Suddenly stopped! The second-generation Haval H9 launch event was postponed due to lack of creativity. Is it true that it is self-directed and self-performed？

　　The launch event of the second-generation Haval H9, originally scheduled for September 19, was abruptly called off.

　　"The IPO time of the second-generation Haval H9 was temporarily suspended and postponed… As for the reason for the suspension, the main reason is that the leader believes that our listing launch event originally scheduled for today (September 19) lacks creativity, so he asked us to re-create as soon as possible and organize the most creative and meaningful listing launch event." On September 19, Zhao Yongpo, general manager of Haval brand, explained on social platforms.

　　Looking at Zhao Yongpo’s homepage on a social platform, he has been promoting the launch of the second-generation Haval H9 for the past two weeks, and has repeatedly mentioned that the car will be launched on September 19.

　　It is worth mentioning that not long ago, Zhao Yongpo also expressed his satisfaction with the marketing work of the second-generation Haval H9. "Recently, the second-generation Haval H9 has been finalized. Before that, most of our friends hoped that we would go public quickly, saying we couldn’t wait… This proves that our marketing team has done its job well," Zhao Yongpo said.

　　Self-directed or real?

　　For the launch of the second-generation Haval H9,The official Weibo had announced it as early as September 13, with the text "Officially set! On September 19, the second-generation Haval H9 came for home". Since then, a number of videos about the countdown to the listing of the second-generation Haval H9 have been sent on the official Weibo. It was not until the day of listing that the launch of the second-generation Haval H9 was temporarily suspended and postponed.

　　In addition, judging from the many information released to the public before, it has not been accurate to the specific time period of the live broadcast of the second-generation Haval H9. This makes the outside world have to suspect that it has always wanted to make a circle in marketingThe sudden suspension of the original IPO time of the second-generation Haval H9, is it self-directed or real?

　　A staff member close to organizing the launch of the second-generation Haval H9 told the Daily Economic News: "The launch of the second-generation Haval H9 is scheduled for September 25, and we are still waiting for the next step."

　　Zhao Yongpo said on social media: "We have re-planned the content and listing format based on the second-generation Haval H9, so it may be delayed for a few days… Everyone can go to the store to pick up the car. After the new car listing rights are released, we will refund the users who pick up the car."

　　This is not the first time that the Haval brand has been criticized by "leaders" for its marketing work. "Mr. Wei (Chairperson Wei Jianjun) severely criticized H6 for not doing marketing, which we have to admit. We really did not spread the key advantages and improvement points of H6, and did not let everyone know…" In May this year, Zhao Yongpo posted on social platforms that there were some opinions and differences between the Haval team and senior leaders on the Haval H6 equipped with the Hi4 system.

　　Before the launch of the new Haval H6, a number of executives, including Zhao Yongpo, had publicly reflected on social platforms, which were later interpreted by the outside world as promoting the new car.

　　From the sales trend, after the launch of the new generation of Haval H6 in June, the total sales of Haval H6 did not increase significantly. In August this year, Haval H6 sales were 5,807 units, and sales remained at more than 5,000 units in the past three months. In March this year, Haval H6 sales exceeded 10,000 units in June, reaching 13,000 units.

　　Expect marketing to break through

　　Some people believe that whether executives have publicly reflected on social platforms many times, or whether Wei Jianjun has bowed into the live stream, one of Great Wall Motors’ ambitions has been exposed: marketing.

　　Great Wall Motors has admitted more than once that its own marketing has shortcomings. At an internal meeting of Great Wall Motors this year, Wei Jianjun said bluntly: "The failure to market is not just for this car [the new Haval H6], which exposes the shortcomings of the entire marketing team."

　　Since this year, Wei Jianjun has turned into a big IP and carried the entire marketing system of Great Wall Motors forward. Not long ago, Wei Jianjun spoke bluntly in a live broadcast, "I don’t believe their finances are real at all" "There is malicious competition within the auto industry" "The current development of the auto industry is indeed a bit messy. You can’t do malicious, fraudulent things, deceive users, or even take shortcuts through counterfeiting and use unfair means to compete and deceive consumers." "Most of the top ten car companies by sales have lost money."

　　Image source: Daily Economic News Infographic

　　As expected, Wei Jianjun quickly went on a hot search because of the above statement. Some people lamented that "true love is always a must-kill skill", and some people thought that Great Wall Motors might be really anxious.

　　According to public data, in August this year, Great Wall Motor sold 94,500 vehicles, down 17.21% year-on-year; in the first 8 months, its cumulative sales were 745,400 vehicles, up 0.4% year-on-year.

　　"Great Wall Motor is not afraid even if it falls into the top ten, because to develop healthily, it is better to work less and have a smaller market share than to pursue meaningless sales." Wei Jianjun responded positively to the concern of the outside world about the decline in sales. However, if you want to continue to go forward in the fierce market competition, Great Wall still cannot relax in the slightest.

　　As Wei Jianjun said in the live broadcast above: "We may have committed an anxiety disorder. We should be longer-term and more stable, so that our values can be recognized by the target market and walk firmly on the road we believe."