On October 24th, the "2011 Crown Cup China Amateur Golf City Elite Challenge" finals hosted by the Chinese Football Association and sponsored by the CROWN Crown brand ended perfectly at the Mission Hills Golf Club in Haikou.
The outstanding owner of the Crown Cup Golf Tournament receives the FAW Toyota Leadership Award
In the end, the Changsha team won the first place in the group with a score of 950, and Zheng Xiang won the first place in the total score with a score of 232. After the competition, the winning 9 players and the top 6 Crown owners received points recognized by the China High School Association and will participate in the Australian Golf Experience Camp provided by the Crown brand. At that time, 15 players will go to Australia for free to learn ball skills and swing to their heart’s content at famous courses in Sydney and Melbourne.
The top three individuals in the Crown Cup golf competition receive the FAW Toyota leadership award
Since the first "Crown Cup" Owners Golf Invitational Tournament in 2007, the "Crown Cup" has been held for five consecutive years. During the five years, the elegant and noble golf spirit and the brand connotation of CROWN Crown’s pursuit of excellence have been perfectly integrated on the platform of the "Crown Cup", which has aroused strong resonance among the elite. In 2010, the "Crown Cup" achieved a leap from the Crown Owners Tournament to the national event. As the top amateur golf event in the country, in addition to striving for records, it places more emphasis on the spiritual essence of golf and extensive participation, reflecting the distinct characteristics that are different from other golf competitions, and has won wide attention from high-end people in China.
Crown Cup Golf Tournament Team Champion – Changsha Team
In the choice of event mode, FAW Toyota is also superior. Today’s "Crown Cup", as a top national amateur golf event in cooperation with the China High School Association, has the following three characteristics: 1. High participation, designed for non-professionals; 2. The main audience is urban elites in the rising stage of their careers; 3. Covering the whole country and strong promotion. These characteristics are undoubtedly very suitable for the target audience of the Crown brand. It not only ensures the breadth of information dissemination, but also directly serves the customer group, and the specifications and levels of the national top events also provide an advantageous platform for brand building.
The team champion of the Crown Cup Golf Competition receives the trophy from Yang Jie, treasurer of the China High School Association
Combining brand marketing with high-end sports events, the "Crown Cup" is FAW Toyota’s innovative move to practice high-end marketing strategies and create new value for customers at the emotional and spiritual level. On this basis, this year, FAW Toyota combined the "Crown Cup" with the "Crown Yashi Salon" activity for the first time, realizing the combination of sports marketing and cultural marketing. After breaking through the routine, the whole event took on a more diverse character, which better met the interests and needs of the urban elite, and further enhanced the sense of belonging and dignity of the event participants. In addition, in order to cultivate young people’s interest in golf during this year’s "Crown Cup", FAW Toyota also held youth golf summer camps in Shanghai, Chengdu and Shenzhen for young people aged 8-17 across the country. This not only greatly increased the participation of the "Crown Cup", but also passed on the brand value concept of the "Crown Cup" to a younger crowd.
Crown Cup Hole-in-One Award – CROWN CROWN
Group photo of guests at the media meeting of the Crown Cup Golf Championship Finals
It can be said that today’s Crown Cup is no longer the same as in the past. From folk competitions to official competitions, from entertainment exchanges to high-level competitions, from internal targeted invitations to national open registration, the upgraded Crown Cup is not only a marketing activity to help FAW Toyota branding, but also a public welfare project to promote Chinese golf. A relevant representative of FAW Toyota said: In the days to come, both China’s golf and FAW Toyota Crown branding will receive more sustained and powerful promotion due to the "Crown Cup".
Crown Cup Golf Championship Finals