fruit powder or a Google powder, MIUI is actually very suitable for Chinese users, and its continuous update also provides more possibilities for optimization.

　　　　Xiaomi Top Edition on the Internet is not a full netcom product. Although it is a dual-card dual-standby design and supports mobile and Unicom dual 4G, it is still a miss for telecom users. Cato designed Xiaomi Top Edition to support Micro－SIM card and Nano－SIM card, which can be directly inserted by both mainstream Android and users without cutting cards, which is commendable.

Xiaomi ding Pei ban

　　　　　As we mentioned earlier, Xiaolong 810 also adopts the LTE support of Cat.9 standard of carrier aggregation III, which can achieve three times faster than Cat.4, up to 450Mbps. While greatly improving the network speed, Xiaolong 810 also has complete global LTE coverage: it not only widely supports LTE/3G standards and frequency bands, but also realizes LTE high-speed connection when roaming, and falls back to 3G networks where there is no LTE coverage.

　　　　In addition, Xiaomi also applies MU-MIMO multi-connection concurrent technology, which is the most advanced Wi-Fi protocol at present, and can solve the problem of transmission rate drop caused by multiple devices in the same network environment. In this network protocol environment, it can be three times faster than others.

MU-MIMO data transmission　

　　　　　In terms of battery, the Xiaomi top version has been upgraded from the standard version of 3000 mAh to 3090 mAh. In addition, two charging modules have been added on the basis of fast charging. Using fast charging 2.0 technology, 9V1.2A charging technology can charge about 75% in one hour. Using dual charging modules, it can charge quickly and ensure uniform heat dissipation, which reduces the instability caused by temperature.

　　　　Summary: Back to the question mentioned in the title, can Xiaomi Top Edition win the title? I believe that different people already have their own answers. Machine King is not a simple pile of hardware. Xiaomi’s advantage lies in MIUI. MIUI 6 has successfully transformed into a lightweight system, and it is also a ROM； suitable for most Chinese people. On the face value, Xiaomi has proved himself from the double-sided glass process, but there are also many face value mobile phones in the same position as Xiaomi, and Xiaomi is not the most beautiful; The standard of taking pictures has been greatly improved, but there are countless main camera phones, and Xiaomi is not the best; HiFi music and processor memory can be called top-notch, which is rare and has obvious price advantage. Generally speaking, Xiaomi Top Edition is a seed player with an average advantage. It may be the current Android machine king, but now the mobile phone technology is updated too fast, and the Xiaomi Top Edition with fingerprint recognition and borderless technology is not available. So, who knows how long this machine king’s hat will last?

　　　　　　　　The above is a report on Xiaomi Note product evaluation. For the follow-up content of Xiaomi Note, such as appearance, screen, photo, battery life and performance, please continue to pay attention to Zhongguancun Online’s report on Xiaomi Note evaluation.

The launch of "double 11" is just around the corner, and the gameplay and rules of major e-commerce platforms are also announced one after another. Judging from the activity cycle, intensity and richness, this year may be "the highest in history". This year, various platforms have "rushed to run" and greatly advanced the "double 11" promotion time. Among them, Tmall, JD.COM and Pinduoduo all chose to start their activities today (14th).

What is the investment of each platform this year? What are the new changes and new ways of playing?

▲ Photo by Xin Jingwei Chang Tao in the data map

How strong is the platform investment?

Double 11 has been in operation for 15 years since it was opened in 2009. In recent years, various "calculation problems" such as "double 11" collecting orders, reducing large sums, earning points, and endless brain-burning games have made consumers feel headache.

As an old player of double 11, Tmall said at the double 11 conference on the 12th that there are only two prices on the product interface this year: the price before discount and the price after various discounts are superimposed. Consumers only need to look at one price, so it will be easier to place an order.

Specifically, this year, Tmall still divided the activities into two waves. The first wave was from October 14 to 31, and the deposit was paid at 8: 00 on the evening of the 14 th; The second wave is from 8: 00 pm on October 31 to November 11.

Tmall said that this year’s "double 11" was the largest investment in recent years, and an additional 30 billion coupons and red envelopes will be invested on the basis of full reduction and reduction activities, and 88VIP coupons will be issued in advance at 2 pm on October 14th. It is reported that on October 14th, Tmall had 100 live broadcast rooms opened at the same time, and a total of 1 billion red envelopes were distributed.

According to the news of anchor Li Jiaqi Weibo on 12th, on 14th-15th, 500 million red envelopes will be distributed in the live broadcast room of Li Jiaqi, which can be used to pay the final payment of pre-sale and purchase spot goods.

This year’s "double 11" in JD.COM lasted from 8 pm on October 14th to November 11th. Specifically, JD.COM said that during the "double 11" period, preferential measures will be introduced, such as receiving extra subsidies from 60 yuan every day, and reducing 50 yuan for each full 300 yuan across stores. Since then, special stage, climax stage and return stage have been launched, including different nodes such as "Ten Billion Subsidy Day", "9.9 Postage Day" and "PLUS Member Day" to meet consumers’ shopping needs. In addition, we will, as always, continue to make efforts in trade-in of home appliances and subsidies for digital products.

Pinduoduo, another home appliance platform, recently released the "double 11" subsidy game. Zhongxin Jingwei learned that this year’s "double 11", Pinduoduo announced the first launch of the "Billion Coupon" campaign, and upgraded the "Billion Double Supplement" to "Super Double Supplement". In addition, Pinduoduo recently issued a new regulation in official website, which will upgrade the previous "if you buy expensive, you will lose" service to "if you buy expensive, you will lose twice" service, which will take effect on October 16th.

For consumers, there is another difference between this year’s "double 11" and the past, that is, the interconnection of payments.

On September 12th, Taobao officially announced its support for WeChat payment function, and gradually opened it to all sellers. By the end of September, WeChat Pay had been fully connected to Taobao.

According to the news of CCTV news client on September 26th, JD.COM will also access rookie express and rookie post station, which are rookie’s self-operated express brand and parcel collection site respectively. In addition, JD.COM will officially access Alipay payment, which is expected to be launched on the eve of "double 11".

Wu Jia, vice president of Alibaba Group and president of Taotian User Platform Division, said in an interview earlier that Taobao Tmall is expected to purchase the largest number of users in the history of Tmall’s "double 11" after realizing interconnection and cooperation with multiple Internet platforms. He also said that the opening of payment is the first step of cooperation between the two sides, and cooperation in traffic and other aspects will continue to deepen in the future.

In addition, Wu Jia also revealed that Jingdong Logistics is expected to access Taobao before "double 11" to provide services for users.

For a long time in the past, it was impossible to use WeChat to pay for shopping in Taobao. Now, will this huge change break the current competitive pattern of e-commerce platforms and have a greater impact on the transaction volume of double 11?

Jiang Han, a senior researcher at Pangu think tank, told Zhongxin Jingwei that from the perspective of competition, Taobao’s support for WeChat payment will break the barriers of payment methods of e-commerce platforms in the past, making consumers have more convenient and flexible choices. Secondly, it will enhance consumers’ shopping experience and convenience, which will help Taobao achieve higher sales and transaction growth during the "double 11" period.

However, Ma Jihua, an Internet analyst, believes that Taobao’s support for WeChat payment will not have a great impact on Taobao’s overall sales volume, because on Taobao platform, more users have become accustomed to Alipay, and relatively few people use WeChat to pay. However, for WeChat users, they can now directly open Taobao to go shopping, which may have a great impact on the design of Taobao’s entire promotion activities and enrich users’ purchase channels.

The longest "double 11"

Zhongxin Jingwei combed and found that lengthening shopping time has become the collective action of e-commerce this year. Among them, Taobao Tmall, JD.COM and Pinduoduo all started this year’s "double 11" activity on 14th.

Specifically, compared with last year, the biggest change in the duration of the event was the Taobao Tmall platform: the pre-sale preheating was started on the 14th, 10 days earlier than in 2023 and 2022; JD.COM is 9 days ahead of 2023 and 2022; Pinduoduo is six days ahead of schedule.

▲ Photo by Xin Jingwei Chang Tao in the data map

In terms of new e-commerce platforms, Tik Tok is the first platform to launch the "double 11" this year. Earlier, Tik Tok Platform announced that the "double 11" Good Things Festival would be held on October 8th, one week earlier than 2023.

Aauto Quicker is the first e-commerce platform to announce the "double 11" in advance this year. At the investment promotion meeting on September 19th, Aauto Quicker announced that it would enter the "double 11" warm-up period on October 16th, and it would be officially put on sale on the 18th. Compared with last year, it was two days ahead of schedule.

As a player who entered the market later, Xiaohongshu E-commerce recently announced that the "One-year and One-degree Shopping Carnival" opened on October 12 and lasted until November 11.

In this regard, some netizens said on social platforms that this year’s "double 11" is too long, and it feels almost connected with the National Day holiday. Some netizens said that "every year is ahead of schedule, and every year is the longest in history."

Why did the major platforms decide to lengthen the "double 11" campaign front this year?

Wu Jia explained: "double 11 has its own rhythm every year. It is not in advance, but we have added some content. As you can see, different content is for different consumers."

Jiang Han said that by extending the activity cycle, the platform can provide consumers with more shopping time and choices, thus increasing sales and user stickiness. In addition, it can also provide more time and space for merchants to plan and implement various promotional activities, thus enhancing market competitiveness.

In Ma Jihua’s view, the current "double 11" activity is very different from that of a few years ago. Now e-commerce companies mainly use "double 11" as a gimmick to lengthen the whole marketing cycle as far as possible, with the aim of expanding sales. In addition, in order to better promote users’ desire to buy, they can also compete with friends for traffic.

Quality live broadcast has become a new highlight of this year’s "double 11"

Recently, traffic anchors such as "Xiao Yang Ge" and "Northeast Rain Sister" have caused concern about false propaganda when they bring goods live. In this context, the industry’s call for quality live broadcast has also become a highlight of this year’s "double 11".

Recently, the Report on High-quality Development of Live E-commerce Industry (2023-2024) issued by China Institute of Metrology, China Quality Certification Center, Meiwan and other units (hereinafter referred to as the report) pointed out that live e-commerce is moving towards the development path of "quality live broadcast".

At the release site of the report, Lao Yuling, director of the E-commerce Center of Shanghai University of Finance and Economics, said that in the future, the development of live broadcast e-commerce will pay more attention to the quality itself and help emerging consumption through live broadcast of quality. Among them, the head enterprises need to do a good demonstration role and drive the industry to positive energy.

Jia Luo, vice president of Ali Group and president of Tmall’s business unit, said at the Tmall double 11 conference that boosting consumption should not only expand "quantity" but also attach importance to "quality". It is necessary to promote the order transaction, "expand" the consumer market, but also pay attention to the brand and quality, and "improve" the consumption. The unique role of Tmall Double Eleven is to create more brand increments and quality increments.

At the press conference, Meng Xin, general manager of Taobao Live Shop, also said that the live e-commerce has entered a new stage of "quality live broadcast" from the entertainment red man mode, and the quality live broadcast mode of professional anchor, brand pallet and platform quality service guarantee will become the mainstream of the industry.

According to the Research Report on the Development of Network Audiovisual in China (2024), by December 2023, the total number of short video accounts in the whole network had reached 1.55 billion, and the number of professional anchors had reached 15.08 million.

It is worth mentioning that on July 31 this year, the Ministry of Human Resources and Social Security, together with the State Administration of Market Supervision and the National Bureau of Statistics, officially released 19 new jobs to the society, including network anchors.

Not long ago, the Shanghai Municipal Commission of Commerce and other departments issued the "Three-year Action Plan for Shanghai to Promote the High-quality Development of live stream economy (2024-2026)", in which it is particularly clear that it is necessary to establish and improve high-standard industry norms and supervision mechanisms, and at the same time, it is necessary to cultivate a number of large-scale, driving and influential anchor service organizations in China to play a leading role.

At the release site of the above report, Li Tong, deputy director of the Innovation and Internet Supervision Research Department of the Development Research Center of the State Administration of Markets, said, "It is very important to build a compliance evaluation system in the live broadcast e-commerce industry. Relevant regulatory authorities should pay attention to the improvement of laws and regulations, pay attention to collaborative supervision, and give play to the organizational role of industry associations to guide the standardized operation of enterprises. At the same time, it is necessary to broadcast the self-discipline of practitioners in the e-commerce industry. "

Text: Li xiaoxuan

(Zhongxin Jingwei)

The People’s Bank of China announced on April 22nd that in order to ensure the effective implementation of the Regulation on the Supervision and Administration of Non-bank Payment Institutions (hereinafter referred to as the Regulation), the Detailed Rules for the Implementation of the Regulation on the Supervision and Administration of Non-bank Payment Institutions (Draft for Comment) (hereinafter referred to as the Detailed Rules) have been drafted. As the first administrative regulation issued in the financial field after the Central Financial Work Conference, the Regulations have redefined the payment business and classified it into two categories: stored value account operation and payment transaction processing. However, the specific classification method and the corresponding relationship between the old and new payment services need to be further clarified. Therefore, the Detailed Rules for Implementation aims to clarify the transitional arrangements, the connection between old and new payment services and other issues, so as to promote the smooth transition of the non-bank payment market.

Non-bank payment refers to payment services provided by non-bank institutions such as WeChat and Alipay, such as code scanning payment or transfer. According to the data of the People’s Bank of China, the business volume of such services has continued to grow at a high speed in recent years, and the annual transaction volume has exceeded 1 trillion, involving nearly 400 trillion yuan, serving more than 1 billion individual users and tens of millions of merchants. In view of the close relationship between payment business and public property safety, the "Regulations" and "Implementation Rules" aim to urge all payment institutions to operate according to laws and regulations and effectively protect users’ rights and interests.

Regarding the impact of the Implementation Rules on payment institutions, the central bank fully considered the possible impact of relevant provisions on the operation of payment institutions and the payment service market during the formulation process, and reserved sufficient transition period for existing payment institutions. At the same time, we strive to ensure that the same licensing matter follows the unified review standards and promote the openness, transparency and standardization of the administrative licensing work of payment institutions.

The specific impact is mainly reflected in:

1. Adhere to administration according to law. The Implementation Rules strictly follow the administrative licensing items set by the Regulations and refine the relevant work requirements and processes, aiming at improving the transparency, decision-making basis and process standardization of the administrative licensing work of payment institutions. In addition, the approval authority of some payment institutions will be appropriately decentralized to optimize the business environment ruled by law.

2. Insist on striving for progress while maintaining stability. The Detailed Rules for Implementation continues the previous regulatory thinking and macro-policy orientation, clarifies the connection mode between old and new payment services, and sets a long transition period, so that stock payment institutions have a transition period of nearly five years to ensure that their business license scope remains unchanged and achieve a smooth transition.

3. Adhere to both standardization and development. On the basis of giving consideration to development and safety, and according to the reality of the rapid development of the payment market, after full communication, the Implementation Rules moderately raised the requirements for registered capital and net assets, aiming at enhancing the risk resistance of payment institutions, strengthening corporate governance and steady operation, and better serving the real economy.

With regard to the registered capital requirements that have attracted much attention, Article 8 of the Regulations stipulates that the minimum registered capital of non-bank payment institutions is RMB 100 million, which will be increased according to relevant rules. Specifically, the minimum added value of registered capital of payment institutions engaged in multiple business types at the same time will be calculated cumulatively according to business types and business geographical scope and relevant regulations. This means that the minimum registered capital of a nationwide payment institution with a full license should be 400 million yuan.