Recently, there are rumors in the market that China Post and Telecommunications Equipment Group Co., Ltd. (hereinafter referred to as "China Post") will fully undertake the user center agent of HarmonyOS Zhixing, the Huawei car business, which was originallyThe responsible user center will be gradually handed over to China Post or managed.
It is understood that China Post is a long-term cooperative mobile phone distributor of Huawei. For the above rumors, "HarmonyOS Zhixing" officialThe Clarification on the False Report that "China Post will fully undertake the agency of HarmonyOS Zhixing User Center" was issued, saying that China Post is building a new Zhixing User Center in HarmonyOS to develop together with the existing AITO Customer Center.
In 2023, HarmonyOS Zhixing opened to 78 cities nationwide to join the user center, which provided a series of services including sales, delivery and after-sales. Previously, Huawei’s smart cars were mainly drained and sold by Huawei terminal stores, while AITO’s customer center focused more on delivery and after-sales.
According to the reporter’s query on the "HarmonyOS Zhixing" APP, there are currently 54 HarmonyOS Zhixing user centers in China. With the acceleration of the construction of HarmonyOS Zhixing User Center, Huawei’s "car selling channel" may have new changes.
Huawei "not only asks the world", but also welcomes changes in car sales channels.
At the Guangzhou Auto Show in 2023, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, once said that there would be two "boundaries" after the "intellectual boundary" and "intellectual boundary", respectively from BAIC and JAC.
Among them, Wenjie is a brand that Huawei cooperates with under the automobile intelligent selection mode, while Zhijie is a new brand created by Huawei and Chery. More and more "boundaries" mean that Huawei’s "circle of friends who build cars" has further expanded.
In November, 2023, Huawei upgraded the original smart selection model to HarmonyOS Zhixing, and continued to cooperate with Celeste, Chery, Jianghuai and BAIC.
Huawei’s new car, Zhijie S7, was displayed in the experience store with the words "HarmonyOS Zhixing". An Yufei/photo
In this case,The marketing model of the business has also changed. Previously, Huawei relied on its terminal stores to be responsible for the drainage and ordering of smart cars. By the end of 2022, Huawei has established more than 60,000 stores and counters around the world, including more than 5,500 experience stores and more than 2,200 Huawei authorized service centers. The AITO authorized user experience center built by Cyrus is mainly responsible for the delivery and after-sales of automobiles.
However, with the launch of Zhijie S7 and other models, Huawei also needs a new service center to undertake the sales and delivery services of brands outside the world. HuaxinIt is said that at present, most of Huawei’s direct stores can only display the models of Jiejie, and customers need to go to the underground garage for static feeling if they want to test drive the Zhijie, which is not good for the promotion of HarmonyOS Zhixing series. With the introduction of new models, the disadvantages will gradually emerge.
In 2023, HarmonyOS Zhixing opened to 78 cities across the country to join the user center and seek partners. according toPowerOn reports that Huawei is building an independent HarmonyOS Zhixing store for Smart Car Selection. It is estimated that in 2024, the number of newly-built HarmonyOS Zhixing stores will reach about 800, and it will hit 1,000 in 2025.
It is understood that HarmonyOS Zhixing User Center will provide services including sales, delivery and after-sales, and become a "integration of sales, delivery and service" user center. The user center has four levels: S, A, B and C. The S-level user center is required to accommodate 12 or more exhibition parking spaces and 12 or more delivery parking spaces, and the lowest C-level user center also needs 6 exhibition parking spaces and delivery parking spaces. Compared with Huawei terminal stores that need to "sell mobile phones", HarmonyOS Zhixing User Center is selling car service capabilities.Stronger.
In the process of building HarmonyOS Zhixing User Center, one of Huawei’s criteria for selecting partners is to have priority.Experience and ability in brand car sales and maintenance. As a long-term cooperative distributor of Huawei, China Post has built a certain sales advantage around the smart ecology of "people, cars and houses".
Huaxin believes that if the car purchase process of its HarmonyOS Zhixing cooperative OEM cannot be unified, it is expected that there will be a multi-party game between different OEM brands, which is harmful to the promotion of smart car selection. Based on the objective demand of increasing vehicle types and expanding exhibition area, and the necessity of unifying the sales and delivery process of HarmonyOS Zhixing, it is imperative for Huawei to build an independent HarmonyOS Zhixing store.
Wen Jie won the weekly sales crown, and "Huawei Department" sprinted to the high-end market.
according toIn the weekly sales list released in the first week of 2024 (January 1-January 7), in the sales list of new power brands in China market, the customer reached the top with sales of 5900 vehicles, and ideally ranked second with sales of 4300 vehicles.
The popularity of the new M7 and M9 in the world of inquiry also continues to rise. On the afternoon of December 26th, 2023, Yu Chengdong said that the number of reserved cars for the M9 was over 54,000.
In order to further increase the sales volume, a price war has also started in the world: during the period from January 1 to January 31, 2024, consumers who buy the new M7 designated models in the world will enjoy the right to buy cars up to 40,000 yuan. The rights and interests include giving the maximum value of 12,000 yuan for interior and exterior decoration matching rights, 3,000 yuan for Spring Festival red envelopes, and equal deductions for ADS smart driving packages and technology enjoyment packages with different values. From the perspective of asking M9, if you decide to ask M9 before 24: 00 on February 26th, 2024, you can enjoy the matching rights worth 10,000 yuan.
Ping An Research Report said that after the hot sales of HarmonyOS Zhixing models, the necessity and urgency of cooperation between car companies and Huawei have been significantly enhanced. At present, the OEMs covered by HarmonyOS Zhixing include Cyrus and Chery Automobile.And BAIC, HI mode is only Changan Aouita. After the independence of BU, equity diversification attracts more OEMs to become.And customers, Huawei BU is one step closer to becoming "Bosch" in the field of smart cars.
Ping An Securities predicts that the sales volume of Huawei’s deeply empowered vehicles is expected to reach 670,000 vehicles in 2024 (including Wenjie, Zhijie and Aouita), with a significant incremental contribution. In 2024, the domestic retail volume may exceed., become a high-endAn important pole of the market.