France’s century-old Paris Cathedral, the holy land of European culture, Huawei’s annual flagship model Ascend P7 made a stunning appearance on May 7, with a domestic price of 2888 yuan. It is reported that on May 8, Huawei Mall, JD.com, Tmall Huawei Flagship Store, Suning.com, Gome Online, No. 1 Store, and Amazon’s seven major e-commerce platforms launched pre-sale simultaneously.
The Oriental Gentleman debuts in Paris. Technology and tradition, refinement and humanities, Huawei Ascend P7 shows the balanced wisdom of the Chinese people under the thousand-year inheritance to global consumers. A hundred years of reincarnation, the sound of the century. The steam revolution of the Western Gentleman evokes the liberation of manpower, and the most beautiful movement of the Eastern Gentleman leads the global smartphone subversion. Huawei Ascend P7 truly achieves a perfect balance of external beauty and internal beauty. It redefines the smartphone in terms of design, photo experience and network connectivity, bringing users an unprecedented new experience.
"Huawei’s quality-focused strategy over the past three years has gradually paid off. Huawei’s smartphone market share has entered the top three in the world, and its branding impression in key regions such as China and Western Europe has improved significantly. Today, our Ascend P7 is once again challenging industry benchmarks, redefining smartphones in terms of design, photo experience and network connectivity, so as to provide consumers who pursue an excellent experience with an unprecedented experience."
Huawei Ascend P7 uses a 5-inch 1080P full high definition screen and a metal body. At the same time, it also has an ultra-thin model and a subversive mobile phone back cover design. It perfectly combines metal and glass materials and has a unique "most beautiful mobile phone back" in the industry. Ascend P7 rear 13 million Sony’s latest flagship back-illuminated IMX214 lens, and equipped with SLR camera-level independent ISP, the photosensitive performance and noise reduction ability are significantly improved, the front 8 million pixel camera uses a rare 5-layer aspherical optical lens and blue glass technology, so that Huawei Ascend P7 has a powerful low-light shooting performance and 1.5 seconds speed capture and other excellent camera experience, can perfectly meet the needs of the night shot family; not only that, Huawei Ascend P7 is also equipped with the latest 1.8GHz HiSilicon Kirin 910 quad-core processor, 2GB RAM + 16GB ROM, built-in integrated 2500mAh battery and launched super power saving mode, support the world’s fastest 4G LTE network.
Extreme proud design, the integration of Chinese and Western to create the industry’s top products
As Huawei’s flagship model of the year in 2014, the Ascend P7 draws on the elegance of the Ascend P6, and is integrated with a broad technical background. The appearance of the whole machine is exquisite and watertight. Huawei Ascend P7 has an ultra-thin body of only 6.5mm and an ultra-narrow body of 68.8mm, setting a new record for the thinnest 4G LTE mobile phone. Huawei has made great efforts in the appearance of the Ascend P7. This model continues the elegant appearance of the Huawei P6. If you study it carefully, the Huawei P7 is more attentive. The Ascend P7 adopts a curved curve design, simulating the natural arc of water droplets dripping down. It is integrated into the bottom design of the P7, so that the whole phone shows a pure natural atmosphere. At the same time, this water drop bottom can also bring a more comfortable grip.
In the design of the back of the mobile phone, Huawei P7 uses Corning’s third-generation gorilla glass back cover. After being polished by 7-layer process, the vision is more transparent and three-dimensional, and the fine texture and ultra-small lattice design are more beautiful and luxurious. It has become the unique "most beautiful mobile phone back" in the industry.
In terms of parameters, Huawei P7 uses a 5-inch 1080P full high definition screen and a full metal body, with a resolution of 1920 × 1080 pixels and a screen aspect ratio of 16:9. The dimensions of the fuselage are 139.8mm × 68.8mm × 6.5mm, the screen frame is only 2.97mm, and the body weight is also controlled at 124g. At present, the 2.97mm frame is indeed the world’s ultra-narrow frame. Huawei P7 design has broken through physical limitations to achieve perfection.
In terms of photography, Huawei Ascend P7 has greatly upgraded the camera specifications. The rear 13 million Sony’s latest flagship back-illuminated IMX214 lens, with SLR camera-level independent ISP, which significantly improves the actual camera performance in low light and extreme speed. At the same time, the machine provides functions such as macro shooting, IMAGESmart automatic scene recognition technology, panoramic mode, beauty mode, etc., to meet the full range of user needs.
The Huawei Ascend P7 also has new optimizations and improvements in the shooting experience of panoramic shooting, audio photos, watermark photos, etc. For example, considering the news capture needs in emergency scenarios, the Ascend P7 has designed a 1.5-second fast capture function. In the case of a black screen or a locked screen, you can quickly double-click the volume down button to grasp the best capture time. What is particularly interesting is that Huawei has taken into account the embarrassment of looking in the mirror in public places, specially optimized the front-facing camera for female users and customized a special APP, so that the Ascend P7 can be used as a makeup mirror. Adjust the brightness at will to meet different light environments, and still images can be viewed in non-frontal areas, as well as save beautiful photos. In addition, the Ascend P7 also provides a real-time filter function, selecting the most popular camera filters, allowing users to use them quickly.
Diverse functional performance, unlimited speed and fun from now on
In terms of specific configuration, Huawei Ascend P7 is equipped with a 1.8GHz HiSilicon Kirin 910 quad-core processor, 2GB RAM + 16GB ROM, and the overall configuration is at the leading level of products of the same level. It is worth noting that Ascend P7 also brings some very interesting new features, such as mobile phone Karaoke, makeup mirror, etc.
The deep precipitation in 4G communication technology has made Huawei Ascend P7 one of the 4G mobile phones with the strongest signal and fastest speed on the market, and the antenna signal capability has been highly recognized by European customers such as Deutsche Telekom and Vodafone. The Ascend P7 adopts a dual antenna design with a main antenna and a diversity antenna coexisting, and the signal reception and transmission capabilities are stronger in the LTE network environment. The main antenna adopts Huawei’s original patented technology, which well solves the impact of the user holding the metal body, and the signal optimization is better.
The intelligent network selection technology of Huawei Ascend P7 avoids the frequent switching of mobile phones in the 4G and 3G frequency bands, greatly reduces the power consumption of mobile phones, and enhances the signal stability of mobile phones. In the case of good signal coverage, Ascend P7 will intelligently judge the network situation and automatically adjust to the 4G network mode, so as to ensure that users are always in the best connection state. In addition, Huawei has the advantage of end-to-end technology from the end point side of the network, which can be adapted and adjusted for specific network parameters to ensure the extremely fast connection experience of Huawei Ascend P7. At the same time, Huawei has carried out special project optimization for its own original browser, and carried out power management and optimization in various details. When browsing a web and game under 3G and 4G networks, it is not only faster than other mobile phones, but also smoother.
Huawei Ascend P7 has a built-in 2500mAh lithium polymer battery, which reaches the maximum battery capacity in the extremely compact body. Coupled with Huawei’s intelligent power-saving technology, mild users can use it for more than two days, and heavy users can also use it for one day. In terms of mobile phone power management, Huawei Ascend P7 has added one-click power saving and comprehensive power consumption detection and management, which can monitor the operation of mobile phone background applications at any time and choose to close them. If all background applications are closed, the measured standby of Ascend P7 for 10 hours only consumes less than 5% of the power. It is particularly worth mentioning that Huawei Ascend P7 also adds a super power saving mode for users, which restores the mobile phone to the feature phone mode, and only retains the function of making calls and sending text messages. Even if the remaining 7% power is used normally for more than 3 hours. Huawei Ascend P7 has pioneered a number of innovative applications for the first time: the mobile phone Karaoke function allows users to take the KTV home and sing whenever and wherever they want; the high-sensitivity speaker and the ultimate sound cavity make the external playback effect of the mobile phone comparable to the desktop speaker.
At the Huawei P7 Paris press conference, Orange executive vice president Yves Maitre said, "Huawei Ascend P7’s excellent appearance and excellent camera shooting capabilities are impressive, and we are very much looking forward to making it available to consumers as soon as possible." It is reported that domestic operators are very optimistic about Huawei P7, which is due to Huawei’s development strategy of adhering to the high-quality line of mobile phones, as well as the ultimate craftsmanship and excellent quality of this product. The Huawei P7 has been fully launched in Huawei Mall, JD.com, Tmall Huawei Flagship Store, Suning.com, Gome Online, No. 1 Store, and Amazon. It has become a powerful star product of the seven major e-commerce platforms, which will detonate the smart purchase tide this summer and let more users experience the ultimate charm of Huawei P7 technology.