On November 17th, the 21st Guangzhou International Automobile Exhibition officially opened. During this auto show, as the preferred car platform for users to see, buy, use and exchange, car home has created a "fast, deep and interesting" exhibition feast with the theme of "new car at the end of the year" from the perspectives of user demand satisfaction, content ecological construction and corporate social responsibility, which has realized the deep reach of users, continuously strengthened the content ecology, and promoted the high-quality development of content and gameplay in the automobile industry.
"New car year-end", car home strives to create a feast for the exhibition at the end of the year.
In order to meet the users’ demand for quick access to new car information, car home has set up a fast reporting group composed of star editors, car circle experts and cross-border experts to report the "new cars and hot cars" of this auto show in real time, achieving 100% coverage of new cars. At the same time, focusing on the pain points of users in the process of "seeing cars, buying cars, using cars and changing cars", starting from the real needs of users, we have created an SUV including "Who is the best solution for a family of three?" "Is the 20w new energy vehicle really reliable?" "Popular MPV, who is the first choice for top-flow daddy?" Waiting for users to pay high attention to topics, through in-depth evaluation and explanation, to provide more professional help for users to see the car selection process. In addition, a group of auto show reporters was set up by a large number of big coffee makers to provide users with a guide to the purchase of new energy vehicles and multi-brand hot models. A "100-member riders group" was set up, in which car owners participated in the auto show coverage, providing more different viewing angles.
On the first day of the auto show, car home started a dialogue with more than 30 OEM executives, and conducted in-depth discussions on hot topics such as the development trend of the automobile market, the changes in the preferences of China automobile consumers, the communication direction of the new auto time brand, and how intelligent driving technology can profoundly change the market competition pattern. Hold a private salon for automobile design, discuss the phenomenon and trend of "hierarchical impression flow" of China consumers on new and old brands in the current competitive market environment, and gain insight into user needs and aesthetic trends. With multi-angle and deep-seated views, car home joined hands with top coffee makers in the industry to offer suggestions and suggestions for promoting the development of the automobile industry.
Upgrade the live broadcast to watch the new gameplay, and directly hit the scene to immerse yourself in watching the car.
During this auto show, car home upgraded the "Super Live Week" in an all-round way, creating a super-long live broadcast of 20 shows in five days, so that users can easily watch the car at home. Ten groups of live coverage groups, composed of star editors and high-value anchors, are stationed at the top ten most popular new car booths, which are explained all day. Users can watch which car they want at the same time. At the same time, the live broadcast team adopts the live broadcast mode of on-site real-time monitoring and flexible adjustment of dynamic routes to capture hot events in the first time, so that users can grasp the on-site dynamics in real time, directly hit the scene and immerse themselves in watching the car.
In-depth linkage of creators, and continuous improvement of the ecological potential of platform content.
Maintaining the high-quality development of content ecology is a strong support for car home’s core competitiveness. During the auto show, car home held an open day for creators. This activity is divided into two parts, namely, the Head Creator Salon and the Creator Private Meeting. Xiang Bibo, CTO of car home, and Fan Lei, Director of Information Center-Platform Operation Department attended the event. The creator’s open day revolves around the hot topics that creators pay attention to, such as "traffic realization, high-quality content creation, business cooperation", aiming to deeply understand the pain points of creators’ needs and listen to their voices. Through open communication and discussion, we will try our best to provide better services for creators. Follow-up creator open days will be held regularly to continue to provide service value for creators. Car home will always adhere to the creator-centered principle and work with creators to provide users with more professional, authentic and high-quality content.
Online and offline integration innovation, fun interaction reflects corporate responsibility.
In addition to professional, fast and in-depth reports on new cars, car home has also made innovations in the interactive experience. The topic PK interaction is set online, and the "dream lottery machine" is launched offline. Users can get "lottery tickets" by participating in activities and enjoy the expectation and freshness of "scraping lottery tickets" to win the first prize. At the same time, car home also launched the "life-saving buckle" abandonment plan at the auto show site, and used practical public welfare initiatives to enhance the safety awareness of the majority of users "throw away the buckle, strictly fasten the seat belt and travel safely".
It is worth mentioning that, on November 18th, car home also launched an offline parade of "Roaming in Time and Space, Longing for Flower City", which consisted of two fleets of classic fuel vehicles and new energy vehicles, starting from the auto show site, touring Guangzhou landmarks and finally arriving at car home Space Station. The collision between classics and the future shines in Yangcheng, becoming a highlight of this auto show.
During the auto show, the fourth Guangdong store of car home Space Station was opened at the same time. The space station aggregated the first-line new energy vehicle brands at home and abroad, aiming at integrating the upstream and downstream superior resources of the industry with customer service as the core, and bringing consumers a more efficient and convenient shopping experience.
"Professional, speedy and in-depth", the Guangzhou Auto Show report created by car home is not only an important manifestation of continuously strengthening the content ecology, but also an important manifestation of enterprises’ continuous pursuit of breakthrough and innovation. In the future, Home will unswervingly deepen the innovation of diverse content, create a good content ecology and interactive gameplay, communicate with users at a higher level, and let users enjoy fast, professional and interesting "seeing, buying, using and changing" automobile consumption services more easily and conveniently.
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